Domenico Dolce and Stefano Gabbana, are the Italian dream team behind D&G – the affordable luxe label. With Madonna as their campaign pin up girl, D&G are riding high in the fashion and advertising stakes. Madonna is the perfect advocate for the label’s sexy, flirty Sicilian style, with her Italian roots and her innate sense of dressing. D&G’s list of celebrity supporters is endless and includes ladies such as Scarlett Johannson, Katy Perry and Alexander Burke and leading men like Josh Duhamel and Justin Timberlake.

D&G have been in existence since the mid Eighties and have enjoyed huge success across all their portfolios. Their watches in particular have proved very popular with both sexes. D&G watches are classy and exceptionally well-priced. Shade Station have an amazing D&G watches collection, any of which, would make a great Christmas gift for a loved one.

The following are a selection of our best-sellers;

Men

D&G Watch Prime Time

All that glitters is not feminine! This affordable polished silver aluminium wristpiece, has a steel bracelet and an oversized round silver dial, surrounded with diamante. The face is embellished with a pattern of a diamante, as is the black D&G logo in the centre. This watch is perfect for a confident, stylish man with a penchant for a little bling!

D&G Watch Medicine Man

This watch has the fun factor. For all those men who love Eighties nostalgia and a colour injection on their wrist. With a polished stainless steel bracelet strap and a rectangular dial populated with the old tv test card pattern design, the D&G Medicine Man watch is vibrant and truly original. Best of all, it’s in our seasonal sale, saving you some much needed cash for more pressies (or drinking money!!)

Women

D&G Watch Gloria

This D&G watch is our sophisticated women’s bestseller piece. Little wonder, with it’s elegant white leather strap and white circular face, surrounded by a slim ring of diamante. Each number is replaced with a single diamante stone and there’s a silver D&G charm thrown in too, as a special edition to the watch face.

D&G Watch Night & Day

A very popular piece with the ladies. The D&G Night & Day looks very expensive with it’s diamante encrusted strap featuring the D&G lettering and an elegantly small square dial with yet more diamante, positioned, unusually, at the lower part of the strap.

All four of these D&G watches top our best-seller lists and are only a teaser of what the whole D&G collection has to offer. With most watches priced between £100 – £200, they are affordable, but suitably luxurious enough to make a stunning Christmas present.

D&G Watches-New Watch Styles

If you love designer style but you also like to go for something a little different from the norm, then a D&G watch could be just the accessory you’re looking for. Sleek, eclectic, vibrant and unique are a few words to describe the latest range of D&G watches and due to their typically distinctive aesthetics, each watch will remain a classic piece that you can wear again and again regardless of seasonal trends.

One of the new D&G watch styles that definitely caught our eye is the new Sestriere D&G watch for men. Boasting a polished stainless steel bracelet strap for the chic factor, the typical D&G statement style can be found on the dial whereby the brand logo is prominently displayed in gold, also creating the illusion of being able to see the inner mechanisms of the watch. This design comes in a variety of different colours.

If you want to infuse a fresh style into your look, a white watch is a great way to achieve this. The new and very aptly named Pose design for ladies features a sleek white leather strap and a white dial with gold detailing. The 3, 6, and 9 time markers are also embellished in dazzling diamante stones for a touch of the D&G glamour! This watch will instantly dress up any look and is a real statement accessory that every lady would be proud to own and excited to wear!

Another watch for men that is the perfect example of the vibrant, unique and fashion forward D&G style is the new Navajo Ext watch. This design features a polished stainless steel bracelet strap and a striking black, white and red dial that includes sub dial date windows and is designed in a particularly interesting and eye-catching way, making this watch a truly unique accessory.

The entire D&G watches range is extremely varied and each model can be completely different from the next so make sure you check out the whole collection. D&G maintains a style all of its own and therefore a watch by this highly prestigious brand will make the perfect investment, and will also make a superb gift! Of course, D&G is also renowned for its ultra high quality materials and craftsmanship and each watch will be sure to go the distance in terms of both style and function.

Which D&G Watch Will You be Wearing this Season?

There is something wonderfully exquisite about D&G watches – with a wide selection of beautiful designs, each watch is highly unique and really stands out as a statement accessory whilst looking classy and chic.

Design duo Domenico Dolce and Stefano Gabbana very recently enjoyed a highly successful catwalk show at Milan Fashion week with celebrities and style icons in attendance including Kylie Minogue and Naomi Campbell. The brand name and the designers are incredibly respected and loved in the industry for their original sense of style that defines Italian class in a fun and highly wearable way, and easily transcends from the catwalk to the wardrobe.

Just in time for autumn/winter, D&G watches have introduced some new watch styles to the collection and we’re sure you’re going to love what you see!

Here at Shade Station, we have definitely got our eyes on the new ladies Courmayeur watch. Perfect for every girl who likes a splash of demure pink, this design features a pink leather strap and a sleek, minimally designed silver dial. The fusion of pink and silver creates a fresh, clean and chic look.

A great example of D&G’s unique approach to fashion can be seen in the new Avalanche ladies watch. An extraordinarily original and exciting watch, this style features a bracelet strap which combines polished stainless steel, gold plated polished stainless steel and black toned open links; some of which are also embellished in dazzling diamante stones. The square dial which is encased in a diamante encrusted case and bezel remains simple with the D&G logo demurely displayed in gold. Definitely a wow accessory!

For a watch that captures the masculine inspired trend, the new ladies Aspen watch is a perfect choice. The bracelet strap is polished stainless steel and boasts a chunky effect that is highly stylish and fashionable this season. The sleek round dial is black, with silver and very subtle red accents for a hint of colour, and this is a D&G watch style that is versatile and would work superbly with a variety of outfits from work wear to a swanky evening look!

Something uber classy for the guys, the new Chamonix Gents D&G watch will definitely score you some style points! With a sophisticated black textured leather strap, this is then complimented by the gold plated stainless steel case, bezel and gold accents on the black dial. Black and gold is a classically chic colour combination and immediately conveys a mature and polished sense of style.

These are just a few of the new D&G watches style additions and as each watch is different from the next, make sure you take a look at the whole collection to see which D&G watch look you’ll be channelling this season!

First up, sports brand Adidas is constantly impressing us with their array of sporty but distinctively trend inspired Adidas watches including the new triple coloured Seoul watches, the highly retro Taipei watches and of course, the ever popular Oddity Candy watches. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, in addition to highly on-trend pastel tones, Adidas is still a core brand that is affordable and accessible to everyone but with superb effect.

BCBG is one of the new brand additions to Shade Station and the collection of BCBG watches are certainly guaranteed to impress every glamazon! Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. With sleek straps and distinctively shaped diamante embellished dials, it is no surprise that BCBG watches are a hot favourite in Hollywood with the collection of watches including sports inspired – such as the Elite Sport, colourful and elegant – including the Elite design, in addition to jewellery inspired such as the Releve watch.

Calvin Klein is a further exciting new brand addition with a range of super sleek, streamlined and sophisticated watches for men and ladies. These watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any outfit. The new Glam ladies watch for example, innovatively gives the illusion that the dial hands are positioned on the strap and the Delight boasts a distinctive double stranded bracelet strap and a bold oval dial but keeps the remainder of the design simple, yet highly effective. The Calvin Klein watches experiment with texture and remain classically stylish, representing the essence and theme of the vast fashion and accessory collections by highly renowned designer Calvin Klein.

Of course, D&G watches are still a firm favourite and continue to impress us with exciting new designs that vary from bold and eclectic including the Hoop-la watch, to elegant and glitzy with the aptly named Cannes watch, and even classically chic as demonstrated in the Texas watch. D&G is a key brand that always remains prominent in the fashion industry and with typical watch elements such as logo emblazoned straps and dials, the use of diamante stones and unique aesthetics, D&G always has something to offer every style preference.

Diesel watches are further favourite brand with a selection of striking colour inspired designs, all boasting superb and innovative functions. DKNY also has a choice of stunning new watches that perfectly convey the essence of summer with the ultra glamorous and fashionable gold and white toned NY4913 watch, the gold NY4876 watch and the jewellery inspired NY4873 DKNY watches.

If you are seeking a watch that incorporates intrinsic attention to fine detail, striking looks and a creative amalgamation of colour and pattern, Ed Hardy watches could be for you. With a beautiful collection of tattoo art inspired watches with dials including artistic images of mermaids, skulls and other key Ed Hardy logos, colour is a large focus in the new styles with the pastel pink toned Spectrum ladies watch and the vibrant turquoise VIP unisex watch in the offering and making for great statement and highly on-trend pieces.

Another favourite that continues to impress us is Fossil watches, with their fantastic selection that successfully match function, with stunning looks. Fossil is renowned for their range of watches featuring wide and statement leather cuff straps and the new JR1148 watch for men is a fine example of this with two metal studs either side of the dial to create a stylish but edgy look. Polycarbonate straps are currently a huge trend within the watch fashion industry and the new ES2437 watch for ladies includes a white polycarbonate bracelet strap in addition to a diamante embellished bezel and mother of pearl dial, creating a casual but glamorous finish and edge to the overall design. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style and is also highly respected in the watch industry for its superb and flawless quality.

Guess watches are still one of our most popular brands and are loved for their glamorous and glitzy designs that remain highly chic and ultra sophisticated. The new colour inspired Rush Guess watches for men combine vibrant tones with trendy and durable polycarbonate bracelet straps and boast a sporty edge. The new ladies Prism watches also feature colourful polycarbonate straps and a diamante embellished bezel for the added glam factor. The new Clearly Guess ladies watch with its diamante embellished triangle Guess logo is also a popular new favourite, as is the new Cupcake ladies Guess watch with a sleek black croco leather strap.

Juicy Couture is a super exciting new brand to hit our shelves and a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new HRH and Fairytale Juicy Couture watches are definitely two new styles to look out for from this highly trendy brand, and are ideal for every princess!

LTD watches hit the style scene with a bang in 2009 with the brand rapidly growing in popularity throughout 2010. The new colourful and bold Maximo watches are the most recent additions and are indeed as the brand name suggests, strictly limited to 150 watches per design. Favoured by the likes of Dizzee Rascal, Jameela Jamil and The Saturdays, make sure you get yours quick before they go!

Marc Ecko watches include a selection of wonderfully bold and bling inspired styles for summer 2010 with highly detailed and artistic dials and elegant, chic and statement finishes. A Marc Ecko watch definitely makes for the ultimate wow accessory and the collection possesses a luxurious, elite vibe that is instantly recognisable to the Marc Ecko brand.

The watches within the Michael Kors collection are one of the most refined, elegant and unique in the industry. For 2010, Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze with trend inspired elements including polycarbonate straps and diamante embellished detailing. White watches are a key look of this season, and the new MK5270 Michal Kors ladies watch with its white polycarbonate strap and exquisite pink gold plated stainless steel case and diamante embellished bezel perfectly captures every essence of the white watch trend but with the added Michael Kors elegance, luxurious finish and refinement. The new colourful Michael Kors watches are also a high recommendation for this season and fuse trendy with exquisitely chic!

Nixon has increased even more in popularity throughout 2010 having been spotted on a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide range of Nixon watches are particularly impressive and the vibrant unisex Time Teller P available in array of striking colours is perfect for summer and also reflects the child inspired watch trend that is also a big look this year as conveys a more fun and quirky approach to fashion!

For those of you who are seeking a highly functional watch designed for use on the high seas, Nautica is the ideal brand with their new range of excellent watches for summer 2010. With ultra sleek looks and functions including water resistance of up to 100 metres, sub dial displays and highly reliable and accurate quartz movement, Nautica watches look equally great in the boardroom as they do on the sea and consistently provide incredible functional ability.

For a watch that steps away from the norm and demonstrates technical and visual design that moves outside of the box, Philippe Starck watches are a great option and effectively convey the minimal, ‘clean’ and thought provoking attitude towards design that Starck is renowned for in his work. The new PH528 Philippe Starck watch with its matte black unique rubber strap, minimal mirrored dial and diamante embellished case boasts an incredibly sharp and defined aesthetic and looks fantastically chic and visually interesting upon the wrist.

The classically British brand Ted Baker has a fantastic new selection of watches for summer; some with a typically traditional aesthetic and style such as the men’s 1039, and others a little more fresh and contemporary such as the TE1044, also for men. With sleek leather straps featuring textured finishes, bold dials and the subtle but chic use of colour, the new range of Ted Baker watches are highly versatile and effectively compliment any outfit.

The above brands are just a selection we have here at Shade Station and others in our vast collection include the great British street style brand Bench watches, the traditional inspired Ingersoll watches, Ducati watches for all you motor enthusiasts, Firetrap watches, the sporty Nike watches, Tokyo Flash watches for unleashing your inner geek and Animal watches, Police watches, Superdry watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.

At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly so that you can be assured you are selecting from only the best brands around in terms of style, trend appeal, function and quality. Make sure you read our regularly updated style blog so you are up to speed with what’s hot and new in and which brands and watches all the iconic fashion movers and shakers are wearing! You can also follow us on Twitter @shadestation for daily style and stock updates.

From all of us here at Shade Station, we wish you a very happy and stylish summer!

Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!

So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.

One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!

The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!

Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!

Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior  sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge.  For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of  Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!

Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.

Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!

Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles. 

When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.

The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.

Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.

We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.

As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.

Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch  brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!

Design duo Domenico Dolce and Stefano Gabbana are the creative brains and faces behind the famous luxury brand D&G and it is these two gentlemen who are responsible for making the A List celebs look and feel fabulous and glamorous on the red carpet with looks that we are constantly trying to replicate. Their super sexy styles have been seen on the likes of Naomi Watts, Scarlett Johansson Ashlee Simpson and Nicole Kidman to name only a few.

How the Brand Began-: The D&G brand became established in 1985, when the organisers of the Milano Collezioni invited the two designers to take part in a fashion show which was geared to showcase new design talent. The next year they boldly presented their first independent women’s ready-to-wear show and became an instant hit. Becoming increasingly popular the design duo then expanded their lines to menswear, fragrances and accessories including the iconic D&G watches and D&G sunglasses. What is signature and loved about D&G is the way they entwine their own Mediterranean inspired style with a typically English classic edge.

Inspired by Bohemia-: The design duo first discovered their main inspiration in a thrift shop called Bohemia where they stumbled across an array of animal print garments in bold colours. Loving the fact that this style represented the glitz and glamour of the film industry, the designers wanted to represent the theme of telling a story in their clothes and accessories. Their main priority is always to design pieces to flatter and reflect personality as opposed to merely following trends. They even admitted that they wouldn’t mind if their only valid contribution to fashion was a black bra as long as it was flattering and well made!

Sexy and Classic D&G-: D&G clothing is sophisticated and classic but with a strong hint of sexiness such as the concept of wearing underwear as outerwear including corsets – a garment that D&G is famous for. Pinstripe suits and bold animal prints are also a common D&G favourite, again keeping the look chic but with edgy suggestions. Overall the brand likes to make any female feel that with the use of well designed clothing, they can be as glamorous as they have ever desired. Some of their simple suits or tailored shirts for example are still designed to reveal a hint of sexiness in the specific cut of the garment. Another powerful tool the brand uses is controversial and bold advertising campaigns. The most iconic advertisement was probably featuring the super glamorous model Marpessa in 1987 and most recently the brand has released a rather risqué advertising campaign with the theme ‘Three’s A Crowd’ for D&G Time.

D&G watches and sunglasses-: The range of D&G watches and D&G sunglasses are quite spectacular and are a great way of bringing that unique and daring D&G design to your look with the use of a simple accessory. The retro influence and Bohemia style is also conveyed in many of the designs. There are some beautiful new D&G sunglasses to look out for in an array of styles such as aviators, wraparounds, retro sporty and oversized, all of which inject bold colours, strong designs and are incredibly striking and fashion forward. The range of D&G watches continue the glamorous theme with a whole host of stunning designs ranging from bright and bold to elegant and chic and even eclectic with a strong hint of bling! D&G is a brand whereby you are sure to find something to your taste and the collections allow you to be as over or understated as you wish.

D&G is a must-have for any fashionista and style lover. The brand is perfect as a way of expressing your own unique style with that high end designer look that is instantly recognisable as D&G. The brand is always at the forefront of the fashion industry whether this being with the launch of new collections, at events or via a new advertising campaign that gets everyone talking! D&G has that star quality that separates you from the crowd and will see you through seasons in true style with its timelessly fashionable products.

Yes, D&G have done it again! Notorious for their somewhat boundary pushing ad campaigns which are often a little raunchy and provocative, the latest commercial for D&G Time is certainly no exception and perhaps is the most daring of them all!

The designers of D&G Domenico Dolce and Stefano Gabbana have had full creative input in the ad and feel the expressive nature presented in the campaigns only help to place the brand at the forefront of our minds and represent it in a seductive manner with the watches being conveyed in sensual nature. The recent mini-movie, directed by Cyrill Guyot is set in a luxury apartment in romantic Paris whereby we see a strikingly beautiful lady dressed in D&G with two rather dashing young men, all of whom are sporting the latest beautiful D&G watches and  representing the fact that three certainly isn’t a crowd. The risqué situation is then interrupted by her strict mother who clearly disapproves of such behaviour. Oo la la indeed!

Dolce and Gabbana definitely like to have fun with their racy ad campaigns, pushing the creative boundaries as far as they can which has ultimately helped to really get the brand out there and contribute to its sexy and fun image with a sense that wearer can be as free spritited as they like with their style.

The collection of D&G watches are as daring or understated as you wish and the variation of design is incredible. Some feature vibrant colours or colour combinations, some are more classic and demure and some are full on sparkly and glitzy. Unique shapes are consistent throughout the whole of the collection however and D&G is definitely a brand which likes to express style according to individual personality.

Some new styles include the Ireland D&G watch which is available in either silver or highly polished gold plated (Ireland Gold) and is a great example of the brand being bold with the majority of the bracelet style strap designed in the D&G lettering. The dial is kept sleek and simple which keeps the focus remained on the strap. The new D&G ‘800’ is the perfect option for all you ladies that like to sparkle as the entire bracelet strap comprising of delicate petal shapes is embellished in diamante stones for a super glamorous and feminine look. For something a little classic for the men, The Anchor with its slick and slim black leather strap and sleek black dial with silver detailing is perfect for an understated yet effortlessly stylish finish. The Anchor watch is also available in other dial colour and material variations.

D&G is a brand that dares to be different which is also reflected in the marketing surrounding the watches including the D&G Time ad campaigns. However, with an extensive range of classic and more traditional watches in addition to bold statement designs, this makes D&G a brand applicable to each individual and style personality. A D&G watch wearer is confident and stylish and not afraid to stand out in a crowd. Why not take a look at the fabulous watch collection the brand has to offer and add some daring D&G attitude to your look this season!

Italian fashion label Dolce & Gabbana is famous for its elaborate and glamorous advertising campaigns and past models and that have all made memorable appearances include Gisele, Lily Donaldson and Gemma Ward. The latest glamazon to grace the billboards and silver screens as the face of D&G is actress Scarlett Johansson who is the perfect match for the sophistication and femininity that the brand aims to convey in its range of clothing, accessories, jewellery and watches.

There has been a huge issue surrounding the use of thin models in advertising campaigns and on the catwalks and therefore an icon such as Scarlett Johansson who is renowned and adored for her curvaceous, womanly figure and extraordinary beauty, is the perfect choice to represent the theme of D&G. The actress’s image is very reminiscent of 50’s Hollywood glamour and this is definitely the essence of the D&G collections with the watches being as sparkly, sophisticated and chic as ever.

There are some wonderful new styles to look for this season, all of which are perfect for the inevitable parties that take place over the festive season and beyond. The new Flock D&G watches are both aesthetically stunning and practical with their silver D&G branded bangle strap and simple faces in either mint green or black. The new Visionnaire D&G watch with its multi strand links and diamante inserts is absolutely striking and makes for the ideal evening style watch that will perfectly compliment your party dress. For something a little more neutral and understated yet with that untouchable D&G chic edge, the New Gloria watch with its black or white leather strap and diamante bezel is a perfect way to jazz up your day look and can easily transcend through to a dressed up evening out. For the men, the Anchor D&G watch certainly allows you to shine in a masculine manner with its polished stainless steel strap and ultra chic black and silver round dial with the iconic D&G logo positioned at the bottom.

D&G is a label which is consistently spotted at high profile events whether this is the brand sponsoring a party (such as the New Moon preview after party) or if the attendees are seen wearing garments and accessories by the label. It is a brand which is always on the scene and people are constantly aware of its ever evolving collections. The advertising campaigns are also key to establishing the image that D&G wants to portray in the actual products – the elaborate settings, exquisite colours and romantic tone all help to convey D&G as a brand that is synonymous with all of these elements. The collection of D&G watches are the perfect way to capture a part of that glamour and the bold and unique designs which push design and colour boundaries really make a statement about your style. The new additions for this season are perfect if you want to shine like a Hollywood star and add something really special to your festive look!

When you think of D&G you immediately think of the beautiful and the glamorous. Of course, when a brand is aiming to portray an image, it is therefore vital that they choose the right models, or in many cases celebrities to represent the brand. The Italian design duo Domenico Dolce and Stefano Gabbana have announced the exciting news that the Queen of Pop, Madonna will be the face of their Spring/Summer 2010 campaign. In fact, Madonna isn’t new to the Italian designers as they collaborated with the star back in the early 1990s when they designed the memorable costumes for her 1993 The Girlie Show tour. Only last year, the design duo also designed costumes for Madonna’s return to the stage during her Sticky and Sweet tour. They feel that Madonna is perfect for the forthcoming campaign as the new collection reverts back to classic pieces such as their signature corset and Madonna is the ideal person to bring this back to the forefront of fashion.

Of course, Dolce and Gabbana clothing tends to be worn by the rich and famous and for those of us who aren’t the likes of Madonna, Isabella Rossellini or Tom Cruise, the clothing by the brand is a perhaps little beyond the budget! However, the collection of D&G watches are the perfect way of injecting some genuine A list glamour into your look and will be an investment accessory that will look timelessly fashionable.

There are some stunning new styles just in that are definitely worth a strong mention. Firstly, we have the new Flock D&G ladies watch, which has a beautiful pink leather strap towards the back of the watch with the front section featuring the D&G lettering logo in stainless steel. The new unisex Genteel D&G watch is wonderfully classic and elegant with a sports bezel and a tan croco leather strap. A timeless and versatile accessory that will look great taken from day to night. This style is also available in different colours. The new ladies D+G ‘800’ is the definition of glamorous and statement with its diamante petal leaf bracelet strap and case. The new Salome D&G watch is a great example of how the brand dares to be different and pushes conventional style and design traditions. The watch comprises of large circular links which are filled with black and white stones. The dial is simple and the focal point of the watch is the unique and striking aesthetic. The new D&G watches are perfect for the forthcoming party season and are truly representative of the chic and glitzy D&G style.

Dolce and Gabbana has grown over the years to become an international fashion powerhouse and is one of the first names on every star’s lips when it comes to an iconic designer label. The range of D&G watches are exciting, inspiring, glamorous and are real statement pieces that you would be proud to own for years to come. If you favour unique style with strong personality and characteristics, D&G watches are the perfect choice.

Let’s start with a huge watch trend for autumn/winter; the oversized watches. Yes, watches are getting bigger by the season and the look is very much a chunky cuff style band incorporating a large watch dial. A great example of this can be found in the range of Fossil watches whose new styles perfectly encapsulate the oversized trend with distressed leather straps and chic square dial making for an edgy look which works great for both men and women. The boyfriend trend in both clothing and accessories is set to continue into the forthcoming season and this and with brands such as Welder watches and Ted Baker watches also sporting oversized watches in their new collections, it is easy to achieve this look in true designer style. Nixon watches with their cool Californian style have also hit upon the oversized trend this season. Many of Nixon watches feature bold dials in various shapes and have a sporty look that easily can be adapted to live up your daytime or evening look.

Next up on the watch trend report is colour and the bolder the better! It is tempting to plough through the cooler months in dark shades but thankfully, a vibrant splash of colour is a key trend for autumn and winter to brighten up the winter blues. LTD watches are the perfect choice with their simple designs yet striking colours which will instantly lift a plain outfit and at only £49 each, these Limited Edition timepieces are budget friendly will also soon become collectors items so be sure not to miss out. The Adidas watches Oddity Candy range is also a great way of injecting some vibrancy into your look with a sporty edge. Simple in design but bold on colour and style and with those Adidas functions that we all love, these watches are a huge hit with the celebs so be sure to look out for the new additions and exclusives to Shade Station. These are also unisex and look equally great on men and women. The range of Ed Hardy watches are simply stunning in appearance and feature a selection of beautiful designs and colour all inspired by tattoo art. If you favour intrinsic attention to detail then these watches are perfect and the cuff style band models are also extremely on trend.

Of course, if bling is your thing (and who doesn’t like a bit of sparkle!), the new range of D&G watches have been revamped for this season featuring some beautiful, unique and eclectic timepieces that could only belong to this very sought after brand. With quirky designs including wide multi coloured leather straps, cuff style straps, jewel stud and diamante embellishments, the range of D&G watches is remarkably extensive featuring something for those who like an edgy look through to elegant, dainty and feminine timepieces. The fun, flirty and super feminine collection of Seksy watches also have some new addition for this season – perfect for every style diva! The new collection encapsulates just the right element of sparkly bling and are all perfect for a night on the town. Along with the new range will come a selection of new glamorous celebrity endorsements so be sure to keep your eyes peeled for who will be gracefully adorning the latest Seksy range. Other sparkly and elegant watches to look out for include DKNY watches and Guess watches.

If you are eager to unleash your inner geek then Tokyo Flash watches are definitely the perfect brand to opt for. With futuristic and ultra slick designs, what makes these timepieces so unique is that each watch displays the time using funky and colourful LED lights in a way that you have to engage your brain in order to read the time correctly. These are absolute statement accessories, will keep you occupied for hours and definitely have the wow factor!

For something edgy and urban yet still smart and chic, then the ever faithful Diesel brand is the perfect choice. With new exclusive digital styles that incorporate retro looks and modern technology, Diesel watches always pushing design trends and conventions and never fails to produce iconic watches that look simply incredible. The Diesel watch Black Label collection offers an extremely special range of timepieces that are geared more towards impressive slick style, highly functional features and exceptional quality – these are very much investment watches aimed at those looking for something that extra bit special from the Diesel brand. Marc Ecko is also brand that perfectly encapsulates innovative design and urban styling but with a sleek finish that looks stunning on the wrist. The Marc Ecko watch dials often feature detailed and funky designs and incorporate just the right hint of bling with diamante embellishments on many of the timepieces.

We have added some very exciting new brands to Shade Station for this season including the super functional range of Nautica watches which are very on trend with a chunky aesthetic and perfect for every adventurer who require snazzy features and ultimate durability in a timepiece. Nautica watches have a sporty appeal but also transcend very easily to daywear making the range incredibly versatile and wearable. Zodiac watches are also a great new brand to look out for and the collection includes an extremely sophisticated range of watches geared towards sporting activities and are made to be durable, functional and robust to endure the most extreme physical activities. These timepieces are particularly desirable as they are made with high-quality sapphire and mineral crystals, and incorporate accurate Swiss quartz movements. Next up we have the wonderful range of TX watches. Incorporating many key trend features such as large dials, a vibrant injection of colour and a sporty look, TX watches are incredibly cutting edge and use the most advanced timepiece technologies available ensuring multiple features, incredibly precise time keeping. These are very much regarded as elitist watches and perfect if you are looking for something extra functional and dynamic. Superdry is also a new brand addition to Shade Station and with its super slick range of Superdry watches which feature bold colour, dynamic and often oversized style designs and Japanese trend influences, these timepieces are extremely popular among the celebrities as the brand really enables you to express your personal style. Superdry has an effortlessly cool vibe and these watches are the perfect statement accessory. The new range of Black Dice watches are a huge hit in the urban music scene and have often been spotted on bands including JLS and featured on popular shows such as the X Factor. With super slick and innovative designs, Black Dice watches are remarkably on trend but retain their own individual style unique to the brand. Bench watches have a great offer of pocket friendly watches this season, with watches starting as low as £20, a Bench watch will make a great gift this Christmas. Also new in are Timex watches, which being a very well established watch brand has something to offer everyone. The Ironman range of Timex watches is sports functional, and the expedition range of Timex watches has all you need for a trip into the wilderness!

The range of watches available at Shade Station also include the wonderfully elegant Michael Kors watches collection and the innovative Police watches range with some incredible new bold statement watches. Many of these feature brushed stainless steel bracelets, sleek black dials and maintain that effortlessly cool Police watch trend that the brand is renowned for. Many other brands include such as Moschino watches , Replay watches and Breil watches, to name just a few. We are aware that finding the perfect watch to suit your style and budget can be incredibly difficult which is why we have so many diverse brands available to choose from. All of our designer brands are the ultimate in quality so you can be sure your watch will last and look great for years to come. We hope you enjoy browsing our collection of watches which will definitely enable you to accessorise your autumn and winter in true style!