With the number of designer brands beginning to focus their attention on accessory lines, watches have become so much more than just a functional accessory. Providing the ability to assert some real style status, watches are also one of the hottest types of accessory as seen on the celebrities and can add that perfect finishing touch to your look. With the autumn/winter season now here, this is the perfect time to experiment with watches as they can inject sophistication, elegance, fun and a sense of unique style into your ensemble and really work to brighten up a winter look.

Here at Shade Station, we have a huge array of designer brands to choose from and have recently added a number of new ones to our collection, all of which we’re sure you’re going to love! Now the choice is even more varied and whether you are looking for sporty, budget friendly, technically advanced, demure, fun or eclectic, we will definitely have something to suit!

Our first brand is Adidas watches and this collection achieves the perfect balance of combining sporty and stylish. There are a great selection of new designs in the offering including the glam inspired Cambridge Adidas watches with diamante embellished bezels and highly on trend ceramic bracelet straps in vibrant and winter appropriate colours. Other new styles to look out for include the super fashionable white Adidas watches such as the ADH2033 (some of which also featuring diamante embellishments for the added bling factor), and the sleek new black ADH9010 Adidas watch; one of the more elite Adidas designs. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, Adidas maintains its great reputation of being accessible to everyone but offering that little bit extra in terms of style and function.

For all you lovers of bling, you need look no further than Amplifyd watches. The new collection of Amplifyd watches can be described as ultra stylish and ‘pimped up’ versions of Casio watches and like nothing you have seen before! What makes Amplifyd watches immediately pop and draw attention are the exquisite hard set stone embellishments positioned around the case, dial and bezel. Amplifyd watches are incredibly unique as they incorporate only the finest high quality materials including ionically bonded 18K gold plating and titanium carbide. What also makes the Amplifyd watches special is that they are available in extremely limited quantities and are therefore highly sought-after.

Yes ladies, Baby-G watches are back! Made by Casio, you may remember that Baby-G watches were highly fashionable back in the 1990’s and have now been re-launched to take the watch world by storm once more. Designed for ladies, the Baby-G watches feature bold, chunky and durable aesthetics but add a sense of elegance and femininity with beautiful colours including pink, turquoise, transparent and white. Style icon Pixie Lott is a renowned Baby-G watch fan and even has her own design in the form of the Pixie Lott BGA-113B-1BDR Baby-G watch with a black plastic strap and gold stars emblazoned upon the multi-functional digital/analog dial. A must-have statement accessory!

BCBG Max Azria is one of the hottest designers on the scene, with his creations seen on the likes of only the most glamorous and stylish young celebrities. Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. Max Azria believes that women should always feel great in what they are wearing and the collection of BCBG Max Azria watches will certainly achieve that with their dazzling diamante embellishments, ultra chic aesthetics and highly original designs and colour combinations. New BCBG Max Azria styles to look out for this season include the visually striking Florence watches.

The British brand Bench is a key favourite here at Shade Station and perfectly fuses the UK style with an urban inspired and street style vibe. With a great selection of Bench watches for men and women, the collection features design elements such as bold colour as seen on the new BCO355 PK Bench watch to sleek and sophisticated finishes as demonstrated on the new BC035WHBR watch. Bench is famous for the way in which its logo is often boldly and unapologetically displayed either across the strap and/or the dial and these watches are versatile enough to work with a huge variety of looks this season.

Retro inspired watches are an incredibly prominent trend this season and the collection of Casio watches will certainly appeal to those of you are channelling this look. Casio is an ultra classic brand and there are some amazing new styles ranging from the eighties inspired AQ-230GA Casio watch to the vibrantly coloured and more contemporary F-91WC-4A2EF Casio watch. Casio is renowned for its electronic watches and therefore the DBC-32D-1AES Casio watch is a modern representation of the classic Casio style with calculator positioned beneath the digital dial.

You may be seeking a watch that is simple yet unique, and classic but with a contemporary touch. If so, then you’ll love the style of Calvin Klein watches. With a collection of super sleek, streamlined and sophisticated watches for men and ladies, these watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any look. New designs in the Calvin Klein range include the Delight ladies watches with a distinctive double stranded bracelet strap and a bold oval dial with the exterior presented in either exquisite purple or blue. For the guys, the New Bold Gold PVD Calvin Klein watch with its black and gold plated colour combination shows true style taste and has a timelessly fashionable appeal.

D&G watches are a further prominent part of our watch collection and continue to impress us with exciting new designs. There are some striking new D&G watch styles for autumn/winter including the ultra original Avalanche ladies watch, to the chic and colour inspired Courmayeur watch, also for ladies and boasting a beautiful pink leather strap which is complimented with a polished stainless steel silver case and silver dial detailing. D&G merges classic looks with a certain edge and D&G watches ooze elegance and class but also convey that element of fun and excitement. There are also some great new D&G watch designs for the guys including the Chamonix Gents and the Bariloche.

You can always count on Diesel watches to impress with its wide array of urban inspired, innovative and often eclectic collection of watches. Colour is still a huge look for autumn/winter and Diesel has incorporated colour into designs such as the new DZ7167 digital watch with its purple silicone strap, but opted for more muted colours that work perfectly with your autumn/winter look. With features such as bold dials, unique shapes and intricately detailed dials, a Diesel watch has a timelessly stylish appeal and will make that perfect statement accessory.

Maybe you want to inject the spirit and essence of New York style into your look? If so, then DKNY watches are the perfect choice. Ranging from sophisticated and elegant, to bold and statement, DKNY watches represent the fast paced New York style and lifestyle and are the ideal investment if you are looking for a versatile watch that will take you from the office to the cocktail bar. New styles in the offering include the dazzling NY8051 for ladies whereby the case, bezel and strap is entirely embellished in diamante stones, and the more classic and understated yet still ultra stylish NY1457 DKNY watch for men. For something bold and oozing the wow watch factor, the ladies NY4738 cuff style watch with the DKNY lettering logo embellished in diamantes is a perfect option!

Another brand favourite that continues to impress is Fossil who are a brand that successfully match function with stunning looks. The Fossil watches range is incredibly diverse with some new designs in the collection including the super statement and aggressive in style JR1202 Fossil watch for men. In direct contrast, the new ES2654 Fossil watch for ladies in gold plated stainless steel (gold is a huge key look this season) boasts a delicate and jewellery like quality but the chunky style chain link bracelet strap keeps the style edgy and unique. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style, and is also highly respected in the watch industry for its superb and flawless quality.

G-Shock watches for men are a new brand addition to Shade Station and are renowned for their resistance to impact, robust aesthetics and high durability. Predominantly sports geared watches; different collections are developed for various requirements such as extreme sports including skateboarding, surfing and snowboarding. Some of the most recent styles incorporate functions such as atomic clock synchronisation and tough solar functionality meaning that they are a superb option for those seeking a watch with superior functional ability. Masculine, statement and ticking all the right boxes in the technical department!

If you are after a glamorous and dazzling watch, Guess is a brand that certainly fits the bill. There are an array of new Guess watches that are perfect for the party season including the new Petite Autograph Guess watch for ladies which has a jewellery-esque quality and features the Guess logo boldly presented in diamante stones. The new pink toned Prism watch for ladies is also on our wish list, and perfectly captures the key watch trend of the moment with its polycarbonate bracelet strap and diamante embellished bezel for the Guess glitz factor! For the men, there are some wonderfully masculine yet chic styles to look out for including the Lights Out Guess watch and the ultra sleek Empire design.

Ice-Watches are an incredibly exciting new brand addition and are already proving a huge hit! Made in unisex styles, what makes Ice-Watch watches a favourite with style icons including The Saturdays and Paris Hilton are the combination of exciting colours and the ability to wear each watch to compliment every outfit. Elements such as striking Swarovski crystals embellished upon the bezel also add to the bling and glam factor which when combined with bold colour and fresh, unique designs, makes each Ice-Watch a real style statement! With new Ice-Watch designs launched at frequent points throughout the style seasons, and with affordable price tags, it has never being easier to coordinate your watch with your look!

LA based Juicy Couture is a further hot brand to look out for and one that every style princess is sure to swoon over! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and exquisite yet statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new gold plated stainless steel Rich Girl and the highly trend inspired Lively Juicy Couture watches are new designs to look out for. If you are seeking a watch which immediately represents a luxurious, fun and chic sense of style, the collection of Juicy Couture watches are sure to appeal!

If you’re into your surf style, Kahuna watches are a great brand choice. With fun and vibrant designs for girls and guys, the style range is highly varied moving from smart and chic to more casual and practical. Design elements such as floral patterned canvas or fabric straps and beautifully coloured dials are prominent features and Kahuna watches also capture many of the key trends of the moment whist still remaining unique to the Kahuna style. They also shape up well from a functional perspective with some watches featuring uni-directional timing bezels for use when diving.

Lipsy watches are a new addition that has recently been added to the Shade Station shelves and the collection is brimming with highly trendy and dazzling watches for ladies ranging from the new super statement LP004 Lipsy bangle style watch to the chic and luxurious inspired LP032 Lipsy watch. Bright colours, sparkling diamante stones and patterned straps and dials are common themes within the collection and this brand is perfect for channelling your inner rock chic! You’ll also be very pleased to hear that the range is budget friendly. Lipsy watches are exciting to wear and make the ultimate style statement.

LTD watches hit the style scene with a bang in 2009 and the brand is continuously rapidly growing in popularity/ Moving into chic and sleek territory with their watch designs for autumn/winter 2010/11, you must definitely check out the new Steel LTD Watch collection which comprises of a range of highly retro inspired LTD watches with gold plated, rose gold plated and polished stainless steel bracelet straps. White watches are still very much prominent on the style scene and LTD Watches have introduced a superb version in the form of the new and ultra glam 021001 white watch.

Perhaps one of our most exciting brand additions this season are Marc by Marc Jacobs watches. The collection of Marc by Marc Jacobs watches is highly eclectic with watch features including stainless steel chunky straps or on-trend polycarbonate straps with textured links, and bold dials with colourful time markers. The dial is usually the striking point of each watch, some with numbers presented in the images of ghosts and hearts adding a sense of fun to fashion! A great example of this is the new MBM1148 watch or the MBM4532 design. The Marc by Marc Jacobs watch collection is definitely one that is on every fashionista’s radar and will ensure that you score some serious style points whilst wearing an accessory that is ultra cool, innovative and the work of an incredibly creative designer. 

The watches within the Michael Kors watches collection are one of the most refined, elegant and unique in the fashion industry. For autumn/winter Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze are evident with trend inspired elements including polycarbonate straps and diamante embellished detailing. Gold toned watches are a key look of this season, and the new MK5314 Michael Kors ladies watch with its rose gold plated stainless steel case and bracelet strap is exquisitely chic and perfectly captures the essence of luxury. Further new styles include the statement yet elegant MK2200 Michael Kors watch and the colourful MK5324 which beautifully combines purple and gold.

Nixon is a brand that continues to impress with its wide selection of watches that vary from the highly elite Ceramic Player to the more moderately priced and accessible yet still striking Fader watch. Nixon watches are highly popular among a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide collection of Nixon watches fuse design elements including bold colour with striking and innovative designs ranging from the ultra sleek Spencer watch to the fun and playful Time Teller P watches. Something for every style preference!

Seksy is a brand that is highly associated with glitz and glam and the collection of watches are perfect for approaching the party season with a number of designs making that great finishing touch to your party look. Boasting an array of unique styles, Seksy watches make a statement whilst remaining chic, elegant and sophisticated.

The classically British brand Ted Baker has a fantastic new selection of watches for autumn/winter; all with the quirky and eclectic Ted Baker touch that the brand is renowned for. The new ladies TE2058 Ted Baker watch is a wonderfully demure and elegant style with delicate features whereas in contrast, the TE4038 watch is a more masculine inspired watch for ladies that retains the glamour with a diamante embellished bezel and purple dial accents. The new colour inspired men’s Ted Baker watches including the TE1048 designs are a great way to infuse some vibrant tones into your winter look in a chic way. The new range of Ted Baker watches are highly versatile and effectively add a unique finish to any outfit.

Timex watches are a classic watch brand that has a history dating back over 156 years and the Timex brand has definitely come to the forefront of the watch and style industry once more with its array of new watches. Timex watches are highly regarded for their functional abilities which include water resistance, night lights, lap measurers and even the ability to transmit signals to your ipod so that when exercising your music will match your pace. These sports style watches including the Ironman Bright collection come in a variety of vibrant colours as well as neutral tones and are designed to be durable, stylish and robust. For those who are seeking a more chic aesthetic, Timex also has a range of more classically and elegantly styled watches for men and women.

Timex Originals watches are a recent new addition to Shade Station and have been launched to celebrate the history of Timex. The collection conveys the Timex story through each watch and comprises of revived versions of designs that have been launched throughout Timex’s extensive timeline. Design elements such as sleek leather straps and bold, easy to read and minimally styled dials as featured with the new Timex T Retro watch for example, remain the same as seen on the original designs, but with contemporary choices of materials and technologies to keep the watch relevant to the current times and trends. Other Timex Original watches are sport inspired and casual with aesthetic elements such as fabric straps with striped patterns and colourful dials including the fun and highly versatile Camper watches.

As you can see, over the past season we have added a number of exciting brands to our overall collection, with the objective of providing you with the most extensive choice possible. The above brands are just a selection we have here at Shade Station and other watch brands in our vast collection include Animal, Black Dice, Breil, Ducati, Ed Hardy, Ingersoll, Marc Ecko, Nautica, Oakley, Philippe Starck, Rubz, Superdry, Tokyo Flash and Zodiac to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.

We recognise that when choosing the perfect watch, there are a number of factors to take into consideration including style, function, quality, technical innovation and of course, brand reputation. All of our brands are notorious for their great quality products and though some are more budget friendly than others, you can be assured that regardless of the brand, you are investing a great quality watch.

At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly, aiming for our watch section to represent only the most stylish, fashionable, exciting and functional watches in the industry. You can also check out our frequently updated style blog which outlines which watch styles the celebs are wearing and keeps you up to speed with news relating to our recent brands and styles just in.

You can also follow us on Twitter @shadestation for daily style and stock updates.

From all of us here at Shade Station, we wish you a very warm, happy and stylish autumn/winter!