The autumn/winter season is here and whilst the weather may be cooler, this is the perfect time of year to brighten up the winter blues with a fabulous watch, a statement piece of jewellery or complete your look with a pair of stylish sunglasses and a cool accessory. You may have noticed that we’ve launched an amazing array of new brands, meaning that now is the perfect time for you to browse and pick out your key pieces for this season and beyond!

The great thing about accessories is that they can completely transform an outfit – a dramatic pair of sunglasses can instantly turn you into the ultimate fashionista, whilst a super chic watch can add the perfect finishing touch to a plain outfit and provide it with the ability to transcend from day to night. Of course, quality and function is also high on the agenda so you can be assured that the brands in the offering offer the absolute best in every department.

Let’s begin with our extensive watch collections. As mentioned, we have a great selection of new brands just added and the first exciting addition comes in the form of Amplifyd watches which can be described as ‘pimped’ up versions of Casio watches. What makes Amplifyd watches immediately pop and draw attention are the exquisite hard set stone embellishments positioned around the case, dial and bezel. Amplifyd watches are also special because they are available in extremely limited quantities and are therefore highly sought-after. A must-have for all lovers of bling!

This season, the prominent key trend is all about going retro and a brand that achieves this perfectly is Casio. The range of Casio watches are new to Shade Station and comprise of a great selection of classic eighties inspired watches through to some more contemporary colourful designs. Timex watches are a further new brand addition and have definitely come back to the forefront of the watch and style industry with the new array of new watches. Timex watches are highly regarded for their functional abilities which include water resistance, night lights, lap measurers and even the ability to transmit signals to your iPod so that when exercising your music will match your pace. For those who are seeking a more chic aesthetic, Timex also has a range of more classically and elegantly styled watches for men and women. That then leads us onto Timex Originals watches which have been launched to celebrate the history of Timex. The collection conveys the Timex story through each watch and comprises of revived versions of designs that have been launched throughout Timex’s extensive timeline. Perfect for every watch enthusiast who favours a vintage inspired style!

Another exciting brand addition is Baby-G watches which you may remember from the 1990’s. Well ladies, Baby-G is back with the watches featuring bold, chunky and durable aesthetics but with an added sense of elegance and femininity with beautiful colours including pink, turquoise, transparent coloured and white. The Baby-G Pixie Lott watch is definitely one to look out for! G-Shock watches for men are also a further new addition from the Casio collection.

Ice-Watches are an incredibly exciting new brand addition and are already proving a huge hit! Highly on-trend and contemporary in design, Ice-Watch watches feature exciting colours and elements such as striking Swarovski crystals embellished upon the bezel for the ultimate bling and glam factor.

For all you rock chicks, Lipsy watches are a new addition that has recently been added to the Shade Station shelves and the collection is brimming with highly trendy and dazzling watches for ladies. Bright colours, sparkling diamante stones and patterned straps and dials are common themes within the collection and this brand is perfect for statement yet chic style!

Perhaps one of our most exciting brand additions this season are Marc by Marc Jacobs watches. The collection of Marc by Marc Jacobs watches is highly eclectic with features including stainless steel chunky straps and on-trend polycarbonate straps with textured links, and bold dials with colourful time markers. The dial is usually the striking point of each watch, some with numbers presented in the images of ghosts and hearts in some styles, adding a sense of fun to fashion! The Marc by Marc Jacobs watch collection is definitely one that is on every fashionista’s radar and will ensure that you score some serious style points whilst wearing an accessory that is ultra cool, innovative and the work of an incredibly creative designer. 

The above brands are completely new to Shade Station but of course, our existing brands have also launched some incredible styles to look out for. For ultra chic, girly, exciting and original, the Juicy Couture watches collection has some stunning new styles in for this season. BCBG Max Azria is also one of the hot brands on the trend scene and has some beautifully chic and unique new watch designs added to the collection. Michael Kors watches are also on our radar with the collection featuring some fabulous gold toned watches – a further key look of the season. Continuing the gold theme, LTD Watches have added the super sleek Steel collection to their range which creatively captures the gold, retro watch look in the distinctive LTD Watch style.

Guess, DKNY and D&G are perfect if you are looking for classic watch styles but with unique brand touches. All highly renowned brands in the fashion industry, any watch that you purchase from these collections will continue to remain timelessly stylish and add the perfect finishing touch to your look.

For a sense of urban cool, Diesel watches, Police, Black Dice, Bench and Nixon watches all have an array of cool and quirky watch styles with superior functions and innovative aesthetics. Superdry, Fossil and Marc Ecko all also feature some cool and statement watch styles.

These are just a selection of the watch brands we have available, so make sure you head over to our dedicated Shade Station watch page to see the full list of watch brands in the offering!

Perhaps you are looking for something that extra degree more exquisite, unique and luxurious in a watch and are aiming to invest in a truly special design. If so, then our Elite watch section provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include Meccaniche Veloci watches, Perrelet watches, TechnoMarine watches, Versace watches and Welder watches.

Designed for those who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic such as Versace watches and others are created with intense function in mind such as Meccaniche Veloci watches. Each watch can be described as an aesthetic and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater detail and for specific specifications.

Despite the sun not shining as often as we’d like, sunglasses are still a core accessory for autumn/winter as regardless of the temperature, your eyes still need to be protected from the sun’s rays. Of course, sunglasses are perfect for making a style statement and we have a great array of styles ranging from dramatic and high fashion inspired, to sporty, sleek and functional.

Adidas sunglasses are a prominent part of our collection and are proving incredibly popular with the brand’s selection of sporty, slick, sharp and super trendy sunglasses for men and women. Ranging from oversized retro designs to chic frameless visors, and ultra contemporary wraparounds, bold and vibrant colour is a common theme throughout the collection and in true Adidas form, only the highest quality and superior function is then equalled with flawless style.

Continuing the sports fashion theme, Arnette sunglasses are highly popular and the brand is incredibly respected for its sports orientated sunglasses that boast a strong attitude and sleek looks. The styles are typically wraparound but other designs in the mix include on-trend colour inspired oversized aviators and more classic and sophisticated aviators. Revo sunglasses are a further sports orientated brand and the collection of sunglasses effectively fuses superior technology, function and performance with great style. Of course, Oakley still remains one of our most iconic sports brands and in addition to the sports geared styles, has introduced some highly fashion forward designs within its sunglasses collection that still incorporate the advanced technical innovation. Oakley sunglasses are definitely the choice to opt for if you are seeking the ultimate in visual clarity, flawless construction and incredible style. Superior technologies unique to Oakley include High Definition Optics, polarized lenses and the innovative Three-Point Fit frame structure for a precise and comfortable fit. Make sure you take a look at the technical specifications of each style for a more in-depth description.

If you are looking for a truly classic brand that is constantly seen on the style pages and worn by the celebs, then Ray-Ban sunglasses are the perfect choice. With the numerous designs for men and women boasting vibrant colour tones and patterns for a trend inspired finish, in addition to the classic versions still being prominent favourites, there is literally a style to suit every style preference and even designs to suit specific face shapes. Look out for contemporary twists this season on classic designs including the patterned and coloured Wayfarers and the ultra sleek Ray-Ban aviators which are still a huge celebrity favourite.

Creative all-rounder Tom Ford is an incredibly iconic name in the fashion industry and the styles within the Tom Ford sunglasses collection are ideal if you are looking for something that defines the essence of sophistication and elegance but also provides the option of a style that is little more unique, playful and bold in design! A fantastic collection if you are looking for an eclectic combination of designs whilst also being perfect if you appreciate fine attention to intricate detail and want to convey an ultra high-fashion look.

One of the most talked about films of the year is Sex and the City 2 and one of our latest brand additions, Jee Vice, are one of the sunglasses brands as seen on the four protagonists. Designed for sassy, stylish and confident ladies, each pair is created with a personality in mind and colour, texture and bold, fearless style are common themes throughout the whole range.

For super exquisite sunglasses we also have brands including the luxurious and refined Chanel, boho-inspired Dolce & Gabbana, vibrant and colourful Pucci and glamorous and dramatic Dior. D&G, Fendi and Gucci are also prominent favourites and MDG Madonna for Dolce and Gabbana sunglasses are perfect for conveying a fusion of elegance, statement style, a hint of sparkle and sophistication!

Diesel, Police and Prada Sport also offer some fantastical styles for men and women with many designs classic and with a timeless appeal but with the brand’s unique touch. For a splash of vibrant colour and retro appeal, Carrera sunglasses are also a great option!

These are just a selection of the sunglasses brands we have available so make sure you take a look at our dedicated Shade Station sunglasses page to see our entire brand list.

A fantastic piece of jewellery can be the perfect way of adapting any outfit and work to inject a sense of personality and character into your autumn/winter look. Whether you are seeking a ring that really has the wow factor, a statement necklace, or even a simple and chic pair of earrings, finding a truly great accessory can effectively add the finishing touch to your look; working in colour, texture, tone, depth and a sense of creative personal style.

Here at Shade Station, we have a selection of beautiful and ultra sophisticated jewellery pieces by a range of key designer brands starting with DKNY jewellery which captures the essence of New York style and with pieces that have the ability to transcend from the office to the swanky cocktail bar. From ultra trendy charm bracelets to statement rings dramatically embellished in striking diamante stones, and necklaces with feminine and fun charms DKNY definitely has something to suit every style personality.

Fossil is a further brand that has launched a selection of stunning jewellery pieces including exquisitely chic bracelets, necklaces and earrings which incorporate an array of beads and jewels in autumnal colour tones such as cream, textured brown, black and silver. Hints of diamantes are added to make each piece glamorous but not too ostentatious and these items will perfectly inject colour, texture and a hint of boho style into your look. For the men, Fossil have some typically edgy and statement jewellery including bracelets and necklaces; combining materials such as leather and stainless steel for a masculine yet smart finish.

D&G has introduced some new and exciting pieces into its jewellery collection this autumn and winter in the form of the Polish Ext collection. Comprising of rings, earrings, necklaces and bracelets, this collection focuses on ring or hoop style embellishments and merges polished stainless steel with gold plated stainless steel which is a key look for this season as adds definition, colour and texture.

Guess have some stunning new jewellery pieces just added to the collection including single charm style necklaces and bracelets with a T-Bar and hoop style attachment, featuring the Guess logo and plenty of diamante embellishments for the renowned Guess glitz and glam factor! The new pair of striking bold Guess stud earrings are also on our wish lists in addition to a selection of new charms which you can add onto the unique Guess bracelet.

It’s often difficult to find edgy and masculine jewellery for men, but luckily Police has that style problem solved! Featuring a great selection of statement but sleek dog tag pendant necklaces, bullet pendant necklaces, whistle pendant necklaces and highly on trend cross necklaces and striking weaved leather bracelets that also combine stainless steel, Police jewellery creatively conveys the rugged and masculine Police theme but with a slick and smart edge.

Similarly Diesel jewellery has also added an array of statement new jewellery pieces into its collection including pendant necklaces and chunky bold bracelets, depicting that statement, edgy and strong style that the brand is famous for.

If you are after a piece of jewellery that has timeless style, Calvin Klein jewellery is the ideal choice whilst if you prefer your jewellery to be particularly vibrant Amore & Baci and Roberto Cavalli jewellery have some extremely fun, elegant, sassy and unique pieces to catch your eye and are perfect for channelling a boho chic winter style!

Other brands in the Shade Station jewellery offering include the urban street inspired Black Dice jewellery and a selection of feminine, elegant and colourful pieces by CC Skye and Miss Sixty. Make sure you take a look at our dedicated jewellery page to see all the brands in our collection.

So that provides the autumn/winter round up of sunglasses, watches and jewellery and don’t forget that we also have a great selection of goggles and lifestyle accessories by brands including Oakley, Nixon, Dragon, Adidas, Electric, Von Zipper and East Pak.

At Shade Station, we understand that the perfect watch, the most glamorous yet functional pair of sunglasses, or that statement piece of jewellery is likely to vary according to each individual and therefore we make it our top priority to provide you with as many renowned designer brands as possible, in addition to introducing you to the more unique and undiscovered brands where you may find that hidden gem! We aim to provide products which appeal to a highly varied range of style preferences and budgets and of course, quality is always top of our agenda. Each brand that we stock is respected and renowned for its high quality products.

As well as a whole host of fantastic products, you can keep up to date with the latest brands and styles just in by reading our frequently updated style blog which also includes news on what the celebs are wearing. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.

Enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy, warm and stylish autumn/winter!