The designer brand Fendi was founded in a small town called del Plebiscitom in Italy by a newly married couple called Edoardo and Adele Fendi.
Mr. and Mrs. Fendi opened up a small shop that specialised in leather goods and became renowned for their high quality bags and furs and the skill that was invested into crafting the products. As a design duo they quickly became very successful and the shop was incredibly popular and lucrative.
Spurred on by their new-found success, the Fendi couple had an ambition to grow the company and extend the product lines. Therefore they decided to open up a larger shop in Veneto. As the Fendi business expanded the notoriously high quality goods became even more popular and people would visit from areas far outside the area in which their shop was situated. Italian women were particularly fond of the exquisite style that Fendi had developed and it soon became the highly fashionable and stylish brand to be seen in.
1966 marked a significant step for Fendi as this was the year that the brand released its first couture line which was designed by the iconic designer Karl Lagerfeld who is now the Creative Director of Chanel. This line significantly raised the Fendi profile and established it as a firm favourite on the high fashion couture map creating a much sought after and high class name for the brand. The line was extremely popular and allowed the Fendi name to be spread on an international level.
Fendi became synonomous with the essence of A List glamour, especially following the line of handbags which were quickly considered the hot accessory of the Hollywood stars. The Fendi Spy bag is one of the most iconic Fendi products. In the 1980’s, Fendi expanded their lines even further due to the success of their ready to wear goods and designed an extensive range of coats, dresses, jeans, hats, shoes and accessories including the collection of sunglasses.
The range of Fendi sunglasses are incredibly fashionable and super stylish. With an extensive collection that comprises of beautiful ladies designs, this is definitely a brand of sunglasses that you wear to get noticed! From oversized to classic styles, Fendi sunglasses immediately give you that high style polished look and with stunning tones such as browns, bronze, gold and deep red and of course, staple black there is something to compliment every skin tone. Subtle patterns such as flowers positioned on a corner of the frame also make for an ultra feminine touch. The double F Fendi logo has become incredibly iconic and this is often featured on the sunglasses, whether this being on the arms or subtly placed on the arm hinge.
Fendi is a great example of a brand that began extremely small and with the use of creative skill and high quality materials, it has grown over the years to ultimately become a fashion and style phenomenon that has an A List following and desired by every fashionista. The overall Fendi style is classic and sophisticated with a strong Italian influence and Karl Lagerfeld’s input definitely gave the brand that extra creative spirit that pushed it right to the forefront of the fashion industry where is strongly remains today.
chanel, del Plebiscitom, Edoardo and Adele Fendi, Fendi, Fendi Spy bag, Fendi sunglasses, Italy, Karl Lagerfeld, sunglasses, Veneto