Superdry Watches: Unique Style with a Japanese Influence
Superdry is a unique and funky clothing and accessories brand which was founded 2003. What makes Superdry different to other brands is its eclectic fusion of all American style with a strong touch of Japanese fashion influences which is mainly conveyed with the use of graphic prints which you will see featured on the clothing and accessories. It was following a trip to Tokyo that the founders of Superdry actually decided to launch the brand as they were so inspired by the dynamic Japanese style and trends and thought it would merge well with an American/European foundation. American style is great but you have to inject something a little more globally relevant and interesting to separate your brand from the hundreds of others in the industry.
What people like about Superdry is that it gives you a sense of wearing something unique. The brand prides itself on maintaining a limited edition feel to its clothing and accessories and is constantly updating its collections.
Superdry is mainly noted for its funky range of t-shirts, hoodies and bags which typically feature a retro style with graphic designed images. The Osaka t-shirts are particulary popular and come in an array of funky colours. David Beckham was also pictured wearing an Osa
ka Superdry t-shirt which certainly helped to put the brand on the map and give it a cool, trendy and masculine image. Ultimately Superdry aims to give people the ability to express their personality in their style and stand out from the crowd.
Superdry have extended their lines and collections and with a large store in Covent Garden in London as well as a number of concession stores, the brand is certainly obtaining a great reputation and is popular among the fash pack and celebrities.
Superdry watches maintain the same theme as the clothing; they keep up with current style trends but inject a Japanese inspired enhancement to the look. A brand new style to look out for is the Superdry Sport collection. These come in an array of vibrant colours including blue, orange, white, hot pink and green and as the name suggests, have a sporty aesthetic. With a simple design including a plastic strap, the main focus of these watches is in the bold colour and the Superdry logo on the dial and strap which also includes the Japanese lettering translation. The Lumber is also a 
hot new Superdry style and comes in a version for men and women – the Lumber Girl (designed for a smaller wrist). Capturing key watch trends such as a wide strap and large dial, the lumberjack style checks are also featured on the strap whether this is the whole strap or just the reverse side. Checked patterns are a common design on many other Superdry products including men and women’s shirts. The new Brad watch takes inspiration from a well known A List celebrity and the female equivalent of this watch is named Angelina –this is a great example of how Superdry is a fun brand and likes to play around with names and inspirations! With a wide durable soft leather strap and a dial with two separate time movements, this is definitely a unique and striking watch to look out for. There are also cool female watches such as the new Coins Superdry watch. Incredibly distinctive and designed in a charm bracelet style, the charms are coins and the dial is integrated into one of the charms. This style has an urban and funky edge and adds an extra flavour to a piece of jewellery which is typically ‘girly’.
Superdry is definitely the hot label of the moment but has a timeless style that will be prominent for years to come. When you find a label that has its own unique style, people will stick to it as they feel it is a way of expressing their individuality as opposed to going for the clone look! Jude Law and Kate Moss are fans of the brand and both celebrities are renowned for their unique sense of style and reluctance to follow trends but prefer to set them. Superdry watches are made using the finest materials and at prices between £40 and £135 there is a style to suit all budgets.
Tags:Coins Superdry watch, Covent Garden, David Beckham, Jude Law, Kate Moss, London, Osaka, Superdry, Superdry Angelina watch, Superdry Brad watch, Superdry Sport watch, superdry watches, The Lumber, Tokyo, watches
Police Watches: A Global Brand with Italian Style
The iconic Police brand was launched in Italy in 1983 and has fast become an incredibly popular brand name across the world. Throughout the stages of the extensive brand timeline, as the popularity of Police has grown, it has launched further products accordingly and Police is now famous for its stylish and sophisticated range of sunglasses, fragrances, clothing, watches and accessories. Police was one of the first brands to make sunglasses a fashion statement, particularly during the 1980’s and it was their range of sunglasses that really put the brand on the map. Police watches were launched in 2003 and were representative of that same unique and innovative design geared towards individuals with a strong sense of their own style and didn’t conform to fashion and trends simply because something happens to be in fashion.
Police is synonymous with a confident and charismatic personality and has chosen a range of iconic actors, personalities and sportsman as representatives and ambassadors of the Police brand, all of whom have been photographed in stunning advertising campaigns wearing Police products. Between 1999 and 2000, Paolo Maldini, Bruce Willis, George Clooney and Antonio Banderas all lent their faces to Police. In recent years, David Beckham has been the male icon associated with Police. All of these men are recognised on a worldwide level and truly convey what the brand repres
ents. They also of course portray a glamorous and masculine image and the pictures of George Clooney were primarily designed to capture the hearts of female fans and really brought his own individual style to the Police brand. Police has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry and again, renowned for his handsome good looks.
Earlier this year, Police decided to become even closer to the consumer by launching a competition entitled ‘ BE YOUNIQUE’ whereby they were seeking a fresh new face to step into the shoes of the renowned past ambassadors and become the new face of Police. Wanting to find someone unique and unknown was the key as the brand wanted to transform young and ‘normal’ men and women with regular occupations and transform them into the new face of Police which the avera
ge public can identify with. That said, the brand of course was looking for someone very special who could successfully portray the desired image. The competition was hugely popular and the winner was announced earlier this month and Andrea Garbolino from Settimo Torinese will now be the new face of Police. Garbolino was chosen for his metropolitan style and vibrant personality which is incredibly typical of the Police brand. He will take part in a photo shoot in October which is set to launch as part of the brand’s 2010 international campaign.
Police watches are designed for men and women who favour a sleek and sophisticated style that comes from within their personality as opposed to simply what they wear. Police believes that your clothing and accessories should enhance your character and style and not define it. If you wear a Police watch, you are confident with your own dynamic style and your unique accessories reflect this. Many Police watches have a chunky aesthetic and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes you from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit. Italian style is very adaptable and the design of Police watches is very much of the same tone.
Some new Police watch styles to look out for include the Ambassador which is a classic and sophisticated men’s watch with a typical Police polished appeal and great for day-to-night. With a slim multi-strand strap and sleek black face, this watch has a timeless appeal and adds an element of class to your look. For something a little bolder, the Kerosine has a carbon coated black finish and a striking large electro plated dial which is the predominant feature and makes for the perfect statement watch. The Vantage Police watch is a unisex style and captures the chunky watch trend with a white finish and bold yet simply styled dial.
There is a fantastic selection of new Police watch styles to choose from, some more understated than others but all retaining that essence of unrivalled class, style and sophistication that is unique to the Police brand.
Tags:Ambassador, Andrea Garbolino, Antonio Banderas, BE YOUNIQUE, Bruce Willis, David Beckham, Edoardo Piscopo, George Clooney, Kerosine, Paolo Maldini, Police, Police watches, Vantage, watches
Flash some wrist candy! Adidas Watches!
The end of the summer doesn’t spell the end of candy coloured watches in our books. Just because the sun has gone into hibernation, doesn’t mean we can’t flash a colourful wristwatch when the fancy takes us.
Along with LTD watches, Adidas Oddity Candy watches have been massively on our radar this season. Nailing the colour trend nicely, Adidas have seduced both the fashion consumer market and the sports market. With celebs like Lindsay Lohan and Paris Hilton running around La La Land sporting Oddity Candy watches and an unparalleled sporting heritage to it’s name, Adidas has a lot to be happy about.
Their brilliantly titled Oddity Candy watch range, has been engineered to appeal to sports buffs – with classic features such as a timer, a ten lap memory, water resistant design and a back lit display – however the aesthetics of the watch means it has mass appeal beyond sport as well. The collection is fashionably chunky and comes in a wide range of colours, including lemon, shocking pink, green and purple. Adidas Oddity Candy watches can be bought in single block colours or in contrasting colours, such as a white wrist strap with a blue face.
With Adidas sponsoring some of the biggest names in sport (think Beckham and our 2009 Ashes winners, the England cricket team), you’d be hard pushed to find a more relevant or contemporary watch brand to allie yourself to.
Click here to visit our Adidas Watches section
Tags:Adidas, Adidas Oddity Candy watch, Adidas watches, colourful watch, David Beckham, Lindsay Lohan, Paris Hilton, sports watch
Ed Hardy Watches – Tattoo fever sets in!
Do you like the aesthetics of ink and body art? Do you hanker after the tats Angelina Jolie, Megan Fox and David Beckham display but squeal at the sight of a needle? If the thought of permanent ink is a big no go for you but you love the distinctive ink style, it’s time you look to the latest craze in La la land – Ed Hardy.
Don Ed Hardy one of the world’s foremost tattoo artists has paired up with fashion entrepreneur Christian Audigier (the man behind Von Dutch) to produce a range of clothing, watches and accessories, all displaying traditional tattoo patterns. Launched in 2004 this cult brand has a massive celebrity following and is becoming increasingly popular with men and women globally.
As the word spreads about the appeal of Ed Hardy, Shade Station is proud to be able to bring you their ultra cool collection of Ed Hardy watches. Brightly coloured and all featuring tattoo iconography including love hearts, eagles, skull and cross bones, tigers and panthers, the Ed Hardy range of wristwear is unashamedly colourful and brash. Large chunky cuffs are common, however traditional leather straps and pretty stainless steel bracelets are also available. Already worn by the likes of Britney Spears, US reality TV star Kim Kardashian, Christian Millian, Mischa Barton and Akon, Ed Hardy IS the label to be seen in and Ed Hardy watches are certainly the hippest way to tell the time this year!
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Tags:Angelina Jolie, body art, Christian Audigier, David Beckham, Don Ed Hardy, Ed Hardy, Ed Hardy watches, Megan Fox, Shade Station, tattoo, Von Dutch
Celebrities favour Armani Sunglasses
You don’t get much more ‘designer’ than Giorgio Armani. You’ll have seen pictures of the man before, generally with his arm wrapped around the waist of a glamorous actress or a gorgeous model. A big happy, toothy white grin in a tanned face on the body of a diminutive, distinguished, older man.
Designers often use high profile figures in their advertising campaigns and Armani is no stranger to this ploy. As a friend of the Beckhams and inspired by their good looks and global influence, Armani has used the couple in his current underwear campaign to great effect. Both Victoria and David are known across the world for their amazing bodies and love of fashion and Armani’s campaign has them posing seductively together and separately in beautifully designed underwear.
As well as sporting masses of Armani on the red carpet, celebrities are often seen out and about in stylish Armani sunglasses. Current favourites include model ‘9426/S’ which Lauren Conrad from The Hills wears, Russell Crowe was spotted at the premiere for his latest film ‘State of Play’ wearing Armani’s GA 567/S Aviators and wraparound model ‘9436’ is worn frequently by Sarah Jessica Parker and Nicole Kidman.
Armani sunglasses are both stylish and chic. With a vast range to choose from, Shade Station has the freshest and most current styles to suit your face shape and help you emulate your favourite celebrity!
Click here to visit our Armani Sunglasses section
Tags:9426/S, 9436, Armani, Armani sunglasses, aviators, David Beckham, GA 567/S, Giorgio Armani, Lauren Conrad, Nicole Kidman, Russell Crowe, Sarah Jessica Parker, sunglasses, Victoria Beckham
Keeping ‘Police Time’ with Police Watches
Police has been the advertising success story of the Noughties. Using superstars like David Beckham, George Clooney, Bruce Willis and Antonio Banderas, the Italian brand has boosted its popularity and global appeal to immense effect.
Prior to these incredibly successful marketing campaigns, Police was little known outside of Italy. However their ‘Poster Boys’ introduced men and women across the world to the Police way of accessorising. Police are arguably best known for their sunglasses and watches and neither line disappoint. Both are incredibly cool, stylish and contemporary.
Playing upon their brand name, the Police range of watches have suitably apt and involving names. Men’s models named ‘Patrol’, ‘Alert‘, ‘Rogue’, ‘Outlaw’ and ‘Trooper’, give a sense of masculinity and excitement to the meaty wristwear.
Police wristwear is designed for independent trendy men and women who enjoy standing out from the crowd and consciously avoid conformity. All pieces are built for action but are enveloped in a good looking, very tasteful exterior. The men’s range is entirely analogue and the straps are produced largely in leather or stainless steel. Throughout the collection, the watch faces are chunky and suitably muscly. Although there is less choice, the Women’s Police collection is highly covetable. Enjoying slimmer silhouettes and fresher colours, Police watches for women are a great choice for an active female who refuses to compromise on style.
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Tags:
Alert, Antonio Banderas, Bruce Willis, David Beckham, George Clooney, Outlaw, Patrol, Police, Police watches, Rogue, timepieces, Trooper, watches, wristwear
The Power of Police
1983 marked the launch of Italian brand Police, the name of which was inspired by the eye protection worn by the U.S police. Police is an edgy brand and one which has successfully managed to remain classic yet futuristic, ever adapting and modern. The brand has a metropolitan appeal and perfect for those looking for something distinctive and of course, completely cool.
Police sunglasses remain as one of the contenders who are always at the height of fashion and their sunglasses range are effortlessly fashionable and expressive of the wearer’s unique style. The male collection places emphasis on sharp, vibrant designs which are classic yet in keeping with the latest fashion trends. The range features a variety of styles including aviators which provide a modern take on the 1980’s versions and are perfect for creating a sophisticated and cool look. If you are after a more sporty type vibe, Police have merged aluminium temples and dual-mirror lenses to create deeper tones and a more sporty mix of colour.
Police has become so iconic not only due to the products themselves, but also in their advertising campaigns and the choice of celebrities they have chosen to represent the brand. Over the years, we have seen Bruce Willis, George Clooney and of course, David Beckham as the faces of Police, all of whom are perfect male figures to portray the cool vibe and values of the Police brand – confidence, glamour and presence. The brand is perfect for those who prefer a more classic, clean cut style with a dynamic edge.
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Tags:Bruce Willis, David Beckham, George Clooney, Police aviators, Police sunglasses
Get Noticed With Police
We live in a world that is obsessed by fashion – so much so that we often use it to express our personality, wealth and style. Watches are one the most popular accessories in order to establish these personal traits and there are a number of designer brands that endeavour to be our favourite. Of all these brands, the Police Watches are one of the most loved. Police is one of those brands that perfectly reflect the wearer’s personality and character. The brand was launched in 1980 in the sophisticated city of Venice and the watch collection comprises of a range of ultra fashionable and modern watches.
A Police watch stands out from the other brands, as they are renowned for their edgy design, urban look, bold colour and chunky exterior appearance. The designs are extremely unique. The Twingear watch for example with its white leather strap and gold detailing looks fresh, funky and shows the owner means business! There really is a Police watch to suit every personality and taste and the brand definitely portrays a cool and stylish appearance for the person wearing the watch.
Of course, where there is a cool watch, there is a cool celebrity in tow who will want be seen sporting it.
The Police brand is favoured by celebs such as Hollywood actor Antonio Banderas, and our very own Posh and Becks – in fact David Beckham is also one of the Police brand ambassadors.
The Police watches are perhaps not as subtle as some others available, but if you are looking to make a statement, they are the perfect choice. Go on, be noticed!
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Tags:
Antonio Banderas, David Beckham, Police watches, Posh and Becks, the Twingear Police watch
Divine D&G Super Style
Dolce and Gabbana also known as D&G has been firmly established as a luxury fashion brand since 1985. In addition to clothing lines, D&G have also designed and created some of the most beautiful and exclusive watches and jewellery to date. One of the more classic designer favourites, D&G is always progressing and staying ahead of fashion but always remains true and consistent to its original style.
The wearers of D&G watches and jewellery like classic and timeless styles but always endeavour to be individual and use their sense of fashion, clothes and accessories as a way of expressing their own personality. Celebrity fans of the brand include Madonna, Victoria and David Beckham, Rhianna and Paris Hilton, and Rose McGowan (pictured above at the Dolce & Gabbana party in Cannes). The range of female watches ooze femininity with stainless steel bracelet style straps and crystal embellishments, whereas the male timepieces have a real sense of that gentlemanly charm. In addition to the classic styles, there are also a number of edgier contemporary watches that are suitable for daywear.
Similarly, the D&G jewellery range has something rather exquisite and desirable. With a high polish finish and sparkly stones, the range of necklaces, earrings and bracelets exuberate that A list, red carpet appeal! D&G really play with femininity in their jewellery with many pieces featuring girly, youthful charms. The dog tag necklaces are also a perfect way to add a bit of classy bling to your look!
D&G is a timeless brand and in addition to being renowned as luxurious, is favoured for its Mediterranean inspired design with contrasting features that perfectly complement one another. It will certainly be a favourite for years to come.
Click here to visit our D&G Watches section
Tags:D&G, D&G jewellery, D&G watches, David Beckham, Dolce and Gabbana, Dolce and Gabbana (D&G) watches, jewellery, Madonna, Paris Hilton, Rhianna, Rose McGowan, Victoria Beckham