The Carrera sunglasses brand is an example of a perfect collaboration between sport and style and is highly inspired the annual car race Carrera Panamericana that stretches across Mexico. As a brand Carrera aims to tell a story and the typical wearer is said to be adventurous, spontaneous and enthusiastic.

Indeed, originally intended for a specific sports purpose, Carrera sunglasses have transcended themselves into the fashion world and are regularly spotted adorning the faces of Hollywood’s biggest names in addition to the world’s finest athletes. The style is retro with a modern edge and the Carerra Champion Shades, for example, in white and red in one sense look incredibly chic a la aviator style but the colouring and distinct design of the frames definitely injects a cool sporty edge. Rapper T.I. made a huge impact when he donned a pair of Carrera Champion sunglasses in white at the recent MTV Video Music Awards, while Kanye West also allegedly paid $15,000 to get the latest Carrera collection before it went on sale in the United States.

Carerra shades were hugely popular in the 80’s and as 2009 is all about reviving old trends, particularly the 1980’s, this brand are racing their way to the forefront of the fashion industry. It was for this reason that Carrera decided to release their popular plastic-framed aviators in a variety of different colours. The retro frames are available in combination colours of white, blue, black,yellow, turquoise, white, and red, all with the trademark gradient lens.

The recent Carerra launch party held in New York was a huge success and saw stars such as Agyness Deyn, Richie Rich, Tyson Beckford, Daisy Lowe and Patricia Field. All the cool kids are rocking Carerra shades this season and when function and fashion come this good, it would be a shame not to jump on the bandwagon!

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