Ray Ban a fresh look for 2010

How do you follow a decade in which your sunglasses have been at the top of everyone’s wishlist, been worn by every hip actor, musician and cool kid of the noughties and graced the eyes of many iconic celebrities in equally iconic movies?

If you’re Ray Ban you crash into the new decade with a collection of shades that is so unusual and innovative, that everyone is talking about them and lusting after them.

Once again the giant of the sunglasses industry, Ray Ban, has followed the success of their ‘classics’ relaunch with a fresh and interesting collection of sunglasses for 2010.

The classic wayfarer gets a makeover with flowers, stripes and…. a subway map. Hot on the floral trend, Ray Ban’s most famous style gets girly with blooms and pastels. For a more unisex look, striped sunglasses are available, as are a fun style with the New York subway map printed on the interior.

If Ray Ban wayfarers are not for you, perhaps the new ‘Craft Collection’ will appeal. This range is popularised by the wonderful aviator style. The aviator gets an update for 2010 with leather detailing across the brow bar and at the ends of the arms, plus crystal polarised lenses. This style has been named the ‘Outdoorsman’ and the leather touch is both luxurious and original.

With a fresh look for the new year, Ray Ban looks set to make this decade just as successful as the last.