The end of the summer doesn’t spell the end of candy coloured watches in our books. Just because the sun has gone into hibernation, doesn’t mean we can’t flash a colourful wristwatch when the fancy takes us.
Along with LTD watches, Adidas Oddity Candy watches have been massively on our radar this season. Nailing the colour trend nicely, Adidas have seduced both the fashion consumer market and the sports market. With celebs like Lindsay Lohan and Paris Hilton running around La La Land sporting Oddity Candy watches and an unparalleled sporting heritage to it’s name, Adidas has a lot to be happy about.
Their brilliantly titled Oddity Candy watch range, has been engineered to appeal to sports buffs – with classic features such as a timer, a ten lap memory, water resistant design and a back lit display – however the aesthetics of the watch means it has mass appeal beyond sport as well. The collection is fashionably chunky and comes in a wide range of colours, including lemon, shocking pink, green and purple. Adidas Oddity Candy watches can be bought in single block colours or in contrasting colours, such as a white wrist strap with a blue face.
With Adidas sponsoring some of the biggest names in sport (think Beckham and our 2009 Ashes winners, the England cricket team), you’d be hard pushed to find a more relevant or contemporary watch brand to allie yourself to.
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