Police is a brand that is very much respected and favoured for its unique and sophisticated style. Appealing to a young and stylish crowd, Police is very aware of how to target its audience which means using social media to engage people in the brand and help raise its profile. That is why Police has very recently joined the number one social networking site Facebook with a dedicated fan page which has been launched in conjunction with the recent Be Younique campaign.

The special page is an information point whereby fans of the brand can communicate with one another and with Police and also links through to the official Police website. The page includes information on new products, the brand’s history and even a creative section whereby users can look through pictures of store launches around the world, ad campaigns and a section where you can upload pictures of yourself wearing Police products – this is something which has become very popular over the past year and a great way to get people interacting with their favourite brand and feel that they are involved with its development and evolution. The page also includes an interactive section with product videos, a gift guide and backstage news. The final section allows visitors to look at the Police products which also links to that product section of the Police website and also allows them to find their nearest store.

In an economic climate whereby brands have been forced to think of new marketing strategies to reach out to their target audience, social networking sites such as Facebook are a great way to do this as everyone is familiar with it and it ultimately encourages interaction. Police is a young brand and appeals to a young and style orientated customer and this would definitely engage more people and raise its profile and allow people to instantly access new information, products and brand news.

Police watches have launched some fantastic new watches, all of which convey the sophisticated and cool style that has made the brand so popular. The new Police Ranger watch is a men’s design and features a wide textured black leather strap and a large statement dial with silver and red detailing. Capturing key trends such as a chunky aesthetic and prominent dial, this watch also has a number of functions including a sub dial second hand and a date window. The black colour makes this a visually sporty style but there is also a version with a silver dial which transforms the watch into something a little more smart and classic. The new Force men’s Police watch is also one to look out for and is incredibly slick with its wide black leather strap and a large sleek black square dial with orange detailing. This is a watch which is on trend but will look stylish for seasons to come as it retains classic Police statement style. The new Ambassador watch is a further sleek and smart men’s style and the Topgear is a stunningly detailed watch with a chunky and bold aesthetic with real Police attitude!

Police is a lifestyle brand that people love because of its ability to interact and engage with its customers in addition of course to producing effortlessly cool and stylish products that instantly add something unique to your look. A Police watch is the perfect option for every man who likes to look smart and chic and with Christmas becoming nearer by the day; why not treat him to something that will become a staple and statement accessory for years to come – and keep him looking stylish all year round!