Carrera was born out of a desire to create sunglasses and accessories for sports, primarily for people within motor sports, winter sports and cycling. Launched in 1956, the company name is Spanish for ‘race’ and pays homage to the ‘Carrera Panamericana’ Mexican road race of the 1950s.
Although designed for sport, Carrera have won over the fashion crowd to staggering effect. Helped by the likes of Kylie Minogue, Kanye West and David Beckham, Carrera is no longer just a company with a solid base in the sports industry, it’s become a byword for cool looking sunglasses.
Worn by celebrities and hipsters alike, Carrera sunglasses have surged in popularity in recent years. Whether it’s Twilight’s Taylor Lautner, wearing his Carrera ‘Jocker’s’, Lady GaGa posing wearing ‘Champion’ Carrera sunglasses in her ‘Bad Romance’ music video or Gwen Stefani out and about in her white ‘Safari’ style Carrera sunglasses, Carrera has truly become a global phenomenon. The trickle down effect is evident as music festivals, gigs and hip hang-outs are awash with people sporting Carrera sunglasses.
Although the most frequently worn ‘Champion’ Carrera sunglasses are based on the familiar aviator design, they have a unique retro style. With over sized plastic frames, the Carrera logo on the bridge and a unisex design, these sunglasses provide the wearer with a Carrera cool look! There are many different styles of sunglasses within the Carrera portfolio and considering how popular they are, the price of a pair of shades is extraordinarily reasonable – at Shade Station you won’t pay more than £72. I think you’ll agree with us that it’s unusual to get sunglasses with such quality, style and pedigree for such a competitive price!
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The Carrera brand though noted for its funky and highly trendy style, was founded in 1956 and the company produces a range of sports eyewear including ski helmets, goggles and sunglasses. The Carrera name was inspired by the ‘Carrera Panamerica’ which is a car race that covers the whole of Mexico. The spirit of Carrera is very much of the philosophy that its wearers have a huge passion and enthusiasm for sports and maintain the desire to be the best.
Carrera sunglasses are definitely one of the most fashion-forward of all of the sunglasses brands, especially those within the sports/fashion sector. The sunglasses are retro in style with funky and contemporary edges and are worn by a number of celebrities including Paris Hilton and Kanye West.
Carrera has very recently announced that one of the new frames within its collection, the Panamerika 1 design will be included in 12-time Grammy-winning singer/songwriter and producer Alicia Keys’ new music video. The song from her new album ‘The Element of Freedom’ is called ‘Try Sleeping With A Broken Heart’, which is being released on December 15th. The theme of the video shows Keys as a superhero, sporting the Panamerika 1 Carrera shades.
These particular sunglasses are incredibly retro in style with a distinct 80’s aesthetic and are part of Carrera’s recently relaunched vintage collection and look spectacular in the new video. Another video in which you may recognise the Carrera brand is in Lady Gaga’s new track Bad Romance. We see the pop diva rocking the super stylish Champion Carrera sunglasses which fit perfectly into the abstract and surreal nature of the video which sees Lady Gaga performing within a somewhat controversial and risqué setting.
The Champion Carrera sunglasses are a further highly stylish part of the collection and are again, retro in style and reminiscent of an oversized aviator. The white versions are incredibly cool and also feature the trademark Carrera red line across the top section of the frame. The Carrera brand is always successful in maintaining the core retro style but adding injections of contemporary elements such as bold and fresh colour. The fact that it is the chosen brand to be featured in high profile music videos by iconic artists is testament to how popular and fashion forward Carrera is regarded.
There are some hot new styles to look out for this season which include some classic aviator styles with vibrant lens and frame colours such as the Gypsy in addition to some striking sporty styles with that high trend edge such as the Jocker/T sunglasses in hot pink. Carrera sunglasses definitely make a style statement and should be worn with confidence and attitude! The brand is geared towards the theme of striving to be the best and you will definitely be the leader of the style pack whilst working a pair of these!
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The iconic Carrera Panamericana Mexican car race is the inspiration behind the name of Carrera sunglasses which were first launched in 1953 in Austria. The brand is renowned for its exceptional attention to detail and when designing its products, everything is developed internally by a dedicated Research & Development department in Padua, Italy.
Carrera sunglasses comprise of three main elements, all of which contribute to the high standards and prestigious nature of the brand. These are the design, the technical innovation and the raw sporting theme. A typical wearer of Carrera sunglasses is always on-the-go, enjoys an active lifestyle and is fast paced. The brand maintains a strong principle of achieving success and it is that competitive nature that makes Carrera sunglasses loved by so many all over the world who like to convey that in their style.
During the process of product development, the sunglasses are tested both in the laboratory and by athletes during competitions and training to make sure that the Carrera sunglasses meet the technical innovation standards needed to make them durable and effective.
The range of Carrera sunglasses are very specific and distinctive in style and boast the following aesthetic features-:
- Sports style frames – With large lenses that feature a straight top edge, the style of all Carrera sunglasses have a retro sport feel. Depending on the style of sunglasses, this varies slightly; the Safari sunglasses (as worn by Paris Hilton) are smaller than the Olympia 1 style for example. The Easy Driver sunglasses are a little more aviator style with the two lenses separated with a t-bar.
- Colour – An injection of strong bold colour is also what makes Carrera sunglasses unique to the brand and this is incorporated on the frames, ear socks and the lenses. The Hot sunglasses for example have a vibrant red frame and red ear socks whilst the Easy Driver sunglasses feature violet lenses and ear socks with a white top bar. The colour combinations are complimentary of one another and again, have a sporty feel but with a bang on trend edge.
With any sports orientated product, function and style must be balanced accordingly as with sunglasses especially; you need them to be durable, able to endure physical activity and impact and maximise performance by providing you with clear vision. Carrera therefore places such great important on the research and development phases to ensure that as well as looking great, the sunglasses will really go the distance and the brand is now respected as premium and one of the major players in the sports fashion industry. At prices ranging from between approximately £57 and £68, you really can’t go wrong and with celebrities such as the Beckhams and Paris Hilton often spotted wearing them, you know that these are a genuinely super stylish pair of shades!
Designed for those who enjoy sports or want to look trendy whilst on the go, Carrera sunglasses are distinctive yet simple in style which is ultimately what makes them so popular. In unisex styles that look equally great on men and women, with strong colour, funky frames and lenses designed to fully protect your eyes and endure impact, Carrera sunglasses are definitely top of their game.
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Whilst we’re half way through the summer and a number of the big festivals have been and gone, there’s still time to choose your perfect shades for the upcoming UK festivals. Still to come are; Global Gathering, Womad, The Big Chill, V Festival, Reading and Leeds, SW4, Get Loaded in the Park and Bestival. For every one, there’s a great pair of sunglasses to make you look and feel fabulous.
If you like your weekends sweaty, chaotic and hardcore, then dance festivals Global Gathering and Clapham’s SW4 and Get Loaded are for you. Accessorise your skinny jeans and vest with sunglasses in bright colours and retro styles. The original Ray Ban Wayfarers are enjoying an extended fashion moment and are currently the coolest shades to be seen in. Choose them in red or blue for the perfect dance festival look and to ensure protection from flashing strobe lights!
Carrera is another great brand to be seen in, worn by Beckham and Kylie, these retro aviator style sunglasses are super fashionable. We think the Carrera ‘Hot’ style or ‘Champion’ in tortoiseshell would be right on the money for dance festival chic.
Indie and rock kids who have bought their tickets to V or Reading will be swept away by Dragon’s ‘Fame’ style sunglasses or Von Zipper’s ‘Hoss’ shades. Both are a chunky retro-looking aviator style of glasses, that ooze savvy.
For some, a laid back vibe and world music is the order of the day – if this sounds like you, team your high-waisted jeans and trilby with sunglasses that give you a slightly more grown up air or glamour. Ray Ban’s Clubmaster shades lend an ultra cool nerdy chic or if you prefer a 70s look, opt for oversized swirling Pucci sunnies for ultimate glamorous revelry. Marc Jacobs does a sexy line in oversized shades perfect for lazy afternoon dancing or you may like an injection of vintage, with a pair of classic Christian Dior sunglasses from Shade Station’s brilliant ‘Vintage’ section.
There’s the perfect pair of sunnies for you at Shade Station and with our summer sale now on, festival style can be achieved on a shoestring!
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