Following a recent jaunt around London’s luxury west end (window shopping naturally), it became obvious that fluorescent clothing and accessories are one of the key looks this season. As lurid as it may sound, half the designers on New and Old Bond Street have said it’s so… DKNY, Micheal Kors, Hermes, Miu Miu and Dolce & Gabbana have all embraced the trend with eye popping day glo window displays. It’s not often that sunglasses are required on an overcast Spring evening, but the windows of W1 were awash with acid colours so bright, dark lenses were entirely necessary!
We draw the line at luminous clothing (some things are best kept in the Eighties) however we can totally get on board with accents of fluorescent colour, if fashion demands it! So how best to wear the acid look? Accessories – including bags, sunglasses, watches, jewellery and shoes, are your best bet (see recent pics of Sienna Miller in her neon shoes or The Saturdays in their LTD Watches). A flash of luminous colour ensures you’re up to date and embracing the trend, but doesn’t scream fashion victim.
This look is great for the summer and particularly successful at festivals. Designer neon sunglasses are fairly hard to come by and you tend to have to buy cheap to wear day-glo shades, but concessions can be made with this fad and colourful sunnies will cut the mustard too… Brands like Carrera and Diesel are perfect for a slice of colour popping. The ‘Thor’ Carrera sunglasses are particularly bright with frames in clear bright pink, purple and blue and a further look through the collection reveals exciting designs with an array of colourful lenses and styles. For a slightly more feminine approach, both Marc Jacobs and Pucci sunglasses, incorporate plenty of colour and look fashionable to boot.
When it comes to watches, no colour is bright enough or too acidic! Like a little piece of sunshine on your wrist, neon watches are playful and hugely on trend this summer. Sporty brands like Adidas, Baby G and Casio, use bright colours often throughout their collections and LTD watches are colour saturated. But for pure fluorescent adulteration new brand Gio-Goi watches is the answer! In shades of neon – green, pink, yellow, orange and blue – these bold watches embrace this seasons flouro trend to a tee!
So the moral is; Accessorise your outfits this Spring / Summer with bursts of fluorescent colour, rather than an all-over neon tan, to avoid looking like an Eighties reject!
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Woah check out our range of new Nike Vintage sunglasses! Taking inspiration from the fashion, design, flare and cool characters of the 1970s, these retro beauties have ‘cult fashion accessory’ written all over them! Combining Nike’s 21st Century technological expertise with a rad Seventies design is inspired thinking.
The Seventies are back in a big way this year, with catwalks awash with floaty, hippie, bright colours for women and now men can get in on the act with dedicated retro sunglasses. In a similar vein to Carrera sunglasses, Nike Vintage sunglasses have a very familiar design with oversized lenses and large acetate or carbon frames. There are several different designs within the collection, but all sport a similar retro, sporty vibe, with slight alterations between them.
The colours are Seventies fantastic too. Shades of red, yellow, blue and brown, along with a more formal black and white complete the range and for the more confident male, a smashing pair of tortoiseshell shades…
With the festival season fast approaching and the sunshine finally out to play, we predict Nike Vintage Sunglasses being very popular this summer. The cool retro style and the offbeat colours makes these shades the perfect festival accessory for men. And with a price tag of £70 – £90 they’re also extremely wallet friendly! We like, A LOT….
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Fashionistas sit up and take note! Those in the know have made their style predictions for the year ahead and it’s looking like another vintage inspired annum…
The following trends are going to be hot in 2011 and as always Shade Station have got the perfect pair of sunglasses to compliment all of fashion’s fancies.
With the return of Biba and Halston in 2010, it was clear the era that gave us Studio 54, platform shoes and Saturday Night Fever was going to have a big impact on 2011. Already the high street is awash with flowing skirts, pleated culottes, retro colours, flares, headscarves and oversized sunglasses. In it’s new year edition Heat magazine encouraged readers to stock up on super-sized shades and Vogue.co.uk predict sunglasses to take on “exaggerated shapes…. the new shades have a quirky retro feel”. To channel Farrah Fawcett in her Seventies heyday, super-cool brand D Squared sunglasses would achieve the desired effect. And lovely Pucci sunglasses are also ‘very of the era’.
Ladylike Sixties and Pretty Fifties
With the midi skirt the length du jour, the full circle skirt remaining popular and pointed kitten heels replacing towering heels, 2011 looks set to be a refined year. In terms of accessorising your prim but pretty outfit, Fashionising.com suggest cat’s eyes sunglasses are the shape to be focusing on. Check out our vintage sunglasses section or our Marc Jacobs sunglasses and Tom Ford Sunglasses for feline shapes. For classic Fifties and sixties oversized sunnies hit our Chanel, Prada, Roberto Cavalli, Dolce & Gabbana and BVLGARI sunglasses pages!
Another trend that is hanging on for dear life… Seemingly more popular than ever this year, shops are bursting with leopard prints, zebra, tiger and ever giraffe! If you’re wearing animal print on your person we would kindly suggest not wearing matching sunglasses and instead choose a pair of big sedate black or brown shades. However if you need to jazz up your outfit with a little print there’s plenty of tortoiseshell to go around! Almost all of the designer labels at Shade Station have tortoiseshell sunglasses on offer, however we particularly like Ray Ban’s tortoiseshell Way Farer sunglasses and Oliver Peoples shades too.
White and Orange
Maybe it’s because of the whole Seventies vibe going on, that both white and orange feature so strongly this year… whatever the reason it’s nice to see some bold colour on the catwalk. Ray Ban sunglasses are always on trend with their bright colours and Marc Jacobs sunglasses, Carrera sunglasses and Von Zipper sunglasses have some great styles with white frames too.
These are our pick of the big trends for 2011 so whatever look you fancy trying, remember, we’ve always got the best selection of sunglasses to compliment your style!
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The sun is finally shining and this summer, you can be assured that your peepers will be fully protected in addition to looking ultra stylish with the wide array of sunglasses from a selection of incredible brands on offer here at Shade Station. Sunglasses are one of the most popular types of accessory and are not only worn for functional purposes, but also as a way of defining and conveying your unique personal style, adding character to your look and injecting a polished or creative edge to your ensemble.
So let’s take a look at some of the amazing brands you can choose from this summer! We are incredibly excited to see an array of new brands in addition of course, to the classic favourites that continue to dazzle and impress with new seasonal designs.
First up, Adidas sunglasses are one of our new brand additions and are proving incredibly popular with the brand’s selection of sporty, slick, sharp and super trendy sunglasses for men and women. Ranging from oversized retro designs to chic visors and ultra contemporary wraparounds, bold and vibrant colour is a common theme throughout the collection and in true Adidas style, only the highest quality and superior function is equalled with flawless style.
For the essence of Italian chic, Armani sunglasses are the perfect option with sophisticated styling and versatile designs ranging from contemporary oversized aviators to classic and understated but statement wraparounds. The Armani eagle logo is typically presented upon the arm hinge and you can be assured that each pair of Armani sunglasses makes the perfect style investment.
Arnette sunglasses are one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. The styles are typically wraparound but other designs in the mix include on-trend colour inspired oversized aviators such as the High Life Style in addition to more classic and sophisticated aviators including the One Time design.
The ultra glamorous, elegant and bold BVLAGRI has some wonderful new styles for summer that are highly reflective of the luxurious essence of the brand. Featuring aesthetic elements such as elaborately and beautifully decorated hinge detailing including the BV8021B style and boasting fresh, summery and exquisite colour tones, you can be sure that you look the ultimate glamour queen in a pair of BVLGARI sunglasses!
The colourful Carrera is famous for its collection of retro inspired, sporty and ultra fashionable designs and with the likes of Paris Hilton, Lady Gaga and Alicia Keys loving the cool style of Carrera sunglasses, these are definitely a hot favourite on the style scene. The new Champion, Speedway and Panamerika designs are perfect for summer 2010 with strong lines, colourful frames and an all-round highly on trend but unique style.
Chanel is a classic and timeless brand; synonymous with all things elegant, luxurious and sought after and the collection of Chanel sunglasses are certainly no different! With stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from, a pair of Chanel sunglasses makes the perfect lifetime investment, created by a label that is regarded as one of the most desired in the world.
D&G never fail to impress with their consistently forward thinking yet classically stylish sunglasses that maintain a timelessly fashionable appeal. Some of the new styles in the D&G offering include the chic and striking DD6067 unisex aviator design, with a sleek gold frame and black lenses for ultimate definition and a striking finish. D&G sunglasses are highly representative of exquisite Italian style and match incredible high quality and function with amazingly chic aesthetics.
The elegant and feminine Dior sunglasses and eclectic, bohemian inspired Dolce & Gabbana sunglasses are further classic brand favourites here at Shade Station that both continue to unveil stunning and versatile styles of sunglasses that are sure to become your ultimate go-to accessory. Colour is a key trend for summer 2010 and both of these brands demonstrate the essence of that in their own unique and distinctive style.
You definitely must check out the collection of Fendi sunglasses, with new releases for summer including the FS34 208 style with its white frame and unique buckle hinge and the new ultra chic and statement FS5063 tortoiseshell Fendi sunglasses. Some pairs are designed to be worn with confidence whereas others are styled with a more understated tone but still possessing those creative Fendi elements that make the sunglasses so sought after and highly noted in the fashion industry.
We didn’t think it would be long before pop star, actress and all-round entertainment sensation Madonna would team up with her long time friends, design duo Dolce and Gabbana to create something spectacular. The result of the recent collaboration is the collection of MDG Madonna for Dolce and Gabbana sunglasses and we have to say, you won’t be disappointed! Conveying a fusion of elegance, statement style, a hint of sparkle and sophistication, the range comprises of a wide variety of frame designs, all featuring the MDG logo, with the M suitably embellished in diamante stones!
The film sensation Sex and the City 2 is certainly one of the most talked about movies of the year and regardless of what most of us thought about the plot, we can’t deny that the clothes and accessories were to die for! Jee Vice sunglasses are one of the sunglasses brands as seen on the fab four protagonists and we are proud to have them here on our shelves at Shade Station! Designed for sassy, stylish and confident ladies, each pair is created with a personality in mind – reflected in the name of the styles which include Heated (as worn by Carrie Bradshaw), Eccentric, Spicy, Sassy and Red Hot (as worn by Samantha Jones). Colour, texture and bold, fearless style is common throughout the whole range and it’s easy to see why Jee Vice is currently a hot favourite on the stylish streets of LA. Now you can get a piece of the Hollywood style action for yourself!
Oakley sunglasses are highly renowned and respected for their superior use of technical innovation and the brand continually impresses with its range of sunglasses; all boasting the very latest lens technology and frame materials unique to the Oakley brand. Oakley sunglasses are definitely the choice to opt for if you are seeking the ultimate in visual clarity, flawless construction and incredible style. Some of the new releases include the Oakley Holbrook range, the amazingly sleek Split Jacket and the ladies chic but statement Deception sunglasses. Make sure you take a look at the technical specifications of each style for a more in-depth description.
Police sunglasses and Prada sunglasses are two further classic designer brands that provide striking style, versatility and fantastic quality and function in their range of sunglasses. With a wide range of oversized styles, aviators, wraparounds and visors, you can be assured that you are investing in a pair of timelessly fashionable sunglasses that work with a variety of looks.
Prada Sport sunglasses are the more sporty orientated and lifestyle section of the main Prada line and the sunglasses within this collection all feature the distinctive Prada Sport red line logo and are perfect for sports or for someone who enjoys and on-the-go lifestyle and requires a pair of sunglasses to suit this, but also of course, wants to look polished and stylish!
As colour and pattern is a huge look for summer 2010, Pucci is a brand that perfectly captures this is in its own unique and vibrant manner that has been prominent on the style scene since the 1950’s. Depicting the essence of glamour and sophistication, the new Pucci’s sunglasses styles include the ultra feminine and oversized EP65OS sunglasses whereby the frame slightly extends outside of the lenses. Boasting a purple frame with Pucci printed detailed and a knotted hinge, these eclectic and striking sunglasses are designed to be worn with confidence and are perfect when elegantly dressed up or glam up a beachside look in true Hollywood style!
When it comes to classic brands, you can’t get more classic and timeless than Ray-Ban yet this is one of the brands that still remains one of the most popular and iconic on the style scene. Ray-Ban sunglasses are constantly spotted on all the celebrities and trend icons with the numerous designs for men and women boasting vibrant colour tones and patterns for a trend inspired finish in addition to the classic versions still being prominent favourites. Make sure you check out the range of Ray-Ban Aviators, Wayfarers, Clubmasters and Cockpit to check out the new versions in the offering for 2010!
Revo sunglasses are one of our recent brand additions to Shade Station and is definitely becoming one of the major players in the eyewear industry with sleek and fierce styles that incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. The styles remain simple, sharp and sleek, using the cool Discern Titanium style as an example, but with a definite attitude that shows you mean business and incorporating only the most innovative and modern uses of lens technologies.
Tom Ford sunglasses are the perfect choice if you are looking for a pair of shades that define the essence of sophistication and elegance but also provide the option to choose something that is a little more unique and bold in design. Tom Ford has some wonderfully feminine new designs in the mix including the chic oversized Callae sunglasses with a beautiful brown frame complimented with a gold toned hinge. Ford has also just launched a pair of stunning new Marco aviators featuring a summer inspired pale gold frame and graduated olive lenses for a fresh and highly stylish finish. The ultimate in versatility!
Of course, these are just a few brands that you are able to select from with other incredibly fashion forward brands in the offering including the fabulous Burberry sunglasses, D Squared sunglasses, Dragon sunglasses, Just Cavalli sunglasses, Persol sunglasses, Roberto Cavalli sunglasses, Versace sunglasses, Vintage sunglasses and Von Zipper sunglasses.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections accordingly so regardless of whether you base your look on trend inspiration or favour a more eclectic and unique style, we have a pair of sunglasses to compliment every desire. You can also follow our Style Blog to keep an eye on what styles and brands are new to our shelves and of course, what all the celebs and fashion icons are currently wearing! And if that isn’t enough, you can also follow us on Twitter @shadestation for daily style and brand updates!
Whatever style of sunglasses you opt for, or even if you are looking for inspiration to try something new, we have all the latest, innovative, functional, contemporary and classic styles to ensure that we fulfil every requirement you may have when looking for the perfect pair of sunglasses this season or beyond.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
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With summer on the way, a pair of sunglasses provides the essential accessory to protect your eyes and ensure that you look super stylish. Whether you prefer your sunglasses to be chic, sophisticated, super glamorous, sporty, or perhaps a combination of each style, we definitely have something that will appeal. With a huge array of designer brands to choose from, you need look no further than Shade Station when finding your perfect pair of sunglasses.
Carrera sunglasses are going to be huge this summer and we have already seen both Lady Gaga and Alicia Keys rocking a pair of Carreras in their recent music videos. With celebrities such as Kanye West and Paris Hilton also working the Carrera sunglass look, these retro sporty inspired sunglasses with vibrant coloured and fresh toned frames are effortlessly cool, great for everyday chic and offer something a little alternative.
A new exciting brand just added to our list is Pucci sunglasses . This designer label is famous for its vibrantly printed scarves with beautiful swirly, psychedelic style patterns and the brand has now launched a sunglasses range. Capturing the key trend of colour, the collection comprises of some wonderfully glamorous oversized retro style sunglasses with the iconic boho style Pucci pattern as well as block colours including stunning aqua tones as well as feminine violet and purple. The detailing incorporated into the Pucci sunglasses is also striking.
Next up we have the ever stylish and faithful Police sunglasses brand which with their understated yet effortlessly cool range, you will never fail to look chic and stylish. Police shades have also added some new styles to their collection which include sleek wraparound sunglasses, classic style sunglasses with narrow frames and aviators and even some retro oversized styles with a sporty edge. Great sunglasses for both the guys and girls!
Fendi is also a hot designer brand to look out for and following the launch of the new Fendi Chef handbag, the luxury brand thought it only fair to launch a pair of Fendi sunglasses to match – perfect for every fashionista! There are some wonderfully dramatic but elegant Fendi oversized sunglass styles with pretty embellishments such as a small flower positioned on the frame making for a delicate touch. Perfect for channelling a high fashion and polished edge.
Who could forget Prada? The ultimate in glamour, Prada sunglasses have some incredibly styles for both men and women ranging from classically oversized to cool aviators and some new geek chic styles with narrow lenses and thick frames. The Prada butterfly sunglasses which are nipped in at the centre are still a huge must-have for this season and add definition and a unique edge to your look – perfect for something that little bit different. In an array of vibrant colours as well as classic tones such as black and brown, Prada sunglasses tick every style box.
Prada Sport sunglasses are also a new addition and offer something a little more sports orientated and great for everyday on-the-go chic with understated classic styles complete with the vibrant Prada Sport logo. Wraparound sunglasses, visor style sunglasses, geek chic style sunglasses (thick frames and narrow lenses) and aviator sunglasses are the hot designs to look out for and perfectly capture that summer chic look with a casual edge.
Ray-Ban sunglasses never fail to be a hot favourite and the style icons cannot get enough of the revamped and on-trend colourful Wayfarers which are constantly seen when the sun comes out (and even when it doesn’t!). This season, Ray-Ban have also launched Limited Edition Wayfarers which of course, are only available for a limited amount of time and are going to be a firm style favourite this summer an sure to be seen at the music festivals. One of the most classic of all the Ray-Ban’s and one of the first styles of sunglasses to be launched is the Aviator RB3025 sunglass which is still going strong and a classic that has been adapted to incorporate various lens and frame colours but retaining the original edge that makes it so popular and again, a favourite among the celebrities!
For something ultra dramatic, glamorous and show stopping look no further than BVLGARI sunglasses. These sunglasses are always regarded as on trend due to their high fashion appeal that never fails to attract attention. Regularly spotted on the most chic of style icons and celebrities BVLGARI sunglasses are the depiction of luxury fashion. With intricately designed hinge detailing, embellishments that often stretch down the length of the arm and the incorporation of exquisite colours the collection of oversized and visor style BVLGARI sunglasses are timeless accessories.
Tom Ford is the man of the moment in both movies and fashion and his collection of Tom Ford sunglasses are wonderfully chic and glamorous. One particular style that will definitely turn heads is the oversized Nico Sunglass style – these sunglasses are creatively designed with a triangular style frame but as this season is all about going bold and as fashion is about creating a statement then why not give them a try and assert your own unique high fashion style! Other styles include the more classic and slim framed oversized styles as well as some super chic new aviators which are timeless sunglass classics.
Lady Gaga shot to stardom in 2009 and she is now one of the most famous ladies in pop, also noted for her unusual but amazing sense of fashion. Whilst off stage Lady Gaga can often be spotted working the latest designer shades and she was recently featured on the front cover of V Magazine in a pair of MMJ112 Marc Jacobs peel-off style sunglasses! The MMJ112 sunglasses are an oversized retro style and look incredibly funky and stylish in hot seasonal colours. These are sure to be a favourite this spring/summer along with the other oversized and aviator Marc Jacobs sunglass styles.
The famous Oakley sunglass brand never fails to surprise and impress with its highly innovative and stylish range of sunglasses, perfect for every sporting need. Some of the new releases including the O Rokr and Split Thump incorporate added high tech features such as an MP3 player and Bluetooth so you can listen to your favourite tunes and keep in touch whilst on the go! The new Oakley Conduct frame is an amazingly slick visor style with Oakley’s unique High Definition Optics for precise visual clarity and a chic and bold aesthetic style. The Oakley M Frame sunglasses capture the futuristic style appeal and feature innovative M shaped lenses for function, style and comfort and the new Oakley Hinder sunglasses are an oversized style for ladies with that distinct Oakley attitude with a high trend edge. Oakley is always at the forefront of eyewear technology and the brand’s sunglasses never fail to look sleek and streamlined and convey that the wearer really means business!
Other hot brands to look out for include the classically sophisticated Chanel sunglasses in addition to Dior sunglasses, Dolce & Gabbana sunglasses, Roberto Cavalli sunglasses, Gucci sunglasses and Armani sunglasses for a wide array of super glamorous sunglasses that make for the one faithful accessory that will remain stylish for seasons to come. D Squared sunglasses, Prada Sport sunglasses and Von Zipper sunglasses offer a fantastic range of sporty but cool sunglasses and are a hit among the extreme sport athletes and celebrities. For a classic touch of chic, look no further than Armani sunglasses, Roberto Cavalli sunglasses and for that injection of street style edginess, why not opt for a pair of innovatively designed Diesel sunglasses?
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also check out our sales to get that sought after style at a fantastic price. Whatever style of sunglasses you opt for, or even if you are looking to try something new, we have all the latest and classic styles to ensure that we fulfil every sunglass style and function need.
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Carrera was born out of a desire to create sunglasses and accessories for sports, primarily for people within motor sports, winter sports and cycling. Launched in 1956, the company name is Spanish for ‘race’ and pays homage to the ‘Carrera Panamericana’ Mexican road race of the 1950s.
Although designed for sport, Carrera have won over the fashion crowd to staggering effect. Helped by the likes of Kylie Minogue, Kanye West and David Beckham, Carrera is no longer just a company with a solid base in the sports industry, it’s become a byword for cool looking sunglasses.
Worn by celebrities and hipsters alike, Carrera sunglasses have surged in popularity in recent years. Whether it’s Twilight’s Taylor Lautner, wearing his Carrera ‘Jocker’s’, Lady GaGa posing wearing ‘Champion’ Carrera sunglasses in her ‘Bad Romance’ music video or Gwen Stefani out and about in her white ‘Safari’ style Carrera sunglasses, Carrera has truly become a global phenomenon. The trickle down effect is evident as music festivals, gigs and hip hang-outs are awash with people sporting Carrera sunglasses.
Although the most frequently worn ‘Champion’ Carrera sunglasses are based on the familiar aviator design, they have a unique retro style. With over sized plastic frames, the Carrera logo on the bridge and a unisex design, these sunglasses provide the wearer with a Carrera cool look! There are many different styles of sunglasses within the Carrera portfolio and considering how popular they are, the price of a pair of shades is extraordinarily reasonable – at Shade Station you won’t pay more than £72. I think you’ll agree with us that it’s unusual to get sunglasses with such quality, style and pedigree for such a competitive price!
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The Carrera brand though noted for its funky and highly trendy style, was founded in 1956 and the company produces a range of sports eyewear including ski helmets, goggles and sunglasses. The Carrera name was inspired by the ‘Carrera Panamerica’ which is a car race that covers the whole of Mexico. The spirit of Carrera is very much of the philosophy that its wearers have a huge passion and enthusiasm for sports and maintain the desire to be the best.
Carrera sunglasses are definitely one of the most fashion-forward of all of the sunglasses brands, especially those within the sports/fashion sector. The sunglasses are retro in style with funky and contemporary edges and are worn by a number of celebrities including Paris Hilton and Kanye West.
Carrera has very recently announced that one of the new frames within its collection, the Panamerika 1 design will be included in 12-time Grammy-winning singer/songwriter and producer Alicia Keys’ new music video. The song from her new album ‘The Element of Freedom’ is called ‘Try Sleeping With A Broken Heart’, which is being released on December 15th. The theme of the video shows Keys as a superhero, sporting the Panamerika 1 Carrera shades.
These particular sunglasses are incredibly retro in style with a distinct 80’s aesthetic and are part of Carrera’s recently relaunched vintage collection and look spectacular in the new video. Another video in which you may recognise the Carrera brand is in Lady Gaga’s new track Bad Romance. We see the pop diva rocking the super stylish Champion Carrera sunglasses which fit perfectly into the abstract and surreal nature of the video which sees Lady Gaga performing within a somewhat controversial and risqué setting.
The Champion Carrera sunglasses are a further highly stylish part of the collection and are again, retro in style and reminiscent of an oversized aviator. The white versions are incredibly cool and also feature the trademark Carrera red line across the top section of the frame. The Carrera brand is always successful in maintaining the core retro style but adding injections of contemporary elements such as bold and fresh colour. The fact that it is the chosen brand to be featured in high profile music videos by iconic artists is testament to how popular and fashion forward Carrera is regarded.
There are some hot new styles to look out for this season which include some classic aviator styles with vibrant lens and frame colours such as the Gypsy in addition to some striking sporty styles with that high trend edge such as the Jocker/T sunglasses in hot pink. Carrera sunglasses definitely make a style statement and should be worn with confidence and attitude! The brand is geared towards the theme of striving to be the best and you will definitely be the leader of the style pack whilst working a pair of these!
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The iconic Carrera Panamericana Mexican car race is the inspiration behind the name of Carrera sunglasses which were first launched in 1953 in Austria. The brand is renowned for its exceptional attention to detail and when designing its products, everything is developed internally by a dedicated Research & Development department in Padua, Italy.
Carrera sunglasses comprise of three main elements, all of which contribute to the high standards and prestigious nature of the brand. These are the design, the technical innovation and the raw sporting theme. A typical wearer of Carrera sunglasses is always on-the-go, enjoys an active lifestyle and is fast paced. The brand maintains a strong principle of achieving success and it is that competitive nature that makes Carrera sunglasses loved by so many all over the world who like to convey that in their style.
During the process of product development, the sunglasses are tested both in the laboratory and by athletes during competitions and training to make sure that the Carrera sunglasses meet the technical innovation standards needed to make them durable and effective.
The range of Carrera sunglasses are very specific and distinctive in style and boast the following aesthetic features-:
- Sports style frames – With large lenses that feature a straight top edge, the style of all Carrera sunglasses have a retro sport feel. Depending on the style of sunglasses, this varies slightly; the Safari sunglasses (as worn by Paris Hilton) are smaller than the Olympia 1 style for example. The Easy Driver sunglasses are a little more aviator style with the two lenses separated with a t-bar.
- Colour – An injection of strong bold colour is also what makes Carrera sunglasses unique to the brand and this is incorporated on the frames, ear socks and the lenses. The Hot sunglasses for example have a vibrant red frame and red ear socks whilst the Easy Driver sunglasses feature violet lenses and ear socks with a white top bar. The colour combinations are complimentary of one another and again, have a sporty feel but with a bang on trend edge.
With any sports orientated product, function and style must be balanced accordingly as with sunglasses especially; you need them to be durable, able to endure physical activity and impact and maximise performance by providing you with clear vision. Carrera therefore places such great important on the research and development phases to ensure that as well as looking great, the sunglasses will really go the distance and the brand is now respected as premium and one of the major players in the sports fashion industry. At prices ranging from between approximately £57 and £68, you really can’t go wrong and with celebrities such as the Beckhams and Paris Hilton often spotted wearing them, you know that these are a genuinely super stylish pair of shades!
Designed for those who enjoy sports or want to look trendy whilst on the go, Carrera sunglasses are distinctive yet simple in style which is ultimately what makes them so popular. In unisex styles that look equally great on men and women, with strong colour, funky frames and lenses designed to fully protect your eyes and endure impact, Carrera sunglasses are definitely top of their game.
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The Carrera sunglasses brand is an example of a perfect collaboration between sport and style and is highly inspired the annual car race Carrera Panamericana that stretches across Mexico. As a brand Carrera aims to tell a story and the typical wearer is said to be adventurous, spontaneous and enthusiastic.
Indeed, originally intended for a specific sports purpose, Carrera sunglasses have transcended themselves into the fashion world and are regularly spotted adorning the faces of Hollywood’s biggest names in addition to the world’s finest athletes. The style is retro with a modern edge and the Carerra Champion Shades, for example, in white and red in one sense look incredibly chic a la aviator style but the colouring and distinct design of the frames definitely injects a cool sporty edge. Rapper T.I. made a huge impact when he donned a pair of Carrera Champion sunglasses in white at the recent MTV Video Music Awards, while Kanye West also allegedly paid $15,000 to get the latest Carrera collection before it went on sale in the United States.
Carerra shades were hugely popular in the 80’s and as 2009 is all about reviving old trends, particularly the 1980’s, this brand are racing their way to the forefront of the fashion industry. It was for this reason that Carrera decided to release their popular plastic-framed aviators in a variety of different colours. The retro frames are available in combination colours of white, blue, black,yellow, turquoise, white, and red, all with the trademark gradient lens.
The recent Carerra launch party held in New York was a huge success and saw stars such as Agyness Deyn, Richie Rich, Tyson Beckford, Daisy Lowe and Patricia Field. All the cool kids are rocking Carerra shades this season and when function and fashion come this good, it would be a shame not to jump on the bandwagon!
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Lindsay Lohan is never out of the papers with tales about drinking and drug abuse, but it would seem while her mum and sister are jumping on the reality TV bandwagon, Lindsay’s changing her ways – for the better.
The singer-cum-model-cum-actress who has a reputation for pulling sickies left, right and centre has shocked everyone by showing up early at the studios to film her new movie – Labour Pains. According to co-stars she’s even learnt all her lines and has made some sturdy friendships on and off set.
It could be put down to Lilo’s levels of maturity, after all, she turned 22 just last week, however it’s rumoured the change in personality could be a result of the stabilising effect of Mark Ronson’s sister – Samantha. Rarely seen without each other, Lindsay seems to have lost her taste for men – big style!
One thing that’s not changed with her new-found sobriety is her style. A huge fan of aviators, Lindsay’s been spotted in a pair on every occasion- don’t forget sunglasses are the must-have accessory for hiding tired, hungover peepers, and we all know Lindsay loves a good drink.
If you’re trying to avoid the bright lights of the paparazzi, why not ‘do a Lilo’ and choose some aviators as your saviour specs. For versatility, Carerra, D&G and Marc Jacobs all have plenty of styles to choose from in various frame and lens colours. A great daytime sunglasses style, they look just as good on the beach as they do the streets.
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