Bvlgari sunglasses are quite simply, the ultimate in exquisite Italian style. Designed for ladies, Bvlgari sunglasses are elegant, chic, bold and incredibly luxurious. Worn by celebrities such as Jessica Alba, Mariah Carey, Angelina Jolie and Penelope Cruz, Bvlgari shades are synonymous with A list Hollywood style and can add a striking finishing touch to even the most casual of outfits.
Due to aesthetic features such as rich toned gemstones, elaborate hinge and arm detailing, and autumnal coloured frames, Bvlgari sunglasses are the perfect winter accessory, as despite the weather not being as hot as we may like, our eyes still need to be protected from the sun’s rays. Plus, Bvlgari sunglasses add the perfect finishing touch to a winter look, so it would be a shame to waste the opportunity to wear them!
There are a fabulous selection of new Bvlgari styles to choose from this season. First up, we have the BV8081B sunglasses, which in typical Bvlgari style, are oversized boasting a square shaped frame with a more rounded interior frame section to infuse a sense of femininity to the design. The frame and arms are classic black, but rich colour is incorporated in the form of a large and stunning violet toned gemstone positioned upon the hinge. The lenses are also graduated violet for a chic and colour inspired finish.
For something a little lighter in tone but retaining the luxurious Bvlgari look, the BV8079B Bvlgari sunglasses feature a textured beige frame, purple arms and a purple toned gemstone embellished hinge. This style is more understated, than some Bvlgari styles but still oozes elegance, sophistication and the essence of true Italian style!
If you prefer a more sporty style of sunglasses but still want them to convey a high-fashion edge, then a visor style from the Bvlgari collection could be just the thing you’re looking for. The new BV6050B sunglasses for example, feature a dark blue upper frame section, a luxe blue gemstone hinge, elegantly curving arms and a graduated grey lens. The ultimate in fusing stylish with sporty!
These are just a selection of new styles to choose from and the Bvlgari collection really has something to appeal to a variety of tastes whether you prefer a more overstated look, or something more demure. Bvlgari sunglasses are real show piece accessories, boast expert craftmanship, alluringly ornate and decorative detailing, and will add the perfect finishing touch to every look.
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Fashionistas sit up and take note! Those in the know have made their style predictions for the year ahead and it’s looking like another vintage inspired annum…
The following trends are going to be hot in 2011 and as always Shade Station have got the perfect pair of sunglasses to compliment all of fashion’s fancies.
With the return of Biba and Halston in 2010, it was clear the era that gave us Studio 54, platform shoes and Saturday Night Fever was going to have a big impact on 2011. Already the high street is awash with flowing skirts, pleated culottes, retro colours, flares, headscarves and oversized sunglasses. In it’s new year edition Heat magazine encouraged readers to stock up on super-sized shades and Vogue.co.uk predict sunglasses to take on “exaggerated shapes…. the new shades have a quirky retro feel”. To channel Farrah Fawcett in her Seventies heyday, super-cool brand D Squared sunglasses would achieve the desired effect. And lovely Pucci sunglasses are also ‘very of the era’.
Ladylike Sixties and Pretty Fifties
With the midi skirt the length du jour, the full circle skirt remaining popular and pointed kitten heels replacing towering heels, 2011 looks set to be a refined year. In terms of accessorising your prim but pretty outfit, Fashionising.com suggest cat’s eyes sunglasses are the shape to be focusing on. Check out our vintage sunglasses section or our Marc Jacobs sunglasses and Tom Ford Sunglasses for feline shapes. For classic Fifties and sixties oversized sunnies hit our Chanel, Prada, Roberto Cavalli, Dolce & Gabbana and BVLGARI sunglasses pages!
Another trend that is hanging on for dear life… Seemingly more popular than ever this year, shops are bursting with leopard prints, zebra, tiger and ever giraffe! If you’re wearing animal print on your person we would kindly suggest not wearing matching sunglasses and instead choose a pair of big sedate black or brown shades. However if you need to jazz up your outfit with a little print there’s plenty of tortoiseshell to go around! Almost all of the designer labels at Shade Station have tortoiseshell sunglasses on offer, however we particularly like Ray Ban’s tortoiseshell Way Farer sunglasses and Oliver Peoples shades too.
White and Orange
Maybe it’s because of the whole Seventies vibe going on, that both white and orange feature so strongly this year… whatever the reason it’s nice to see some bold colour on the catwalk. Ray Ban sunglasses are always on trend with their bright colours and Marc Jacobs sunglasses, Carrera sunglasses and Von Zipper sunglasses have some great styles with white frames too.
These are our pick of the big trends for 2011 so whatever look you fancy trying, remember, we’ve always got the best selection of sunglasses to compliment your style!
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The sun is finally shining and this summer, you can be assured that your peepers will be fully protected in addition to looking ultra stylish with the wide array of sunglasses from a selection of incredible brands on offer here at Shade Station. Sunglasses are one of the most popular types of accessory and are not only worn for functional purposes, but also as a way of defining and conveying your unique personal style, adding character to your look and injecting a polished or creative edge to your ensemble.
So let’s take a look at some of the amazing brands you can choose from this summer! We are incredibly excited to see an array of new brands in addition of course, to the classic favourites that continue to dazzle and impress with new seasonal designs.
First up, Adidas sunglasses are one of our new brand additions and are proving incredibly popular with the brand’s selection of sporty, slick, sharp and super trendy sunglasses for men and women. Ranging from oversized retro designs to chic visors and ultra contemporary wraparounds, bold and vibrant colour is a common theme throughout the collection and in true Adidas style, only the highest quality and superior function is equalled with flawless style.
For the essence of Italian chic, Armani sunglasses are the perfect option with sophisticated styling and versatile designs ranging from contemporary oversized aviators to classic and understated but statement wraparounds. The Armani eagle logo is typically presented upon the arm hinge and you can be assured that each pair of Armani sunglasses makes the perfect style investment.
Arnette sunglasses are one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. The styles are typically wraparound but other designs in the mix include on-trend colour inspired oversized aviators such as the High Life Style in addition to more classic and sophisticated aviators including the One Time design.
The ultra glamorous, elegant and bold BVLAGRI has some wonderful new styles for summer that are highly reflective of the luxurious essence of the brand. Featuring aesthetic elements such as elaborately and beautifully decorated hinge detailing including the BV8021B style and boasting fresh, summery and exquisite colour tones, you can be sure that you look the ultimate glamour queen in a pair of BVLGARI sunglasses!
The colourful Carrera is famous for its collection of retro inspired, sporty and ultra fashionable designs and with the likes of Paris Hilton, Lady Gaga and Alicia Keys loving the cool style of Carrera sunglasses, these are definitely a hot favourite on the style scene. The new Champion, Speedway and Panamerika designs are perfect for summer 2010 with strong lines, colourful frames and an all-round highly on trend but unique style.
Chanel is a classic and timeless brand; synonymous with all things elegant, luxurious and sought after and the collection of Chanel sunglasses are certainly no different! With stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from, a pair of Chanel sunglasses makes the perfect lifetime investment, created by a label that is regarded as one of the most desired in the world.
D&G never fail to impress with their consistently forward thinking yet classically stylish sunglasses that maintain a timelessly fashionable appeal. Some of the new styles in the D&G offering include the chic and striking DD6067 unisex aviator design, with a sleek gold frame and black lenses for ultimate definition and a striking finish. D&G sunglasses are highly representative of exquisite Italian style and match incredible high quality and function with amazingly chic aesthetics.
The elegant and feminine Dior sunglasses and eclectic, bohemian inspired Dolce & Gabbana sunglasses are further classic brand favourites here at Shade Station that both continue to unveil stunning and versatile styles of sunglasses that are sure to become your ultimate go-to accessory. Colour is a key trend for summer 2010 and both of these brands demonstrate the essence of that in their own unique and distinctive style.
You definitely must check out the collection of Fendi sunglasses, with new releases for summer including the FS34 208 style with its white frame and unique buckle hinge and the new ultra chic and statement FS5063 tortoiseshell Fendi sunglasses. Some pairs are designed to be worn with confidence whereas others are styled with a more understated tone but still possessing those creative Fendi elements that make the sunglasses so sought after and highly noted in the fashion industry.
We didn’t think it would be long before pop star, actress and all-round entertainment sensation Madonna would team up with her long time friends, design duo Dolce and Gabbana to create something spectacular. The result of the recent collaboration is the collection of MDG Madonna for Dolce and Gabbana sunglasses and we have to say, you won’t be disappointed! Conveying a fusion of elegance, statement style, a hint of sparkle and sophistication, the range comprises of a wide variety of frame designs, all featuring the MDG logo, with the M suitably embellished in diamante stones!
The film sensation Sex and the City 2 is certainly one of the most talked about movies of the year and regardless of what most of us thought about the plot, we can’t deny that the clothes and accessories were to die for! Jee Vice sunglasses are one of the sunglasses brands as seen on the fab four protagonists and we are proud to have them here on our shelves at Shade Station! Designed for sassy, stylish and confident ladies, each pair is created with a personality in mind – reflected in the name of the styles which include Heated (as worn by Carrie Bradshaw), Eccentric, Spicy, Sassy and Red Hot (as worn by Samantha Jones). Colour, texture and bold, fearless style is common throughout the whole range and it’s easy to see why Jee Vice is currently a hot favourite on the stylish streets of LA. Now you can get a piece of the Hollywood style action for yourself!
Oakley sunglasses are highly renowned and respected for their superior use of technical innovation and the brand continually impresses with its range of sunglasses; all boasting the very latest lens technology and frame materials unique to the Oakley brand. Oakley sunglasses are definitely the choice to opt for if you are seeking the ultimate in visual clarity, flawless construction and incredible style. Some of the new releases include the Oakley Holbrook range, the amazingly sleek Split Jacket and the ladies chic but statement Deception sunglasses. Make sure you take a look at the technical specifications of each style for a more in-depth description.
Police sunglasses and Prada sunglasses are two further classic designer brands that provide striking style, versatility and fantastic quality and function in their range of sunglasses. With a wide range of oversized styles, aviators, wraparounds and visors, you can be assured that you are investing in a pair of timelessly fashionable sunglasses that work with a variety of looks.
Prada Sport sunglasses are the more sporty orientated and lifestyle section of the main Prada line and the sunglasses within this collection all feature the distinctive Prada Sport red line logo and are perfect for sports or for someone who enjoys and on-the-go lifestyle and requires a pair of sunglasses to suit this, but also of course, wants to look polished and stylish!
As colour and pattern is a huge look for summer 2010, Pucci is a brand that perfectly captures this is in its own unique and vibrant manner that has been prominent on the style scene since the 1950’s. Depicting the essence of glamour and sophistication, the new Pucci’s sunglasses styles include the ultra feminine and oversized EP65OS sunglasses whereby the frame slightly extends outside of the lenses. Boasting a purple frame with Pucci printed detailed and a knotted hinge, these eclectic and striking sunglasses are designed to be worn with confidence and are perfect when elegantly dressed up or glam up a beachside look in true Hollywood style!
When it comes to classic brands, you can’t get more classic and timeless than Ray-Ban yet this is one of the brands that still remains one of the most popular and iconic on the style scene. Ray-Ban sunglasses are constantly spotted on all the celebrities and trend icons with the numerous designs for men and women boasting vibrant colour tones and patterns for a trend inspired finish in addition to the classic versions still being prominent favourites. Make sure you check out the range of Ray-Ban Aviators, Wayfarers, Clubmasters and Cockpit to check out the new versions in the offering for 2010!
Revo sunglasses are one of our recent brand additions to Shade Station and is definitely becoming one of the major players in the eyewear industry with sleek and fierce styles that incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. The styles remain simple, sharp and sleek, using the cool Discern Titanium style as an example, but with a definite attitude that shows you mean business and incorporating only the most innovative and modern uses of lens technologies.
Tom Ford sunglasses are the perfect choice if you are looking for a pair of shades that define the essence of sophistication and elegance but also provide the option to choose something that is a little more unique and bold in design. Tom Ford has some wonderfully feminine new designs in the mix including the chic oversized Callae sunglasses with a beautiful brown frame complimented with a gold toned hinge. Ford has also just launched a pair of stunning new Marco aviators featuring a summer inspired pale gold frame and graduated olive lenses for a fresh and highly stylish finish. The ultimate in versatility!
Of course, these are just a few brands that you are able to select from with other incredibly fashion forward brands in the offering including the fabulous Burberry sunglasses, D Squared sunglasses, Dragon sunglasses, Just Cavalli sunglasses, Persol sunglasses, Roberto Cavalli sunglasses, Versace sunglasses, Vintage sunglasses and Von Zipper sunglasses.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections accordingly so regardless of whether you base your look on trend inspiration or favour a more eclectic and unique style, we have a pair of sunglasses to compliment every desire. You can also follow our Style Blog to keep an eye on what styles and brands are new to our shelves and of course, what all the celebs and fashion icons are currently wearing! And if that isn’t enough, you can also follow us on Twitter @shadestation for daily style and brand updates!
Whatever style of sunglasses you opt for, or even if you are looking for inspiration to try something new, we have all the latest, innovative, functional, contemporary and classic styles to ensure that we fulfil every requirement you may have when looking for the perfect pair of sunglasses this season or beyond.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
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Summer is finally here and what a great excuse to add a pair of sunglasses, a chic watch, a statement piece of jewellery or an accessory to your look to compliment your summer style! Yes, here at Shade Station we have more brands and styles than ever before for you to browse and enjoy.
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the summer season. Sunglasses are certainly the most popular type of accessory in the summer months – for the obvious reason of protecting the eyes from UV rays, and also to inject a certain edge to your look. Any fashion lover will know that sporty chic or sports luxe is a huge key trend of the moment and a pair of sporty but fashionable sunglasses can make for an incredible accessory investment.
New to Shade Station, we have Adidas sunglasses with their collection of sporty, slick, sharp and super trendy sunglasses for men and women in a range of frame designs, combining high quality and flawless style with affordability. Arnette is one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. Revo is a further sunglasses brand that has greatly impressed us with their range of chic yet fierce sunglasses which incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. Prada Sport sunglasses are also on our sporty style radar this summer and the styles within this collection all feature the distinctive red line Prada Sport logo and are perfect for use during sports or for someone who enjoys and on-the-go lifestyle and also wants to look polished and stylish! Of course, Oakley is still one of our most popular sunglasses brands, renowned for their superior use of technical innovation, sharp style and intense attitude whereby only the very best is good enough. Be sure to check out the latest and greatest Oakley styles.
For those of you who like your sunglasses to portray the essence of glamour, elegance and sophistication, look no further than brands including the super sought after and luxurious Chanel. Chanel sunglasses feature exquisite design elements such as stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from and are a lifetime investment. BVLGARI, Tom Ford, D&G and Fendi sunglasses are also perfect for all of you glamazons and we are also very excited to have recently announced the arrival of Jee Vice sunglasses; as seen in Sex and the City 2, and MDG sunglasses; the product of the Madonna and Dolce and Gabbana collaboration. Both of these new brands offer the ultimate in feminine and striking glamour and are designed to make a real style statement!
Summer 2010 is all about bold colour in the form of bright neons in addition to more understated pastel tones, so why not take the opportunity to have some fun with fashion and inject some vibrancy into your look! Many of the brands mentioned above have used colour as inspiration behind their latest styles and let’s not forget the range of eclectic Pucci sunglasses and the timelessly stylish Ray-Ban sunglasses who continue to surprise us every year with new colours and patterns incorporated into a variety of the key and classic designs. There are also a whole host of brand new Ray-Ban styles just launched so be sure to check the Ray-Ban page.
Our dedicated sunglasses page lists each and every brand aside from the ones listed above so make sure you take a look at the entire selection!
Watches aside from providing value in terms of function are actually one of the most fashionable accessories, constantly focused on in the style pages and trend blogs and can definitely add a sense of unique personality to your style. One of the prominent watch looks for summer 2010 is colour, texture and pattern and there are an incredible range of brands for you to choose from to fulfil this particular style. Adidas watches, LTD Watches, Diesel watches and Nixon watches all superbly capture the element of colour with an amalgamation of vibrant tones featured in their numerous watch styles. Some possess a sporty edge, others combine sport appeal with the high trend factor and some designs also feature a strong hint of retro appeal for a fun and style savvy finish that also conveys a playful attitude towards fashion.
Watches featuring polycarbonate bracelet straps are a major key look this summer and are often seen worn by the celebs and teamed with gold or silver jewellery for a contrasting edge to the look. The Michael Kors watches and Guess watches collections boast a fine selection of colourful watches with polycarbonate straps – the white versions in particular are perfect for a fresh and trend focused summer style and the addition of rose gold cases and diamante embellishments on the dial and/or the bezel add just the right sprinkling of the glam factor!
Juicy Couture is an exciting new watch brand to hit our shelves and is also a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real style statement, Juicy Couture watches are perfect for every style princess!
Other brands in the offering include the British Ted Baker and street style inspired Bench, the luxurious and glamorous but masculine Marc Ecko watches, Ed Hardy watches with some incredibly vibrant and striking new styles boasting tattoo art dials and straps with intricate detailing, and the innovative Philippe Starck watches for something a little different from the norm! Ingersoll watches are perfect for those of you who favour the traditional aesthetic of a watch but are seeking one that integrates modern technology and functionality, Ducati watches for all you motor enthusiasts, Firetrap, the sporty Nike, Tokyo Flash watches for unleashing your inner geek and Animal, Police, Superdry, ultra fashionable and high quality Fossil watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We were also proud to recently unveil or new Elite watch section which provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include TechnoMarine watches, Perrelet watches, U-Boat watches, Welder watches, Versace watches and Meccaniche Veloci watches. Designed for people who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic and others create their selection of watches with intense function in mind such as U-Boat watches and Meccaniche Veloci watches. That said, each watch within the Elite section can be described as a design and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater depth.
Once we begin to enjoy the warmer weather, this often provides inspiration and a more care-free attitude towards experimenting with accessories to adapt and spice up our summer style. It is amazing how one look can be transformed into a number of different ones with additions of various pieces of jewellery – avoiding the need for a complete wardrobe overhaul every year! Bold and statement jewellery is currently a key trend this season, with statement pieces seen on the catwalks and the High Street and used to add depth, colour and creativity to your personal look.
Amore & Baci have some extremely fun, elegant, sassy and unique pieces within their jewellery collection. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of cute, feminine, striking and sophisticated Amore & Baci charms – add as many or as few as you wish whenever you like. The brand also features a selection of super glamorous and statement cocktail rings boasting exquisite colours, patterns and diamante embellishments.
Guess has some wonderful summer inspired new additions to their jewellery range and have especially homed in on the feminine and cute charm bracelet trend which is huge for summer 2010. You can purchase the unique Guess bracelet and add as many or as little charms as you wish, ranging from strawberries, shoes, four leaf clovers and even lipsticks! Diamante embellished and logo emblazoned silver pieces are common within the Guess jewellery collection and this brand is perfect for every girly girl who likes to be ultra feminine but still convey a sophisticated and style savvy attitude to her look!
Venus Beads have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. Wear two or three stacked for a high fashion look or go for an individual bracelet to add an effective pop of colour!
Other jewellery brands include the urban street inspired Black Dice, the statement and edgy Police and Diesel and a selection of feminine, elegant, colourful and boho inspired jewellery pieces by CC Skye and Miss Sixty.
So that provides the summer round up of sunglasses, watches and jewellery and don’t forget to also check out our fabulous range of goggles and lifestyle accessories by brands including Oakley, Dragon, Adidas, Electric, Von Zipper and East Pak.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip in our daily updated Style Blog. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.
We make it our top priority to provide you with as many renowned designer sunglasses brands, watch brands and products as possible, in addition to the lesser known and unique ones that have just hit the style scene. We aim to cater for a range of style personalities and budgets and can ensure that each and every brand is also stocked at Shade Station due to its notorious and proven high quality. We believe that everyone has a unique sense of fashion and the huge array of accessories in the offering therefore allows you to create a bespoke look to your summer style.
We hope you enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy and stylish summer!
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BVLGARI sunglasses are the perfect choice for all you ladies who like to add a super glamorous, sophisticated and bold finish to your look. These shades are all about being unafraid of expressing your style and are loved for their exquisite aesthetics, exceptional quality and intrinsic attention to fine detailing.
Possessing the essence of fine Italian style, BVLGARI sunglasses are designed for ladies who like to distinguish their look and personality with the use of statement accessories. They are renowned for their artistic designs and the ability to convey a classic and sophisticated look that shows a refined sense of style.
There are a couple of new BVLGARI styles to look out for this season; the first being the new BV6037 design, which in typical BVLGARI style, is oversized and features a striking off-gold toned frame which extends slightly outside of the lenses (a key trend seen on sunglasses over the past few seasons) and also curves inwards at the exterior edges to add shape and definition. The arms incorporate beautiful diamante hinge detailing which instantly injects an ultra feminine and elegant edge and the lenses are a soft graduated brown tone – perfect for spring and summer whereby you may prefer a lighter toned pair of sunglasses.
A further style to look out for is the exclusive BV8038B pair of BVLGARI sunglasses which again are oversized and feature a thick jet black frame and wide jet black arms with the prominent aesthetic feature being the bold diamante embellished version of the BVLGARI logo elaborately displayed across the length of the arm. This style is also available in brown and bronze tortoiseshell. What is great about BVLGARI sunglasses is that they typically feature one striking element and keep the remainder of the design simple so that the attention to immediately drawn to only one aspect and keeps the overall look of the sunglasses chic but statement.
A vast array of celebrities love the glamorous style of BVLGARI sunglasses – these including Victoria Beckham, Penelope Cruz, Tara Reid and Jennifer Aniston to name only a few. With a wide variety of coloured frames (including a selection of lighter toned styles for summer) and designs including oversized, visors and wraparounds, BVLRAGI is definitely the perfect brand choice if you want to add an instant element of dramatic Italian style to your look. A pair of BVLGARI sunglasses will make you feel ultra feminine, polished and elegant and also allow you to stand out from the crowd in the most uniquely fashion forward way possible!
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With summer on the way, a pair of sunglasses provides the essential accessory to protect your eyes and ensure that you look super stylish. Whether you prefer your sunglasses to be chic, sophisticated, super glamorous, sporty, or perhaps a combination of each style, we definitely have something that will appeal. With a huge array of designer brands to choose from, you need look no further than Shade Station when finding your perfect pair of sunglasses.
Carrera sunglasses are going to be huge this summer and we have already seen both Lady Gaga and Alicia Keys rocking a pair of Carreras in their recent music videos. With celebrities such as Kanye West and Paris Hilton also working the Carrera sunglass look, these retro sporty inspired sunglasses with vibrant coloured and fresh toned frames are effortlessly cool, great for everyday chic and offer something a little alternative.
A new exciting brand just added to our list is Pucci sunglasses . This designer label is famous for its vibrantly printed scarves with beautiful swirly, psychedelic style patterns and the brand has now launched a sunglasses range. Capturing the key trend of colour, the collection comprises of some wonderfully glamorous oversized retro style sunglasses with the iconic boho style Pucci pattern as well as block colours including stunning aqua tones as well as feminine violet and purple. The detailing incorporated into the Pucci sunglasses is also striking.
Next up we have the ever stylish and faithful Police sunglasses brand which with their understated yet effortlessly cool range, you will never fail to look chic and stylish. Police shades have also added some new styles to their collection which include sleek wraparound sunglasses, classic style sunglasses with narrow frames and aviators and even some retro oversized styles with a sporty edge. Great sunglasses for both the guys and girls!
Fendi is also a hot designer brand to look out for and following the launch of the new Fendi Chef handbag, the luxury brand thought it only fair to launch a pair of Fendi sunglasses to match – perfect for every fashionista! There are some wonderfully dramatic but elegant Fendi oversized sunglass styles with pretty embellishments such as a small flower positioned on the frame making for a delicate touch. Perfect for channelling a high fashion and polished edge.
Who could forget Prada? The ultimate in glamour, Prada sunglasses have some incredibly styles for both men and women ranging from classically oversized to cool aviators and some new geek chic styles with narrow lenses and thick frames. The Prada butterfly sunglasses which are nipped in at the centre are still a huge must-have for this season and add definition and a unique edge to your look – perfect for something that little bit different. In an array of vibrant colours as well as classic tones such as black and brown, Prada sunglasses tick every style box.
Prada Sport sunglasses are also a new addition and offer something a little more sports orientated and great for everyday on-the-go chic with understated classic styles complete with the vibrant Prada Sport logo. Wraparound sunglasses, visor style sunglasses, geek chic style sunglasses (thick frames and narrow lenses) and aviator sunglasses are the hot designs to look out for and perfectly capture that summer chic look with a casual edge.
Ray-Ban sunglasses never fail to be a hot favourite and the style icons cannot get enough of the revamped and on-trend colourful Wayfarers which are constantly seen when the sun comes out (and even when it doesn’t!). This season, Ray-Ban have also launched Limited Edition Wayfarers which of course, are only available for a limited amount of time and are going to be a firm style favourite this summer an sure to be seen at the music festivals. One of the most classic of all the Ray-Ban’s and one of the first styles of sunglasses to be launched is the Aviator RB3025 sunglass which is still going strong and a classic that has been adapted to incorporate various lens and frame colours but retaining the original edge that makes it so popular and again, a favourite among the celebrities!
For something ultra dramatic, glamorous and show stopping look no further than BVLGARI sunglasses. These sunglasses are always regarded as on trend due to their high fashion appeal that never fails to attract attention. Regularly spotted on the most chic of style icons and celebrities BVLGARI sunglasses are the depiction of luxury fashion. With intricately designed hinge detailing, embellishments that often stretch down the length of the arm and the incorporation of exquisite colours the collection of oversized and visor style BVLGARI sunglasses are timeless accessories.
Tom Ford is the man of the moment in both movies and fashion and his collection of Tom Ford sunglasses are wonderfully chic and glamorous. One particular style that will definitely turn heads is the oversized Nico Sunglass style – these sunglasses are creatively designed with a triangular style frame but as this season is all about going bold and as fashion is about creating a statement then why not give them a try and assert your own unique high fashion style! Other styles include the more classic and slim framed oversized styles as well as some super chic new aviators which are timeless sunglass classics.
Lady Gaga shot to stardom in 2009 and she is now one of the most famous ladies in pop, also noted for her unusual but amazing sense of fashion. Whilst off stage Lady Gaga can often be spotted working the latest designer shades and she was recently featured on the front cover of V Magazine in a pair of MMJ112 Marc Jacobs peel-off style sunglasses! The MMJ112 sunglasses are an oversized retro style and look incredibly funky and stylish in hot seasonal colours. These are sure to be a favourite this spring/summer along with the other oversized and aviator Marc Jacobs sunglass styles.
The famous Oakley sunglass brand never fails to surprise and impress with its highly innovative and stylish range of sunglasses, perfect for every sporting need. Some of the new releases including the O Rokr and Split Thump incorporate added high tech features such as an MP3 player and Bluetooth so you can listen to your favourite tunes and keep in touch whilst on the go! The new Oakley Conduct frame is an amazingly slick visor style with Oakley’s unique High Definition Optics for precise visual clarity and a chic and bold aesthetic style. The Oakley M Frame sunglasses capture the futuristic style appeal and feature innovative M shaped lenses for function, style and comfort and the new Oakley Hinder sunglasses are an oversized style for ladies with that distinct Oakley attitude with a high trend edge. Oakley is always at the forefront of eyewear technology and the brand’s sunglasses never fail to look sleek and streamlined and convey that the wearer really means business!
Other hot brands to look out for include the classically sophisticated Chanel sunglasses in addition to Dior sunglasses, Dolce & Gabbana sunglasses, Roberto Cavalli sunglasses, Gucci sunglasses and Armani sunglasses for a wide array of super glamorous sunglasses that make for the one faithful accessory that will remain stylish for seasons to come. D Squared sunglasses, Prada Sport sunglasses and Von Zipper sunglasses offer a fantastic range of sporty but cool sunglasses and are a hit among the extreme sport athletes and celebrities. For a classic touch of chic, look no further than Armani sunglasses, Roberto Cavalli sunglasses and for that injection of street style edginess, why not opt for a pair of innovatively designed Diesel sunglasses?
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also check out our sales to get that sought after style at a fantastic price. Whatever style of sunglasses you opt for, or even if you are looking to try something new, we have all the latest and classic styles to ensure that we fulfil every sunglass style and function need.
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Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
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BVLGARI may be renowned for its super glamorous, chic and highly fashionable style, but the brand in fact has a significant history that stems back to over 100 years ago. The Bulgari family descend from a line of Greek silversmiths who began trading silver objects in a village named Epirus over a century ago. The family founder was a man named Sotirio Bulgari.
At the end of the 19th century, Sotirio Bulgari and his family relocated his family to Italy with the hope of the business being more lucrative and in 1884 he opened his first shop on the via Sistina in Rome. In 1905, Bulgari and his sons, Costantino and Giorgio, opened a shop in via Condotti, which still today is the BVLGARI flagship store. The sons continued the family passion and learnt the craft more extensively becoming experts in precious stones, jewels and watch making. As the years progressed, they took over the business from Sotirio, using their skills to expand and widen the product ranges.
BVLGARI today is noted and favoured for its chic, sophisticated, and cutting edge style. Despite the brand continually evolving for over one hundred years, it is constantly successful in maintaining a fashion forward appeal with each and every product highly on trend and incredibly stylish. Part of the BVLGARI collection includes the range of sunglasses which are designed to create a unique and individual style that has an exclusive association.
BVLGARI sunglasses can be described as creative and artistic with super glamorous designs and dramatic styles that still remain classically chic. The use of striking diamante stones and colour is also common throughout the collection and these sunglasses are the perfect style expression. BVLGARI sunglasses have an innovative style that defy seasonal trends but always appear right at the forefront of fashion, constantly being featured on the style pages and on every fashionista’s wish list. The brand also maintains its original values of sourcing the finest materials and technologies to create the highest quality product possible which is also why BVLGARI is favoured on a worldwide scale. Ultimately BVLGARI is designed for men and women who appreciate a classic look with creative spirit and a unique style injection – this is part of what defines BVLGARI from other luxury brands.
BVLGARI is still today heavily inspired by Greek and Roman culture, Italian Renaissance, and the 19th century Roman school of goldsmiths which is also conveyed through the stunning design of each and every product.
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You would probably never imagine that luxury Italian fashion label BVLGARI has been creating the most sophisticated and chic accessories for over a hundred years now – definitely one of the more classic brands! What makes BVLGARI so popular is its ability to take timeless styles and inject an extra wow factor every so often to make their sunglasses the height of fashion. Well renowned for being one of the more luxurious and elite brands, all the A Listers at some point have been snapped sporting a pair of BVLGARI’s – the typical oversized frames and daring features convey chic style, drama and ultimate sophistication.
An exclusive to Shadestation comes the jet black BVLGARI sunglasses – what makes these so gorgeously glamorous is that the signature BVLGARI branding is embellished in diamante stones. Very glitzy indeed! The new oversized aviator style shades with light brown lenses and swirl arms are stunning and little more casual but definitely just as chic. For a slightly sportier option the BVLGARI frameless visors are perfect but with a cool diamante design on the arms, that extra sparkle is still incorporated.
BVLGARI sunglasses are designed for those who like to establish their style with uniquely stunning accessories. The common jewel features on the various styles of BVLGARI sunglasses definitely add a glamorous element and a real touch of Italian class. Celebrities who adore their BVLGARI’s include Nicolette Sheridan, Jessica Alba, Penelope Cruz, Tara Reid and Angelina Jolie. Definitely an investment pair of sunglasses, BVLGARI will keep you looking uber stylish and chic for years to come. Why not establish your style with a real touch of class!
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