Here at Shade Station we are lucky enough to be invited to some of the most prestigious events in the fashion calendar and this week we have been down in London for the Burberry Catwalk at London Fashion Week! This was a strictly invite only affair, so we were privileged to be invited along to take a look at the brand new Autumn/Winter 2013 Burberry Sunglasses collections due to be big hitters in 2013. the strikingly named ‘Trench Kisses’ collection featured everything from Macs, through to their new sunglass range and it is these beautiful pieces of eyewear that really caught our attention. The idea of ‘Trench Kisses’ was inspired by 1960’s pin up girl, Christine Keeler whose affair with John Profumo (the Secretary of State for War at the time), could have ruined the British government.
The new 2013 Autumn/Winter Burberry Sunglasses looked amazing on the catwalk and the ‘cheeky’ nature of Christine Keeler crept into the designs where ever you looked. A selection of different styles are going to be available, including the classic teardrop, goggle effect, cats-eye, squared-off and visor; all of which incorporate Burberry’s ethos of encouraging adventure amongst young people trying to navigate the uncertain terrain of their age and the complex world in which we live today. The entire show had been organised by Burberry Chief Creative Officer, Christopher Bailey who really outdid his own impeccable standards once again at this year’s London Fashion Week. As soon as we arrived at the magnificent glass building set deep in the heart of Kensington Gardens, we knew we were in for a spectacle and Bailey did not disappoint!
Although we do not have an exact release date for each of these new models as of yet, we are sure to keep you up to date via Facebook and Twitter with any updates as and when we have them!
2013 New Releases, Autumn/Winter 2013, Burberry, Burberry sunglasses, Catwalk, London Fashion Week, Shade Station, Splash Collection, sunglasses, Trench Kisses
Wimbledon is upon us once again and as always the nation has it’s hopes pinned on Murray to lift the cup. The championships kick off on Monday 20th June and Andy Murray is entering the tournament as one of the favourites having beaten the No 19 seed Jo-Wilfried Tsonga to win Queens a few weeks ago. As a lawn tennis tournament, Queens is often thought to be a good barometer of who’s fit and able to reach the final rounds of Wimbledon, so we Brits have a lot to be hopeful about this year!
The end of last week saw the official draw and Murray has been placed in the same half as Rafael Nadel and starts his assault on the Championship against Seed no 56, Daniel Gimeno-Traver. The big news however is the random selection of John Isner against Nicolas Mahut in the first round again. Tennis fans will recall the duo playing in 2010’s record-breaking first round match, lasting 11 hours and 5 minutes!
The weather forecast is looking rather drab for the first week, however reports are for fine weather over the first weekend and into the second week. Hopefully the sun will linger for the tournament, for this is when Wimbledon really comes into it’s own. Nothing sums up true Britishness quite like a spot of lawn tennis, a jug of Pimms and a punnet of strawberries and cream. This is what Wimbledon is really about – being British.
In the celebration of all things British it seems fitting that this should extend to sunglasses too. Sunglasses are a must at the Championship, whether it’s for sun protection, to conceal a hangover or to avoid being caught staring at celebrities, every Wimbledon-goer must be armed with sunnies. And why not a British designer? Shade Station have wonderful sunglasses from some of the British greats, including the late Alexander McQueen and Burberry. Both Alexander McQueen sunglasses and Burberry sunglasses are fashionably oversized and perfect for surreptitious celeb gazing. The lenses are also fitted with the best in UV protection and offer brilliant clarity so you can avoid squinting whilst watching the tennis unfold. Fingers crossed for sunshine everyone!
Hopefully in a fortnight we’ll be celebrating Andy Murray winning the championship, which will be the icing on the cake of our great British celebration!
Alexander McQueen Sunglasses, Andy Murray, Burberry sunglasses, Daniel Gimeno-Traver, John Isner, Nicolas Mahut, sunglasses, Tennis, Wimbledon
The sun is finally shining and this summer, you can be assured that your peepers will be fully protected in addition to looking ultra stylish with the wide array of sunglasses from a selection of incredible brands on offer here at Shade Station. Sunglasses are one of the most popular types of accessory and are not only worn for functional purposes, but also as a way of defining and conveying your unique personal style, adding character to your look and injecting a polished or creative edge to your ensemble.
So let’s take a look at some of the amazing brands you can choose from this summer! We are incredibly excited to see an array of new brands in addition of course, to the classic favourites that continue to dazzle and impress with new seasonal designs.
First up, Adidas sunglasses are one of our new brand additions and are proving incredibly popular with the brand’s selection of sporty, slick, sharp and super trendy sunglasses for men and women. Ranging from oversized retro designs to chic visors and ultra contemporary wraparounds, bold and vibrant colour is a common theme throughout the collection and in true Adidas style, only the highest quality and superior function is equalled with flawless style.
For the essence of Italian chic, Armani sunglasses are the perfect option with sophisticated styling and versatile designs ranging from contemporary oversized aviators to classic and understated but statement wraparounds. The Armani eagle logo is typically presented upon the arm hinge and you can be assured that each pair of Armani sunglasses makes the perfect style investment.
Arnette sunglasses are one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. The styles are typically wraparound but other designs in the mix include on-trend colour inspired oversized aviators such as the High Life Style in addition to more classic and sophisticated aviators including the One Time design.
The ultra glamorous, elegant and bold BVLAGRI has some wonderful new styles for summer that are highly reflective of the luxurious essence of the brand. Featuring aesthetic elements such as elaborately and beautifully decorated hinge detailing including the BV8021B style and boasting fresh, summery and exquisite colour tones, you can be sure that you look the ultimate glamour queen in a pair of BVLGARI sunglasses!
The colourful Carrera is famous for its collection of retro inspired, sporty and ultra fashionable designs and with the likes of Paris Hilton, Lady Gaga and Alicia Keys loving the cool style of Carrera sunglasses, these are definitely a hot favourite on the style scene. The new Champion, Speedway and Panamerika designs are perfect for summer 2010 with strong lines, colourful frames and an all-round highly on trend but unique style.
Chanel is a classic and timeless brand; synonymous with all things elegant, luxurious and sought after and the collection of Chanel sunglasses are certainly no different! With stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from, a pair of Chanel sunglasses makes the perfect lifetime investment, created by a label that is regarded as one of the most desired in the world.
D&G never fail to impress with their consistently forward thinking yet classically stylish sunglasses that maintain a timelessly fashionable appeal. Some of the new styles in the D&G offering include the chic and striking DD6067 unisex aviator design, with a sleek gold frame and black lenses for ultimate definition and a striking finish. D&G sunglasses are highly representative of exquisite Italian style and match incredible high quality and function with amazingly chic aesthetics.
The elegant and feminine Dior sunglasses and eclectic, bohemian inspired Dolce & Gabbana sunglasses are further classic brand favourites here at Shade Station that both continue to unveil stunning and versatile styles of sunglasses that are sure to become your ultimate go-to accessory. Colour is a key trend for summer 2010 and both of these brands demonstrate the essence of that in their own unique and distinctive style.
You definitely must check out the collection of Fendi sunglasses, with new releases for summer including the FS34 208 style with its white frame and unique buckle hinge and the new ultra chic and statement FS5063 tortoiseshell Fendi sunglasses. Some pairs are designed to be worn with confidence whereas others are styled with a more understated tone but still possessing those creative Fendi elements that make the sunglasses so sought after and highly noted in the fashion industry.
We didn’t think it would be long before pop star, actress and all-round entertainment sensation Madonna would team up with her long time friends, design duo Dolce and Gabbana to create something spectacular. The result of the recent collaboration is the collection of MDG Madonna for Dolce and Gabbana sunglasses and we have to say, you won’t be disappointed! Conveying a fusion of elegance, statement style, a hint of sparkle and sophistication, the range comprises of a wide variety of frame designs, all featuring the MDG logo, with the M suitably embellished in diamante stones!
The film sensation Sex and the City 2 is certainly one of the most talked about movies of the year and regardless of what most of us thought about the plot, we can’t deny that the clothes and accessories were to die for! Jee Vice sunglasses are one of the sunglasses brands as seen on the fab four protagonists and we are proud to have them here on our shelves at Shade Station! Designed for sassy, stylish and confident ladies, each pair is created with a personality in mind – reflected in the name of the styles which include Heated (as worn by Carrie Bradshaw), Eccentric, Spicy, Sassy and Red Hot (as worn by Samantha Jones). Colour, texture and bold, fearless style is common throughout the whole range and it’s easy to see why Jee Vice is currently a hot favourite on the stylish streets of LA. Now you can get a piece of the Hollywood style action for yourself!
Oakley sunglasses are highly renowned and respected for their superior use of technical innovation and the brand continually impresses with its range of sunglasses; all boasting the very latest lens technology and frame materials unique to the Oakley brand. Oakley sunglasses are definitely the choice to opt for if you are seeking the ultimate in visual clarity, flawless construction and incredible style. Some of the new releases include the Oakley Holbrook range, the amazingly sleek Split Jacket and the ladies chic but statement Deception sunglasses. Make sure you take a look at the technical specifications of each style for a more in-depth description.
Police sunglasses and Prada sunglasses are two further classic designer brands that provide striking style, versatility and fantastic quality and function in their range of sunglasses. With a wide range of oversized styles, aviators, wraparounds and visors, you can be assured that you are investing in a pair of timelessly fashionable sunglasses that work with a variety of looks.
Prada Sport sunglasses are the more sporty orientated and lifestyle section of the main Prada line and the sunglasses within this collection all feature the distinctive Prada Sport red line logo and are perfect for sports or for someone who enjoys and on-the-go lifestyle and requires a pair of sunglasses to suit this, but also of course, wants to look polished and stylish!
As colour and pattern is a huge look for summer 2010, Pucci is a brand that perfectly captures this is in its own unique and vibrant manner that has been prominent on the style scene since the 1950’s. Depicting the essence of glamour and sophistication, the new Pucci’s sunglasses styles include the ultra feminine and oversized EP65OS sunglasses whereby the frame slightly extends outside of the lenses. Boasting a purple frame with Pucci printed detailed and a knotted hinge, these eclectic and striking sunglasses are designed to be worn with confidence and are perfect when elegantly dressed up or glam up a beachside look in true Hollywood style!
When it comes to classic brands, you can’t get more classic and timeless than Ray-Ban yet this is one of the brands that still remains one of the most popular and iconic on the style scene. Ray-Ban sunglasses are constantly spotted on all the celebrities and trend icons with the numerous designs for men and women boasting vibrant colour tones and patterns for a trend inspired finish in addition to the classic versions still being prominent favourites. Make sure you check out the range of Ray-Ban Aviators, Wayfarers, Clubmasters and Cockpit to check out the new versions in the offering for 2010!
Revo sunglasses are one of our recent brand additions to Shade Station and is definitely becoming one of the major players in the eyewear industry with sleek and fierce styles that incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. The styles remain simple, sharp and sleek, using the cool Discern Titanium style as an example, but with a definite attitude that shows you mean business and incorporating only the most innovative and modern uses of lens technologies.
Tom Ford sunglasses are the perfect choice if you are looking for a pair of shades that define the essence of sophistication and elegance but also provide the option to choose something that is a little more unique and bold in design. Tom Ford has some wonderfully feminine new designs in the mix including the chic oversized Callae sunglasses with a beautiful brown frame complimented with a gold toned hinge. Ford has also just launched a pair of stunning new Marco aviators featuring a summer inspired pale gold frame and graduated olive lenses for a fresh and highly stylish finish. The ultimate in versatility!
Of course, these are just a few brands that you are able to select from with other incredibly fashion forward brands in the offering including the fabulous Burberry sunglasses, D Squared sunglasses, Dragon sunglasses, Just Cavalli sunglasses, Persol sunglasses, Roberto Cavalli sunglasses, Versace sunglasses, Vintage sunglasses and Von Zipper sunglasses.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections accordingly so regardless of whether you base your look on trend inspiration or favour a more eclectic and unique style, we have a pair of sunglasses to compliment every desire. You can also follow our Style Blog to keep an eye on what styles and brands are new to our shelves and of course, what all the celebs and fashion icons are currently wearing! And if that isn’t enough, you can also follow us on Twitter @shadestation for daily style and brand updates!
Whatever style of sunglasses you opt for, or even if you are looking for inspiration to try something new, we have all the latest, innovative, functional, contemporary and classic styles to ensure that we fulfil every requirement you may have when looking for the perfect pair of sunglasses this season or beyond.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
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Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
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The designer brand Burberry was founded in 1856 by 21 year old Thomas Burberry who was a former draper’s apprentice. Thomas began his career in fashion when he opened up his own shop located in Basingstoke in Hampshire which specialised in selling waterproof overcoats. The shop quickly became popular in the area and his name and profile as a designer was raised. Thomas Burberry is a classic example of a designer who had always maintained a strong passion for all the elements associated with fashion design and his love of fine, high quality fabrics – something which Burberry is iconic for today, ultimately led him to becoming so highly regarded from a young age.
One of the most popular items created by Burberry which has also led to its iconic status was designed in 1914 and is still today a wardrobe staple for many – the Burberry trench coat. The design element which completely defines Burberry from other brands without the need of a physical label is the famous Burberry check which with its black, tan, and red pattern is known as the “Haymarket check” or the “Burberry classic check” and this is what lines the famous trench coats and is still found on perfume bottles, clothing and accessories including the range of Burberry sunglasses. The coat went through years of re-design and improvement, was finally launched in 1924 and is now a timeless classic.
Burberry is regarded as one of the most sought after luxury brands and favoured for its exquisite and classic style. Fans and customers of the brand even include Queen Elizabeth II and the Prince of Wales.
When a label has existed for such a long period of time, it is inevitable that it will need re-vamping in order to keep up with current trends and style. Near the end of the 20th century, Rose Marie Bravo was brought in to modernise the image of Burberry and she was responsible for rebuilding the Burberry brand in the UK and Europe and ensured it was only sold to select luxury retailers which has created a sought after and elite image. She also hired Italian-American Roberto Menichetti as her new head designer in 1998, who quickly made Burberry’s Prorsum brand the hot brand for any fashionista to be seen in. Now Burberry has branded stores and boutiques around the world, and the products maintain a classic, practical and functional use with a completely unique sense of style. Whilst balancing its classic styling with contemporary trend injections Burberry is popular among a wide age range and respected for its significant historical value.
Burberry sunglasses are one of the most modern additions to the Burberry line can be described as beautifully classic but have modern twists to keep the style in keeping with current trends and appeal to a wide range of ages. The iconic Burberry check pattern is also featured on many of the styles, some more subtle such as on a section of the arms. Due to Burberry having such an extensive history, it has been featured in many fashion exhibitions such as the Victoria and Albert Museum and the collection includes ranges for men, women and children as well as swimwear and accessories including the fantastic range of Burberry sunglasses.
During the 1970s, the brand became associated with the British football scene which led it to bing labelled as the brand for ‘chavs’ or ‘hooligans’. However, during the past two years, with models such as Agyness Deyn, Lily Donaldson and Lara Stone being featured in the Burberry advertising campaigns and the brand being focused upon in publications such as Vogue, Harpers Bizarre and Tatler, the Burberry image has reverted back to its rightful classic and sought after status and loved for its elegant and refined and typically English dishevelled and effortless style.
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