shadestation lifestyle section

Fossil Watches – Your Own Unique Vintage Style

April 17, 2010
Posted by Laura

Fossil Watches-What Vintage are you?

As well as creating a collection of beautiful and funky watches for men and women, Fossil is one of the most renowned watch manufacturers in the world. They are considered an exciting and innovative brand and many of the Fossil watches have that wow factor that you want to see when investing in a watch.

 

If you look at the collection of Fossil watches you will notice the range is extremely eye catching, contemporary and funky. The male collection features watches with chunky leather straps and bold faces as well as some more low key, smart and traditional styles. Many men love Fossil watches because they add a real sense of style to your look without being too over the top or elaborate. For women, the ranges of Fossil watches are beautiful and combine that with an added sense of edginess. Again, the designs are funky and some are very similar to the male styles if you’re not a girly girl but some of the super girly timepieces feature subtle diamantes in fresh colours such as pink and white. These are perfect of you still like that chunky watch look with a hint of femininity. The boyfriend look is very popular and Fossil have a superb range of boyfriend style watches which feature oversized dials and straps which has been adapted for women to fit their wrists. If you are looking for a watch which is eclectic and perhaps even a little eccentric, Fossil also caters for this style taste also. The brand likes to experiment with different designs and you are sure to find something that is reflective of your personal style.

As a brand, Fossil is a great example of moving beyond conventional trends and processes and has always being keen to try new and innovative ideas as opposed to playing it safe. Fossil were the first watch manufacturer to design a fully functional PDA watch which was actually quite unsuccessful from a sales perspective. Instead of standing defeated, this allowed Fossil to understand what consumers really wanted and therefore they had a more specific idea of what types of designs to create. It was this almost trial and error way of working which has led to the brand becoming so successful today and it is now of course, one of the largest watch manufacturers in America.

Fossil has a strong belief that each person has their own past, present, a significant time, a person and a place that inspires their imagination and makes them unique. Fossil watches also represent this theme and the various styles are classic, but with contemporary twists which makes for a sense of modern vintage style. Fossil successfully takes inspiration from the mid-century modern art and architecture and combines this with the designs and fashion from today which appeal to current consumers. The final product is therefore extremely unique and representative of emerging trends. The collection of Fossil watches are incredibly trendy but retain that vintage appeal that can really convey your own personality and inspiration.

Accessorise with Tokyo Flash!

July 17, 2009
Posted by sarah

Every fashionista knows how to work the ‘boyfriend look’ this season.  Creating a feminine silhouette with menswear is a massive trend and certainly not one to be overlooked. From low slung ‘boyfriend jeans’ and tailored over-sized jackets with the sleeves casually rolled up, to quiffs and brogues – rummaging through your boyfriend’s wardrobe is the easiest way to nail this summer’s laziest trend. But once you’ve liberated his jeans and teased your hair into a style Elvis would be proud of, why stop there? Swipe his watch too to complete the ‘look’!

You’re in luck if your other half has a penchant for flashy, geeky, space age looking watches. Particularly if it’s a Tokyo Flash watch. With flashing LEDs, unique displays and ‘space invader’ inspired designs these cutting edge timepieces are the ultimate way to accessorise your new look. The brains behind Tokyo Flash like to challenge the wearer somewhat, so before you take his watch without permission it may be wise to ask him exactly how you read it! Tokyo Flash wristwear embodies the advance of technology and innovation within interpretation of time, so throw any thoughts of traditional time telling out the window.

Once you’ve mastered the art of reading a Tokyo Flash watch, slap it on your wrist and consider yourself fully accessorised and totally ready to rock the ‘boyfriend look’. After all why should boys have all the fun?

 Click here to visit our Tokyo Flash Watch section