Urban Spice with Black Dice
Black Dice has developed a cult following within the urban community and celebrities are trail-blazing the way. Straddling the gap between music, design and urban living, it was only right that a company such as Black Dice ‘represented’ at the 2008 MOBO awards, the industry’s celebration of music of black origin. Celebrities and musicians clamoured to get their hands on Black Dice’s contemporary watch pieces and those seen leaving the party flashing their wrist swashbuckle included Aleesha Dixon, Pop Idol’s JLS, Radio One DJ Reggie Yates, Sinitta and Mica Paris.
Black Dice is a homegrown affair, developed, born and launched in London in the summer of 2006. Guiseppe Zuccarello, the brains behind the operation, created the company after noticing a gaping hole in the market for a streetwear led watch design rather than sports and high fashion influenced designs. And so Black Dice was born. The company pride themselves on using only the highest quality materials and presentation and design are unrivalled. There are no cosmetic or gimmicky design elements to dazzle the wearer, every feature on every watch has a purpose and a motive, no aspect is unintentional. All models come with the highest quality Miyota movements and are encased in stainless steel with a water resistance of 50 metres.
Black Dice design for both sexes and the range is extraordinary. The men’s collection is extensive and although the majority of pieces are meaty, there’s oodles of style throughout. Watch faces come in every size and shape and straps range from, rubber and ceramic to stainless steel and leather. Colour choice is rather classic, however there are flashes of gold for those who crave a little bling. The Women’s range is slightly less diverse, but no less interesting. Reflecting urban cool, these pieces are not for the timid with most erring on the feminine side of chunky.
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Tags:Aleesha Dixon, Black Dice, Black Dice watches, Guiseppe Zuccarello, JLS, Mica Paris, MOBOs, Pop Idol, Reggie Yates, watch, watches
Black Dice Watches Bling
You may have read last week’s blog entry about Black Dice watches being all over X Factor, putting in an appearance on more than one occasion, and it looks like they’re on a roll. Striking lucky at the MOBO’s last week as well, everyone wanted a piece of the action as stars queued up to get a pic of their watch-adorned wrists.
Unable to wait til they got home, the guestlist started unwrapping their goodie bag bling before you could even utter the words Black Dice. Not only that, they just couldn’t resist ripping them out of the packaging and planting them on their person. Everyone from Jay Sean to Radio 1’s Reggie Yates and Billy Ocean to Noel Clarke were spotted eagerly popping on the prize-goods and it wasn’t just the boys that took a shine to the brand’s bootie, Alesha Dixon, Sinita, Mica Paris and Jamelia were all eager to show off their treats too.
Despite the A-listers all having different tastes, Black Dice managed to cater for every single celeb there with everyone leaving a happy customer, thanks to their super-extensive range. If you want to be part of the Black Dice crew, don’t forget to check out our very own collection of the wonder watches here.
Click here to visit our Black Dice Watches section
Tags:Alesha Dixon, Billy Ocean, Black Dice, Black Dice watches, Jamelia, Jay Sean, Mica Paris, MOBO Awards, Noel Clarke, Reggie Yates
Black Dice have the X Factor
A cornucopia of cool, Black Dice watches have been spotted on many a celebrity’s wrist. In fact just last Saturday, two of the X Factor finalists were seen showing off their top notch Black Dice watches to millions of viewers.
The new fans came in the form of critic’s choice boyband – JLS and solo starlet Austin in Mr Cowell’s category. All five wanabees wore watches by the British born-brand that was born out of a love for everything music, fashion and design, and is one of the main reasons they’ve gained such a strong and loyal following. Recognised for their strong association with their roots, it’s this that’s led them on the road to success.
In black, white and brown, the watches chosen for the X factor hopefuls came in a combination of analogue and digital form, with the exact models revealed later as The cash, Hustle, Heist, Consortium and Duo. Luckily they all got their fair share of coverage after they received their very own close-up camera shots – well done Austin and the JLS boys for grasping their microphones with their bejewelled hands!
With over fifty contemporary styles to choose from, Shadestation has one of the most comprehensive Black Dice collections on offer, with a mix of men’s and women’s styles to choose from. Showcasing all the watches seen on the ITV show, take your pick from the five aforementioned options or select yourself an original with one of Black Dice’s unforgettable designs – exclusive to us!
Click here to visit our Black Dice Watches section
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Austin, Black Dice, Black Dice watches, JLS, Simon Cowell, watches, X Factor