A roll call of Black Dice watches makes us think of a Guy Ritchie film or an episode of the great Baltimore drama, The Wire. The names of the watches are similar to the language used in either, words like; Rookie, Grind, Contraband, Roller, The Showman, Holster, Flow, Hustle, Heist, Player. Black Dice may or may not have taken inspiration from gangster films and gritty dramas, but one thing’s for sure, the label know their market and have a firm idea of who they are targeting!
Black Dice watches appeal to big hitters, party people, design lovers and those involved in urban music. This list is not exclusive, but it is true to say the aesthetics of Black Dice wristwear do attract people with a distinct urban sense of style. We’ve mentioned before that recent BRIT Award winners, the JLS boys, are fans of Black Dice watches, as are a host of other well-known celebrities including Tinchy Stryder and Alesha Dixon.
Since the brand launched, in 2006, their watches have been featured regularly in a wide range of media publications, from The Daily Telegraph to Maxim and FHM. The Independent newspaper even included Black Dice in a list of its 50 best watches – not bad for a relatively new urban watch label!
Black Dice pride themselves on using high quality materials and all wristwear has Swiss quartz movement. The designs are modern, chunky, flashy with an urban twist and very hip. These are stylish, impressive watches that are the perfect accessory for any urban conscious guy or gal.
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Watches make the perfect statement accessory and lucky for you, here at Shade Station we have a huge array of designer and brands to ensure that you find the perfect piece of arm candy. From classic and traditional, sleek and sporty, vibrant and eclectic and elegant and glamorous we have every style imaginable at a great range of budgets.
Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.
Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.
DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847 DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!
As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.
LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!
Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.
Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.
Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.
Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.
The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.
Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!
Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!
Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.
Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.
These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!
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Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
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Black Dice is the one hot brand that has raced to the forefront of the fashion industry during 2009 and having been only launched in 2006, the brand’s rise to fame has been incredibly speedy. Black Dice watches are hugely popular with many celebrities including boy band JLS, Tinchy Stryder, Carrie & David Grant from Fame Academy, Jesse Metcalfe, Noel Clark and Alesha Dixon to name only a few. People love the fresh and innovative designs Black Dice watches have to offer and with the brand being noted for its use of only the most modern design methods and high tech functions, the watches have a timeless appeal that will still look stylish in years to come.
There are many Black Dice watches that look great according to a variety of style preferences, all of which are urban inspired with clean lines and strong dynamics but the aesthetic and functional features vary between either plastic or stainless steel cases with gold, silver leather, rubber or stainless steel straps. Many of the watches also include material and colour variations such as the new Grind watch which is available with either leather straps (black or brown) or a carbon coated stainless steel strap. These features really allow you to be selective about your watch and choose according to your individual style. Black Dice is one brand that ensures it provides customers with as many variations of one design as possible. All Black Dice watches use quartz movements and Swiss in some designs, which vary from simple three hand movements through to chronographs and LED displays. In terms of function, all Black Dice digital watches including the famous Mix Tape, include an alarm, backlight and a date display.
At the forefront of innovative and cutting edge design, Black Dice watches are constantly challenging conventional design methods and never fail to impress with their ever evolving unique designs. The exclusive Entourage watch for example has a gold toned reverse multi functional digital display in addition to a dual time display directly underneath. The brown and gold colour of the watch gives it an almost antique finish but the modern technology completely contradicts this which makes for an incredibly original and dynamic watch. The exclusive Hustle watch is also one to look out for with its triangular shaped dial, large feature numbers and wide black leather strap. The very aptly named Showman Black Dice watch is striking with its white ceramic bracelet strap and stunning gold and black dial which creates a fresh and versatile look with that strong hint of Black Dice urban sophistication.
Ultimately Black Dice watches with the use of only the finest materials and superior inner mechanisms and functions, combine unique and eye catching style with elite technology. This has made the brand one which is now regarded as extremely sought after and favoured by many celebs. A Black Dice watch allows you to express your own individual style and makes for the perfect investment watch that in 10 years time, will still ensure that you are leading the fash pack!
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So it may be cold, dark and rainy in typical winter style but the great thing about the cooler seasons is that they really allow you to make a style statement and experiment with a variety of trends. Colour is the perfect way to brighten up your winter blues and whilst we have seen a lot of autumnal colours on the catwalk clothing wise, the main accessory related trend is the use of bold and bright colours – and the more vibrant the better! Black Dice is one brand in particular which has incorporated this into some of its recent watch additions and even with a plain outfit, one of these watches will inject just the right amount of wow factor to grab attention and get your style noticed.
The new colourful Guru Black Dice watches are one of the new additions and in hot pink, blue/turquoise, green, yellow as well as the more understated black and white these are definitely what you may call an eye catching number. In a unique slim rectangular shape and featuring an ultra bright white LED system which you can also programme to display your own personal messages these satisfy your style needs as well as your geek/gadget ones!
The Don watches which are available in hot pink, sunshine yellow, and vibrant green as well as black and white are also new additions to the Black Dice watch family and are equally as show stopping with their neon toned finish. With bang on trend wide rubber straps with funky grooved detailing and a large slick round dial which incorporates a splash of colour, these look incredibly striking on the wrist and would compliment your look, adding a sense of unique and vibrant style. Again, the black and white versions are a little more understated but definitely as stylish and effective.
Black Dice is a brand which constantly surprises us with bursts of new styles and innovative designs. Capturing key trends in a variety of styles there is definitely something to suit every fashion preference. The new Grind watches for example, feature chic leather straps and are ultra sophisticated and sleek. Despite being aesthetically different from the colourful watches mentioned above, the Black Dice cool and funky tone is evident in each and every model and gives you the option to be as bold or understated as you wish.
Colour is a fun way of refreshing your winter style and is definitely the hot accessory trend of the moment. The Black Dice watches which incorporate this ensure that the watches will look great for seasons to come however and will certainly make for that wow statement accessory.
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Have we got a treat for all urban watch fans this Winter. New to Shade Station is Black Dice’s latest range of very cool looking watches. Known for their street edge and celebrity fanbase, Black Dice have come a long way since their creation in 2006. Nowadays their watches can be seen adorning the A-List at award ceremonies and X-Factor live shows, to name just a few.
Black Dice originally aimed to seduce those working in the music industry and people involved in all aspects of urban culture, however eye-popping wristwear designs have meant their appeal has travelled beyond this niche market. Their watches are chunky, eye-catching and technologically innovative – however, generally mute in colour. Not so now. Take a look at the new Black Dice range on our shop pages. Bursts of neon jump off the screen, interspersed with reliable black designs and another new introduction to Black Dice watches - brown leather croc wriststraps!
So bright it hurts watches, include; ‘The Don’ and ‘Guru’. Produced in shocking colours, these flouro watches are guaranteed to get you noticed. We particuarly like the neon pink Don, with it’s grooved thick rubber strap and contrasting black face – although designed for men, it would look equally good on any woman with a unique, hip sense of style.
‘The Guru’ is a little smaller and more streamlined, with an elongated rectangular digital face on a brightly coloured rubber strap – choose from turqouise, canary yellow, orange, pink and vivid green for arm candy to die for.
Just like LTD Watches, Black Dice are paving the way for a new exciting generation of in-yer-face, fun wristwear.
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Black Dice watches are one of the coolest and fashion forward watch brands of the moment. With their unique looks and urban styling, they are timelessly cool and comprise of a range of impressive styles for men and women.
As a brand, Black Dice is a UK based urban street-wear watch brand that is reflective of culture, music, art, design and urban living and street style. Instead of solely relying on following trends, Black Dice watches are incredibly innovative and combine cutting edge fashion, technology and a unique essence of Black Dice charisma which has ultimately created a range of watches which are popular among celebrities and urban music artists.
A prime example of a contemporary brand, Black Dice is regularly seen on the pages of popular men’s magazines such as Nuts and FHM and they always receive great product reviews. The popular Black Dice Guru watch was even scored 9 out of 10 in the Daily Telegraph’s ‘Telegraph on Trial’ series. Black Dice watches were also featured in the Independent’s list of 50 best watches.
There are some fantastic new styles from Black Dice which have just arrived for this season. One of the main ones to look out for is the The Don which is a men’s watch and captures key trends such as a wide and chunky aesthetic and bold colours. The wide strap is made from rubber and incorporates grooved detailing – this style is available in a range of vibrant and striking colours such as neon green, yellow, hot pink as well as more neutral black and white versions. Black Dice watches are designed to be noticed and this watch, with its large dial, robust look, and simple styling is a great example of a statement accessory. The new Flow watches are also a new addition with carbon coated cases and straps, injecting an edgy and street style look to the watches. Again, colour is a strong design element with the use of orange dials for example which contrasts against the black body of the watch. The Flow Leather watch is also available with a wide cuff style leather strap and again keeps the design of the dial minimal and simple.
Black Dice watches achieve a great balance of focusing on one key feature whether this be using vibrant colours, wide statement straps or high tech dials (which come in a variety of digital and analogue displays), which therefore make them slick and streamlined and visually exciting. Black Dice is certainly rising up the ranks and with an increasing number of celebrities and fashion pages keen to praise the unique street and urban style they have to offer, these watches are undoubtedly the hot accessory of the moment. When investing in a watch however, you want longevity and Black Dice watches have such a distinct style that they will look striking and fashion forward for many years to come.
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Despite already being incredibly popular and high profile, Black Dice is a relatively new brand and was launched in 2006 by Guiseppe Zuccarello. The brand was primarily launched as Zuccarello had noticed a clear gap in the watch market and wanted to provide consumers with something different. Currently the industry comprised of watches which were either high end luxury and incredibly expensive or watches which fell into the sports/fashion sector whereby style and function are of equal priority. Not wanting to compromise on quality, Zuccarello had the ambition of creating watches which were trendy, chic and sophisticated but with a more edgy and urban appeal, and which take inspiration from current street culture and urban music.
The general vibe of Black Dice watches are urban street and thus it has a young following and a favourite brand of many celebrities. The various styles fall into the price bracket of between designer and high street and thus they are accessible to a wider target consumer but still have that high quality association.
What has really helped to put Black Dice watches on the map is the brand’s link with the urban music scene. The design of the brand’s watches is very much inspired by music as a whole genre and bands including JLS, Jay Sean and Alesha Dixon and numerous celebrities in the fashion scene are often spotted sporting a Black Dice watch. The brand was also featured at the incredibly high profile MOBO awards (Music of Black Origin) whereby the celebrities and audience had the opportunity to check out the range and be seen wearing it. The Black Dice watches were incredibly popular and are now the watch choice of many urban artists, bands and celebrities.
There are many stylish designs within the Black Dice collection. Here is a list of the latest styles.
Black Dice Watches – The Grind
With a bang on trend wide strap and large square dial, The Black Dice Grind is a statement watch designed for men but could also be worn by girls to capture the boyfriend look. With unique features such as a rotating inner watch face, bold coloured stitching detail and industrial hex bolts making for a heavy duty look, this watch is slick and will definitely give your outfit a funky edge.
Black Dice Watches – The Guru
The Black Dice Guru is definitely a uniquely designed watch and is available in a selection of vibrant colours which is a key trend this season. With a rubber brand bracelet strap the unique point about this watch is that it can be programmed to display your own messages on the LED system. With a hint of retro appeal combined with contemporary technology this watch looks striking in addition to incorporating innovative and fun features.
Black Dice Watches – The Showman
This very aptly named and exclusive Black Dice Showman watch is definitely a real show stopper. This watch features a crisp and cool polished white ceramic case with a diamante studded bezel for that extra bit of bling. With many celebrities sporting the white watch look, this model is particularly urban street style and also features a sub dial chronograph.
Black Dice Watches – The Entourage
An incredibly chic men’s watch with an elitist feel, this exclusive Black Dice Entourage watch ticks all the boxes when it comes to unique urban style. With sleek gold and brown colour tones, a wide strap and a bold dial with a dual time display and a digital time display, this looks striking upon the wrist and definitely conveys a sense of confidence and style personality in the wearer.
Overall, Black Dice watches are incredibly stylish and make the perfect statement accessory which portrays something about the personality of the wearer. Hitting on key trends such as wide chunky straps, bold colour, sharp angles and innovative shapes, Black Dice watches are instantly recognisable and therefore are timelessly stylish. Taking inspiration from culture, street and urban style and fashion, music, art and design, Black Dice watches are the perfect choice if you are looking for something that little bit different from the norm.
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Black Dice watches have a strong connection with the urban music genre and are often seen on the wrists of music artists and industry professionals. Pimped by the likes of JLS, Radio One’s Reggie Yates, Jay Sean and ’soon to be Strictly Dancing judge’ Alesha Dixon, these bold statement wrist pieces offer bling and functionality.
At last years MOBO awards (Music of Black Origin) Black Dice watches were a talking point as celebrities and singers fought to get their hands on some free loot and this years awards will be no exception. As the nominations were unveiled yesterday for the 2009 awards, (September 30th in Glasgow), Shade Station predicts many of the MOBO nominees, performers and audience members will be seen sporting Black Dice watches.
The MOBO awards are a great platform for celebrities to show the world their style and the labels they love wearing. No industry is quite so image obsessed as the urban music scene, where accessories, watches and footwear are as important as the clothes worn. Black Dice is reflective of this stylish scene and their watches are edgy and extremely well designed.
Founded in 2006, Black Dice has enjoyed remarkable success for a relative newbie. Their celebrity following, super fly designs and above all, affordable prices, has meant Black Dice wristwear now dominates the consumer watch market and is definitely a label to keep your eye on!
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The name on the street is most definitely Black Dice as it seems to be the hottest watch brand of the moment and anyone who is anyone has been spotted wearing one. Black Dice launched back in July 2006 with the intention of becoming a hip and design breaking UK streetwear watch brand, it has definitely exceeded all expectations. Now Black Dice watches are one of the most highly sought after brands in the urban music scene and seen on countless celebrities.
Only just recently, a member of the band JLS who became famous from the hit television reality show The X Factor was photographed at an industry bash wearing the new Black Dice Contraband watch. This particular watch is a recent edition to the collection and looks extremely cool with a black leather croco style band and featuring gold plated stainless steel around the case which also incorporate industrial hex bolts. This is a classic example of how Black Dice combine effortless street trend with chic and sophisticated style. Other celebrities who love Black Dice watches include Mica Paris, Alesha Dixon, Reggie Yates and Jesse Metcalfe.
Black Dice saw a niche in the market when sports orientated brands were targeting the sports/fashion market and high end brands were focusing on the luxury consumers. Up until this point there lacked a prominent British streetwear watch brand and therefore Black Dice have now very successfully filled that gap. With a strong commitment to designing innovative and consumer related products every watch produced is exceptional in appearance and quality with a distinct urban style. There are some fantastic new styles to check out for this season, the Contraband one of these. Why not make like the celebs and get involved in a piece of the Black Dice urban action!
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