Happy 40 Year Anniversary, Adidas!

June 15, 2012
Posted by Dan

It has been 40 years since Adidas first released a the Trefoil, the legendary three leafed logo that has become a symbol for quality across all of their products. In 1972, Adidas spawned the idea that all of their products must brim with creativity, originality and of course authenticity…and the Trefoil is the way they showed this. From then on, Adidas watches and the brand as a whole has grown and grown until it has now become a goliath in the world of fashion and sport alike; adorning the tracksuits, football shirts and watches of everyone from Kevin Pietersen to David Beckham. To celebrate this remarkable milestone in the brand’s history, they are releasing a limited-edition watch; a numbered series of only 500 watches and you can get yours right here at Shade Station.

Quality. If you buy a ‘quality’ watch, you expect a certain degree of excellency that can only be seen on the likes of Adidas products. The ADH9040 is a celebration of just how good a watch can be and Adidas have cut no corners! Complete with a polished finish and rotating bezel, the watch features a 50mm case constructed entirely of solid steel and finished with gold-tone plating. The production process is exceptionally unique for a watch like this also. Each dial has the Trefoil logo hydraulically stamped onto it and a plaque with the watch’s exclusive number emblazoned on it. Of course, this is still a practical watch for anyone in any walk of life. The watch is 50 metres water resistant, meaning it can be used in the pool too. Looking at all of this, I think it is safe to say that when you order this watch, you will be receiving a watch superior to others around it, a watch with style, class and importantly originality.

Even with all of this being said, the cherry on top of the cake is that only 50 of the 500 watches being made are being sold in the UK…and we are guaranteed to have stock of this item! Of course, the limited availability of the ADH9040 does mean that when the stock is gone; its gone, which is why we have made it available for pre-order now. Why not get your own piece of history? A watch that represents style, class and quality. A watch that you can look at and know that when you see the Trefoil, you are joining the ranks of elite sportsmen and women in honouring the values and morals set down by Adidas watches: quality and originality for all.

Tags:
40 year anniversary, 5 ATM water resistance, 50 metre water resistant, adh9040, Adidas, bezel, bracelet, case, dial, fashion, gold, gold plated, hands, history, hour, limited edition, originality, plaque, second, solid steel, sport, trefoil, unique, watch, watches

TechnoMarine Watches Unveils New Cruise Sport Collection

May 12, 2010
Posted by David

TechnoMarine Unveils New 'Cruise Sport' Watch Collection

As you may have seen, we recently launched our Elite watch section which includes the ultra sophisticated, stylish and functional TechnoMarine watches.

If you like what you have seen so far from TechnoMarine then you will be pleased to know that a further collection within the range is due to be launched named the Cruise Sport collection which was unveiled at Baselworld 2010 – the world’s leading watch and jewellery exhibition.

The existing and varied TechnoMarine Cruise collections have really placed the brand on the map with their fun, flirty vibrantly coloured designs and the unique material combination of diamond and plastic. The Cruise watches quickly became the hottest watches to be seen wearing and now the latest Cruise Sport collection takes that to the next level but with a slightly different and more understated tone of style.

The TechnoMarine Cruise Sport collection is a revamped interpretation of the signature Cruise collection with a streamlined aesthetic that is perhaps a little less elaborate and without any embellishments but equally striking and boasting a strong and fierce presence!

The strap is made from silicone which has a softer finish and is more flexible upon the wrist and the TechnoMarine Cruise Sport watches are water resistant up to 200m. Available in a chronograph or 3-hand style, the new watches feature a re-designed bezel which is smoother and sleeker. The dial hands are wider to convey the essence of a strong sense of purpose and the re-envisioned 3D dial has a new depth and added definition which is testament to TechnoMarine’s superior technical innovation.

In terms of aesthetic style, the Cruise Sport has a stealth-like black finish which is effectively enhanced by subtle pops of colour featured in the bezel, minute hand and tachymeter which include purposely selected shades of white, blue, fuchsia, green, and orange. These colours are specifically chosen to signify and convey the brand’s invigorating ‘live for the moment’ and adventurous attitude whilst also of course allowing the watches to transcend through seasonal trends, climates and occasions. The new TechnoMarine Cruise watches look equally amazing at sea on a diving adventure as they do in the boardroom or dressed up for a chic evening out at the finest restaurant in town and also possess the incredible function and quality to support the immaculate, streamlined and sophisticated style.

The new TechnoMarine Cruise Sport collection is a further reminder of how the brand has successfully placed itself at the forefront of watch innovation, design and style. The collection will be available in June (we’ll be sure to let you know when!) and we just know that they are guaranteed to impress!

If you haven’t done so already, you can check out the current range of stunning TechnoMarine watches here.

Tags:
Baselworld, bezel, elite watches, tachymeter, technomarine, TechnoMarine Cruise, TechnoMarine Cruise Sport, technomarine watches