Up the Glam Factor with a BCBG Max Azria Watch!
Up the Glam Factor with a BCBG Max Azria Watch!
The BCBG Max Azria brand is creating quite a buzz on the style scene! BCBG stands for ‘bon chic, bon genre’, which in English means ‘good style, good attitude’ and perfectly embodies what the brand represents – a fusion of European sophistication and American spirit.
It’s no wonder therefore that BGBG Max Azria is a hot favourite show at the Fashion Weeks and loved by the likes of super glamorous stars including Angelina Jolie, Miley Cyrus, Sharon Stone, Victoria Beckham, Beyonce, and Catherine Zeta-Jones. All of these celebrities and many more are often seen at the most high-profile red carpet events adorned in BCBG Max Azria clothing and accessories.
Alas, whilst m
any of us are probably not able to dress in BCBG Max Azria threads, we can now taste a piece of the couture in the form of the designer’s recently launched super elegant, glam, unique and sophisticated watch collection which is designed specifically for women and encompasses every element of how a lady likes to feel – beautiful, chic and striking!
If you regard yourself as a fashionista who instantly recognises a fabulous product, we’re sure the BCBG Max Azria watches will have already caught your eye. With the watch collection comprising of designs that can be worn for everyday purposes through to ultra special evening watches where you need to make a style impression, the range is feminine, exquisite and fun to wear!
We have a new BCBG Max Azria style new in at Shade Station to introduce to you in the form of the new Florence watch which with its textured leather strap and bold round dial surrounded by a bezel with a series of cut out sections, this design is minim
al yet unique and statement and depicts the essence of star quality. The Florence colour options available are white and rose gold, white and gold and black and silver.
From the exquisite and demure Royale BCBG Max Azria watch to the fun, vibrant and colour popping Elite Sport watches, you will certainly find something that will appeal to your style preference and add that element of celebrity inspired glamour to every look. Best of all, the watches are accessible from a price perspective meaning that now you can experience a piece of the BCBG Max Azria watches action!
The History Behind the Iconic Armani
Giorgio Armani is one of the most iconic and influential designers of our time whose range of clothing and accessories are favoured for their unique and exquisite Italian style. The designer was born in Piacenza, Italy in 1934 and found his way into the fashion industry in the 1960’s. Unlike many designers who have always strived to pursue their passion for fashion from a young age, Armani was a late starter as originally went to study medicine at Milan University before falling into the fashion industry via his first job.
Armani’s first taste of the fashion industry came when he became a window dresser at a large Milanese department store named La Rinascente. Renowned for being a perfectionist, he developed a unique style which was incredibly classic and chic and later following trips to the UK, this was further enhanced. Italy may be largely regarded as the centre of the fashion universe, but whilst in the UK Armani was very much inspired by the shop windows and how the mannequins were styled to perfection with bursts of vibrant colour. Favouring the essence of UK style, Armani decided to bring back some bright yellow cardigans that he had seen in a small boutique and sell them in Il Rinascente. Of course, people thought this was a crazy idea and that the cardigans were far too bold, brash, and elitist for the Italian traditional fashion. However, Armani was adamant that the English style could transcend to Italy and carried on regardless and the cardigans proved very popular. Following a job as a designer for Nino Cerruti’s men’s clothing company, Hitman, Ungaro and Zegna in 1974, Armani decided to go it alone and introduced his own menswear label. His first womenswear collection came only a year later following his success.
The success of Giorgio A
rmani is due to his ability to create clothing and accessories that people can actually wear. This may sound quite ironic since that is the job of every designer, but where designer fashion is concerned many people feel intimidated by it as feel it is too over the top, unsuitable and unwearable in relation to their lifestyle. Armani bases his design inspirations on everyday and regular people, believing that clothes should be made to be worn not just seen on the catwalks. Armani was responsible for making the feared power suit of the 1980’s a little softer, demure and practical and Armani’s collections are elegant, understated and can be mixed with a variety of other pieces.
The collection of Armani sunglasses are an extension of his range of clothing and portray that same essence of wearability but with an original style that can be sound in the form of bold patterns and colours which injects a funky and high 
trend edge. Where being bold is concerned, accessories allow you to be a little braver and thus Armani has created a superb range of sunglasses that vary from high trend through to classic and everything in between which ensures you can get just the right balance of Armani style.
Style icons who have appeared in Armani advertising campaigns include both Victoria and David Beckham and singer Beyonce and the number of A List fans of the brand is endless! A legendary designer of our time that allows each and every individual to look and feel stylish, classic and ultra sophisticated!
Be Dashing in Diesel. Diesel sunglasses.
Founded in 1978 by Renzo Rosso, the Diesel brand has since become one of the most popular brands in the fashion industry and is renowned for its laid back, cool, yet sharp image. Rosso and his team of designers always aspired to become fashion innovators as opposed to catching on to trends and are certainly that little bit more edgy than the norm. Diesel quickly became a fashion leader and hence, you will often see other brands trying to emulate the Diesel style. Their methods of manufacturing their products are based highly on quality control and therefore every item is as high quality as you can get, and of course, reflects a sense of unique individual style.
For summer 2009, Diesel has a range of fabulously fresh and creative frames and styles. The new polished black Diesel shades with the silver logo on the arms are extremely cool and are a little bit sporty yet ooze style with that high fashion essence. The silver sunglasses with tortoiseshell features are smart and sophisticated and something a little bit different. Diesel also have a fantastic selection of sportier wrap around styles, aviators and the classic frames.
The great thing about Diesel sunglasses is that the frames are unisex. In order for the same pair of shades to
look great on both men and women, they have to be skilfully crafted and of a style that suits both genders. Diesel captures this balance perfectly. The brand is one of the key looks for many super cool celebrities such as the Beckhams, Beyonce, Brad Pitt, Paris Hilton and Matt Damon. Diesel sunglasses are a way of portraying your style, in a subtle way that makes a big fashion statement. It also shows you are a true style innovator and not a follower!