You might just be able to get away with it if you’re an A-lister, but anyone lower down in the celebrity alphabet than that and you’re pushing it. Despite what you think, wearing sunglasses in inappropriate places is just not cool. No matter how effortless and care-free you think you look, you don’t. Don’t be fooled by passersby staring at you, they are not jealous of your understated style, they are probably weighing up how much of a try-hard you are on a scale of 1 – 10. A little harsh you may think, but you’ve got to be cruel to be kind.
However there are, as with any set of unspoken fashion rules, loopholes in the debate of when and where sunglasses suffice (when it’s not actually sunny). For example, if you have a headache, sunglasses can stop the glaring daylight pouring into your peepers. Other acceptable reasons include when you’re harbouring a hangover, driving, in mourning or on your holidays. The following locations on the other hand, are not the right places to be shading your eyes…
On the tube – there is no natural light, you look ridiculous.
In a nightclub – even worse than the tube, you shouldn’t have even been let in.
In the dark – it’s nighttime, it’s pitch black, the only explanation is you can’t find the mirror.
On a date – all very well if you’re going alfresco but eye contact is an important part of connecting. Lose that and you’ll lose out.
In work – it’s not big, it’s not clever and it’s certainly not professional.
In bed – don’t do it…ever.

But it’s not only the everyday folk who lose their way when it comes to the who, what, where and why of sunglasses. Celeb’s including Mariah Carey, Usher, P.Diddy, Tom Cruise, Katie Holmes, Paris Hilton, Razorlight’s Johnny Borrell, the Beckhams, the Olsens and Bono have all become victim to taking their sunglasses addiction a tad too far, wearing them at launch parties, award ceremonies, gallery openings, press conferences and basketball games. They might be hoping it makes them more inconspicuous, but anyone wearing sunglasses inside is going to find blending into the background a challenge. So if you’d rather not be the talked-about focal point (for all the wrong reasons) let this be a warning to you – when the sun goes down, the shades must come off!
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Founded in 1978 by Renzo Rosso, the Diesel brand has since become one of the most popular brands in the fashion industry and is renowned for its laid back, cool, yet sharp image. Rosso and his team of designers always aspired to become fashion innovators as opposed to catching on to trends and are certainly that little bit more edgy than the norm. Diesel quickly became a fashion leader and hence, you will often see other brands trying to emulate the Diesel style. Their methods of manufacturing their products are based highly on quality control and therefore every item is as high quality as you can get, and of course, reflects a sense of unique individual style.
For summer 2009, Diesel has a range of fabulously fresh and creative frames and styles. The new polished black Diesel shades with the silver logo on the arms are extremely cool and are a little bit sporty yet ooze style with that high fashion essence. The silver sunglasses with tortoiseshell features are smart and sophisticated and something a little bit different. Diesel also have a fantastic selection of sportier wrap around styles, aviators and the classic frames.
The great thing about Diesel sunglasses is that the frames are unisex. In order for the same pair of shades to
look great on both men and women, they have to be skilfully crafted and of a style that suits both genders. Diesel captures this balance perfectly. The brand is one of the key looks for many super cool celebrities such as the Beckhams, Beyonce, Brad Pitt, Paris Hilton and Matt Damon. Diesel sunglasses are a way of portraying your style, in a subtle way that makes a big fashion statement. It also shows you are a true style innovator and not a follower!
Click here to visit our Diesel Sunglasses section
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