The BCBG Max Azria brand is creating quite a buzz on the style scene! BCBG stands for ‘bon chic, bon genre’, which in English means ‘good style, good attitude’ and perfectly embodies what the brand represents – a fusion of European sophistication and American spirit.
It’s no wonder therefore that BGBG Max Azria is a hot favourite show at the Fashion Weeks and loved by the likes of super glamorous stars including Angelina Jolie, Miley Cyrus, Sharon Stone, Victoria Beckham, Beyonce, and Catherine Zeta-Jones. All of these celebrities and many more are often seen at the most high-profile red carpet events adorned in BCBG Max Azria clothing and accessories.
Alas, whilst many of us are probably not able to dress in BCBG Max Azria threads, we can now taste a piece of the couture in the form of the designer’s recently launched super elegant, glam, unique and sophisticated watch collection which is designed specifically for women and encompasses every element of how a lady likes to feel – beautiful, chic and striking!
If you regard yourself as a fashionista who instantly recognises a fabulous product, we’re sure the BCBG Max Azria watches will have already caught your eye. With the watch collection comprising of designs that can be worn for everyday purposes through to ultra special evening watches where you need to make a style impression, the range is feminine, exquisite and fun to wear!
We have a new BCBG Max Azria style new in at Shade Station to introduce to you in the form of the new Florence watch which with its textured leather strap and bold round dial surrounded by a bezel with a series of cut out sections, this design is minimal yet unique and statement and depicts the essence of star quality. The Florence colour options available are white and rose gold, white and gold and black and silver.
From the exquisite and demure Royale BCBG Max Azria watch to the fun, vibrant and colour popping Elite Sport watches, you will certainly find something that will appeal to your style preference and add that element of celebrity inspired glamour to every look. Best of all, the watches are accessible from a price perspective meaning that now you can experience a piece of the BCBG Max Azria watches action!
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BCBG Max Azria hit LA in a big way several years ago. Early adopters included fashionista’s Nicole Richie, Lauren Conrad and Lindsey Lohan. Seduced by BCBG’s vintage charms and beautiful clothes and accessories, young Hollywood helped Max Azria’s label become the fashion giant it is today.
BCBG Max Azria was founded in Paris in 1989. The BCBG – ‘Bon Chic, Bon Genre’ is a literal translation meaning ‘Good Style, Good Attitude’. Azria created the label to combine chic Parisian style with savvy American direction for women.
In 2009 BCBG Max Azria watches were introduced to the UK in order to celebrate 20 years in the fashion industry. The collection of eye catching watches proved a massive hit and the label have followed up on their success with a new BCBG Max Azria watches collection for 2010. Shade Station is proud to be stockist of the fresh, colourful, glitzy watches and would like to draw your eyes to a few stand-out pieces;
BCBG Max Azria Watch: Bauhaus
This is our favourite from 2009. We imagine ourselves as a tanned slinky 70s beauty in a silk draped cocktail dress and this beautiful vintage looking watch on our wrist. The leather strap is very slender and the round dial has an art deco feel. The white and gold colours look wonderful together and the whole piece is sophisticated and charming. The Bauhaus watch is also available in purple and gold, for those who prefer a richer palette.
BCBG Max Azria Watch: Purist
The Purist is new for 2010 and adds a bit of bling to the BCBG collection. With a pretty gold patterned face and a ring of twinkling diamante surrounding it, this watch looks lovely set on the white leather strap. More traditional types may prefer the black leather strap and stainless steel decoration.
BCBG Max Azria Watch: Elite
Not for the faint-hearted! The Elite comes in a range of brightly coloured lizard effect leather straps and features a large gold-plated square face with a round dial. The dial is embellished with a smattering of diamante which makes this style very much a ‘going-out’ watch!
BCBG Max Azria is definitely a brand to watch. With celebs on board and the label’s Creative Director recently welcomed into The Council of Fashion Designers of America (CFDA), BCBG Max Azria is taking the fashion world by storm.
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Whilst watches have always been an accessory that most of us wear on a daily basis for both fashion and functional purposes, the past year has seen the watch rise even further through the accessory ranks with various styles of watches often being featured on celebrities and the style pages as the prominent and key must-have item of the moment. Here are Shade Station our collection of brands and watch designs are continually growing and this summer, we have more options available than you ever thought imaginable. For 2010, the major key watch look is all about vibrant colour, texture, and pattern with many brands integrating this into their watch collection, but in their own unique style.
First up, sports brand Adidas is constantly impressing us with their array of sporty but distinctively trend inspired Adidas watches including the new triple coloured Seoul watches, the highly retro Taipei watches and of course, the ever popular Oddity Candy watches. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, in addition to highly on-trend pastel tones, Adidas is still a core brand that is affordable and accessible to everyone but with superb effect.
BCBG is one of the new brand additions to Shade Station and the collection of BCBG watches are certainly guaranteed to impress every glamazon! Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. With sleek straps and distinctively shaped diamante embellished dials, it is no surprise that BCBG watches are a hot favourite in Hollywood with the collection of watches including sports inspired – such as the Elite Sport, colourful and elegant – including the Elite design, in addition to jewellery inspired such as the Releve watch.
Calvin Klein is a further exciting new brand addition with a range of super sleek, streamlined and sophisticated watches for men and ladies. These watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any outfit. The new Glam ladies watch for example, innovatively gives the illusion that the dial hands are positioned on the strap and the Delight boasts a distinctive double stranded bracelet strap and a bold oval dial but keeps the remainder of the design simple, yet highly effective. The Calvin Klein watches experiment with texture and remain classically stylish, representing the essence and theme of the vast fashion and accessory collections by highly renowned designer Calvin Klein.
Of course, D&G watches are still a firm favourite and continue to impress us with exciting new designs that vary from bold and eclectic including the Hoop-la watch, to elegant and glitzy with the aptly named Cannes watch, and even classically chic as demonstrated in the Texas watch. D&G is a key brand that always remains prominent in the fashion industry and with typical watch elements such as logo emblazoned straps and dials, the use of diamante stones and unique aesthetics, D&G always has something to offer every style preference.
Diesel watches are further favourite brand with a selection of striking colour inspired designs, all boasting superb and innovative functions. DKNY also has a choice of stunning new watches that perfectly convey the essence of summer with the ultra glamorous and fashionable gold and white toned NY4913 watch, the gold NY4876 watch and the jewellery inspired NY4873 DKNY watches.
If you are seeking a watch that incorporates intrinsic attention to fine detail, striking looks and a creative amalgamation of colour and pattern, Ed Hardy watches could be for you. With a beautiful collection of tattoo art inspired watches with dials including artistic images of mermaids, skulls and other key Ed Hardy logos, colour is a large focus in the new styles with the pastel pink toned Spectrum ladies watch and the vibrant turquoise VIP unisex watch in the offering and making for great statement and highly on-trend pieces.
Another favourite that continues to impress us is Fossil watches, with their fantastic selection that successfully match function, with stunning looks. Fossil is renowned for their range of watches featuring wide and statement leather cuff straps and the new JR1148 watch for men is a fine example of this with two metal studs either side of the dial to create a stylish but edgy look. Polycarbonate straps are currently a huge trend within the watch fashion industry and the new ES2437 watch for ladies includes a white polycarbonate bracelet strap in addition to a diamante embellished bezel and mother of pearl dial, creating a casual but glamorous finish and edge to the overall design. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style and is also highly respected in the watch industry for its superb and flawless quality.
Guess watches are still one of our most popular brands and are loved for their glamorous and glitzy designs that remain highly chic and ultra sophisticated. The new colour inspired Rush Guess watches for men combine vibrant tones with trendy and durable polycarbonate bracelet straps and boast a sporty edge. The new ladies Prism watches also feature colourful polycarbonate straps and a diamante embellished bezel for the added glam factor. The new Clearly Guess ladies watch with its diamante embellished triangle Guess logo is also a popular new favourite, as is the new Cupcake ladies Guess watch with a sleek black croco leather strap.
Juicy Couture is a super exciting new brand to hit our shelves and a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new HRH and Fairytale Juicy Couture watches are definitely two new styles to look out for from this highly trendy brand, and are ideal for every princess!
LTD watches hit the style scene with a bang in 2009 with the brand rapidly growing in popularity throughout 2010. The new colourful and bold Maximo watches are the most recent additions and are indeed as the brand name suggests, strictly limited to 150 watches per design. Favoured by the likes of Dizzee Rascal, Jameela Jamil and The Saturdays, make sure you get yours quick before they go!
Marc Ecko watches include a selection of wonderfully bold and bling inspired styles for summer 2010 with highly detailed and artistic dials and elegant, chic and statement finishes. A Marc Ecko watch definitely makes for the ultimate wow accessory and the collection possesses a luxurious, elite vibe that is instantly recognisable to the Marc Ecko brand.
The watches within the Michael Kors collection are one of the most refined, elegant and unique in the industry. For 2010, Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze with trend inspired elements including polycarbonate straps and diamante embellished detailing. White watches are a key look of this season, and the new MK5270 Michal Kors ladies watch with its white polycarbonate strap and exquisite pink gold plated stainless steel case and diamante embellished bezel perfectly captures every essence of the white watch trend but with the added Michael Kors elegance, luxurious finish and refinement. The new colourful Michael Kors watches are also a high recommendation for this season and fuse trendy with exquisitely chic!
Nixon has increased even more in popularity throughout 2010 having been spotted on a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide range of Nixon watches are particularly impressive and the vibrant unisex Time Teller P available in array of striking colours is perfect for summer and also reflects the child inspired watch trend that is also a big look this year as conveys a more fun and quirky approach to fashion!
For those of you who are seeking a highly functional watch designed for use on the high seas, Nautica is the ideal brand with their new range of excellent watches for summer 2010. With ultra sleek looks and functions including water resistance of up to 100 metres, sub dial displays and highly reliable and accurate quartz movement, Nautica watches look equally great in the boardroom as they do on the sea and consistently provide incredible functional ability.
For a watch that steps away from the norm and demonstrates technical and visual design that moves outside of the box, Philippe Starck watches are a great option and effectively convey the minimal, ‘clean’ and thought provoking attitude towards design that Starck is renowned for in his work. The new PH528 Philippe Starck watch with its matte black unique rubber strap, minimal mirrored dial and diamante embellished case boasts an incredibly sharp and defined aesthetic and looks fantastically chic and visually interesting upon the wrist.
The classically British brand Ted Baker has a fantastic new selection of watches for summer; some with a typically traditional aesthetic and style such as the men’s 1039, and others a little more fresh and contemporary such as the TE1044, also for men. With sleek leather straps featuring textured finishes, bold dials and the subtle but chic use of colour, the new range of Ted Baker watches are highly versatile and effectively compliment any outfit.
The above brands are just a selection we have here at Shade Station and others in our vast collection include the great British street style brand Bench watches, the traditional inspired Ingersoll watches, Ducati watches for all you motor enthusiasts, Firetrap watches, the sporty Nike watches, Tokyo Flash watches for unleashing your inner geek and Animal watches, Police watches, Superdry watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly so that you can be assured you are selecting from only the best brands around in terms of style, trend appeal, function and quality. Make sure you read our regularly updated style blog so you are up to speed with what’s hot and new in and which brands and watches all the iconic fashion movers and shakers are wearing! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
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BCBG Max Azria is the fashion brand that is a hot favourite on the LA scene and the collection of BCBG Max Azria watches now here at Shade Station are stunning statement pieces that convey glamour, femininity, sophistication and just the right hint of sparkle, expertly uniting a fusion of cosmopolitan style inspirations and geared towards the modern lady.
Let’s take a look at some of the new styles that will add the perfect finishing touch to your spring/summer look!
First up we have the super striking Roulette VIP BCBG watch. With a gold plated case embellished in diamante stones, a sleek slim white leather strap and a bold round dial that allows you to view the interior watch mechanism and that is also emblazoned with diamantes, the dial section is intricately detailed and remains the effective focal point of the watch with the strap being chic and understated.
The Bauhaus BCBG watch is a popular favourite and depicts the essence of chic and sophisticated with understated but striking glamour. Boasting a sleek and slim black leather strap with a gold interior section and a circular dial with minimal gold detailing, this model is versatile and injects a perfectly polished finish to your look with that unique BCBG Max Azria edge. This style is also available in white and gold for a fresh, summery appeal.
The Releve BCBG watch can definitely be described as elegantly dramatic and reflects how the designer behind the brand Max Azria (pictured above) likes to add a jewellery-esque touch to the collection of watches. With a wide polished stainless steel bracelet strap that comprises of a series of diamante embellished open links in a pretty and feminine design, the petite square dial is also entirely embellished in diamante stones.
The Soleil watch is a great example of how Azria likes to incorporate unique shapes into the watch designs. The strap is kept simple in fresh white leather and the dial is circular and placed within a square shaped case that is slightly off-set so that the left-hand side is more prominent creating an exciting dynamic to the aesthetic. The exterior of the dial and case are beautifully embellished in diamante stones which against the white background, adds an exquisite finish to the watch (which is also available in black). Azria retains that element of soft and elegant femininity but places it among strong and defined shapes to create a unique impact.
BCBG Max Azria watches area fantastic choice if you like your accessories to be versatile but still add that element of striking glamour to your everyday look. Of course, some BCBG Max Azria watches are more day time or evening appropriate and so you can be as bold or understated as you wish in terms of glitz, but the collection in its entirety is sleek, refined, sophisticated and instantly creates a personal style statement. With celebrities such as Sharon Stone, Miley Cyrus (who collaborated with Azria on a clothing collection) and Kate Winslet among a few names who are fans of the BCBG Max Azria brand, it is definitely the ultimate in achieving a sense of striking, confident and ultra feminine style.
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