The BCBG Max Azria brand is creating quite a buzz on the style scene! BCBG stands for ‘bon chic, bon genre’, which in English means ‘good style, good attitude’ and perfectly embodies what the brand represents – a fusion of European sophistication and American spirit.
It’s no wonder therefore that BGBG Max Azria is a hot favourite show at the Fashion Weeks and loved by the likes of super glamorous stars including Angelina Jolie, Miley Cyrus, Sharon Stone, Victoria Beckham, Beyonce, and Catherine Zeta-Jones. All of these celebrities and many more are often seen at the most high-profile red carpet events adorned in BCBG Max Azria clothing and accessories.
Alas, whilst many of us are probably not able to dress in BCBG Max Azria threads, we can now taste a piece of the couture in the form of the designer’s recently launched super elegant, glam, unique and sophisticated watch collection which is designed specifically for women and encompasses every element of how a lady likes to feel – beautiful, chic and striking!
If you regard yourself as a fashionista who instantly recognises a fabulous product, we’re sure the BCBG Max Azria watches will have already caught your eye. With the watch collection comprising of designs that can be worn for everyday purposes through to ultra special evening watches where you need to make a style impression, the range is feminine, exquisite and fun to wear!
We have a new BCBG Max Azria style new in at Shade Station to introduce to you in the form of the new Florence watch which with its textured leather strap and bold round dial surrounded by a bezel with a series of cut out sections, this design is minimal yet unique and statement and depicts the essence of star quality. The Florence colour options available are white and rose gold, white and gold and black and silver.
From the exquisite and demure Royale BCBG Max Azria watch to the fun, vibrant and colour popping Elite Sport watches, you will certainly find something that will appeal to your style preference and add that element of celebrity inspired glamour to every look. Best of all, the watches are accessible from a price perspective meaning that now you can experience a piece of the BCBG Max Azria watches action!
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BCBG Max Azria hit LA in a big way several years ago. Early adopters included fashionista’s Nicole Richie, Lauren Conrad and Lindsey Lohan. Seduced by BCBG’s vintage charms and beautiful clothes and accessories, young Hollywood helped Max Azria’s label become the fashion giant it is today.
BCBG Max Azria was founded in Paris in 1989. The BCBG – ‘Bon Chic, Bon Genre’ is a literal translation meaning ‘Good Style, Good Attitude’. Azria created the label to combine chic Parisian style with savvy American direction for women.
In 2009 BCBG Max Azria watches were introduced to the UK in order to celebrate 20 years in the fashion industry. The collection of eye catching watches proved a massive hit and the label have followed up on their success with a new BCBG Max Azria watches collection for 2010. Shade Station is proud to be stockist of the fresh, colourful, glitzy watches and would like to draw your eyes to a few stand-out pieces;
BCBG Max Azria Watch: Bauhaus
This is our favourite from 2009. We imagine ourselves as a tanned slinky 70s beauty in a silk draped cocktail dress and this beautiful vintage looking watch on our wrist. The leather strap is very slender and the round dial has an art deco feel. The white and gold colours look wonderful together and the whole piece is sophisticated and charming. The Bauhaus watch is also available in purple and gold, for those who prefer a richer palette.
BCBG Max Azria Watch: Purist
The Purist is new for 2010 and adds a bit of bling to the BCBG collection. With a pretty gold patterned face and a ring of twinkling diamante surrounding it, this watch looks lovely set on the white leather strap. More traditional types may prefer the black leather strap and stainless steel decoration.
BCBG Max Azria Watch: Elite
Not for the faint-hearted! The Elite comes in a range of brightly coloured lizard effect leather straps and features a large gold-plated square face with a round dial. The dial is embellished with a smattering of diamante which makes this style very much a ‘going-out’ watch!
BCBG Max Azria is definitely a brand to watch. With celebs on board and the label’s Creative Director recently welcomed into The Council of Fashion Designers of America (CFDA), BCBG Max Azria is taking the fashion world by storm.
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BCBG Max Azria is the fashion brand that is a hot favourite on the LA scene and the collection of BCBG Max Azria watches now here at Shade Station are stunning statement pieces that convey glamour, femininity, sophistication and just the right hint of sparkle, expertly uniting a fusion of cosmopolitan style inspirations and geared towards the modern lady.
Let’s take a look at some of the new styles that will add the perfect finishing touch to your spring/summer look!
First up we have the super striking Roulette VIP BCBG watch. With a gold plated case embellished in diamante stones, a sleek slim white leather strap and a bold round dial that allows you to view the interior watch mechanism and that is also emblazoned with diamantes, the dial section is intricately detailed and remains the effective focal point of the watch with the strap being chic and understated.
The Bauhaus BCBG watch is a popular favourite and depicts the essence of chic and sophisticated with understated but striking glamour. Boasting a sleek and slim black leather strap with a gold interior section and a circular dial with minimal gold detailing, this model is versatile and injects a perfectly polished finish to your look with that unique BCBG Max Azria edge. This style is also available in white and gold for a fresh, summery appeal.
The Releve BCBG watch can definitely be described as elegantly dramatic and reflects how the designer behind the brand Max Azria (pictured above) likes to add a jewellery-esque touch to the collection of watches. With a wide polished stainless steel bracelet strap that comprises of a series of diamante embellished open links in a pretty and feminine design, the petite square dial is also entirely embellished in diamante stones.
The Soleil watch is a great example of how Azria likes to incorporate unique shapes into the watch designs. The strap is kept simple in fresh white leather and the dial is circular and placed within a square shaped case that is slightly off-set so that the left-hand side is more prominent creating an exciting dynamic to the aesthetic. The exterior of the dial and case are beautifully embellished in diamante stones which against the white background, adds an exquisite finish to the watch (which is also available in black). Azria retains that element of soft and elegant femininity but places it among strong and defined shapes to create a unique impact.
BCBG Max Azria watches area fantastic choice if you like your accessories to be versatile but still add that element of striking glamour to your everyday look. Of course, some BCBG Max Azria watches are more day time or evening appropriate and so you can be as bold or understated as you wish in terms of glitz, but the collection in its entirety is sleek, refined, sophisticated and instantly creates a personal style statement. With celebrities such as Sharon Stone, Miley Cyrus (who collaborated with Azria on a clothing collection) and Kate Winslet among a few names who are fans of the BCBG Max Azria brand, it is definitely the ultimate in achieving a sense of striking, confident and ultra feminine style.
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BCBG Max Azria is a fashion brand that has become quite the hot favourite and is hugely popular on the LA trend scene with a number of celebrities and style icons loving the chic fashion flavor it has to offer. BCBG Max Azria was also one of the first shows to kick off the recent London Fashion Week.
The brand was founded in 1989 by designer and business expert Max Azria who in the first stages of his career, spent 11 years designing a line of women’s wear in Paris. Knowing that his designs would be popular in America, Azria relocated to the United States and launched Jess, a series of new concept retail boutiques which brought the true essence of Parisian chic to American women.
In 1989, Azria wanted to expand his product lines and thus BCBG Max Azria was launched; a lifestyle brand geared towards the modern woman, designing and producing a range of clothing and accessories which combined Parisian chic with all American spirit and a strong hint of European appeal. BCBG Max Azria watches are part of that collection and are designed to embody the sense of highly trend style that represents an exciting, ever changing and dynamic lifestyle. BCBG Max Azria watches have only just been launched in the UK to celebrate the fact that the brand has enjoyed a successful 20 years in the fashion industry and we are incredibly excited to have the collection soon arrive to Shade Station!
So what makes these watches so sought after? Well, you can certainly see why BCBG Max Azria watches are a firm favourite in Hollywood; with expressive and creatively designed models, these are watches that make the ultimate style statement yet are highly versatile and never failing to impress. Some watches incorporate aesthetic features such as sleek white or black leather straps complimented by uniquely shaped and detailed diamante embellished dials. Others have exquisitely and vibrantly coloured ruched straps for an added feminine touch. BCBG Max Azria watches are highly varied as the brand strongly believes that the watches are like jewellery pieces – each with a unique personality and serve a functional purpose but add just the right touch of decoration and wow factor to your look.
Ultimately BCBG Max Azria watches represent the ever changing and evolving style of the modern woman and aim to design watches to suit every style personality. We’ll let you know as soon as this super trendy new brand hits our shelves but if you want to be alerted as soon as they arrive, all you need to do is fill in your email address here.
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