Shade Stations’ buying team had a treat in July 2012, not only did we get to view the new Oakley sunglasses styles first, we got to do it at the Oakley showroom on the shores of Lake Como in north Italy.
The weather was fantastic, as was the display put on by Oakley. To all intensive purposes the stand was a pop up Oakley store built entirely to showcase the new products. The picture is a sculpture of Oscar Pistorius who is competing at both the Olympics and Paralympics, and is one of the stars of the most recent Oakley ad campaign, ‘Beyond Reason’. The sculpture is made entirely from Oakley sunglasses lenses.
New products viewed and selected included, Garage Rock, Big Taco, and several new ladies styles including Forehand, Backhand and Twentysix 2. A new collection of Frogskins was also launched call the Summit collection, which feature a new matt metallic finish.
The trip was both enjoyable and exciting and we can’t wait for the product to start to arrive, most of which is expected in October, but is available to preorder now.
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Here at Shade Station, we like to keep everyone updated on anything new in the sunglasses world and we thought you would all like to know about the new Oakley sunglasses releases for this October. A whole plethora of great new styles are being released and they all have even better names; Backhand, Forehand, Break Point, Twentysix 2, Warm Up, Big Taco and Garage Rock. As you can see below, they all have a fantastic array of styles and colours designed to keep you cool and protect your eyes. In this blog, we will be looking at each model briefly and explain why Oakley should be your choice this summer.
Lets start with the Backhand and Forehand; two fantastic new styles that compliment each other perfectly. They are both advocates of Oakley’s three point fit technology; an innovation which allows any sunglass, regardless of the size to fit your face perfectly. The sunglasses will only ever contact your face is three places; above your ears and on the bridge of your nose, allowing for a comfortable fit for as long as you want to wear them. Oakley have this patented, much like most of their innovations, so you know that no one else can have this same unrivalled enjoyment whilst wearing their sunglasses.
Oakley like to push the boat out a bit with their sunglasses; especially in style and design. You only have to take a look at the new Break Point sunglasses to see that they have redesigned the trademark Oakley ‘O’ and gone for a whole new radical look. The striking tapered arms make it a future fashion classic and the lenses are dripping with Oakley spec. The plutonite lens material provides unsurpassed protection for your eyes, filtering out 100% of harmful UVA, UVB and UVC light, including the dangerous blue light emitted from the sun. Unlike other sunglass lenses, there are no coatings that filter the sunlight, it is the actual lens that is cuts it out, meaning that even if you chip, mark or scuff them; your eyes will always be protected.
Now, I don’t think we’ve ever known anyone who does not like an Aviator style sunglass…and Oakley know this, which is why they have released a brand new thick framed aviator aimed at women; the Twentysix 2. The two-tone frame accentuates the thicker rims giving you the classic ‘celebrity’ look and the frame itself is just just a pretty face. Made from Oakley’s O Matter plastic, it is flexible and durable; designed to withstand huge force without losing it’s original shape. This is perfect for putting them in the microbag and shoving them in your handbag – you know that when you get back to them, they will still be intact.
If you like your Oakleys, then you will know that the Holbrook and Frogskins are absolute monsters in the sunglass world; and for this October, Oakley have combined the two styles to make the Garage Rock. There is not much I can say about these, really, other than look at them…stone cold cool with Oakley’s remarkable lenses. Each different colour has a different colour ‘O’ symbol on the arm making your sunglass that little different from the others. However, this type of subtle cool is not for everyone and this is why Oakley are finishing off the range with the Big Taco; a striking, larger frame with plenty of lens to showcase their HD Optics. It doesn’t matter where light comes through the lens, it is corrected automatically, stopping your eyes from straining at any time and stopping those annoying ’sunglass headaches’.
These sunglasses are due for release in October 2012 so just click on the one you like a register for a reminder.
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