Summer is officially here, the sun is shining and we couldn’t be happier! With the warmer months comes the usual smorgasbord of amazing festivals to get your hedonistic thrills at. Whether you enjoy moshing at ‘Download’, country pursuits at ‘The Green Man’, teenage kicks at ‘V Festival’, fancy dress at ‘Bestival’, glamour at newbie ‘Vintage at Goodwood’ or the mystic of ‘Glastonbury’, you must ensure you’re dressed for the occasion.
Festivals, fashionable summer gear and cool sunglasses all go hand in hand. Maybe it’s the influence of Gaga or perhaps Dita Von Teese, but this summer is all about kooky and vintage. With styles from the Fifties and Sixties making a comeback, we predict this year’s festivals to be awash with vintage shaped sunglasses in a cat’s eye style or small round frames, oversized sunglasses in reds, greens and brown and retro-looking shades.
The festival season kicked off with April’s Coachella Festival in California, where a host of celebrities dazzled with their fashionable threads and on-trend sunglasses. Kelly Osborne was spotted wearing small round framed lilac sunglasses, Katy Perry went retro in angular black frames with a bold white stripe across the top, Dita Von Teese personified Fifties elegance in oversized brown sunglasses with graduated lenses and Kate Bosworth dressed to impress in classic Ray Ban Aviators.
Aviators and Wayfarers from Ray Ban transcend fashion and will always be popular and current. For classic sunglasses you can’t go wrong with either of these styles for festival frolicking. The same goes for oversized glam shades. Designers like Gucci, Bvlgari, Versace, D&G, MDG Sunglasses, Chanel and Pucci all have great sunglasses for summer goddess style. On the other hand if you’re a seasonal type of girl with a desire to look fabulous and ‘now’ – take a leaf from Kelly O’s book and opt for small round shades. This style was all over the spring / summer catwalks and looks great in pastel coloured frames teamed with a floral frock or playsuit. Or you may want to play the vintage diva with cats eye shaped sunglasses – again a strong trend on the catwalk this year. Look to brands like Prada and Marc Jacobs to achieve this look.
We’ve got our Big Chill tickets and our festival sunnies sorted. Now it’s just a case of praying for sunshine! Here’s hoping….
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Police sunglasses are an Italian brand with transatlantic appeal. Originally modelled on the shades worn by the Italian Police Force, Police sunglasses aimed to bottle and sell the distinct brand of cool the ‘Polizia’ sport. The label was launched in the early Eighties, when sunglasses made the progression from being a simple accessory to a major fashion accessory. The cult of Ray Ban probably helped launch hundreds of new eyewear brands during the boom of the Eighties!
Mirrored aviators were originally the staple of the Police brand, but now their portfolio has expanded to include variations on the aviator style and smart wraparound sunglasses. The majority of Police sunglasses sport sleek silver or black metal frames, with the Police logo on the arm and black or tinted brown lenses.
Police sunglasses have become know for their slick, uni sex style and their even slicker ad campaigns. With brand spokesmen like Bruce Willis, George Clooney, David Beckham and Antonio Banderas, they couldn’t fail to catch the public eye! These four very masculine stars each have qualities that appeal to men, yet at the same time have the ability to set a million women’s hearts racing. George Clooney’s charm, wit and suave looks helped elevate the Police brand in the early Noughties and then employing David Beckham at the height of his footballing fame, meant Police sunglasses really capitalised on their growing market share. With clever advertising and representation, Police sunglasses have hit their target audience right where it matters.
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You don’t get much more ‘designer’ than Giorgio Armani. You’ll have seen pictures of the man before, generally with his arm wrapped around the waist of a glamorous actress or a gorgeous model. A big happy, toothy white grin in a tanned face on the body of a diminutive, distinguished, older man.
Designers often use high profile figures in their advertising campaigns and Armani is no stranger to this ploy. As a friend of the Beckhams and inspired by their good looks and global influence, Armani has used the couple in his current underwear campaign to great effect. Both Victoria and David are known across the world for their amazing bodies and love of fashion and Armani’s campaign has them posing seductively together and separately in beautifully designed underwear.
As well as sporting masses of Armani on the red carpet, celebrities are often seen out and about in stylish Armani sunglasses. Current favourites include model ‘9426/S’ which Lauren Conrad from The Hills wears, Russell Crowe was spotted at the premiere for his latest film ‘State of Play’ wearing Armani’s GA 567/S Aviators and wraparound model ‘9436’ is worn frequently by Sarah Jessica Parker and Nicole Kidman.
Armani sunglasses are both stylish and chic. With a vast range to choose from, Shade Station has the freshest and most current styles to suit your face shape and help you emulate your favourite celebrity!
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During 2008, it has been reported that the sales of sunglasses have overtaken the sales of designer handbags. Apparently the typical Balenciaga tote addict has now turned her spending attention towards the latest designer sunglasses. Statement shades are now the one luxury item that shoppers are still willing to spend their hard earned cash on and have thus being labelled as the new replacement ‘image item’ among teenage girls and women.
The reason as to why sunglasses are the new must have accessory is likely due to the fact that they are a more accessible and economical way of purchasing a high end luxury brand item. Every season there is a new style available which immediately captures the attention of the fashion conscious but this is nevertheless, a far more affordable alternative to buying the latest ‘it’ bag. For example, during 2007 and 2008, the main sunglasses trend has come in the form of aviators and vintage Jackie O styles which immediately conveys a luxurious and glamorous style statement.
The rise in popularity of sunglasses has also triggered further designers such as Tom Ford and Armani to catch on and attach their names the latest style of frames. They have also designed unisex versions making them more appealing to both men and women. It isn’t either just women who are contributing to the high sales as men are also using sunglasses as a way of conveying their sense of style and masculine identity.
Sunglasses are so much more than just a simple accessory; they provide the ability to create a real designer fashion statement which suits the individual without breaking the bank. The fact that they have overtaken the sales of the latest ‘it’ bag is certainly proof of that.
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Classic styles of sunglasses never seem to go out of fashion. An example of this is the aviator style which is as popular now as when originally launched in 1937. Of course whilst the original aviators are still frequently seen on the most fashionable of celebrities, during 2008 we have seen the styles slightly more revamped to create a modern edge. Favoured amongst celebrities such as Brad Pitt, Angelina Jolie, Jessica Biel and Kate Moss the classic aviators come in array of enhanced styles including a more retro look, and with the oh-so-now plastic or embellished frames.
Of course, we all know that aviators are super trendy but they were originally created to serve a specific and functional purpose. First designed by Ray-Ban in 1937, aviators were primarily worn by U.S. air force pilots for eye protection. The size and shape of the lens prevents as much light as possible from entering the eye and reduces glare. Despite their significant functional use, the style quickly became popular as a fashion accessory and transcended onto the big screen with Hollywood stars regularly featured sporting them. Originally designed for men, aviators are now equally as popular with women making them a versatile and timeless style.
Aviators are a good style choice as they will never look out of place and can be worn with any outfit. In fact, classic styles are often commended and considered more fashionable than faddy styles which you wouldn’t be seen dead in next season! Therefore they make for a great investment and in addition are of a superb quality due to their durability. They are also fantastic for women as the style is versatile and will inject an edgier look to a feminine outfit. Aviators certainly make for an effective yet subtle fashion statement.
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