Groomed and Stylish with Police Sunglasses
Polise Sunglasses Style
Police is the brand famed for courting some of Hollywood’s leading men. Bruce Willis, George Clooney and Antonio Banderas have all leant their names and good looks to the Police label. But it is Britain’s own king of cool David Beckham, that really catapulted the brand into the main stream fashion retail arena in the mid Noughties.
Police are slowly becoming a real lifestyle brand – as well as selling clothes, watches, accessories and sunglasses, they have begun selling prescription glasses, jewellery and scents. However it is their sunglasses that we are really interested in… and celebrities seem to agree. Beckham is often seen wearing Police shades and R&B singer Ne-Yo is also partial to Police sunglasses if his appearance at Cannes last year is anything to go by!
Shade Station sell a wide range of Police Sunglasses – from classic aviators to sporty wraparounds. To give you a little helping hand we thought we’d highlight a few of the hottest styles to wear this summer;
Summer wouldn’t be summer without a stylish pair of aviators. Police do the perfect pair in style S8333. Aviators need little introduction, they suit anyone and everyone and will always be fashionable. We say, if in doubt, always opt for aviators!
Police do retro too; you only have to look at style S1626 to know this. An oversized pair of Police sunglasses in tortoiseshell or black with plastic frames and graduated lenses, these funky shades will go down a treat in the park or whooping it up at a festival.
Style S8225 are slightly more reserved and subtle than the previous sunglasses, but will suit sporty men down to the ground. With a sleek style, thin metal frames and a jazzy triple striped arm, these sunnies will definitely keep you looking cool this summer.
Most Police sunglasses are unisex and designed with the fashionable, yet slightly erring on classic, in mind. If this sounds like you, then make sure you check out the latest range of Police sunglasses at Shade Station in time for the hot weather coming our way. (Fingers crossed!)
Police Sunglasses – Timeless Italian Style
Police Sunglasses – Timeless Italian Style
The Police brand was launched back in the 1980’s and was inspired aesthetically by the sunglasses worn by the U.S Police. Since then, Police has grown incredibly and the Police sunglasses range is perfect if you want to capture that essence of chic Italian style.
There are some fantastic new styles ready for the spring/summer season, many of which are fairly sporty looking and are never too overstated or bold, making them highly wearable and versatile for all seasons and occasions.
The new S1629 Police sunglasses for example are a sophisticated unisex style in a simple but statement classic wraparound design. The frame i
s black with the iconic Police logo subtly positioned adjacent to the hinge.
All Police sunglasses are perfectly structured and flatter a number of face shapes and the unisex styles look equally great on the guys and girls. Police sunglasses are the ideal choice if you are a girl who likes her sunglasses to look chic and sophisticated but versatile and with a sporty edge as opposed to typically high fashion.
Of course, Police is still considered to be one of the most fashionable brands around but has achieved this status due to its unique approach to trends. With on-trend styles such as S8413 wraparounds to the S8333 aviators and even the oversized S1626 which have a slightly retro appeal, Police sunglasses remain seasonally stylish but maintain a simple yet statement look of their own which ensures that from a style and fashion perspective, they boast longevity.
The lenses within the Police sunglasses range are also available in a wide array of choices depending on of you prefer a more neutral, smart or contemporary finish. The S8296 Police sunglasses for example, feature light grey lenses with a 
slight mirrored effect whereas the S8424 ultra modern Police sunglasses incorporate much darker toned black lenses to compliment the style of the frames and the overall ‘look’ of the style.
Ultimately Police sunglasses are the perfect choice if you love to convey that classic Italian styling in your overall look and are seeking a pair of shades that will defy seasonal trends and will flatter every outfit, regardless of the occasion. Police is one of the most favoured designer brands across the globe because the style transcends and appeals to a number of fashion preferences and remains true to its original core and flawless style!
Slick Police Sunglasses
Police Sunglasses
Police sunglasses are an Italian brand with transatlantic appeal. Originally modelled on the shades worn by the Italian Police Force, Police sunglasses aimed to bottle and sell the distinct brand of cool the ‘Polizia’ sport. The label was launched in the early Eighties, when sunglasses made the progression from being a simple accessory to a major fashion accessory. The cult of Ray Ban probably helped launch hundreds of new eyewear brands during the boom of the Eighties!
Mirrored aviators were originally the staple of the Police brand, but now their portfolio has expanded to include variations on the aviator style and smart wraparound sunglasses. The majority of Police sunglasses sport sleek silver or black metal frames, with the Police logo on the arm and black or tinted brown lenses.
Police sunglasses have become know for their slick, uni sex style and their even slicker ad campaigns. With brand spokesmen like Bruce Willis, George Clooney, David Beckham and Antonio Banderas, they couldn’t fail to catch the public eye! These four very masculine stars each have qualities that appeal to men, yet at the same time have the ability to set a million women’s hearts racing. George Clooney’s charm, wit and suave looks helped elevate the Police brand in the early Noughties and then employing David Beckham at the height of his footballing fame, meant Police sunglasses really capitalised on their growing market share. With clever advertising and representation, Police sunglasses have hit their target audience right where it matters.
Police Sunglasses Perfection!
Police was founded in the early 1980’s and as the name of the brand suggests, it was inspired by the style of the eyewear as worn by the U.S Police. Police has progressed to become a hugely iconic brand, launched by the eye wear giant De Rigo and has become a worldwide fashion sensation, people loving the sophistication and effortless chic style the range of designs have to offer.
The range of Police sunglasses have a distinctively sporty edge but retain that every day sophistication, typical of Italian chic. The collections are never ostentatious, bold or too overstated but have a confident styling that keeps the designs sleek, streamlined, wearable, practical and incredibly stylish. The frames are designed to suit and flatter a wide range of face shapes and are extremely well constructed to ensure durability. The variety of frame materials and colours also mean that you can inject your own personal stamp on your look. The lenses within the Police collection tend to be more neutral and understated and thus perfectly they compliment the colour and style of the frames. This balance of edgy and classic retains the Police sophistication and wearability.
Most of the Police sunglasses designs are unisex and look equally great on and men and women. Police was originally geared towards men however and thus designed their range of sunglasses according to the male facial structure. Appreciating that male and female style has become more entwined over recent years, especially with accessories, Police have adpated the styles accordingly and are now worn by many women who favour that edgy yet sophisticated Police attitude that the brand is synonymous with. The sunglasses ultimately look masculine on men and funky yet chic on the girls.
The Police collection is incredibly stylish – here are a few styles to look out for this season-:
- S1594 – A classic wrap around style, these Police sunglasses have thick tortoiseshell frames and dark brown lenses with the ‘P’ Police logo on the arms. These sunglasses are are versatile and the dark brown tone adds something a little unique and different.
- S8296 – A super chic 
and streamlined pair of Police sunglasses, the sleek chrome frame and arms add a sophisticated edge to a sporty style. Perfect for that on-the-go Police attitude!
- S8182 – A retro inspired pair of Police sunglasses with a contemporary edge, this style is incredibly classic with oval shaped lenses and chic chrome wire frames. The slightly mirrored lenses add a modern edge. These shades are great for all occasions.
- S8194 – Typically Police! These dark and sporty but chic shield wrap around Police sunglasses convey attitude, confidence and charisma. The black frames and lenses also add a sense of mystery!
Police is very much associated with men such as David Beckham, George Clooney and Antonio Banderas, all of whom are regarded as handsome, charismatic, charming and talented. All of these iconic individuals have been ambassadors 
of Police and featured in the brand’s advertising campaigns. Of course, we can’t all look like the actors, sportsman and models featured in slick advertising campaigns but this certainly helps to create a sense of what the brand is all about and the image it portrays. The range of Police sunglasses due to their minimal and simplistic yet effective design features, look fantastic on most people and allow that effortlessly stylish attitude to be achieved by each individual in true Italian style. Police is ultimately a highly regarded, super sophisticated and respected brand and a pair of Police sunglasses will always remain a strong recommendation by the style experts, making for a long lasting investment.
Police Watches – A Brand Which Defies Trends
Fashion and style is a huge part of our everyday lives and culture and it can be easy to become obsessed with trends as we are constantly exposed to what we ’should’ be wearing each season. However, true style isn’t about whether you are adorned in the latest fashions but more about how you establish your own personal and unique style. It is always great to find a brand which constantly remains timelessly classic and stylish so that we don’t have to be trend obsessed in order to look good. The Police brand is a perfect example of this and the collection of Police watches never fail to impress and are effortlessly cool and fashionable. Police watches ultimately have a distinct attitude and make a true style statement about the wearer.
Police Watches – Worldwide Appeal
Police launched in 1983 in Italy, and despite having a true injection of raw Italian style, the brand also takes inspiration from American and European fashion, tastes, cultures and trends thus making it popular on a worldwide 
level. The Police style is timeless and it is now regarded as a trusted lifestyle brand. The famous faces featured in the Police advertising campaigns has also had a huge effect on the popularity of the brand and has certainly helped to boost the Police profile. Police watches were launched due to the popularity of the other products and staying true to the Police style, Police watches are cool, stylish and maintain a cosmopolitan appeal.
Police Watches – The Winner of ‘BE YOUNIQUE’ Campaign Announced Earlier this Year
Earlier this year, Police decided to launch a competition entitled ‘ BE YOUNIQUE’ whereby they were seeking a fresh new face to step into the shoes of past ambassadors such as David Beckham, Antonio Banderas and George Clooney and become the new face of Police. Wanting to find someone unique and unknown was the key as the brand wanted to transform young and ‘normal’ men and women with regular occupations and transform them into the new face of Police which the average public can identify with. That said, the brand of course was looking for someone very special who could successfully portray the desired image. The competition was hugely popular and the winner was announced earlier this month and Andrea Garbolino from Settimo Torine
se will now be the new face of Police. Garbolino was chosen for his metropolitan style and sparky personality which is incredibly synonymous with the Police brand. The new campaign is set to be released in 2010 so make sure you keep your eyes peeled!
Police Watches – Your Own Style Statement
Police watches are renowned for their dynamic good looks and unique sense of style. If you wear a Police watch you certainly mean business and are one of those people who don’t have to try too hard to look stylish. Some new key styles to look out for include the new Ambassador watches with their sleek black dials and multi strand stainless steel straps and also the Attire in typical Police style is funky, striking and incredibly versatile. The new Nitro Police watches are noticeably bold with their prominent square dials and the new Frontier is fresh, sleek and ultra sophisticated. There is a wide array of choices whether you like your watch overstated or a little more classic and subtle. Whatever your fashion taste, there is definitely a chic Police watch that will compliment your style and personality.
Police Watches: A Global Brand with Italian Style
The iconic Police brand was launched in Italy in 1983 and has fast become an incredibly popular brand name across the world. Throughout the stages of the extensive brand timeline, as the popularity of Police has grown, it has launched further products accordingly and Police is now famous for its stylish and sophisticated range of sunglasses, fragrances, clothing, watches and accessories. Police was one of the first brands to make sunglasses a fashion statement, particularly during the 1980’s and it was their range of sunglasses that really put the brand on the map. Police watches were launched in 2003 and were representative of that same unique and innovative design geared towards individuals with a strong sense of their own style and didn’t conform to fashion and trends simply because something happens to be in fashion.
Police is synonymous with a confident and charismatic personality and has chosen a range of iconic actors, personalities and sportsman as representatives and ambassadors of the Police brand, all of whom have been photographed in stunning advertising campaigns wearing Police products. Between 1999 and 2000, Paolo Maldini, Bruce Willis, George Clooney and Antonio Banderas all lent their faces to Police. In recent years, David Beckham has been the male icon associated with Police. All of these men are recognised on a worldwide level and truly convey what the brand repres
ents. They also of course portray a glamorous and masculine image and the pictures of George Clooney were primarily designed to capture the hearts of female fans and really brought his own individual style to the Police brand. Police has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry and again, renowned for his handsome good looks.
Earlier this year, Police decided to become even closer to the consumer by launching a competition entitled ‘ BE YOUNIQUE’ whereby they were seeking a fresh new face to step into the shoes of the renowned past ambassadors and become the new face of Police. Wanting to find someone unique and unknown was the key as the brand wanted to transform young and ‘normal’ men and women with regular occupations and transform them into the new face of Police which the avera
ge public can identify with. That said, the brand of course was looking for someone very special who could successfully portray the desired image. The competition was hugely popular and the winner was announced earlier this month and Andrea Garbolino from Settimo Torinese will now be the new face of Police. Garbolino was chosen for his metropolitan style and vibrant personality which is incredibly typical of the Police brand. He will take part in a photo shoot in October which is set to launch as part of the brand’s 2010 international campaign.
Police watches are designed for men and women who favour a sleek and sophisticated style that comes from within their personality as opposed to simply what they wear. Police believes that your clothing and accessories should enhance your character and style and not define it. If you wear a Police watch, you are confident with your own dynamic style and your unique accessories reflect this. Many Police watches have a chunky aesthetic and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes you from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit. Italian style is very adaptable and the design of Police watches is very much of the same tone.
Some new Police watch styles to look out for include the Ambassador which is a classic and sophisticated men’s watch with a typical Police polished appeal and great for day-to-night. With a slim multi-strand strap and sleek black face, this watch has a timeless appeal and adds an element of class to your look. For something a little bolder, the Kerosine has a carbon coated black finish and a striking large electro plated dial which is the predominant feature and makes for the perfect statement watch. The Vantage Police watch is a unisex style and captures the chunky watch trend with a white finish and bold yet simply styled dial.
There is a fantastic selection of new Police watch styles to choose from, some more understated than others but all retaining that essence of unrivalled class, style and sophistication that is unique to the Police brand.
Keeping ‘Police Time’ with Police Watches
Police has been the advertising success story of the Noughties. Using superstars like David Beckham, George Clooney, Bruce Willis and Antonio Banderas, the Italian brand has boosted its popularity and global appeal to immense effect.
Prior to these incredibly successful marketing campaigns, Police was little known outside of Italy. However their ‘Poster Boys’ introduced men and women across the world to the Police way of accessorising. Police are arguably best known for their sunglasses and watches and neither line disappoint. Both are incredibly cool, stylish and contemporary.
Playing upon their brand name, the Police range of watches have suitably apt and involving names. Men’s models named ‘Patrol’, ‘Alert‘, ‘Rogue’, ‘Outlaw’ and ‘Trooper’, give a sense of masculinity and excitement to the meaty wristwear.
Police wristwear is designed for independent trendy men and women who enjoy standing out from the crowd and consciously avoid conformity. All pieces are built for action but are enveloped in a good looking, very tasteful exterior. The men’s range is entirely analogue and the straps are produced largely in leather or stainless steel. Throughout the collection, the watch faces are chunky and suitably muscly. Although there is less choice, the Women’s Police collection is highly covetable. Enjoying slimmer silhouettes and fresher colours, Police watches for women are a great choice for an active female who refuses to compromise on style.
Click here to visit our Police Watches section
Get Noticed With Police
We live in a world that is obsessed by fashion – so much so that we often use it to express our personality, wealth and style. Watches are one the most popular accessories in order to establish these personal traits and there are a number of designer brands that endeavour to be our favourite. Of all these brands, the Police Watches are one of the most loved. Police is one of those brands that perfectly reflect the wearer’s personality and character. The brand was launched in 1980 in the sophisticated city of Venice and the watch collection comprises of a range of ultra fashionable and modern watches.
A Police watch stands out from the other brands, as they are renowned for their edgy design, urban look, bold colour and chunky exterior appearance. The designs are extremely unique. The Twingear watch for example with its white leather strap and gold detailing looks fresh, funky and shows the owner means business! There really is a Police watch to suit every personality and taste and the brand definitely portrays a cool and stylish appearance for the person wearing the watch.
Of course, where there is a cool watch, there is a cool celebrity in tow who will want be seen sporting it.
The Police brand is favoured by celebs such as Hollywood actor Antonio Banderas, and our very own Posh and Becks – in fact David Beckham is also one of the Police brand ambassadors.
The Police watches are perhaps not as subtle as some others available, but if you are looking to make a statement, they are the perfect choice. Go on, be noticed!
Click here to visit our Police Watches section