The Nixon brand was founded in 1997 and thus is relatively new, but certainly making its mark in the industry producing a collection of high quality and visually striking watches, clothing, headphones and accessories. Founded in California Nixon originally began as a small watch manufacturer and designed and made watches for the younger teenage orientated market. However in the past ten years they have broadened their target audience and have become regarded as one of the cool and edgy brands in the fashion industry.

The Nixon style is geared towards skateboarders, surfers, and snowboarders and the brand is often associated with many top athletes who are leaders in their sports and work with them to create an elitist watch which matches their needs and reflects the level and expertise required to be the best in their field. Bob Burnquist, a skateboarder, skydiver and adrenaline junkie is one of these sports personalities who favour Nixon as is Surf Word Champion Andy Irons. Nixon also appears at many high profile sporting events such as the Skate Amateur World Championships. Music is a string influence of Nixon and bands such as the Foo Fighters and popular DJ’s are often seen wearing products by the brand.

Nixon watches are a highly desirable accessory and convey style, personality, innovation and quality in your individual fashion preference. No matter what your character and style, you will definitely find a Nixon watch to suit.

Nixon watches have that effortlessly cool style and have collections for men and women. The collection also incorporates smaller versions of the men’s styles for women made for a smaller wrist, for example The Small Player for a boyfriend inspired look. The watches are made using a variety of exceptionally high quality materials including leather, quartz, ceramic, metal, and rubber according to the consumers needs and what they will primarily use the watch for. In terms of actual style and aesthetic, Nixon watches range from casual through to dressy with a variety of models also very funky and eclectic. Some Nixon watches also have unique faces incorporating bold geometric patterns and funky bands. For those who prefer traditional clock faces, Nixon have watches which incorporate this as well as some models using a digital time display. In terms of using the watch for sports purposes, some Nixon watches cater accordingly by featuring large dial faces and brightly coloured numbers, making the watches easy to read whilst on the go.

A selection of the funky new styles include the highly elite Ceramic Player with a simple yet striking white chunky aesthetic, this men’s watch uses only the finest materials with Swiss made movement incorporating 25 jewels making the watch incredibly precise and functional.

Another Nixon men’s watch and a strong favourite; The Murf features a square face and again, its unique point is the bold colour including blue, gold and silver. The top half of the face is opaque and the crown is very bold and large allowing you to alter the time and date easily without too much fuss or difficulty if you have larger hands. This watch uses Japanese Direct Drive Quartz technology.

A highly stylish ladies watch includes The Iris and this timepiece is extremely fashion forward and looks absolutely beautiful on the wrist. The face is opaque and includes two small windows; one to reveal the hour and one the minute. This design is available in vibrant blue and versatile black should you like to keep things a little more understated.

The Nixon collection really is a special range of watches which are geared more towards a style personality as opposed to reacting to current trends. A relatively new brand, they have firmly established their niche in the watch industry and the watches themselves are incredibly designed with the finest technologies and materials and are therefore a notch above many other brands. Associated with the coolest sports and finest of athletes, Nixon watches convey skill, dedication, and an ambition to be the best.