Black Dice Watches for urban devotees

A roll call of Black Dice watches makes us think of a Guy Ritchie film or an episode of the great Baltimore drama, The Wire. The names of the watches are similar to the language used in either, words like; Rookie, Grind, Contraband, Roller, The Showman, Holster, Flow, Hustle, Heist, Player. Black Dice may or may not have taken inspiration from gangster films and gritty dramas, but one thing’s for sure, the label know their market and have a firm idea of who they are targeting!
Black Dice watches appeal to big hitters, party people, design lovers and those involved in urban music. This list is not exclusive, but it is true to say the aesthetics of Black Dice wristwear do attract people with a distinct urban sense of style. We’ve mentioned before that recent BRIT Award winners, the JLS boys, are fans of Black Dice watches, as are a host of other well-known celebrities including Tinchy Stryder and Alesha Dixon.
Since the brand launched, in 2006, their watches have been featured regularly in a wide range of media publications, from The Daily Telegraph to Maxim and FHM. The Independent newspaper even included Black Dice in a list of its 50 best watches – not bad for a relatively new urban watch label!
Black Dice pride themselves on using high quality materials and all wristwear has Swiss quartz movement. The designs are modern, chunky, flashy with an urban twist and very hip. These are stylish, impressive watches that are the perfect accessory for any urban conscious guy or gal.
The Hot Watch Brand of 2009: Black Dice

Black Dice is the one hot brand that has raced to the forefront of the fashion industry during 2009 and having been only launched in 2006, the brand’s rise to fame has been incredibly speedy. Black Dice watches are hugely popular with many celebrities including boy band JLS, Tinchy Stryder, Carrie & David Grant from Fame Academy, Jesse Metcalfe, Noel Clark and Alesha Dixon to name only a few. People love the fresh and innovative designs Black Dice watches have to offer and with the brand being noted for its use of only the most modern design methods and high tech functions, the watches have a timeless appeal that will still look stylish in years to come.
There are many Black Dice watches that look great according to a variety of style preferences, all of which are urban inspired with clean lines and strong dynamics but the aesthetic and functional features vary between either plastic or stainless steel cases with gold, silver leather, rubber or stainless steel straps. Many of the watches also include material and colour variations such as the new Grind watch which is available with either leather straps (black or bro
wn) or a carbon coated stainless steel strap. These features really allow you to be selective about your watch and choose according to your individual style. Black Dice is one brand that ensures it provides customers with as many variations of one design as possible. All Black Dice watches use quartz movements and Swiss in some designs, which vary from simple three hand movements through to chronographs and LED displays. In terms of function, all Black Dice digital watches including the famous Mix Tape, include an alarm, backlight and a date display.
At the forefront of innovative and cutting edge design, Black Dice watches are constantly challenging conventional design methods and never fail to impress with their ever evolving unique designs. The exclusive Entourage watch for example has a gold toned reverse multi functional digital display in addition to a dual time display directly underneath. The brown and gold colour of the watch gives it an almost antique finish but the modern technology completely contradicts this which makes for an incredibly original and dynamic watch. The exclusive Hustle watch is also one to look out for with its triangular shaped dial, large feature numbers and wide black leather
strap. The very aptly named Showman Black Dice watch is striking with its white ceramic bracelet strap and stunning gold and black dial which creates a fresh and versatile look with that strong hint of Black Dice urban sophistication.
Ultimately Black Dice watches with the use of only the finest materials and superior inner mechanisms and functions, combine unique and eye catching style with elite technology. This has made the brand one which is now regarded as extremely sought after and favoured by many celebs. A Black Dice watch allows you to express your own individual style and makes for the perfect investment watch that in 10 years time, will still ensure that you are leading the fash pack!
Black Dice Watches – The Perfect Urban Style Accessory
Despite already being incredibly popular and high profile, Black Dice is a relatively new brand and was launched in 2006 by Guiseppe Zuccarello. The brand was primarily launched as Zuccarello had noticed a clear gap in the watch market and wanted to provide consumers with something different. Currently the industry comprised of watches which were either high end luxury and incredibly expensive or watches which fell into the sports/fashion sector whereby style and function are of equal priority. Not wanting to compromise on quality, Zuccarello had the ambition of creating watches which were trendy, chic and sophisticated but with a more edgy and urban appeal, and which take inspiration from current street culture and urban music.
The general vibe of Black Dice watches are urban street and thus it has a young following and a favourite brand of many celebrities. The various styles fall into the price bracket of between designer and high street and thus they are accessible to a wider target consumer but still have that high quality association.
What has really helped to put Black Dice watches on the map is the brand’s link with the urban music scene. The design of the brand’s watches is very much inspired by music as a whole genre and bands including JLS, Jay Sean and Alesha Dixon and numerous celebrities in the fashion scene are often spotted sporting a Black Dice watch. The brand was also featured at the incredibly high profile MOBO awards (Music of Black Origin) whereby the celebrities and audience had the opportunity to check out the range and be seen wearing it. The Black Dice watches were incredibly popular and are now the watch choice of many urban artists, bands and celebrities.
There are many stylish designs within the Black Dice collection. Here is a list of the latest styles.
Black Dice Watches – The Grind
With a bang on trend wide strap and large square dial, The Black Dice Grind is a statement watch designed for men but could also be worn by girls to capture the boyfriend look. With unique features such as a rotating inner watch face, bold coloured stitching detail and industrial hex bolts making for a heavy duty look, this watch is slick and will definitely give your outfit a funky edge.
Black Dice Watches – The Guru
The Black Dice Guru is definitely a uniquely designed watch and is available in a selection of vibrant colours which is a key trend this season. With a rubber brand bracelet strap the unique point about this watch is that it can be programmed to display your own messages on the LED system. With a hint of retro appeal combined with contemporary technology this watch looks striking in addition to incorporating innovative and fun features.
Black Dice Watches – The Showman
This very aptly named and exclusive Black Dice Showman watch is definitely a real show stopper. This watch features a crisp and cool polished white ceramic case with a diamante studded bezel for that extra bit of bling. With many celebrities sporting the white watch look, this model is particularly urban street style and also features a sub dial chronograph.
Black Dice Watches – The Entourage
An incredibly chic men’s watch with an elitist feel, this exclusive Black Dice Entourage watch ticks all the boxes when it comes to unique urban style. With sleek gold and brown colour tones, a wide strap and a bold dial with a dual time display and a digital time display, this looks striking upon the wrist and definitely conveys a sense of confidence and style personality in the wearer.
Overall, Black Dice watches are incredibly stylish and make the perfect statement accessory which portrays something about the personality of the wearer. Hitting on key trends such as wide chunky straps, bold colour, sharp angles and innovative shapes, Black Dice watches are instantly recognisable and therefore are timelessly stylish. Taking inspiration from culture, street and urban style and fashion, music, art and design, Black Dice watches are the perfect choice if you are looking for something that little bit different from the norm.
Black Dice Watches-Accessorising the urban music scene
Black Dice watches have a strong connection with the urban music genre and are often seen on the wrists of music artists and industry professionals. Pimped by the likes of JLS, Radio One’s Reggie Yates, Jay Sean and ’soon to be Strictly Dancing judge’ Alesha Dixon, these bold statement wrist pieces offer bling and functionality.
At last years MOBO awards (Music of Black Origin) Black Dice watches were a talking point as celebrities and singers fought to get their hands on some free loot and this years awards will be no exception. As the nominations were unveiled yesterday for the 2009 awards, (September 30th in Glasgow), Shade Station predicts many of the MOBO nominees, performers and audience members will be seen sporting Black Dice watches.
The MOBO awards are a great platform for celebrities to show the world their style and the labels they love wearing. No industry is quite so image obsessed as the urban music scene, where accessories, watches and footwear are as important as the clothes worn. Black Dice is reflective of this stylish scene and their watches are edgy and extremely well designed.
Founded in 2006, Black Dice has enjoyed remarkable success for a relative newbie. Their celebrity following, super fly designs and above all, affordable prices, has meant Black Dice wristwear now dominates the consumer watch market and is definitely a label to keep your eye on!
New Black Dice Seen on JLS

The name on the street is most definitely Black Dice as it seems to be the hottest watch brand of the moment and anyone who is anyone has been spotted wearing one. Black Dice launched back in July 2006 with the intention of becoming a hip and design breaking UK streetwear watch brand, it has definitely exceeded all expectations. Now Black Dice watches are one of the most highly sought after brands in the urban music scene and seen on countless celebrities.
Only just recently, a member of the band JLS who became famous from the hit television reality show The X Factor was photographed at an industry bash wearing the new Black Dice Contraband watch. This particular watch is a recent edition to the collection and looks extremely cool with a black leather croco style band and featuring gold plated stainless steel around the case which also incorporate industrial hex bolts. This is a classic example of how Black Dice combine effortless street trend with chic and sophisticated style. Other celebrities who love Black Dice watches include Mica Paris, Alesha Dixon, Reggie Yates and Jesse Metcalfe.
Black Dice saw a niche in the market when sports orientated brands were targeting the sports/fashion market and high end brands were focusing on the luxury consumers. Up until this point there lacked a prominent British streetwear watch brand and therefore Black Dice have now very successfully filled that gap. With a strong commitment to designing innovative and consumer related products every watch produced is exceptional in appearance and quality with a distinct urban style. There are some fantastic new styles to check out for this season, the Contraband one of these. Why not make like the celebs and get involved in a piece of the Black Dice urban action!
Black Dice Watches Bling
You may have read last week’s blog entry about Black Dice watches being all over X Factor, putting in an appearance on more than one occasion, and it looks like they’re on a roll. Striking lucky at the MOBO’s last week as well, everyone wanted a piece of the action as stars queued up to get a pic of their watch-adorned wrists.
Unable to wait til they got home, the guestlist started unwrapping their goodie bag bling before you could even utter the words Black Dice. Not only that, they just couldn’t resist ripping them out of the packaging and planting them on their person. Everyone from Jay Sean to Radio 1’s Reggie Yates and Billy Ocean to Noel Clarke were spotted eagerly popping on the prize-goods and it wasn’t just the boys that took a shine to the brand’s bootie, Alesha Dixon, Sinita, Mica Paris and Jamelia were all eager to show off their treats too.
Despite the A-listers all having different tastes, Black Dice managed to cater for every single celeb there with everyone leaving a happy customer, thanks to their super-extensive range. If you want to be part of the Black Dice crew, don’t forget to check out our very own collection of the wonder watches here.






