Police has been the advertising success story of the Noughties. Using superstars like David Beckham, George Clooney, Bruce Willis and Antonio Banderas, the Italian brand has boosted its popularity and global appeal to immense effect.
Prior to these incredibly successful marketing campaigns, Police was little known outside of Italy. However their ‘Poster Boys’ introduced men and women across the world to the Police way of accessorising. Police are arguably best known for their sunglasses and watches and neither line disappoint. Both are incredibly cool, stylish and contemporary.
Playing upon their brand name, the Police range of watches have suitably apt and involving names. Men’s models named ‘Patrol’, ‘Alert‘, ‘Rogue’, ‘Outlaw’ and ‘Trooper’, give a sense of masculinity and excitement to the meaty wristwear.
Police wristwear is designed for independent trendy men and women who enjoy standing out from the crowd and consciously avoid conformity. All pieces are built for action but are enveloped in a good looking, very tasteful exterior. The men’s range is entirely analogue and the straps are produced largely in leather or stainless steel. Throughout the collection, the watch faces are chunky and suitably muscly. Although there is less choice, the Women’s Police collection is highly covetable. Enjoying slimmer silhouettes and fresher colours, Police watches for women are a great choice for an active female who refuses to compromise on style.
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