shadestation lifestyle section

The Near Arrival of Adidas Sunglasses

April 28, 2010
Posted by Laura

Adidas Sunglasses – Shade Station

Originally founded back in 1920 by Adi Dassler, sports brand Adidas has grown throughout the decades to become a global empire but still remains true to its original core value of providing athletes with the best equipment possible to maximise their performance but at affordable and accessible prices.

Adidas sunglasses are one of the most recent additions to the Adidas accessories collection and we are excited to have them soon to arrive at Shade Station!

Adidas has developed a range of highly functional sunglasses which in typical Adidas style, look incredibly sharp, sleek and on trend and have been created in co-operation with top athletes from around the world to ensure they provide the ultimate in eye protection. There range comprises of designs specifically for men and women as well as unisex designs. For all you ladies that like your sports shades to ooze style, then the Adidas ladies range will definitely appeal! Boasting fresh and contemporary frame colours such as red, ivory, dark blue and yellow, these make for the perfect sporting and lifestyle accessory!

Adidas Sunglasses – Shade Station

Capturing that sporty but equally stylish theme, the Adidas sunglasses range comprises of noticeably futuristic designs with streamlined shapes, strong lines and contemporary, vibrant colours. With a wide range of wraparound, visor, frameless and more classically sporty styles, Adidas sunglasses are perfect for use when on-the-go and include the three stripe Adidas logo either on the frame, the arm or arm hinge.

Adidas Sunglasses – Shade Station

The collection of Adidas sunglasses are made according to specific sports which include golf, cycling, running and adventure/multi-sport sunglasses which are ideal for use where your physical environment is likely to change. The sunglasses include technical features such as Light Stabilising Technology (LST) which intensifies light contrast and balances light fluctuations to prevent the eyes becoming tired, TRI-FIT adjustable temples and nose-rests for added security and fit, anti-glare lenses, exchangeable lenses, removable nose protection and convertible headbands for use when in extreme temperatures and high winds.

All Adidas sunglasses frames and lenses are made using highly durable materials, precision optics, and unique Adidas technologies including rimless performance inserts and inframe glazing adapters, all of which maximise visual performance, increase visual clarity and accuracy and provide the best eye protection possible in a range of environments.

In true, unique Adidas style, these sunglasses are sure to impress!

We’ll let you know as soon as the Adidas sunglasses collection arrives at Shade Station – if you’d like to be alerted via email, please click here.

Adidas Goggles-Three Stripe Snow Style

November 14, 2009
Posted by Laura

Adidas is one of the most loved sports fashion brands in the world and is probably one of the oldest having being founded over 60 years ago. Famous for its three stripe branding, Adidas is popular for its high quality yet affordable range of footwear, shoes, watches and snow goggles. The brand was founded by Adi Dassler who was a shoe maker from a small rural town who wanted to create a shoe that was original in design yet practical and durable.

The company was gradually passed down the Dassler family over the years but is now run by Bernard Tapie who is responsible for extending the Adidas product lines to further clothing and accessories but still likes to maintain the original core brand values which is what makes Adidas so popular today. With names such as Run-DMC associating themselves with Adidas, the brand is now synonymous with a cool and funky image and regarded as highly on trend. The Adidas timeline is quite extrordinary and marks the launch of some iconic products including the tracksuit which again, wasn’t popular before Adidas put its name to it.

Adidas goggles are one of the recently launched accessories by the brand and like all Adidas products, are favoured for their practical capabilities and stylish aesthetic.

Adidas goggles aim to combine the best of Adidas sport technology as well as stylish features and the result is a range of simple designs that are comfortable to wear, highly durable and highly effective in terms of visual protection and performance.

Here are some of the unique features of Adidas goggles-:

- Vision advantage PC lenses which provide 100% UV protection, are resistant to impact forces, are shatterproof, lightweight, scratch resistant, and provide an exceptionally high level of optical quality.

- Ventilation system – the men’s Yodia goggles feature this.

-  Quick change lens system which enables the wearer to change the lenses according to the light and weather conditions.

- Anti-fog coated lenses – the men’s Burna goggles incorporate this.

 

 

- Siliconised adjustable strap which provides extra security and guarantees that your goggles will stay in place.

- Fully padded soft face foam – a soft, comfortable layer of goggle foam that provided the wearer with a unique custom-fit feel and allows you to be comfortable with your goggles on throughout the day. The men’s ID2 goggles feature this.

Adidas goggles have been designed to be simple and to meet snow sport objectives. The collection has been created and developed for and with professional athletes and provides ultimate visual clarity, optimum protection, a customised fit and maximum durability. When skiing or snowboarding, eye and face protection is paramount and Adidas goggles effectively counteract the effects of the wind, sun and snow and provide exceptional visual clarity. When safety is the primary objective; style of course must come further down the line but the range of Adidas goggles are incredibly stylish, incorporating the famous Adidas three stripe branding and are designed  in a range of cool and funky styles which reflects the typical simplicity that Adidas has always favoured.

Superb high quality, durability, comfort, style and affordability, Adidas goggles are the perfect way to accessorise every snow adventure.

Adidas Watches – 60 Years of an Iconic Brand

November 11, 2009
Posted by Laura

Sports brand Adidas was originally founded in1949 by Adi Dassler who began designing sports orientated shoes which were aimed to be stylish yet practical and functional. We all recognise Adidas as the label with three stripes and Dassler decided to brand his products with this design because it was simple and unusual at the time. This proved to be very effective and allows all Adidas products to be immediately recognisable. The president of Adidas today is Eric Stamminger who feels that the success of the Adidas brand is largely due to Dassler’s genuine passion for sport that enabled him to create a product that other athletes or aspiring athletes would benefit from. He was also the first person to think of such an innovative idea and product. Adidas has recently celebrated its 60th birthday and decades on, the brand maintains its simplistic styling and original core values which its customers recognise and therefore often stick with Adidas for a number of years. It has become a highly recognisable lifestyle brand and the product lines have extended to clothing and accessories.

Adidas watches – The Oddity Candy Collection-:

Adidas watches are funky, simple and functional but the unisex Oddity Candy range has definitely offered something that little bit extra to the overall collection. Focusing heavily on style and trends, these range of Adidas watches are extremely cool with vivid colours including hot pink, yellow, blue and green and tick all the right boxes of combining fashion and function. Brightly coloured and chunky style timepieces have been a huge trend this year and so these watches are the perfect option if you are trend conscious. With a multi-functional digital display, Adidas have certainly maintained high function and the stainless steel coloured bands ensure durability. Possibly the best aspect of these Adidas watches is the price tag; at approximately £45 each these watches are budget friendly and look incredible on the wrist.

Some of the new Oddity Candy Adidas watches to look out for include-:

-          ADH2027 – This watch is hot pink with gold detailing and injects a burst of string colour into your look

-          ADH2013 – A sporty and funky exclusive Oddity Candy watch, this style has a striking white pearlised strap with a blue face and a reverse digital display

-          ADH6011 – An Oddity Candy watch for ladies, this has a retro appeal and a beautiful baby pink aesthetic.

Many of the Oddity Candy range are unisex but some of the more feminine styles are geared specifically towards ladies. This range captures every essence of high trend with bold colours and a chunky look but also retain that simple, functional and sporty Adidas style.

Adidas is a brand that many of us like and trust because at some point in the past decade we will have probably owned a pair of Adidas trainers, piece of clothing or an accessory. Even if you are not a sporty person, Adidas watches are highly fashion focused and the wide range of colours as found in the Oddity Candy range allows you to pick a watch which reflects your style. Versatile, functional, funky and affordable, Adidas watches are a great way of injecting a burst of colour into your winter look.