Japanese denim giant brand Evisu certainly went all out to launch their exclusive new range of Swiss Made Time pieces entitled Evisuswiss. It was indeed an elaborate event which oozed glitz and glamour and the attendees included A list celebrities such as Kelly Rowland who is the brand’s watch ambassador, Lupe Fiasco and Adam Deacon, all of whom were eager to view the stunning collection.
The name Evisuswiss represents the fact that the watches are beautifully crafted by experts in Switzerland and the range comes in a variety of sizes and shapes inspired by diver watches and vintage military style. The watches all maintain a delicate look each with intricate detailing and certainly convey a sense of decadence. Even the larger styles remain subtle and are most importantly, extremely wearable.
The exquisite launch party was a huge success and Evisu creatively and alluringly maintained their Japanese theme. Guests enjoyed beautiful hand-rolled sushi and stunning Japanese window decoration in addition to being entertained by gold painted models with samurai swords in tow. The models were instructed not to talk however which heightened the air of mystery surrounding the new range of watches.
The Evisuswiss timepieces are priced from £200-£800 and are sure to be a definite favourite this season among the style conscious.
Adam Deacon, Evisu, Evisu watches, Evisuswiss, Kelly Rowland, Lupe Fiasco, Saville Row Evisuswiss launch party