DKNY Watches: A Brand that Gives Something Back

Aside from being one of the most fashion forward and stylish brands in the world, DKNY is also renowned and respected for how it consistently supports charitable causes. The most recent charity event of which DKNY hosted was in support of the Multiple Sclerosis (MS) Society.

This is a disease which is close to the DKNY team as the Donna Karan UK support manager Marlo Donato Parmelee is a sufferer of MS and has documented her experience in a book of memoirs which describes her life building up to the diagnosis when she was aged 32.

At the exclusive event, Marlo unveiled her book which is titled ‘Awkward Bitch: My Life with MS’ at the flagship DKNY store in London’s Old Bond Street. The event included a champagne reception and a reading from the author who is a self confessed fashion obsessive. Ten percent of all proceeds went to the MS Society and the guests also enjoyed the opportunity to purchase some wonderful DKNY goodies including the new range of watches.

Donna Karan also recently released a special Chari-Tee t-shirt which celebrated the 20th birthday of DKNY and the profits from proceeds will go to the charity Operation Smile. Since its launch in 1982, the charity has restored the smiles to 130,000 children around the world. The celebrity ambassadors of Operation Smile include singer and actress Jessica Simpson, Without a Trace star Roselyn Sanchez and supermodel Molly Sims. This very special t-shirt is a white-on-black design made and drawn on by Donna Karan herself and is sure to be reflective of the same New York style as within the other collections.

The new range of DKNY watches are stunning and incredibly fashion forward with that true DKNY style which represents the essence of New York. The new

NY4745 ladies watch incorporates a gorgeous pink leather strap with a shiny polished finish. The dial is also pink and despite its simple aesthetic, this splash of colour injects a trendy edge but retains that DKNY individuality. This style and colour can be described as super feminine and cute but there is also a purple and black version if you prefer something a little less girly! The new NY4783 is also a new addition and with a back ceramic case and bracelet strap this ladies watch is funky and trendy but the beautiful diamante embellished bezel adds some sparkle and bling! The combination of glitzy and edgy is a style trait that DKNY watches capture perfectly.

DKNY watches have everything you could desire in a watch; innovation, great style, unique design and a high quality finish. The brand is also popular not only because of the product aesthetic but because it consistently gives to good causes and aims to help those in need. Donna Karan is very much at the forefront of the DKNY charitable work as it is something that she is incredibly passionate about. Channeling her skill for fashion design in such a positive way to help others is a great example of a truly inspiring brand.