Sunglasses Style Update – Summer 2010

The sun is finally shining and this summer, you can be assured that your peepers will be fully protected in addition to looking ultra stylish with the wide array of sunglasses from a selection of incredible brands on offer here at Shade Station. Sunglasses are one of the most popular types of accessory and are not only worn for functional purposes, but also as a way of defining and conveying your unique personal style, adding character to your look and injecting a polished or creative edge to your ensemble.

So let’s take a look at some of the amazing brands you can choose from this summer! We are incredibly excited to see an array of new brands in addition of course, to the classic favourites that continue to dazzle and impress with new seasonal designs.

First up, Adidas sunglasses are one of our new brand additions and are proving incredibly popular with the brand’s selection of sporty, slick, sharp and super trendy sunglasses for men and women. Ranging from oversized retro designs to chic visors and ultra contemporary wraparounds, bold and vibrant colour is a common theme throughout the collection and in true Adidas style, only the highest quality and superior function is equalled with flawless style.

For the essence of Italian chic, Armani sunglasses are the perfect option with sophisticated styling and versatile designs ranging from contemporary oversized aviators to classic and understated but statement wraparounds. The Armani eagle logo is typically presented upon the arm hinge and you can be assured that each pair of Armani sunglasses makes the perfect style investment.

Arnette sunglasses are one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. The styles are typically wraparound but other designs in the mix include on-trend colour inspired oversized aviators such as the High Life Style in addition to more classic and sophisticated aviators including the One Time design.

The ultra glamorous, elegant and bold BVLAGRI has some wonderful new styles for summer that are highly reflective of the luxurious essence of the brand. Featuring aesthetic elements such as elaborately and beautifully decorated hinge detailing including the BV8021B style and boasting fresh, summery and exquisite colour tones, you can be sure that you look the ultimate glamour queen in a pair of BVLGARI sunglasses!

The colourful Carrera is famous for its collection of retro inspired, sporty and ultra fashionable designs and with the likes of Paris Hilton, Lady Gaga and Alicia Keys loving the cool style of Carrera sunglasses, these are definitely a hot favourite on the style scene. The new Champion, Speedway and Panamerika designs are perfect for summer 2010 with strong lines, colourful frames and an all-round highly on trend but unique style.

Chanel is a classic and timeless brand; synonymous with all things elegant, luxurious and sought after and the collection of Chanel sunglasses are certainly no different! With stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from, a pair of Chanel sunglasses makes the perfect lifetime investment, created by a label that is regarded as one of the most desired in the world.

D&G never fail to impress with their consistently forward thinking yet classically stylish sunglasses that maintain a timelessly fashionable appeal. Some of the new styles in the D&G offering include the chic and striking DD6067 unisex aviator design, with a sleek gold frame and black lenses for ultimate definition and a striking finish. D&G sunglasses are highly representative of exquisite Italian style and match incredible high quality and function with amazingly chic aesthetics.

The elegant and feminine Dior sunglasses and eclectic, bohemian inspired Dolce & Gabbana sunglasses are further classic brand favourites here at Shade Station that both continue to unveil stunning and versatile styles of sunglasses that are sure to become your ultimate go-to accessory. Colour is a key trend for summer 2010 and both of these brands demonstrate the essence of that in their own unique and distinctive style.

You definitely must check out the collection of Fendi sunglasses, with new releases for summer including the FS34 208 style with its white frame and unique buckle hinge and the new ultra chic and statement FS5063 tortoiseshell Fendi sunglasses. Some pairs are designed to be worn with confidence whereas others are styled with a more understated tone but still possessing those creative Fendi elements that make the sunglasses so sought after and highly noted in the fashion industry.

We didn’t think it would be long before pop star, actress and all-round entertainment sensation Madonna would team up with her long time friends, design duo Dolce and Gabbana to create something spectacular. The result of the recent collaboration is the collection of MDG Madonna for Dolce and Gabbana sunglasses and we have to say, you won’t be disappointed! Conveying a fusion of elegance, statement style, a hint of sparkle and sophistication, the range comprises of a wide variety of frame designs, all featuring the MDG logo, with the M suitably embellished in diamante stones!

The film sensation Sex and the City 2 is certainly one of the most talked about movies of the year and regardless of what most of us thought about the plot, we can’t deny that the clothes and accessories were to die for! Jee Vice sunglasses are one of the sunglasses brands as seen on the fab four protagonists and we are proud to have them here on our shelves at Shade Station! Designed for sassy, stylish and confident ladies, each pair is created with a personality in mind – reflected in the name of the styles which include Heated (as worn by Carrie Bradshaw), Eccentric, Spicy, Sassy and Red Hot (as worn by Samantha Jones). Colour, texture and bold, fearless style is common throughout the whole range and it’s easy to see why Jee Vice is currently a hot favourite on the stylish streets of LA. Now you can get a piece of the Hollywood style action for yourself!

Oakley sunglasses are highly renowned and respected for their superior use of technical innovation and the brand continually impresses with its range of sunglasses; all boasting the very latest lens technology and frame materials unique to the Oakley brand. Oakley sunglasses are definitely the choice to opt for if you are seeking the ultimate in visual clarity, flawless construction and incredible style. Some of the new releases include the Oakley Holbrook range, the amazingly sleek Split Jacket and the ladies chic but statement Deception sunglasses. Make sure you take a look at the technical specifications of each style for a more in-depth description.

Police sunglasses and Prada sunglasses are two further classic designer brands that provide striking style, versatility and fantastic quality and function in their range of sunglasses. With a wide range of oversized styles, aviators, wraparounds and visors, you can be assured that you are investing in a pair of timelessly fashionable sunglasses that work with a variety of looks.

Prada Sport sunglasses are the more sporty orientated and lifestyle section of the main Prada line and the sunglasses within this collection all feature the distinctive Prada Sport red line logo and are perfect for sports or for someone who enjoys and on-the-go lifestyle and requires a pair of sunglasses to suit this, but also of course, wants to look polished and stylish!

As colour and pattern is a huge look for summer 2010, Pucci is a brand that perfectly captures this is in its own unique and vibrant manner that has been prominent on the style scene since the 1950’s. Depicting the essence of glamour and sophistication, the new Pucci’s sunglasses styles include the ultra feminine and oversized EP65OS sunglasses whereby the frame slightly extends outside of the lenses. Boasting a purple frame with Pucci printed detailed and a knotted hinge, these eclectic and striking sunglasses are designed to be worn with confidence and are perfect when elegantly dressed up or glam up a beachside look in true Hollywood style!

When it comes to classic brands, you can’t get more classic and timeless than Ray-Ban yet this is one of the brands that still remains one of the most popular and iconic on the style scene. Ray-Ban sunglasses are constantly spotted on all the celebrities and trend icons with the numerous designs for men and women boasting vibrant colour tones and patterns for a trend inspired finish in addition to the classic versions still being prominent favourites. Make sure you check out the range of Ray-Ban Aviators, Wayfarers, Clubmasters and Cockpit to check out the new versions in the offering for 2010!

Revo sunglasses are one of our recent brand additions to Shade Station and is definitely becoming one of the major players in the eyewear industry with sleek and fierce styles that incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. The styles remain simple, sharp and sleek, using the cool Discern Titanium style as an example, but with a definite attitude that shows you mean business and incorporating only the most innovative and modern uses of lens technologies.

Tom Ford sunglasses are the perfect choice if you are looking for a pair of shades that define the essence of sophistication and elegance but also provide the option to choose something that is a little more unique and bold in design. Tom Ford has some wonderfully feminine new designs in the mix including the chic oversized Callae sunglasses with a beautiful brown frame complimented with a gold toned hinge. Ford has also just launched a pair of stunning new Marco aviators featuring a summer inspired pale gold frame and graduated olive lenses for a fresh and highly stylish finish. The ultimate in versatility!

Of course, these are just a few brands that you are able to select from with other incredibly fashion forward brands in the offering including the fabulous Burberry sunglasses, D Squared sunglasses, Dragon sunglasses, Just Cavalli sunglasses, Persol sunglasses, Roberto Cavalli sunglasses, Versace sunglasses, Vintage sunglasses and Von Zipper sunglasses.

At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections accordingly so regardless of whether you base your look on trend inspiration or favour a more eclectic and unique style, we have a pair of sunglasses to compliment every desire. You can also follow our Style Blog to keep an eye on what styles and brands are new to our shelves and of course, what all the celebs and fashion icons are currently wearing! And if that isn’t enough, you can also follow us on Twitter @shadestation for daily style and brand updates!

Whatever style of sunglasses you opt for, or even if you are looking for inspiration to try something new, we have all the latest, innovative, functional, contemporary and classic styles to ensure that we fulfil every requirement you may have when looking for the perfect pair of sunglasses this season or beyond.

From all of us here at Shade Station, we wish you a very happy and stylish summer!

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