Sunglasses Overshadow the ‘It’ Bag

During 2008, it has been reported that the sales of sunglasses have overtaken the sales of designer handbags. Apparently the typical Balenciaga tote addict has now turned her spending attention towards the latest designer sunglasses. Statement shades are now the one luxury item that shoppers are still willing to spend their hard earned cash on and have thus being labelled as the new replacement ‘image item’ among teenage girls and women.

The reason as to why sunglasses are the new must have accessory is likely due to the fact that they are a more accessible and economical way of purchasing a high end luxury brand item. Every season there is a new style available which immediately captures the attention of the fashion conscious but this is nevertheless, a far more affordable alternative to buying the latest ‘it’ bag. For example, during 2007 and 2008, the main sunglasses trend has come in the form of aviators and vintage Jackie O styles which immediately conveys a luxurious and glamorous style statement.

The rise in popularity of sunglasses has also triggered further designers such as Tom Ford and Armani to catch on and attach their names the latest style of frames. They have also designed unisex versions making them more appealing to both men and women. It isn’t either just women who are contributing to the high sales as men are also using sunglasses as a way of conveying their sense of style and masculine identity.

Sunglasses are so much more than just a simple accessory; they provide the ability to create a real designer fashion statement which suits the individual without breaking the bank. The fact that they have overtaken the sales of the latest ‘it’ bag is certainly proof of that.