Police – The All Round Lifestyle Brand

Always renowned for being incredibly stylish and innovative, the designer label Police which produces clothing and accessories including watches, sunglasses and jewellery is an all round lifestyle brand that is favoured for its original Italian style but with that added European inspiration which is what makes it so popular all around the world. Police believes that people should be fashion lovers as opposed to fashion followers and rely on a unique and individual style that suits you regardless of trend or what is regarded as ‘in fashion’. Police has always maintained the idea that it designs it products based on individual street style inspired by passion, culture, occupations and the day to day elements which may influence your personal fashion. It has never tried to emulate what other brands are doing but instead has stuck to its own style which has ultimately made it as popular as it is today.

Police – the Background-:

Founded in the early 1980’s Police is highly regarded in the fashion industry, possessing that unique sense of Italian chic that cannot be replicated. The typical Police wearer oozes with self confidence, style and charisma and that is exactly what the brand aims to portray when designing the effortlessly cool products. Throughout the years, Police has extensively developed firstly launching its collection of sunglasses in 1983, fragrances in 1997, watches in 2003, jewellery in 2005, leather goods in 2007 and finally clothing in 2008 making it an all round brand with a huge range of lifestyle accessories.

Police – the Ambassadors-:

The most famous of all the Police icons and ambassadors is probably our very own David Beckham who was photographed in a Police advertising campaign sporting a pair of their wraparound sunglasses. The other ambassador was George Clooney who wore a pair of Police aviators representing a cool and chic look and Antonio Banderas is a further brand icon. Each of these men are testament to the theme and image of the Police brand and are renowned for their sense of style and of course being rather dashing in the looks department conveying a glamorous yet strong and masculine image for Police. The brand has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry.

Police Watches – the Style-:

Police watches are designed for men and women who favour a chic and sophisticated style without looking that they are trying too hard. If you wear a Police watch, you are confident with your own dynamic style and tend not to follow fashion simply because something is regarded as on-trend. Many Police watches are chunky and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes your style from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit.

Police Sunglasses – the Style-:

Police Sunglasses were the first product launched by Police and provide the foundation on what the brand is based upon. The style has changed throughout the years with the design theme varying according to the era but has always maintained that effortlessly cool essence with sleek frames and striking designs. Police sunglasses move beyond fashion and style and are designed solely to flatter and inject an individual look. Ultimately they are designed to compliment a cosmopolitan lifestyle for people who can be described as trendy in a unique and off-beat way.

Police jewellery, like the watches and sunglasses also reflect that edgy, street style with unisex designs that definitely convey a dynamic sense of fashion. With silver and black colours heavily featured as well as dog tag and rope style designs, the range of Police jewellery is geared towards those who dare to be different and refuse to conform to trends for the sake of it. The Police brand definitely maintains a timeless appeal and will always be one of the primary contenders in the fashion industry.