Introducing BCBG Max Azria Watches- The Hollywood Favourite

BCBG Max Azria is a fashion brand that has become quite the hot favourite and is hugely popular on the LA trend scene with a number of celebrities and style icons loving the chic fashion flavor it has to offer. BCBG Max Azria was also one of the first shows to kick off the recent London Fashion Week.

The brand was founded in 1989 by designer and business expert Max Azria who in the first stages of his career, spent 11 years designing a line of women’s wear in Paris. Knowing that his designs would be popular in America, Azria relocated to the United States and launched Jess, a series of new concept retail boutiques which brought the true essence of Parisian chic to American women.

In 1989, Azria wanted to expand his product lines and thus BCBG Max Azria was launched; a lifestyle brand geared towards the modern woman, designing and producing a range of clothing and accessories which combined Parisian chic with all American spirit and a strong hint of European appeal. BCBG Max Azria watches are part of that collection and are designed to embody the sense of highly trend style that represents an exciting, ever changing and dynamic lifestyle. BCBG Max Azria watches have only just been launched in the UK to celebrate the fact that the brand has enjoyed a successful 20 years in the fashion industry and we are incredibly excited to have the collection soon arrive to Shade Station!

So what makes these watches so sought after? Well, you can certainly see why BCBG Max Azria watches are a firm favourite in Hollywood; with expressive and creatively designed models, these are watches that make the ultimate style statement yet are highly versatile and never failing to impress. Some watches incorporate aesthetic features such as sleek white or black leather straps complimented by uniquely shaped and detailed diamante embellished dials. Others have exquisitely and vibrantly coloured ruched straps for an added feminine touch. BCBG Max Azria watches are highly varied as the brand strongly believes that the watches are like jewellery pieces – each with a unique personality and serve a functional purpose but add just the right touch of decoration and wow factor to your look.

Ultimately BCBG Max Azria watches represent the ever changing and evolving style of the modern woman and aim to design watches to suit every style personality. We’ll let you know as soon as this super trendy new brand hits our shelves but if you want to be alerted as soon as they arrive, all you need to do is fill in your email address here.