The Guess brand has always been renowned for its contribution towards helping charitable causes and raising money for those in need and less fortunate. The latest news on this front is that Guess along with Sequel AG, the exclusive worldwide distributor of Guess Watches, are raising money for ‘Maison Chance’, a project dedicated to building a new school in Vietnam for disabled and disadvantaged children. They are doing this via the launch of a new fundraising campaign ‘Faces to Watch – Time to Give’ which has involved the addition of a sleek and striking new ladies watch called ‘Time To Give’.

A little information on the charity itself – the ‘Maison Chance’ project which means ‘House of Luck’ and part of the Village Chance project was founded by Swiss resident Tim Aline Rebeaud who has spent the last 15 years building and running Maison Chance in Vietnam. The scheme provides educational and vocational training to 200 children and 70 handicapped people, as well as residence and care for 60 people with serious disabilities.

Maison Chance ultimately aims to provide a fully integrated school, rehabilitation centre and community health centre for children living on the street and also for the handicapped.

In order to raise funds for the Maison Chance, Guess has launched an incredible and limited edition ‘Time To Give’ ladies watch. A percentage of the proceeds from the sale of this watch will go directly to help fund the Maison Chance project.

The Guess watch, in true Guess style is sleek, striking and ultra stylish. With a gold plated case and diamante embellished bezel, the strap boasts a python skin effect strap and dial to ensure that you stand out from the crowd!

In addition to raising funds from the proceeds of the ‘Time To Give’ Guess watch, Sequel AG and its partners, distributors and manufacturers will hold a number of special events and other fundraising initiatives to support Maison Chance.

It is great to think that the brand is always thinking of how it can use its distinctive and unique products as a way of helping charities and of course, allowing its customers to also be safe in the knowledge, that they too are contributing to an extremely worthy cause.

Donna Karan has been designing for over 25 years and in that time she has established herself as one of the grand dames of the industry. Her trademark jersey texture and fluid styles have allowed DKNY to stand out from the fashion crowd and she is known for putting New York on the style map. Twice a year, DKNY takes to the catwalk at New York Fashion Week and as is expected the DKNY collection is always met with rapturous applause and adulation.

Where DKNY’s clothes line is often very simple and clean, their watches are rather more glitzy. Designed to appeal to very feminine women, the DKNY watch styles are largely produced in rich gold and silver colours, with lots of elegant detailing and splashes of diamante and sparkle. Perfect for socialites, party queens and fashionistas everywhere!

Watches are one of those accessories that you want to be a staple piece that defy trends and compliment a variety of looks. A timelessly stylish watch is an effective and worthwhile investment and can enhance your personal style in the simplest form. Fossil watches were founded in 1984 and the purpose of the brand was to create watches that people from a wide range of fashion and financial backgrounds could wear and enjoy, appropriate to their personal style and budget.

The collections of Fossil watches are varied and unique in the sense that the aesthetic designs are incredibly different from one another. The quality and high standards of manufacturing always remains consistent however, which is why the brand is also favoured on a global scale proving that great quality doesn’t have to break the budget. The durability of Fossil watches make them an attractive and worthy investment and the brand prides itself on combining affordability with fantastic and unique style.

Fossil watches can be applied to a number of looks for a variety of occasions. Let’s take a look at some of the styles that you may opt for.

Casual and Everyday Use-:

ES2439-: This is a contemporary and highly on trend design by Fossil for ladies and features a white polycarbonate bracelet strap and round dial with striking black, white and diamante detailing in a floral style pattern. This is a great everyday watch but also adds an element of high style glam factor that will sharpen up the most casual of looks.

Classic and Sophisticated-:

FS4352-: Something for the men, this Fossil style features a sleek brown textured leather strap and large rectangular cream dial with the Fossil logo. Smart, chic and the perfect option for a staple watch that can take you from day to night and compliment any look.

Edgy and Trendy-:

JR1008-: This cuff style Fossil watch for ladies captures a 2009/10 key trend with the masculine look and features a wide brown leather strap with a distressed finish and a layered section where the dial is placed. This is a great option if you like your style to represent and edgy and cool vibe. These cuff style Fossil watches are also available in men’s styles.

Something a little Different-:

If quirky and eclectic is a little more your style, the exclusive ME1033 men’s Fossil watch is the perfect choice. With its brown leather strap and statement dial whereby you can see the mechanisms of the watch in the form of a power gauge, the aesthetic style of the watch provides an antique appeal and the design innovation certainly adds a unique area of interest. If you prefer something a little more contemporary looking, this style is also available in silver with a black dial.

Sporty-:

For those of you who like your watch to match a sporty on-the-go lifestyle, Fossil has a great selection of watches to compliment this. The ME1012 men’s watch for example with its smoke ion-plated strap and silver dial with multiple time displays, conveys attitude, confidence, charisma and perfect for smartening up a sporty look.

Of course, there are many other styles ranging from glamorous and elegant to under or overstated and there is definitely a Fossil watch that will suit your personal style and encourage you to try out others! Fossil watches are the ultimate versatile accessory and the brand is regarded as highly on trend and also renowned for its exceptional high quality and innovation in terms of design.

The perfect investment accessory for 2010!

BCBG Max Azria is a fashion brand that has become quite the hot favourite and is hugely popular on the LA trend scene with a number of celebrities and style icons loving the chic fashion flavor it has to offer. BCBG Max Azria was also one of the first shows to kick off the recent London Fashion Week.

The brand was founded in 1989 by designer and business expert Max Azria who in the first stages of his career, spent 11 years designing a line of women’s wear in Paris. Knowing that his designs would be popular in America, Azria relocated to the United States and launched Jess, a series of new concept retail boutiques which brought the true essence of Parisian chic to American women.

In 1989, Azria wanted to expand his product lines and thus BCBG Max Azria was launched; a lifestyle brand geared towards the modern woman, designing and producing a range of clothing and accessories which combined Parisian chic with all American spirit and a strong hint of European appeal. BCBG Max Azria watches are part of that collection and are designed to embody the sense of highly trend style that represents an exciting, ever changing and dynamic lifestyle. BCBG Max Azria watches have only just been launched in the UK to celebrate the fact that the brand has enjoyed a successful 20 years in the fashion industry and we are incredibly excited to have the collection soon arrive to Shade Station!

So what makes these watches so sought after? Well, you can certainly see why BCBG Max Azria watches are a firm favourite in Hollywood; with expressive and creatively designed models, these are watches that make the ultimate style statement yet are highly versatile and never failing to impress. Some watches incorporate aesthetic features such as sleek white or black leather straps complimented by uniquely shaped and detailed diamante embellished dials. Others have exquisitely and vibrantly coloured ruched straps for an added feminine touch. BCBG Max Azria watches are highly varied as the brand strongly believes that the watches are like jewellery pieces – each with a unique personality and serve a functional purpose but add just the right touch of decoration and wow factor to your look.

Ultimately BCBG Max Azria watches represent the ever changing and evolving style of the modern woman and aim to design watches to suit every style personality. We’ll let you know as soon as this super trendy new brand hits our shelves but if you want to be alerted as soon as they arrive, all you need to do is fill in your email address here.

We’ve got our eye on Gucci this week. Never mind the winners, at this years Oscar’s, Gucci was the big fashion name among the men. Recipient of the Best Actor award, Jeff Bridges wore top to toe Gucci, and other guy candy sporting Gucci at the Academy Awards were Mr Penelope Cruz, Javier Bardem, and ladies man and potential beau of Jennifer Aniston, Gerard Butler.

It’s clear that everyone loves a bit of Gucci and although we can’t afford a Gucci tux or indeed a Gucci frock we can afford a pair of Gucci sunglasses! Celebrity ladies who love Gucci sunglasses include; Angelina Jolie, Miley Cyrus, Jessica Simpson and Julia’s niece, Emma Roberts. The Gucci sunglasses collection for women is hot on glamorous oversized shades with black, grey and tortoiseshell frames and sexy aviators with both metal and coloured plastic frames. Gucci sunglasses for men don’t disappoint either, celebrity males fans include; Jamie Foxx, Tom Cruise and George Michael, among others!

So why not join us in our optimism and start looking for your perfect pair of sunglasses in preparation for the good times ahead!

The Diesel brand was founded in 1978 by Renzo Rosso and is regarded as an incredibly fashion forward, innovative and dynamic brand that is popular for its clothing, shoes and accessories, including the collection of Diesel watches. Diesel’s product ranges perfectly convey the strong brand identity and the collection of funky, edgy and super stylish watches are geared towards those who appreciate a unique sense of fashion.

Diesel has a strong presence in the fashion industry and this is due to the fact that the core team all understand the message that the brand aims to portray. When Renzo Rosso founded the brand, he wanted it to be a fashion innovator and thus broke barriers and went beyond conventional trends to create a niche in the market that other brands now try to replicate. The Diesel range, including Diesel watches are dynamic, adventurous and challenge trends, allowing people to express their style in their own unique way.

Diesel watches can definitely be described as refreshing; they combine contemporary and vintage styling and the recent additions also boast futuristic and sleek aesthetic features. Quirky, kooky and eclectic but in a way that isn’t too over the top, Diesel watches are one of the most exciting and cool accessories around.

Whatever your style, a Diesel watch will help to emphasise that and the various designs are the perfect way to sharpen up your look. Starting with the exclusive DZ7112 for example, if you like slick, charismatic and something incredibly unique, this futuristically styled men’s watch will definitely make you stand out from the crowd. With a minimal time display keeping the look streamlined and the multi strand gold plated stainless steel wide strap, this watch is a real show stopper.

Whilst Diesel is notoriously edgy and a little alternative, if you do favour a feminine look, fear not as the exclusive DZ5147 ladies watch is the perfect balance of elegant and cool. With a vibrant and striking scrunched purple leather strap and purple octagonal dial, this watch remains statement and bold but incredibly feminine.

Perhaps you are looking for something completely unique with high function on the agenda as well as great looks? For all style geeks, the DZ7102 Diesel watch with its three separate time movements and bold wide textured black leather strap is definitely one of those wow watches! With gold detailing, the aesthetic remains chic and sleek.

For something fresh and perfect for moving into spring, the unisex DZ7087 with its white leather strap and multifunctional digital dial with mirror electroplating detailing, this watch is incredibly sharp, sophisticated and really conveys Diesel attitude whilst being versatile and light toned, ideal for spring/summer.

The ranges of Diesel watches are extensive and whether your style is smart, classic, sophisticated, edgy, overstated or elegant, there is something that will appeal to you and inject that element of unique Diesel personality. Rosso wanted to create a brand that provided people with something alternative than what was ‘in fashion’ but that can also be mixed and matched no matter how trendy or quirky your style tends to be. Diesel is a highly respected brand and the simple addition of a Diesel watch will instantly lift your look and show that you have serious style!

Brought to us by the man who is one of the most established and loved American designers of our time, Calvin Klein jewellery is the latest part of the Calvin Klein collection which comprises of clothing for men and women, fragrances and accessories.

The collection of Calvin Klein jewellery is simple yet striking and there are a whole array of different styles to choose from, all of which are highly sophisticated, classic, exquisitely designed and very much representative of that chic Calvin Klein style that has made the brand a household and celebrity favourite.

With pieces including rings, bracelets, bangles, necklaces and earrings, you are sure to find something that suits your look and this is a great brand particularly of you are looking for a cool but ultra chic way to accessorise your outfit and want pieces that defy seasonal trends. Ultimately a great investment accessory is one that you can adapt and team with trendy pieces as well as classic or tailored looks. The style of Calvin Klein jewellery certainly adds a sense of interest to your style but one that will look fantastically stylish for years to come.

Calvin Klein is renowned for his ability to add a certain element of his character, charm and personality into his work, especially within the accessories collections as from a designer’s perspective, you can definitely afford to be a little bolder and experimental. Therefore a common theme throughout the jewellery range is unique designs and shapes. With wraparound style rings, chunky style rings, cube shaped stud earrings, dog-tag necklaces and cuff bangles, each piece of jewellery is bold and stylishly effective without being too over the top due to the minimal detailing which may incorporate Swarovski crystals and the simple Calvin Klein logo (usually positioned on the interior section). Depth and dimension with stainless steel silver the predominant choice if material is a consistent theme and defined angles are also a common aesthetic style but with that typical Calvin Klein elegance and sophistication.

Whether your style is typically sharp and sleek, girly and feminine or eclectic and bold, a piece of Calvin Klein jewellery will work with this and perfectly compliment your outfit with a timeless appeal that will look incredible for seasons to come. The use of only the highest quality materials also ensures that whether you opt for a Calvin Klein ring, bracelet, necklace or bangle, you are investing in a key accessory from an iconic designer that will never fail to impress!

Calvin Klein jewellery will soon be available to purchase here at Shade Station so keep your eyes peeled!

Black Dice watches appeal to big hitters, party people, design lovers and those involved in urban music. This list is not exclusive, but it is true to say the aesthetics of Black Dice wristwear do attract people with a distinct urban sense of style. We’ve mentioned before that recent BRIT Award winners, the JLS boys, are fans of Black Dice watches, as are a host of other well-known celebrities including Tinchy Stryder and Alesha Dixon.

Since the brand launched, in 2006, their watches have been featured regularly in a wide range of media publications, from The Daily Telegraph to Maxim and FHM. The Independent newspaper even included Black Dice in a list of its 50 best watches – not bad for a relatively new urban watch label!

Black Dice pride themselves on using high quality materials and all wristwear has Swiss quartz movement. The designs are modern, chunky, flashy with an urban twist and very hip. These are stylish, impressive watches that are the perfect accessory for any urban conscious guy or gal.

Calvin Klein is one of the most iconic designers of our fashion generation and has built up a huge empire with products comprising of clothing, fragrances and accessories.

Calvin Klein Watches are one the latest additions to the collection of Calvin Klein accessories and keeping our promise to provide you with all the latest and greatest brands, we are pleased to announce that they will soon be here at Shade Station!

The Calvin Klein watch collection is manufactured by the highly renowned Swatch Group and each watch is therefore made with genuine Swiss movement which is noted for its exceptionally accurate time keeping and all round high quality.

From a style perspective, Calvin Klein has certainly not disappointed and the watch range, with designs for men and women, varies from traditional and classic styles through to unique and innovative. Whether you like your watches and accessories to be elegant and demure with a petite aesthetic or extravagant and bold and a little more overstated, there is definitely a Calvin Klein watch that will compliment your look and these are investment watches that are timelessly stylish and will always continue to work with seasonal trends.

Whilst Calvin Klein garments are renowned for their classic appeal, the designer always likes to inject a sense of his own personality and character in his creations and this is clearly evident in the collection of watches. With some strikingly unique and rather eclectic designs such as prominent round dials contrasted with super slim bracelet straps and pretty but bold wrap around bracelet straps as well as chunky cuff style watches with petite dials, these watches are statement but due to the minimal styling are non-fussy and work well with a variety of looks, no matter how casual or dressed up.

A Calvin Klein watch is perfect if you are looking for something by a classic designer but with that a sense of originality and innovation and it is sure to become your staple go-to accessory that jazzes up every outfit! Of course, if you prefer understated, traditional and classically chic then there are some great styles on offer that fulfill these style needs too.

We’ll be sure to let you know when this iconic brand arrives in stock!

Olympic disciplines such as speed skating, cross-country skiing and snowboarding require athletes to travel at enormous speeds, during which they are very vulnerable to the elements and accidents. Wearing sunglasses or goggles designed for sport by a reputable brand like Oakley, reduces their chances of any eye injuries and can also enhance their performance.

Oakley Goggles is a brand that is seen a lot on the slopes and also at Vancouver 2010. Oakley have a history of eyewear innovation for sports and their research, technology and design prowess is second to none. Professional athletes recognise the quality and the power of the Oakley brand and for this reason they entrust the protection of their eyes to them.

For snowboarders goggles are an essential piece of kit and Oakley goggles provide comfort, clarity of vision, anti-fog lenses and are designed to fit snugly when worn with a helmet. Wearing Oakley goggles can prevent arctic burn and will protect your vision from the brilliance of the snow.

Some people prefer Oakley Sunglasses for winter sports and speed skaters in particular, always wear a pair of wraparound sunglasses when competing. There are a number of Oakley styles that cater specifically for sportsmen and when choosing your Oakley’s your decision will be informed by what you require from your sunglasses. For instance you may need transition lenses, the ability to change lenses, a larger frame, or a particularly light frame. Whatever your requirements Oakley will have it covered.

Rather than follow the countries medal tallies this Olympics why not count how many athletes wearing Oakley’s mount the podium. We bet Oakley is the overall winner at Vancouver 2010!