Paul's Boutique Watches Soon to Arrive at Shade Station!

If you’re a fan of trendy yet quirky fashion that has bags of personality, then you’re probably no stranger to the Paul’s Boutique label. You’ll also be very pleased to hear that come March, we will be stocking the new collection of Paul’s Boutique watches for ladies!

Paul’s Boutique can definitely be described as a fashion forward and edgy brand. It is renowned for its bold designs accented with overstated logos and branding, with skulls, flowers, vibrant colour and sparkle strong aesthetic features. Paul’s Boutique is certainly a brand that likes to have fun with fashion whilst also embracing luxe and chic twists. It also happens to be a big favourite on the celeb scene with ladies such as Stacey Solomon and Leona Lewis often seen sporting a Paul’s Boutique piece.

Paul’s Boutique watches are the latest accessory addition to the collection with the designs being very consistent with the overall theme of the brand. The range incorporates bright and bold analogue watches with many styles featuring the brand logo or pattern emblazoned across the dial with diamante embellished bezels for a strong touch of the glam factor! Some Paul’s Boutique watches feature polycarbonate and ceramic straps with others boasting leather or stainless steel bracelet straps.

If your style preference is more sleek and sophisticated, there are a number of Paul’s Boutique watches that are more minimal in detailing but still create impact with subtle hints of eye-popping colour.

The collection is due to arrive in March and we reckon these are going to be a huge hit come spring/summer! Best of all, they’re pretty budget friendly at between approximately £30 and £75.

The Incredible New Oakley Sunglasses for Ladies

In recent years, Oakley has particularly focused on creating sunglasses that unite fashionable aesthetics with high performance capabilities. This idea is very present with the collection of Oakley sunglasses for women and for 2012, the brand has launched some truly incredible styles that are perfect for the most fashion conscious of ladies, who also want to benefit from the iconic Oakley innovation.

So, let’s take a look at the new styles for this year. Ladies, we promise you’ll be spoilt for choice!

First up we have the cutely named Oakley Sweet Spot sunglasses. Featuring a high-fashion, oversized O Matter frame, this design is universally flattering from a style perspective. The Oakley Sweet Spot sunglasses also boast Plutonite lenses, a Three-Point fit structure, a lens curvature to specifically achieve maximum vision and the option of Polarised lenses with some versions.

The Daisy Chain Oakley sunglasses are a further style that will instantly add a sense of chic to every look. A contemporary take on the classic aviator, the Oakley Daisy Chain sunglasses feature a woven Oakley icon linking the frame to the arm stems. The frame is made of the lightweight C-5 metal alloy with Plutonite lenses that provide 100% protection from UVA, UVB, UVC and harmful blue light up to 400nm. Some Oakley Daisy Chain styles also come with the option of Polarised lenses.

The Oakley Overtime sunglasses are the perfect style for ladies who desire a visually graceful pair of sunglasses that also have the technical capability to go the distance! These oversized sunglasses are beautifully flattering with a bold square shape but with feminine twists on the expertly sculpted and tapered arms. The lenses are made of Plutonite and the Overtime sunglasses are available in a selection of elegant colour tones.

The next new style for ladies are the Oakley Underspin sunglasses, which boast an oversized yet sporty frame design, making them ideal for style and sporting purposes. The Underspin sunglasses are made from the durable O Matter frame material, are expertly sculpted to sit perfectly on the face and are designed with a 8.75 base lens curvature for maximum peripheral vision. The Oakley logo is displayed in metal upon the hinge section.

The Urgency and Changeover are the last two new designs to look out for. The Urgency Oakley sunglasses sporting a modern, sporty and sleek aesthetic and the Changeover sunglasses being super fashion forward, feminine and with luxe detailing. Both styles feature Plutonite lenses and the option of Polarised lenses.

So, that provides a round up of the incredible new Oakley styles for ladies! Theses sunglasses are due to hit the Shade Station shelves around late February so make sure you keep an eye out if you want to snap up a pair!

Introducing the New Oakley Sunglasses for Men for 2012

A brand that is always on the go, Oakley never fails to impress with its collection of sunglasses that represent only the most innovative and striking in the eyewear industry. If you’re looking to get your hands on a pair of new sunglasses this year that go the extra mile, here is a rundown of the new Oakley sunglasses for men that tick all the right boxes!

Oakley Bottle Rocket Sunglasses-:

Slick, sporty and oozing the Oakley attitude, the Oakley Bottle Rocket sunglasses are designed to maximise your sports performance whilst also looking flawlessly fierce! Featuring a semi-rimless O Matter frame, this achieves optimum vision at all angles and the lenses boast a 8.75 base curvature to further accentuate this. All Bottle Rocket sunglasses include Oakley’s High Definition Optics in addition to Polarised lenses and the style is available in a number of sleek colours.

Oakley XX Twenty Sunglasses-:

A versatile and expertly crafted pair of sunglasses, the Oakley XX Twenty design are perfect for those with an on-the-go lifestyle. Featuring a wrapped style O Matter frame, the sunglasses are ultra robust and incorporate the brand’s XYZ Optics to maintain clear vision at all angles. Some XX Twenty Oakley sunglasses also come with Polarised lenses and/or iridium lens coatings to balance light transmission. A fashion forward pair of Oakley sunglasses that seamlessly fuse style and performance.

Oakley Crosshair Sunglasses-:

Despite being one of the more obviously fashion focused pair of Oakley sunglasses for men, the Oakley Crosshair sunglasses are deceptively innovative and boast an array of the Oakley technologies. An adaptation of the classic aviator with a hint of a vintage twist, the overall aesthetic is created to perfection with a lightweight C-5 alloy frame and with Unobtainium ear stems that provide a secure fit whilst also enabling the sunglasses to be super comfortable on the go! The lenses include Oakley’s High Definition Optics, are made of Plutonite and offer the best visual possible, with some Crosshair versions featuring Polarised lenses.

All of these new Oakley sunglasses will be available at Shade Station around late February time, so we’ll be sure to let you know as soon as you can get your hands on them!

A Look at the New Oakley Sunglasses for 2012

So 2012 is here and what better way to kick-start the New Year than by checking out some of the incredible new designs by Oakley. There are now 3 new designs added to the Oakley sunglasses collection for men, all of which are set to be hot news for 2012!

First, we have the Oakley Dispatch 2 sunglasses. One of the more fashion forward Oakley designs, this style boasts an oversized and square shaped frame made of the lightweight and durable O Matter material. Whether your style preference is classic or overstated, the Dispatch 2 Oakley sunglasses are available in a wide variety of classic and vibrant colours, plus each pair also comes with adjustable metal Oakley icons enabling you to change the look and style of the sunglasses. The lenses are made of Plutonite and some Dispatch 2 sunglasses also come with Polarised lenses with iridium coatings for maximum visual quality and protection.

Next, we have the super sleek Oakley Blender sunglasses. A classically understated and versatile Oakley shape, the Blender sunglasses will add a polished finish to every look. The frame is made of the lightweight but robust C-5 alloy material and the style also features O Matter ear stems for comfort and a secure fit. The Plutonite lenses provide full UV protection and the Blender sunglasses are built with a wrapped frame for maximum peripheral vision.

If statement style is more your bag, the Oakley Jupiter Squared sunglasses are sure to appeal. Part of the lifestyle collection, the Jupiter Squared design is modern and perfectly conveys the confident Oakley attitude! The oversized and square shaped frame is made of the Oakley O Matter material and the style also

features Unobtanium ear stems for a comfortable and secure fit. The lenses are made of Plutonite and some Jupiter Squared styles also come with Polarised lenses and an iridium lens coating to balance light transmission. In a selection of sharp colours such as black ink with OO red lenses, these the Jupiter Squared sunglasses will add instant impact to every look!

All of these amazing Oakley styles are now in stock so be sure to check out the full collections!

By the way, if you buy any of our sunglasses (or even if you don’t!) we’d love to connect with you all on Facebook and Twitter and hear what you think of our products!

Emporio Armani is 30 years old this Autumn and to celebrate their milestone the Italian brand has launched an exclusive collection of colourful transparent sunglasses. Their birthday collection comprises of 2 striking designs, one for each sex. For the men – a sporty oversized retro style and for women a cool pair of bold oversized round lenses. Both styles are available in a spectrum of glorious colours and all pairs sport the chic ‘30 Emporio Armani’ logo.

As part of a global campaign to honour their anniversary the first 1030 customers of these unique Emporio Armani sunglasses will have the opportunity to customise their special shades as they desire! Armani are then encouraging the owners to post pictures of their bespoke designer sunglasses to the Emporio Armani website, and all the images will become part of a memorable piece of art designed by the contemporary British artist, Pam Glew.

Emporio Armani is the younger, ‘ready-to-wear’ collection from Armani and was launched in 1981. 30 years on the brand is going from strength to strength and recent celebrity endorsers of the hip label include; Christiano Ronaldo, Megan Fox and Rhianna. Celebrations for Emporio Armani took place around the world in October 2011 and Fashion Week was no exception! The US edition of ELLE magazine even featured a whole editorial piece among it’s glossy pages to the Italian label.

The ‘30 Emporio Armani’ capsule sunglasses collection is the perfect opportunity to show your support for the dreamy design house and will ensure you own a unique piece of brand memorabilia, not to mention a fab pair of colour popping sunnies! You can purchase your special Emporio Armani sunglasses right here at Shade Station!

Johnny Marr, legendary guitarist for The Smiths and serial musical collaborator, has teamed up with Ray Ban Sunglasses this Autumn to design an original pair of Ray Ban Signet shades. The collaboration between musician and brand is a match made in heaven. Throughout the ages musicians and rock stars have favoured Ray Ban Sunglasses both on and off stage and Marr himself, is one such rock star. In fact his manager recalls when he first met Marr as a 17 year old, he was sporting Ray Bans!

As a member of one of the Eighties’ most prolific bands, Marr is often cited as a major influence by some of the biggest names in music today. He has performed with The Cribs, Girls Aloud, Modest Mouse and The Pet Shop Boys and even worked on the score for Christopher Nolan’s 2010 film Inception.

He is the first ever musician chosen by Ray Ban to re-work their shades and opted to re-design the Ray Ban Signet style, for their historical link with rock n roll… Ray Ban Signet Sunglasses have a slight air of the classic Clubmaster about them, however the metal frame surrounds the lenses and also sport a double brow bar, as well as metallic corner flicks! Johnny Marr’s stamped his creative flair on the iconic Signet’s by giving the lenses a moody blue tint, adding unusual metals to the frames and scrawling his signature ‘Johnny’ on the temples.

The launch of his bespoke Ray Ban sunglasses was coupled with the first Ray Ban Raw Sounds Initiative, which saw Marr performing with up and coming young artists, among them Tom Vek and Au Revoir Simone, in New York last week.

Fossil has definitely impressed us this autumn with its range of vibrant and chic accessories for ladies. Ranging from canvas tote bags and purses to leather satchels and wallets, all style tastes are catered for. Some designs feature quirky graphic print images including birds and owls or incorporate patterns whereas others are super sleek and sophisticated in appearance. The colours used are incredibly autumnal (perfect for this season!) and the various bags, purses and wallets include a variety of pockets and compartments to hold your cards and coins.

Eastpak is a further stylish accessories brand and the collection includes a large selection of backpacks, tote bags and luggage carriers. Eastpak has ultimately become renowned for its high quality products and manufacturing methods complimented by affordable price tags and is perfect if you are on a budget but still desire style and quality. Ready for autumn, Eastpak has launched a selection of new transfer cases and bags, some of which boast patterned prints if you like your accessories to be a little more overstated. Others feature plainer colours including red, green, grey and classic black making them highly versatile and practical. All Eastpak accessories are noted for their high quality finishes and are made of robust, durable, padded and strong materials and fabrics.

JanSport accessories is the next brand on our list with the collection ranging from backpacks and tote bags to laptop cases and luggage. All JanSport items are multifunctional, versatile and adaptable and are therefore ideal for everyday use in addition to being perfect for travelling. JanSport accessories are made using robust, durable and strong materials whilst also being timelessly stylish. Some JanSport accessories feature patterns or multi-toned colour schemes whilst others remain plain and neutral in tone and overall aesthetic. The iconic JanSport logo is incorporated on all products.

Next up, we have extreme sports brand Dragon who have a great collection of beanie hats that are ideal not only to keep you warm up on the slopes but also on a day-to-day basis during the cooler autumn and winter months. The Dragon hats tick all of the style boxes with black, white and grey common Dragon colours and the use of patterns on some hats also add a statement finish. The Dragon logo is also featured on most designs.

Like it’s collection of sunglasses and goggles, sports brand Oakley continues to impress with its range of cutting edge accessories. The Oakley brand is renowned for its innovative and dynamic approach to practicality and style and the accessories definitely represent this! The Oakley accessories collection includes chunky knit hats for girls, which are perfect to keep you warm throughout the autumn in addition to a selection of ultra stylish and statement unisex retro bobble beanie hats that boldly display the Oakley logo and are available in a variety of colours and patterns. Other Oakley accessories include tote bags, computer bags and back packs, which are great for carrying your belongings on a weekend away and are available in striking colours and patterns. A range of sleek quilted and multi pocketed leather wallets with either smooth or perforated finishes are also featured within the Oakley accessories collection and there is also a superb range of Oakley sunglasses and goggles cases to fully protect your sunglasses and goggles and prevent them from damage when on the go.

Nixon is another super cool and prominent brand in the extreme sports and street style industries and the range of Nixon accessories perfectly convey the fierce and stylish attitude of the brand. New to the Nixon accessories range is the collection of Nixon headphones. These include the vibrant hot pink Trooper headphones, which feature custom molded silicone ear cushions, a padded headband and a custom folding hinge, and the Wire P headphones with comfortable silicone tips and a custom ergonomic fit. The ideal way to listen to your tunes in true Nixon style! Other Nixon accessories include the Torini Nixon wallets for men, which are available in both statement and classic colours. These wallets are of an extremely high quality and boast heat embossed custom nylon lining, duel id windows, a currency sleeve and a snap coin pocket, meaning all your notes, cards and pennies will be kept safe and secure, in the sleek Nixon style! A selection of other Nixon accessories include the Americana leather belts in either black or brown and beanie and bobble woolen hats.

We’re definitely impressed by the new accessories for autumn, with all these brands proving that practicality and functionality doesn’t have to equal dull and lifeless! Each and every one of our brands are respected in the snow, skate and extreme sports industries and maintain a unique and highly distinctive look that makes using those core accessory items a little more exciting! Teaming great looks with superb craftsmanship, all of our accessories are made from high quality materials and are fully able to endure the elements in addition to the wear and tear when used on a frequent basis.

We hope you enjoy shopping our accessories collection this autumn and for updates on new styles, brands and collections new in, make sure you check out our regularly updated Style Blog. You can follow us on Twitter @shadestation for daily updates and we also have a Facebook page, which you can like and post comments on. From all of us here at Shade Station, we wish you a fun, safe and stylish autumn!

One of our new exciting brand additions for autumn include the collection of Shimla jewellery. Shimla jewellery is named after the Shimla Valley set in the Himalayas with the pieces specifically designed to express meaning and spirituality. The range of Shimla jewellery features a number of stunning bracelets for women, which include materials such as dazzling diamantes, stainless steel and rope. The bracelets typically feature a series of stainless steel sphere shaped beads, embellished in diamante stones and secured together with black woven rope and what makes Shimla jewellery unique is the unusual combination of materials and tones. Trendy yet also something a little different from the norm, a piece of Shimla jewellery is the perfect way to infuse visual appeal to your look, whilst also conveying meaning.

Coeur De Lion has introduced an array of stunning pieces to its collection this autumn. In addition to purchasing separate pieces, you also have the option to buy a full set, which typically includes a necklace, earring and bracelet and can be mixed and matched or worn together. Coeur De Lion jewellery is an ultra stylish and fashion forward designer brand and is notably unique due to the dynamic way in which each piece is handcrafted and the materials used. The jewellery features avant-garde patterns, cube-shaped finishes and boasts an array of rich and striking colours and tones. The pieces are made of materials including tiger’s eye, Swarovski Elements, semi-precious stones, handcrafted glass and metal alloys and add a striking yet sophisticated finish to your look.

Loved by fashionistas including Olivia Palermo, Whitney Port and Nicole Ritchie, CC Skye jewellery is the ultimate when it comes to rocking the boho-chic look. Featuring a selection of chunky bangles, bracelets, layered necklaces and cocktail rings, the predominant colour is gold with splashes of vibrant and chic turquoise, pink and orange in addition to black and white. Each piece of CC Skye jewellery is intricately detailed and definitely adds immense style factor to your look!

Creatively fusing bold with sleek and streamlined, Calvin Klein have added some super chic jewellery pieces to the collection. Featuring ‘chunky’ in style rings and multi-strand bracelets, the Calvin Klein jewellery collection is highly expressive of the designer’s passion for shape, depth and definition. Some pieces feature rings with expertly crafted angles, creating a three-dimensional finish and bracelets with unique coiled style detailing. The new pieces for autumn are typically made of polished stainless steel with some items also featuring black accents.

Fossil is a strong brand favourite here at Shade Station and has recently launched a selection of new jewellery pieces ready for autumn. Comprising of pendant necklaces and unique in style bracelets, the new Fossil pieces boast jagged shapes and contrasting materials such as stainless steel pendants on leather necklace cords and metal beads boasting Aztec inspired patterns on silk bracelet threads. Stacked bracelets are also a hot trend this season and Fossil has a superb collection of these featuring beads, bangles and leather bracelets combined into one design.

One of our much-anticipated new jewellery brand additions comes in the form of Dogeared jewellery. A key favourite on the style scene, in addition to being trendy and fashion forward, the collection of Dogeared jewellery is specifically designed to represent the idea of channeling positive energy, meaning and spirit and offering hope and happiness to the wearer. Featuring a selection of necklaces and bracelets, the style theme of Dogeared jewellery as a collective is demure and understated; featuring pendants and charms such as wishbones, Om symbols and crosses. Each piece comes with a card, which includes details and what the meaning behind the item represents. A piece of Dogeared jewellery would therefore make a fantastic gift and due to the subtlety of the designs, will also make a timelessly stylish addition to any jewellery collection in addition to boasting the versatility factor.

If you’re seeking a piece of jewellery that achieves statement style whilst also featuring feminine and demure aesthetics then Bibi jewellery is a great brand to check out. The collection includes a wide variety of chic and statement ladies bracelets, rings, earrings and necklaces. Bibi jewellery has a highly distinctive theme and the various pieces are all inspired by meaningful and personal items such as a lost charm or antique necklace. The collection features highly on trend stacked bracelets, layered necklaces and elegant yet bold charms, chunky chains and creative colour and material amalgamations. Many of the pieces feature heart, cross and feather charms in addition to being embellished with stunningly toned gems.

Guess never fails to impress and dazzle with its glamorous, fun and feminine jewellery pieces and there are some incredible new styles to look out for this autumn. Ranging from charm necklaces and woven style bracelets with sleek panels and diamante accents, the collection this season is beautifully dynamic and modern and will stylishly add impact to your look. Featuring encrusted diamante stones and rose gold fused with woven rope, the new Guess jewellery creatively combines materials and tones with some pieces boldly displaying the Guess logo, characteristically embellished in dazzling diamantes for the Guess glamour factor that has made the brand so renowned on the fashion scene!

If your style preference leans more towards pretty, feminine and demure jewellery with a strong hint of sparkle then Pilgrim has an alluring selection of new pieces that will definitely compliment this. Ranging from rich toned beaded necklaces, to crystal embellished pendants, Pilgrim jewellery has a timelessly stylish quality and is fashion forward whilst being unique and dynamic. This Danish brand designs its jewellery for ladies and the collection includes a striking selection multi-strand necklaces adorned with striking Swarovski charms, intricately detailed silver-plated rings and cute in style charms featuring fairies, hearts and butterflies. Wildlife and nature are prominent inspirations within the designs and the materials use to create the jewellery include enamel, Austrian Swarovski crystal, acrylic stones and freshwater pearls. Pilgrim jewellery is a great collection to browse if you are seeking something that combines style and trend influences with a fresh and original edge.

DKNY also features some fabulous pieces within its jewellery collection including beaded bracelets, which incorporate a black or white leather body with diamante embellished stainless steel beads and therefore perfectly capturing the theme of texture and contrast. Wrapped style leather bracelets are also incorporated in addition to three-dimensional effect and contemporary in style small hoop earrings and rings.

If you’re looking for classically elegant jewellery that will never fail to add sparkle to your look, then Moon jewellery could be the perfect brand choice. The inspiration behind the name Moon evolved from the creator’s fascination with the moon’s relationship with the sky and the earth and the collection for ladies wonderfully transcend this picturesque image of the darkness being lit with a strong glimmer of sparkle. Featuring striking rings, earrings, bracelets, necklaces and pendants, each piece of Moon jewellery is expertly made from the highest quality sterling silver and meticulously sourced semi-precious stones.

Men, you certainly haven’t been forgotten as Diesel, Black Dice, Fossil and Police have a superb selection of statement pieces that experiment with texture, definition and shape. Plus they are all designed to be timelessly stylish, recognising that jewellery for men is often less trend inspired and more as a way to creatively express personality and style. Key pieces to look out for this autumn include metal and black beaded chain bracelets, dog tag pendant necklaces and striking weaved bracelets that fuse leather and metal.

Other jewellery brands within the collection include the urban street inspired Black Dice jewellery with some highly statement and chunky silver stainless steel rings and dog tag style necklaces. We also have a selection of feminine, elegant and striking pieces of jewellery by Azuni jewellery, Venus Beads, Cavalli jewellery and 8LA jewellery.

We are always on the hunt for the most unique and fashion forward jewellery brands to add to our collection and aim to include a wide range of existing and emerging brands that represent different trends, images and styles. The perfect pieces of jewellery can instantly transform an outfit and so we like to ensure that a variety of style tastes are catered for and that the pieces can easily be re-worked season after season, boasting the versatility factor. All of our brands are renowned for their high quality products, using the finest amalgamation of materials and many of the jewellery items are expertly handcrafted so you can be assured that you are investing in a fantastic quality piece of jewellery that has style staying power.

The best way to keep up to date with the new jewellery brands and styles in are via the Shade Station style blog, which also provides trend reports and updates on what pieces the celebrities and fash pack are loving! You can also follow us on Twitter @shadestation and on our Facebook page, where we also post more news and updates.

 From all of us here at Shade Station, we wish you a fun, happy and stylish autumn!

First up, we have the collection of Anon goggles. This distinctive and cutting edge brand has designed a wide variety of goggles in many funky colours and patterns. Anon firmly believes that the correct equipment is vital to getting the most out of your snow sport adventure and each pair of Anon goggles are designed according to the needs of pro snow sport athletes such as Jake Welch, Hannah Teter and Jeremy Jones. The goggles feature a number of lens tints, incorporating visible light transmission technology (VLT) that covers every light condition. Other features unique to the Anon brand include Anon Spherical Lens Technology, Anon Panoramic Lens Technology, Solar Shield Technology and a removable AirMesh ventilation system. Before Anon goggles hit the shelves, every pair is repeatedly tested in the lab and on the slopes to ensure that the finished product is nothing short of perfect.

Next, we have the sporty and sleek collection of Adidas goggles. One of the latest and incredibly innovative goggle designs are the seriously cool Elevation Climacool Adidas goggles, which are three eyewear items in one design; sunglasses and goggles that can be used for low light and bright light. This slick style comes equipped with two sets of easy to remove and replace lenses to suit differing lighting conditions. When you want to wear these goggles as sunglasses, all you need to do is remove the goggle foam and replace with the sunglass arms. Versatility at its best! The other Adidas goggles include the Burna goggles, the ID2 goggles, the ID2 Pure goggles and the Yodai goggles.  In addition to boasting statement and striking appearances, Adidas goggles also feature Light Stabilising Technology for enhanced visual clarity and superior all-round performance. The famous three-stripe Adidas logo is also boldly displayed on the side strap of each pair of Adidas goggles.

The Dragon brand is highly popular, cutting edge and successfully fuses style with performance. The brand has an impressive range of goggles, many of which have either been designed or inspired by iconic figures in the extreme sports, music and art fields. There is one major new Dragon goggles design added to the collection this autumn, in the form of the D2 Dragon goggles. The striking D2 Dragon goggles are an ideal Dragon design for younger people to opt for and feature a cylindrical flat lens. The D2 goggles also incorporate a dual layer face foam and micro fleece lining for enhanced comfort and breathability. Like all Dragon goggles, the D2 style includes the brand’s innovative and unique Super Anti-Fog technology, which minimises surface tension and effectively fights condensation. Also ticking all the right style boxes, the D2 goggles are available in a selection of vibrant patterns and colours.

The collection of Dragon MX goggles are a further part of the Dragon collection with the main styles including the ultra statement Vendetta goggles, the MDX goggles and the Youth goggles, created specifically for children. The Dragon MX goggles are designed for supercross, motocross and off-road racing sports and are made using the most durable and resistant materials possible in addition to incorporating only the latest and most cutting edge lens technology. This includes Dragon’s unidirectional Flotech airflow system to prevent fogging, with the lenses also eliminating 100% of all harmful UV and blue light. Many styles within the Dragon MX goggle collection feature bold and striking patterns and are the choice of many pro riders in the racing industry.

If you thought that Gucci was a label that was only about high fashion then think again as the luxury brand has now introduced a collection of goggles to its extensive collection! Gucci goggles are the perfect representation of the sports-luxe trend and can be described as ultra chic whilst also providing the ultimate in visual protection and the ability to enhance your performance up on the slopes. All pairs of Gucci goggles feature Seal Ring technology, which maintains clear, undistorted vision and prevents fogging. The lenses are dual mirrored and provide 100% protection from UVA and UVB light. To optimise the comfort factor, all Gucci goggles feature a soft internal lining and display the traditional and iconic Gucci striped pattern on the goggle straps.

Incredibly renowned in the sports industry and favoured by hundreds of sporting professionals, Oakley is the ultimate when it comes to innovation. The collection of Oakley goggles have been specifically created to maximise performance, with many designs incorporating the unique performance of Oakley’s High Definition Optics (HDO), meaning that your peripheral view is reached to full potential. With many of the goggles featuring a triple-layer polar fleece you are protected from perspiration and Oakley goggles also feature Oakley’s F3 anti-fog technology whilst blocking 100% of all UV light.

Ideal for small to medium sized faces, the Oakley Twisted goggles are one of the new styles introduced for autumn and as the name suggests, are designed to ensure the most dramatic and high-powered twists and turns up on the slopes! The Twisted goggles are made of the durable, flexible and lightweight O Matter material, which enables the fit remain comfortable in the coolest of climates. The Twisted goggles also incorporate an interchangeable strap with engineered attachment plates that work with or without a helmet in addition to a triple layer of moisture-wicking polar fleece foam. The lenses are made from Lexan and some Twisted goggles come equipped with an Iridium lens coating for enhanced lighting transmission and balance. The Oakley Airbrake and Catapult goggles are further new releases to look out for this autumn and the collection also includes a selection of replacement lenses.

Oakley MX goggles are specifically designed for motocross racing and dirt biking and are worn by pro riders including Ricky Carmichael, James Stewart, and Ryan Villopoto. All Oakley MX goggles are designed to provide the best vision possible whilst on the tracks and like the Oakley snow goggles, are made from Oakley’s impact resistant and lightweight O Matter frame. The lenses of all Oakley MX goggles also provide 100% protection from UV, UVA, UVB, UVC and harmful blue light in addition to reducing glare. In typical Oakley style, the designs and patterns of the MX goggles are sharp, sleek, statement and combine contemporary style with full function. The Oakley MX goggle collection also includes replacement lenses and laminated Tear Offs, which prevent oils, dirt and mud from seeping into the lens layers and also reduce refraction.

Von Zipper is a further impressive brand that has a wide variety of ultra cool and statement goggles. With fun and vibrant designs for every face size, most Von Zipper goggles feature a dual layer anti-fog coated cylindrical lens, which is perfect for all manner of weather conditions and ensures maximum visibility. The goggles also incorporate lens venting for maximum air circulation and a fleece lined, triple density face foam for a lightweight finish. These goggles provide 100% UV light protection and are helmet compatible. All Von Zipper goggles are immediately distinctive to the brand; featuring either the VZ initials logo or the full Von Zipper logo upon the side strap.

All of our goggle brands provide the ultimate in style, safety and performance with many also being affordable. Due to the wide variety of goggle options available, from a style perspective you can also easily find a pair to compliment your style and personality! Some goggles feature dramatically designed finishes to create an impact, whereas others are understated, neutral and minimal. However, whilst also stylish, all of our goggles are made from incredibly robust, durable and high quality materials, provide the best facial and eye protection possible and are created to help you achieve your best performance on the track or up on the slopes!

We are consistently updating our goggle brands and styles and the best way to keep up to date with our latest news is via our Shade Station Style Blog, which also provides more in-depth technical information on the brands and specific designs. You can also follow us on Twitter @shadestation and on our Facebook pages so make sure you head over, ‘like’ the page and get chatting to us on there!

From all of us here at Shade Station, we wish you a safe, fun and stylish autumn!

For this season, a super hot sunglass look continuing on from the summer is the fierce and striking cat-eye style. Taking inspiration from the 1950’s but with contemporary twists, many brands have incorporated the cat-eye design into their collections with an array of colours and frames available. Aviators are also highly prominent in addition to sporty frames boasting vibrant colour and pattern.

So let’s get started with an overview of our brands!

First up, extreme sports brand Von Zipper have introduced some incredible sunglass designs into their collection. Creatively fusing fashion forward with practical and technically sophisticated, some of the hot styles to look out for include the unisex Rockford sunglasses with their vibrantly toned translucent frames and mirrored lenses, and the prominently square shaped Fulton Von Zipper sunglasses for men, which will never fail to make a striking statement! Other new Von Zipper styles also include the Drydock sunglasses.

When it comes to sporty, innovative and performance geared, it doesn’t get much better than Oakley sunglasses. Ready for autumn, Oakley has launched some impressive new designs for both men and women. For the ladies, we have the fashion forward and super sleek Pampered, Obligation and Drizzle sunglasses, all of which are oversized and boast high fashion appeal, but of course with the hidden Oakley technologies! These include High Definition Optics, Plutonite lenses that filter out 100% of UV, UVA, UVB and harmful blue light up to 100nm and optimised peripheral vision. All Oakley sunglasses are specifically engineered to perfectly fit the contours of the face and provide comfort and protection for all day wear. Other new styles for men to look out for include the Jupiter Squared Oakley sunglasses, the Dispatch 2 sunglasses and the Blender sunglasses.

A shift away from sports geared sunglasses, the ultra polished and chic Armani has a superb selection of new styles just added to the collection. These include the new EA9739/S Armani sunglasses for women, featuring a beautifully flattering oversized rounded frame with tapered hinge and sleek metal hinge accents. As a brand, Armani is renowned for its classic and timelessly stylish approach to fashion and the same certainly applies to the range of Armani sunglasses. High quality and expert craftsmanship is evident in each and every design and this is the perfect brand if you favour a smart and effortlessly cool finish to your look.

Kate Middleton has significantly risen through the style ranks and earlier this year, was photographed wearing a pair of BVLGARI sunglasses – specifically the ultra alluring BV8081 BVLGARI sunglasses. If you like your accessories to exude ornate appeal, then the collection of BVLAGRI sunglasses are the perfect option with aesthetic features including stunning jewel hinge embellishments, glamorous oversized frames and chic accents. This collection is one that truly represents the essence of chic and refined glamour.

If your sunglass style preference leans towards bright and vibrant sunglasses, then you’ll be very pleased to see that Carrera have incorporated some new styles into their collection this autumn. These include the new C-City wraparound sunglasses for men with a unique folding frame, making the sunglasses easy to transport. In typical Carrera style, the C-City shades are available with ultra striking in tone lenses and frames and are the ultimate style expression, allowing you to stand out from the crowd! Other new Carrera styles to look out for include the Champion/Fluo oversized aviators and the futuristic inspired 6630 Carrera sunglasses with their goggle inspired frame shape. Celebrity fans of this ultra stylish and quirky brand include Paris Hilton, Kylie Minogue and Alicia Keys.

The ultimate in exquisite and elite style, a pair of Chanel sunglasses are an accessory that every lady desires to own. Whilst Chanel sunglasses are positioned in the higher price point category than some brands, they are an investment that will simply never go out of fashion and a classic accessory that can be worn and will be admired for decades. Plus they are a superb way of infusing the prestigious Chanel style into your look! Some of the new Chanel sunglass styles for this autumn take inspiration from the iconic 2.55 handbag, featuring weaved chain detailing upon the arms as seen on the 2.55 strap.

A further iconic fashion brand that is continually launching super chic and alluringly stylish sunglasses is D&G. The iconic label has definitely focused on colour this season as demonstrated on the DD8092 D&G sunglasses and the DD6086 D&G sunglasses. The DD6086 collection takes the classic aviator and infuses the unique D&G twist in the form of vibrant frame and lens colours for a modern finish. Other new D&G sunglasses include the DD3080 collection and the DD6078 range.

For the absolute essence of ladylike glamour, the collection of Dior sunglasses features a number of irresistibly dramatic and chic sunglasses within its collection. We mentioned that the cat-eye sunglass trend is still going strong and the new Mohotani Dior sunglasses are the perfect representation of this. The infusion of rich colour and metal accents beautifully injects a modern touch to the style.  The sports luxe look is still a prominent one for Dior sunglasses with further new styles including the Lady Lady 3 sunglasses and the Tahuata design. The Dior sunglasses collection creatively embraces colour, texture and pattern and fans of Dior sunglasses include Penelope Cruz who was spotted wearing the Bagatelle sunglasses.

Dolce & Gabbana also have some fantastic cat-eye designs to choose from this season. Examples include the sultry and feminine DG4123 D&G sunglasses and the colourful DG4114 sunglasses with floral print arms. D&G is renowned for its boho chic approach towards fashion and therefore many of the brand’s sunglasses boast unique and visually striking print and patterned finishes. Sporty sunglasses are also a key look for D&G with new styles including the DG6062 oversized aviators for men.

A further sporty collection comes in the form of Dragon sunglasses, which like their iconic goggles collection, is cool, statement and wearable yet distinctive. Fusing flawless and streamlined aesthetics with technically advanced lens technologies, some hot Dragon sunglass styles to check out this summer include The Jam sunglasses, the semi-rimless Decca sunglasses and the bold Domo sunglasses. Perfect for making an impactful style statement!

For the epitome of sought after designer style, the collection of Gucci sunglasses are chic, striking and perfectly represent the luxurious and exquisite tone of the brand. For autumn, Gucci has focused on rich colour and strong frame shapes. Some new designs to check out include the oversized GG3188 Gucci sunglasses and the GG3187 design; both of which feature the iconic Gucci patterned print upon the arms. For a more understated option, the GG1950 Gucci sunglasses for men are a timeless classic and will instantly infuse a smart and polished finish to your look.

If you’re looking for a pair of sunglasses that scream style, then the collection of Marc Jacobs sunglasses are just the thing you’re looking for. If you favour the aviator style but are seeking a pair with a modern twist, the new MMJ227/S Marc by Marc Jacobs sunglasses will definitely appeal with their coloured frame, arms and ear socks and mirrored teardrop shaped lenses. The MMJ235 sunglasses for ladies are a perfect take on the trendy cat-eye look. You can find some incredibly quirky styles within this collection with features such as lip prints and unusual pattern and colour combinations. A must-have for style expression!

If you’re into your celebrity style, then you’ll probably be aware that Oliver Peoples sunglasses are a huge hit among the fash pack. The brand has quickly become renowned for its elaborate advertising campaigns featuring iconic stars including Elijah Wood and Zooey Deschanel. The collection of Oliver Peoples sunglasses comprise of a selection of superbly original designs ranging from overstated such as the Bernado Oliver Peoples sunglasses to the demure and super sleek Aero aviators. The brand is highly influenced by the creative industries or iconic individuals within the art, film and music sectors and therefore when designing its collections, many of the sunglass styles are reflective of this.

There are some designer brands that consistently manage to achieve the balance of flawless and classic style with a cutting edge finish. Police is definitely one of those brands, with every pair of sunglasses within the collection representing the essence of Italian urban inspired style with a slick, smart and versatile edge. Many of the designs are specifically designed to flatter all face shapes and detailing is always kept minimal with the Police logo typically displayed on the temple or arm.

Prada is another designer brand that continues to impress with its collection of fabulous sunglasses and has launched a selection of new styles this season. These include the oversized PR07OS Prada sunglasses with a hint of a cat-eye inspired finish. The PR32NS are a further new style and for a statement Prada option, the thick framed PR23MS Prada sunglasses are the perfect way to create an impact and infuse the unique Prada edge into your look.

When you think of sunglasses, one of the brands that immediately spring to mind is the iconic Ray-Ban. The Ray-Ban brand is continually launching new styles and also rolls out revamped versions of some of the existing classics but with modern or quirky twists. An example of this is the new RB4168 Ray-Ban sunglasses for men, which are similar in shape and style to the Wayfarer but feature a 1950’s inspired upswept frame. The RB4174 Ray-Ban sunglasses are a new design for women and take influence from the cat-eye trend but with a slightly softer shape, enabling the design to be versatile and flattering to most face shapes. Ray-Ban is a huge hit among the celebrities with fans including Lauren Conrad, Paris Hilton, Fearne Cotton and Tinie Tempah to name only a few.

A further brand that is hot news with the celebrities and style icons is Tom Ford. Tom Ford sunglasses are beautifully crafted with some featuring incredibly overstated frame shapes including the Margot sunglasses to the more demure Charles sunglasses. Some new styles for autumn include the Snowdon Tom Ford sunglasses, the cat-eye shaped Malin sunglasses and the Martina sunglasses. Most Tom Ford sunglasses feature the signature Tom Ford T-bar detailing upon the arms and temples and are the perfect way to infuse style expression and personality into your everyday look.

These are just a selection of brands in our sunglasses collection with other brands including Adidas sunglasses, Burberry sunglasses, D Squared sunglasses, Diesel sunglasses, MDG Madonna for Dolce & Gabbana sunglasses, Jee Vice sunglasses Just Cavalli sunglasses, Michael Kors sunglasses, Prada Sport sunglasses, Pucci sunglasses, Revo sunglasses and Arnette sunglasses. Make sure you take a look at our dedicated Shade Station sunglasses page to view the entire brand listing.

Here at Shade Station, we recognise that when searching for the perfect pair of sunglasses there are many factors to consider including style preference, purpose preference and budget. Therefore, we aim to provide as many sunglass brands and style options as possible to cater to all desires and feature only the best brands and products in the eyewear industry. Throughout the seasons, we regularly update our sunglasses brands, collections and styles to ensure that the whole Shade Station sunglasses collection is reflective of current fashion trends and technologies. Whether you are seeking a pair of sunglasses to create a fashion statement or are more focused on sports performance and visual protection, we have a pair of sunglasses to fit the bill. Many of our brands also fuse stylish aesthetics with high performance, making your sunglasses a more worthwhile investment. We also like to incorporate a selection of eclectic and quirky styles into the mix if you are looking to find a style that is truly unique!

To keep up to date with all the latest news and releases, you can check out our Shade Station Style Blog, which outlines what the style icons are wearing and also provides in depth information on the new styles. You can also follow us on Twitter @shadestation for daily updates and on our Facebook page where we post news on current competitions, news blog posts and much more. So make sure you head over and press the ‘like’ button to get chatting to us on there!

From all of us here at Shade Station, we wish you a very happy and stylish autumn!