Eye-Popping Black Dice Watches

Have we got a treat for all urban watch fans this Winter. New to Shade Station is Black Dice’s latest range of very cool looking watches. Known for their street edge and celebrity fanbase, Black Dice have come a long way since their creation in 2006. Nowadays their watches can be seen adorning the A-List at award ceremonies and X-Factor live shows, to name just a few.

Black Dice originally aimed to seduce those working in the music industry and people involved in all aspects of urban culture, however eye-popping wristwear designs have meant their appeal has travelled beyond this niche market. Their watches are chunky, eye-catching and technologically innovative – however, generally mute in colour. Not so now. Take a look at the new Black Dice range on our shop pages. Bursts of neon jump off the screen, interspersed with reliable black designs and another new introduction to Black Dice watches - brown leather croc wriststraps!

So bright it hurts watches, include; ‘The Don’ and ‘Guru’. Produced in shocking colours, these flouro watches are guaranteed to get you noticed. We particuarly like the neon pink Don, with it’s grooved thick rubber strap and contrasting black face – although designed for men, it would look equally good on any woman with a unique, hip sense of style.

‘The Guru’ is a little smaller and more streamlined, with an elongated rectangular digital face on a brightly coloured rubber strap – choose from turqouise, canary yellow, orange, pink and vivid green for arm candy to die for.

Just like LTD Watches, Black Dice are paving the way for a new exciting generation of in-yer-face, fun wristwear.