Elite Watches Style Update – Summer 2010

When you set out to find the perfect watch, you may be looking for something that moves beyond the regular expectations in terms of value, design and function. We are extremely proud of our Shade Station Elite watches section which comprises of a handpicked selection of luxury watch brands. Offering exceptional technical, functional and aesthetic specifications, our elite watch brands provide you with an extensive choice of the highest quality watches in the industry which make for the perfect investment lifetime accessory.

Versace Watches

Our newest brand addition to the Elite watch collection comes in the form of Versace watches. The Versace watch collection comprises of a selection of luxury watches for men and women and perfectly captures the element of high end fashion alongside exceptional quality. The entire Versace watch collection is divided into categories each boasting an array of different aesthetic and technical qualities depending on the type of watch you are seeking, for example Versace Ladies, Versace Character and Versace Destiny are stunning and striking ladies watches including features such as slim and sleek leather straps and exquisitely bold round dials incorporating intricate engraved detailing upon the case. The Versace Gents range includes a selection of Versace watches for men with a slightly more sporty appeal and featuring elements such as ceramic bracelet straps, sapphire crystal glass, automatic analogue movement and push button deployment clasps. Versace watches are designed to meet a highly varied range of style desires and thus the models capture and represent every element from understated chic to charismatic and boldly luxurious. Antique Grecian symbols and Medusa emblems are positioned upon the crown of each Versace watch to convey the unity of past and future fashion trends and are also symbols that the late Gianni Versace was personally highly inspired by.

Each model within the Versace watch collection incorporates refined Swiss movement ensuring perfect function, precision and reliability. Versace watches are ultimately designed for charismatic and confident individuals who instantly recognise timeless, exquisite style and flawless quality.

U-Boat Watches

U-Boat watches are designed by renowned Italian watchmaker Italo Fontana and are famous for their bold, aggressive, strong and dynamic aesthetics. U-Boat watches were originally intended to be worn by the Italian Navy and are therefore designed to endure the most extreme of weather and light conditions. The most distinctive physical factor which separates U-Boat watches from others is that the crown is positioned on the left-hand side; a unique and unexpected design feature which also enhances and compliments the bold aesthetic of U-Boat watches including the oversized numerals and markers. Every U-Boat watch is powered by Swiss ETA movements and each model is contained within an oversized stainless steel case ranging from a large 45 millimetres to an impressive 55 millimetres in diameter. From traditional and refined to sporty and ultra contemporary, U-Boat watches incorporate red, yellow, and orange PVD-treated crystals and precious metals uniquely fused with rubber and steel. U-Boat watches are a perfect combination of the old meeting the modern and are constantly challenging traditional design methods. They are made to be worn with confidence and express an exquisite sense of style and the appreciation for a highly technical and superior lifetime accessory.

Welder Watches

Following on from U-Boat watches, we have the impressive Welder watch collection, also founded by Italo Founder. Welder watches have been described as the next generation of U-Boat watches and immediately grab your attention due to their distinctive layered three dimensional dial that gives extreme depth to each watch. With an overall bold, strong and statement aesthetic form, Welder watches feature the crown on the left-hand side of the case, as seen on U-Boat watches. This distinctive and purposeful aesthetic choice is to increase comfort and enables the oversized crown to be easily accessed and functioned. Some Welder watches come equipped with interchangeable lenses of 4 colours adding versatility and Welder watches also uniquely incorporate incredibly precise Japanese movement as opposed to Swiss movement. Representing the exquisite, refined and skilled elements of Italian design, Welder watches are contemporary models which perfectly unite precision, innovative style and distinctive character.

Perrelet Watches

Perrelet watches are a further brand that we are proud to have as part of our Elite watch collection. With a significant history in the world of watch making, Abraham-Louis Perrelet was the founder of the Perrerlet watch brand in 1777. He was responsible for inventing the world’s first rewinding watches which ultimately developed into the revolutionary automated winding system, marking an iconic point in the watch industry.

In 1995, the Perrelet watch brand was re-launched with a contemporary twist and the iconic Perrelet Double Motor was developed which became a highly prominent model in the watch industry. All materials used to create Perrelet watches are of an exceptionally high quality; Perrelet watch cases are made with metals including platinum and palladium, and 18k gold with subtle hints of pink tones for added colour definition in addition to smooth yet extremely resistant stainless steel and light and durable titanium. All Perrelet watches featuring leather or rubber straps also include folding clasps with double push buttons for added comfort, security and safety. Perrelet watches are crafted using a complex and intelligent fusion of the most advanced and cutting edge industrial production methods combined with age-old watch crafting expertise.

TechnoMarine Watches

Next on our Elite watch list we have the dynamic and striking TechnoMarine watches. Founded by Franck Dubarry in 1997, TechnoMarine is a watch brand that is representative of a new class of high-end Swiss watches, inspired by the sea and geared towards the diving industry but all boasting sophisticated and elegant aesthetics. The TechnoMarine brand designs watches which combine highly advanced watch making techniques with an exquisite use of fine and unusual materials. Renowned for their gel straps and vibrantly coloured designs which also feature jewel stones and surprising material combinations including stainless steel, titanium, aluminium, blue aluminium and black PVD the finished results are a range of technically advanced watches with a fusion of unlikely colours, shapes and feature combinations. Designed for use on the high seas and more specifically, as elite diving watches, many TechnoMarine models also feature unidirectional bezels and permit deep diving up to 200 meters. The TechnoMarine collections ultimately represent a distinctive combination of modern, luxury and high end watches.

Meccaniche Veloci Watches

For all motor racing enthusiasts and for those who are fascinated by the concept of speed and engines, you will be pleased to see that here at Shade Station we now have an incredibly exciting collection of Meccaniche Veloci watches. Meccaniche Veloci is the watch brand which transcends the core elements of motor racing to your wrist. These unique watches embody the skill, research and innovation associated with motor racing and the mathematical precision involved to achieve ultimate speed. Fusing functionality, unique design techniques and materials, the construction of the watch exactly mimics that of the world of motors. Materials including ergal, titanium, carbon and carbon ceramic are incorporated within the watches and the Quattro Valvole model is the first watch to feature a case incorporating a 4-stroke engine, exactly mimicking that of the piston. Combining the technical sophistication and precision of Italian design, Meccaniche Veloci watches all use exceptionally high quality Swiss movements. Meccaniche Veloci watches are true objects of technical and aesthetic desire and are what could easily be described as an essential luxury for every motor racing enthusiast.

Our elite brands are carefully chosen according to many factors including our customer needs and desires and of course, what is currently prominent on the style and technical watch scene. The purpose of the Elite watch section is also to provide you with some more selective, unique and niche elite brands so make sure you check out our Shade Station Style Blog whereby you can find more in-depth information and technical specifications about the various brands and designs within the Elite section and what’s new in. You can also follow us on Twitter @shadestation for daily style and product news updates.

From all of us here at Shade Station, we wish you a happy and stylish summer!