New Black Dice Seen on JLS

The name on the street is most definitely Black Dice as it seems to be the hottest watch brand of the moment and anyone who is anyone has been spotted wearing one. Black Dice launched back in July 2006 with the intention of becoming a hip and design breaking UK streetwear watch brand, it has definitely exceeded all expectations. Now Black Dice watches are one of the most highly sought after brands in the urban music scene and seen on countless celebrities.

Only just recently, a member of the band JLS who became famous from the hit television reality show The X Factor was photographed at an industry bash wearing the new Black Dice Contraband watch. This particular watch is a recent edition to the collection and looks extremely cool with a black leather croco style band and featuring gold plated stainless steel around the case which also incorporate industrial hex bolts. This is a classic example of how Black Dice combine effortless street trend with chic and sophisticated style. Other celebrities who love Black Dice watches include Mica Paris, Alesha Dixon, Reggie Yates and Jesse Metcalfe.

Black Dice saw a niche in the market when sports orientated brands were targeting the sports/fashion market and high end brands were focusing on the luxury consumers. Up until this point there lacked a prominent British streetwear watch brand and therefore Black Dice have now very successfully filled that gap. With a strong commitment to designing innovative and consumer related products every watch produced is exceptional in appearance and quality with a distinct urban style. There are some fantastic new styles to check out for this season, the Contraband one of these. Why not make like the celebs and get involved in a piece of the Black Dice urban action!