Beyond Reason: Oakley’s Olympic Dreams

Oakley Beyond Reason Campaign

It seems like the entire world is in waiting for the Olympics in London this year and Oakley have ensured that their sunglasses will appear on the faces of over 600 athletes throughout the games. With the release of new sports performance styles such as Oakley Radarlock, Oakley Racing Jacket, Oakley Team GB Flak Jacket and Oakley Team GB Radar Path they have exceeded their own already impeccable standards once again.  The ‘Beyond Reason’ campaign for the Olymics is designed to pay tribute to all athletes, whether they are competing in the Olympics or not, who are tirelessly driven by the impulse and passion to go beyond reason. This enthusiasm to succeed in all aspects of sports performance is what has got Oakley to where they are today; and in this post, we aim to look at the new breed of sunglasses that are going to propel Oakley over the finish line in the competition to exceed expectations this summer.

Let’s start with the newest masterpiece to come from Oakley HQ in the Foothills Ranch, California. The Radarlock is dripping with new Oakley technology, designed to make life for the user quick, easy and comfortable. Oakley’s new Switchlock system allows the user to change their lenses quickly and easily to adapt to any light or weather condition at any time. The benefit of having the full array of Oakley’s performance lenses at your disposable is nearly an unfair advantage surely! Not to mention the 8-base lens curvature which wraps around the eyes and head providing you with full periferal coverage from any harmful UV rays and sunlight, meaning that they are a safe choice too. This is also prevolent in the impact testing that Oakley have for their sunglasses. They are made to withstand the impact tests designed for Industrial Strength Eyewear and stand head and shoulders over their closest competitors.

With the recent discontinuation of the Oakley Jawbone Sunglasses, Oakley had to replace them with an equally popular sports performance sunglass, which could meet the uncomprimising demands of world class athletes. The Racing Jacket was the answer. A sunglass that allows you to use your Jawbone lenses in the frame, a sunglass with split frame to allow for easy lens changes, a sunglass with a removable retaining head strap for added stability. The list could go on forever, but it is really the headstrap that draws attention to the Racing Jackets. Designed to keep the sunglasses on your face in high G forces, this will surely be a popular choice for cyclists the world over. Made from Oakley’s patented O Matter composite frame material, they are flexible, strong and yet extremely comfortable and lightweight; perfect for all day usage and durability.

Along with the standard Sports Performance range, Oakley have released a Team GB range, specifically made for the London Olympics this summer. The first of which is the Team GB Flak Jacket XLJ sunglasses which boasts a striking blue and white colourscheme and an advanced Grey Polarised XLJ lens. The HD Optics in the lens provide complete protection and clarity for the user and are fully UVA, UVB and UVC protective, which means that even if the lenses become scratched or chipped, your eyes will still be covered from the harmful sunlight. Also, the XYZ optic technology in the lenses mean that your eyesight will always be razor sharp, right up to the edge of your peripheral vision.

Finally, the Oakley Team GB Radar Path Sunglasses really show the innovation from Oakley. Athletes have won more championships and medals with Oakley sunglasses than with any other product on earth and this heritage continues into the Radar. A real groundbreaker in performance technology. The single blade lens gives you an over 180° field of vision without light getting in through the edges and the micro-fibre bag for storage ensures that the lens stays in tip top condition. You can also choose the nosepiece that gives you the best fit. Two nosepieces are included with the sunglasses; one smaller and one larger so that you can customise your Oakleys to fit your specific nose shape. All of these features show exactly why Oakley has gained so much popularity in the world of sport; although it is one particular feature that really sets this pair apart from other models. Oakley have included surge ports in the sunglasses for increased air flow to stop the sunglasses fogging up during exercise; an invaluable piece of technology which all athletes would back.

To conclude, it is easy to see why Oakley sunglasses will adorn the faces of hundreds of athletes this summer and provide unrivalled quality to those in the know.