Adidas Watches – 60 Years of an Iconic Brand

Sports brand Adidas was originally founded in1949 by Adi Dassler who began designing sports orientated shoes which were aimed to be stylish yet practical and functional. We all recognise Adidas as the label with three stripes and Dassler decided to brand his products with this design because it was simple and unusual at the time. This proved to be very effective and allows all Adidas products to be immediately recognisable. The president of Adidas today is Eric Stamminger who feels that the success of the Adidas brand is largely due to Dassler’s genuine passion for sport that enabled him to create a product that other athletes or aspiring athletes would benefit from. He was also the first person to think of such an innovative idea and product. Adidas has recently celebrated its 60th birthday and decades on, the brand maintains its simplistic styling and original core values which its customers recognise and therefore often stick with Adidas for a number of years. It has become a highly recognisable lifestyle brand and the product lines have extended to clothing and accessories.

Adidas watches – The Oddity Candy Collection-:

Adidas watches are funky, simple and functional but the unisex Oddity Candy range has definitely offered something that little bit extra to the overall collection. Focusing heavily on style and trends, these range of Adidas watches are extremely cool with vivid colours including hot pink, yellow, blue and green and tick all the right boxes of combining fashion and function. Brightly coloured and chunky style timepieces have been a huge trend this year and so these watches are the perfect option if you are trend conscious. With a multi-functional digital display, Adidas have certainly maintained high function and the stainless steel coloured bands ensure durability. Possibly the best aspect of these Adidas watches is the price tag; at approximately £45 each these watches are budget friendly and look incredible on the wrist.

Some of the new Oddity Candy Adidas watches to look out for include-:

-          ADH2027 – This watch is hot pink with gold detailing and injects a burst of string colour into your look

-          ADH2013 – A sporty and funky exclusive Oddity Candy watch, this style has a striking white pearlised strap with a blue face and a reverse digital display

-          ADH6011 – An Oddity Candy watch for ladies, this has a retro appeal and a beautiful baby pink aesthetic.

Many of the Oddity Candy range are unisex but some of the more feminine styles are geared specifically towards ladies. This range captures every essence of high trend with bold colours and a chunky look but also retain that simple, functional and sporty Adidas style.

Adidas is a brand that many of us like and trust because at some point in the past decade we will have probably owned a pair of Adidas trainers, piece of clothing or an accessory. Even if you are not a sporty person, Adidas watches are highly fashion focused and the wide range of colours as found in the Oddity Candy range allows you to pick a watch which reflects your style. Versatile, functional, funky and affordable, Adidas watches are a great way of injecting a burst of colour into your winter look.