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Adidas Eyewear Looks Ahead To A/W 13 | Mini Blog

September 12, 2013
Posted by Dan

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With summer out of the way, Adidas Eyewear are looking to their next big releases; the Autumn/Winter 2013 collections and the big news is their Hydrophobic filter technology!

Nature is unpredictable. Up in the mountains the weather can change from one minute to the next, straight from sunshine to rain. Extra care is needed in this case, as rain makes the surface underfoot wet and slippery and also restricts your vision. Cutting edge Hydrophobic filter technology from Adidas Eyewear is designed to improve the vision and safety of all outdoor sports enthusiasts out in the terrain. The new Hydrophobic LST polarised H+, LST blue light filter H, and LST bright H filters quickly repel water drops leaving no annoying streaks on the filters. Particles of dirt and dust are simply washed away. This state of the art lens technology is now available in Adidas Sunglasses‘ best selling frames including the Adidas Terrex Sunglasses and Adidas Swift Sunglasses.

Next up are Adidas Goggles. The already multiple award-winning Adidas ID2 Goggles skiing and snowboarding range is taking eyewear technology a step further. Technically enhanced and featuring an innovative lens change system, the pro version of the classic goggle has become a firm favourite on the slopes. Since its debut appearance in 2008, the Adidas ID2 Goggle has taken centre stage, winning the red dot design award and the ISPO Boardsports Award in recognition of its innovative technologies and striking design. This helmet-compatible goggle with a unique 2-frame levelling system allows the wearer to react immediately to changing weather conditions. The other functions of the ID2 pro are also impressive: ventilation system, anti-fog coating and a nano-foam refinement at the air vents to ensure a dry interior and condensation-free vision. For all winter sports enthusiasts who rely on corrective lenses, the ID2 pro can also be fitted with an optical insert.

Keep your eyes peeled for all of Adidas Eyewear’s newest releases in the coming months! Be sure to find us on Facebook, Twitter, Instagram and YouTube for all of the latest news, views and behind the scenes info from the fashion and eyewear world…


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