shadestation lifestyle section

30 Years of Diesel. Diesel watches and Diesel Jewellery.

October 29, 2008
Posted by David

Diesel was once renowned as a fashion brand which specialised in denim, but over recent years the label is now not only popular for its cool range of jeans but also its accessories; particularly watches. The creator of Diesel is Italian fashion designer Renzo Rosso who founded the company in 1978. Rosso’s aim was to design pieces that were unique and completely different from the common trends of fashion within that era and would continue to question fashion tradition in the future. Therefore his creative team were encouraged to be as daring as they liked, and the end products resulted in clothes and accessories that are an expression of individual style.

We all know that Diesel jeans are still a firm favourite today with their edgy look and great fit, and the same can also be said for their watches which are one of the best quality range of timepieces you could invest in. If you are looking for a purely classic style, this may not be the range for you, but what you will certainly find is a fantastic selection of watches that give you the ability to express yourself and really make a style statement. If you are after a watch with a strap or perhaps a more elegant style bracelet, Diesel watches appeal to every age and taste. For the more ‘techy’ fashion fans among us who prefer watches with a futuristic twist, the Diesel DZ9024 model is perfect and has a funky design with a multi display. We all like to feel that we are buying something on trend yet still unique to our own style. Diesel has depicted that statement perfectly and as a result, their watches will never look dated or ‘out of fashion’.

Having recently celebrated its 30th birthday this month, Diesel went all out and held parties in 17 cities around the world. Celebrities such as Paris Hilton, Lindsay Lohan, Mark Ronson and Supergrass who are fans of the brand were in attendance and this significant birthday proves that Diesel has become one of the most influential and fashionable brands the world has ever seen……and is only becoming stronger with age.

Click here to visit our Diesel Watches section


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