Oakley Watches are renowned for their incredible build quality, bold styling and cutting edge technology which is why it is clear to see that the Oakley Transfer Case Watch is set to be a big hitter! The Swiss Made quartz movement is juxtaposed with sleek Oakley styling to create a watch suited for men with a clear understanding of priorities in a watch; with its three-hand analogue display, the Oakley Transfer Case Watch respects the beauty of design simplicity, and the power of mechanized automation. Fans of the Oakley Gearbox Watch will not be disappointed; however the offset left-handed crown provides added comfort when being worn and the patented Unobtanium strap continues the luxury feel. Unobtanium is just one of Oakley’s many revolutionary technologies, a rubber compound which actually sticks to your skin when you sweat – without pulling at your hair!
The sculptured Unobtanium strap is finished by an impact forged stainless steel buckle for added security when being worn and the 100 metre water resistance lets you forget about the watch in the rain. Oakley Transfer Case Watches are now available for purchase at Shade Station, so make sure you get your own!
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Shade Station received the privilege of being invited by Hugo Boss Watches to Cowes for the once in a lifetime opportunity of being able to get on Alex Thomson’s Hugo Boss Racing Boat. Alex Thomson recently smashed the world record for ‘West to East Ambrose Lighthouse to Lizard Point Under 60ft Single-Handed Monohull Record, Male’ by over 24 hours! The 38 year old sailor crossed the line at 17:17GMT which set the new time at 8 days 22 hours 8 minutes, beating the previous record, which had been held for 10 years. “When I set off I had no idea if I was going to be able to do it.” Alex explained, “And it has been hard. Lack of sleep, broken instruments on the boat and constant exposure to the elements has really taken it out of me. But it’s such a good feeling to have beaten it by such a great margin”.
After Alex’s incredible feat, he took the boat to Cowes to have some special guests peruse the boat and we were excited to be invited! Whilst on the boat, we experienced exactly what it would be like to live in such cramped conditions, and thankfully Alex Thomson himself was there to explain how to survive…unfortunately this did also mean having to eat dehydrated meat! The inside of the boat is a technical marvel, every inch of hull and every piece of equipment has been designed to withstand the harshest conditions, whilst providing the sailor with ease of use and downright speed. The entire boat is made from carbon fibre to ensure that the best possible times are produced and this particular boat had already been around the world 3 times!
Speaking to Alex Thomson, it was clear to see that he owed a lot of his success to Hugo Boss and his BOSS Regatta Watch which was one instrument that he cannot be without. The built in racing-timer is an essential tool when on the water and the durable silicone strap ensures comfortable usage for anything you might want to do…like sail around the world. Alex is in fact lining up to attempt to be the first Brit ever to win the monolithic single-handed round-the-world race, the Vendee Globe, leaving from France in November on board his 60ft monohull ship! On average, only 50% of runners ever actually finish this grueling race know as the ‘Everest of Sailing’. But his incredibly advanced watch and the support from Hugo Boss certainly puts him in good stead to complete this race. All in all it felt amazing to be on such a record breaking piece of technological prowess and we owe it all to Hugo Boss’ fantastic hospitality.
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Fernando Alonso is one of the world’s greatest Formula 1 drivers and in his illustrious career he has won 2 world championships and continues to be a force to be reckoned with as he leads this years driver’s championship. On 25th September 2005, he won his first Formula One World Driver’s Championship title at the age of 24 years and 58 days, at the time making him the youngest Formula One World Drivers’ Champion. After retaining the title the following year, Alonso also became the youngest double Champion at the time. Nicknamed El Nano, a typical pseudonym for Fernando in Asturias, his place of birth, Alonso acts as a Goodwill Ambassador for UNICEF. His ability to take the sport and continue to exceed expectations is the reason why he has now become an official Oakley Sunglasses sponsor. You never catch him in and around the paddock without a set of Oakley Sunglasses on his face and here at Shade Station, we are preempting a signature range of Oakleys sooner rather than later and you can be sure we will have them on the virtual shelves just as soon as they are released!
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Bering Watches are the absolute pinnacle of vision inspired products, with the brand being spawned from the creator’s amazing adventure to the arctic! Danish businessman Rene Kaerskov jumped out of a helicopter directly over the North Pole in 2008 and this experience inspired him to begin the process of creating a range of watches that combines clean Danish design with technical excellence.
Overwhelmed by the incredible backdrop, he also captivated his business partners back home in Denmark with his descriptions of the exquisite splendour of the Arctic landscape. Upon Rene’s return, a discussion about the name of the brand was finally concluded with the simple, yet effective; Bering Watches. Taken from the name of Vitus Bering, the first European to discover Alaska, it symbolises the inherent accuracy of a time zone itself…Bering Time.
Bering Watches are a testament to design quality, with a lot of their watches being moulded in highly coveted Ceramic. A highly demanding and time consuming manufacturing process makes High-Tech-Ceramic so valuable: firstly, fine ceramic powder is pressed into a mould. The material then obtains its extreme density and toughness as it is heated in a furnace to 1600°C. After cooling, the material is sanded, shaped and polished, and is now so hard that only a real diamond can finish it. The case material is made from ultra light titanium, a very impressive material which is is not only anti-allergenic, eye catching and stylish, but above all it is light as a feather. This will ensure the highest comfort, as you may even forget that you are wearing the watch altogether! The flat design and sleek appearance of all Bering watches unite harmoniously to create a range of watches suited for all ages and preferences.
Many steps within the production process at Bering are pure handcrafted genius. Their unique Sapphire glass is scratch resistant; which takes it head and shoulders above other similar competitors. Timelessly beautiful and long-lasting, Bering blends minimalistic Danish design and optimal material strength in a unique way culminating in a brand that redefines time with its love for detail. It’s Bering-Time.
Bering watches are due into us soon, so make sure you check regularly for updates! Follow us on Facebook and Twitter for further updates.
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Ray Ban Sunglasses are undeniably the very pinnacle of fashion eyewear, with celebrity fans from around the world going out of their way to ‘Never Hide’ in their favourite pair! This season has been an interesting one for Ray Ban, with new releases being brought in left, right and centre, they are doing a good job of keeping themselves high up in the fashion stakes. The introduction of Ray Ban’s folding range is a revolution in sunglasses technology and innovation and the new Autumn/Winter 2012 collection includes some fantastically outstanding colour schemes. These new colours take some absolute stalwart classics and let them have a new lease of life; with appearances from the classic Aviator, the New Wayfarer and the classic Clubmaster styles, it is sure to be a season to remember!
The Ray Ban Aviator Sunglasses are surely the most popular fashion sunglasses of all time, with a rich history dating back to the 1930’s. This Autumn/Winter season has seen them have a colour way overhaul and some awesome new colours are being released alongside Ray Ban’s Legends campaign. Their new Blue, Green and Brown Mirror lenses are sure to go down a storm and really take the classic look to the next level with a lot of interest already being shown in these new colours. When the Aviator is around, the Ray Ban New Wayfarer Sunglasses are definitely not far behind and Ray Ban have also revamped these to include some more stand out colours. With new Matte Havana and Matte Beige frame colours and even a Grey/Blue Mirror Polarised lens making an appearance, this season is sure to be huge for these incredible sunglass icons!
We mustn’t forget, however, another sunglasses goliath which has been thrust once again into the limelight; the Ray Ban Clubmaster! This iconic style has been worn by celebrities the world over and the new season brings new colour ways and fantastic two-tone styling. The Ray Ban Clubmaster Sunglasses were released in the 1950’s and was originally called the ‘Brownie’, it took the Jazz scene by storm and was worn by artists in the club scene as well as their fans coming to watch. Ray Ban have always supported the Clubmaster and this year, it is definitely worth taking a look at the new styles!
But it is not just classics that have been renovated, Ray Ban have also released a plethora of new styles which are sure to make serious waves in the fashion pool this season; the sporty looking RB8312 features Carbon Fibre arms for flexibility and support and the RB3477 takes the classic teardrop shaped lens to a new level with cool rounded corners! All of these are looking set to be future classics and will fly off the virtual shelves. Take a look at a few examples below and be sure to click the links to see the full range.
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Bulova Watches have an incredibly rich history which stretches right back to 1875 when the company founder, Joseph Bulova emigrated to America from Bohemia at the age of nineteen. He opened a small jewellery store in New York and following his massive success, Bulova established his first plant dedicated to the total production of wristwatches and their components. Manufactured in the plant’s central building in Bienne, Switzerland, the movements were made via a production line, allowing a quality and standardization never before seen in the world of horology.
Bulova Watches were the very first brand to introduce technology which ensured completely accurate time on all of their watches across the range. To do so the Bulova Observatory was constructed in 1920 in Manhattan, the first facility of its kind on top of a skyscraper. On the top floor of the Observatory an expert mathematician took readings that were simultaneously and electrically recorded on a chronograph located in the lower floors of the building. There, the Setting and Timing units used the data to set the time on all of the company’s timepieces in the most accurate way possible.
Inventors of the very first clock radio, Bulova moved onto focusing on future sales and created the very first TV advertisement. A simple map of America was shown and the tag line read “America runs on Bulova time”. This advert is the grandfather of commercials around the world and personified the brand as a whole; simple, effective, original. But rather than just settling for what Bulova had achieved already, they created the Accutron technology. On the first ever moon walk, an Accutron timer was placed in the Sea of Tranquility by the Apollo XI astronauts; this was part of a seismometer experiment to transmit critical lunar data.
It is clear to see every second of this rich heritage in today’s modern watches. With Richard Branson as their Brand Ambassador, they really do exemplify a continued dedication to technology, creativity and excellence. Take a look at our full range of Bulova Watches right here at Shade Station and treat yourself or a loved one to a piece of real timekeeping history.
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Monohull sailing is a particularly difficult discipline; which is why we would like to congratulate Alex Thomson and his Hugo Boss Regatta Watch for smashing the world record for ‘West to East Ambrose Lighthouse to Lizard Point Under 60ft Single-Handed Monohull Record, Male’ by over 24 hours! The 38 year old sailor crossed the line at 17:17GMT which set the new time at 8 days 22 hours 8 minutes, beating the previous record, which had been held for 10 years. “When I set off I had no idea if I was going to be able to do it.” Alex explained, “And it has been hard. Lack of sleep, broken instruments on the boat and constant exposure to the elements has really taken it out of me. But it’s such a good feeling to have beaten it by such a great margin”.
His BOSS watch was one instrument that a competitive sailor cannot be without. The built in racing-timer is an essential tool when on the water and the durable silicone strap ensures comfortable usage for anything you might want to do…like sail around the world. Alex is in fact lining up to attempt to be the first Brit ever to win the monolithic single-handed round-the-world race, the Vendee Globe, leaving from France in November on board his 60ft monohull ship! On average, only 50% of runners ever actually finish this gruelling race know as the ‘Everest of Sailing’. But his incredibly advanced watch and the support from Hugo Boss certainly puts him in good stead to complete this race.
The countdown function of the BOSS Regatta Watch enables the user to keep track of time in the approach to the race start thanks to an audible signal sounding every minute. The countdown can then be adjusted at any time. Once the race is underway, the chronograph is automatically activated and begins measuring the time spent on the water. The specifically made counter at 10 o’clock measures both the hours and seconds, because although a race can last several hours or even days, the difference at the finish line is often a matter of seconds.
Get your Hugo Boss Regatta Watch right here at Shade Station and follow us on Facebook and Twitter for daily updates!
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