Original Penguin Watches have an incredibly rich history which dates right back to the 1950s, when ambitious salesman Abbot Pedersen stumbled upon a stuffed penguin by chance that spawned a brand which was to become globally recognised as one of the world’s most iconic. Synonymous with superstars such as Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood and Richard Nixon, to name a few, it is easy to see why their watches are due to adorn the wrists of thousands of stylish people this summer!
Original Penguin watches have become known for their quality, style and image. The aptly named Pete the Penguin is the sign of such excellence and his presence on their products is the symbol that it meets the brand’s impeccable standards. Most of the models come fitted with a quartz movement, designed to keep time for as long as you want to keep the watch and the modern styling makes them certified future classic. Fantastically creative mixtures of colours and shapes have attracted the attention of many and since 2000, the brand has been thrust back into the limelight once again. In 2003, this vast new audience led to the rebirth of an Original Penguin by Munsingwear, and an alliance with an international fashion house. Penguin’s range of mid-century classics was reworked to reflect today’s lifestyle without compromising the heritage or craftsmanship that had made Penguin’s name.
The full range is expected to hit the cyber shelves this Autumn and we have little information as to how they will exactly look at this point…except that Pete the Penguin will feature heavily. Flowing shapes with classic materials are expected and a very good standard of craftsmanship is a given. Click here to visit our Original Penguin Watches page and enter your email to be informed as and when we receive them.
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Shade Stations’ buying team had a treat in July 2012, not only did we get to view the new Oakley sunglasses styles first, we got to do it at the Oakley showroom on the shores of Lake Como in north Italy.
The weather was fantastic, as was the display put on by Oakley. To all intensive purposes the stand was a pop up Oakley store built entirely to showcase the new products. The picture is a sculpture of Oscar Pistorius who is competing at both the Olympics and Paralympics, and is one of the stars of the most recent Oakley ad campaign, ‘Beyond Reason’. The sculpture is made entirely from Oakley sunglasses lenses.
New products viewed and selected included, Garage Rock, Big Taco, and several new ladies styles including Forehand, Backhand and Twentysix 2. A new collection of Frogskins was also launched call the Summit collection, which feature a new matt metallic finish.
The trip was both enjoyable and exciting and we can’t wait for the product to start to arrive, most of which is expected in October, but is available to preorder now.
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How can you improve on an almost perfect pair of sports specific sunglasses? This is a question Oakley must have been thinking long and hard about as they have managed the almost impossible and updated the Oakley Radarlock Sunglasses to make them that little bit better! The new Oakley Radarlock XL Sunglasses and Oakley Radarlock XL Straight Sunglasses have been designed specifically for use by cyclists and we think that you will be seeing a lot of them in and around cycling events next year. New innovations are combined with original Oakley technology to create an almost unsurpassable set of sunglasses. In this blog we will be focusing on what makes them so different to the original Oakley Radarlock Sunglasses and more importantly how they go above and beyond the call of sports sunglass duty.
Say what you see. The new Oakley Radarlock XL Sunglasses are just that…XL. Oakley have added a larger lens to the Radarlocks to aid the classic cycling stance of being hunched right over your handlebars. It is a common problem for cyclists that adopt this aerodynamic approach as sunlight has been known to creep in above the lens and distort your vision, which can be a very real issue for competitive sports men and women. Whilst travelling at upwards of 20mph, being blinded for a matter of seconds can have catastrophic consequences and it is no surprise that Oakley have heeded the calls of cyclists the world over. The new taller lens completely covers the top of your eyes, stopping any sunlight from weaning it’s way in. Of course, they still come with all of Oakley’s technology as standard including the game changing switchlock innovation which has seen the Oakley Radarlocks take off to sunglass stardom.
I’m sure a lot of you will have been following the Tour de France this year as British cyclist Bradley Wiggins stormed to victory, with Chris Froome putting in a valiant effort for second place! To these amazing athletes comfortable eyewear is essential for a good race and with the Tour covering a massive 3,497 kilometres, the Oakley Radarlock Sunglasses were the natural choice. But now, Oakley have taken comfort to a new level introducing the Oakley Radarlock XL Straight Sunglasses. The new straight arms fit snugly underneath an aero helmet and will not cause any unwanted discomfort and they also boast the XL lens for perfect coverage making them the obvious choice for any competitive cyclist. As with all Oakley sports sunglasses, they come with unobtanium earsocks; Oakley’s patented rubber which grips to your head when wet and will not pull on your hair, along with the unrivaled clarity and protection of High Definition Optics® (HDO®) for taking performance beyond the limits of reason.
If you cycle to cycle to any sort of standard you will find the new Oakley Radarlock XL Sunglasses and Oakley Radarlock XL Straight Sunglasses to be an absolute revolution in comfort, style and more importantly practicality. Both styles are due for release in October and are available to pre-order right here at Shade Station today!
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My name is Mel Clarke, I am 29 years old, and currently training to compete with the Great British Paralympic Team in my second Paralympic games, in London 2012. My sport is Archery, and I have been competing for GB since 2002, in which time I have won County, National, Regional, European and World titles, medals and Championships.
My first Paralympics was Beijing in 2008 – and it was a huge honour to compete for GB, and even greater to succeed in winning a bronze medal at my first games.
My training for the games is going well, I am working hard to be the best I can be, and have just returned from competing at an International Invitational event held at Stoke Mandeville where I won two gold medals – a great start and confidence boost this close to what will be one of the greatest sporting events of my life.
Shade Station have been a huge help, supporting me with Oakley sunglasses, which – with archery being an aiming sport are obviously a vital item to help me when training and competing. As a visually impaired athlete also, being able to use the highest quality products to protect my vision when I compete is incredible important to me, and I know that the fantastic support of Shade Station is adding to my medal chances in London this year.
I can’t wait to compete in the London Paralympics – to be representing Great Britain on ‘home soil’ with my family and friends supporting at the games is going to be incredible, and it’s getting very exciting as we have just passed the ’50 days to go mark’……. Here’s to a great games…..
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First staged in 1903 and approximately covering 2000 miles over a three week period the Tour de France is one of the most prolific bicycle races in the racing calendar. Being one of the three main “grand tours” riders compete for various accomplishments including king of the mountains; the best rider over the mountain stages and the yellow jersey; the fastest rider over the whole tour. After each stage the fastest man at that time wears the yellow jersey into the next stage. This can be a mental advantage over other riders and lets them know this is the guy to beat.
Riders work in teams to take the pressure off the main riders. If you are British the team to watch this year would be Sky. The Sky team consist of mainly British riders including the two big names in British cycling; Bradley Wiggins and Mark Cavendish. Bradley Wiggins is the current yellow jersey holder and has held it for the past week and a half. He mainly has Chris Froome to thank for this for his fast pace setting and dedication to Bradley. Chris and Bradley managed to keep on the wheel of the only other main rival of this years tour Vincenzo Nibali. As long as they keep on his wheel for the next few days Bradley should keep the yellow Jersey until Paris which is obviously Sky’s plan.
If you have ever seen the Tour de France it is very hard to spot a rider who is not wearing Oakley Sunglasses. Oakley is massive at the Tour de France and most riders choose something from the Radar selection. Many of the riders this year including Bradley Wiggins have chosen to wear the new Oakley Radarlock sunglasses. Radarlock offer easy lens changeability and a wide lens which offers a wide peripheral vision. Wiggin’s teammate Chris Froome is one of the only riders wearing the Oakley Racing Jackets. All new Oakley Racing Jackets are the new and updated Jawbones. They are quite small compared to the Radar selections although they still offer easy lens changeability and a wide selection of lenses to choose from. Chris Froome this year has chosen a polished white frame with a violet iridium lens.
Other sunglasses which will be spotted next year are the Oakley Radarlock XL which is a must with most cyclists. The lens is stretched higher than the normal Radar selection so when you have your head down and are pushing for the win you are not looking at the top bar of the frame. The arms on the Oakley Radarlock XL Straight are designed to be as straight as possible and are a perfect fit under most Aero helmets. The Radarlock XL selection will be available with Shade Station in October so sit tight and you can have a pair soon.
Oakley are the best in the business for cycling and anyone interested in and competing in this sport needs a pair.
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The professional golfing tour is at its busiest period with Oakley Sunglasses making another appearance at a big sporting event. With two of the four Major tournaments having already been played, the most anticipated one is finally here. The UK Open was the first ever Major to be played on the professional golfer’s tour and is the only Major tournament to be held outside of America. Originally won by Willie Park Senior in 1860 the UK Open has been played every single year since then making it the oldest golfing Major on the planet.
Consisting of four rounds around the weather beaten courses of Great Britain the best golfers currently playing in the world will play until someone crowns themselves the UK Open Champion and lift the unique Claret Jug. This year
The Open is being played at Royal Lytham and St. Anne’s based in Lancashire. The UK Open has been played here ten times previous to this weekend. The undulating greens and hard placed bunkers are a test for anyone not least the professionals who are trying to score under par. Shaping of the ball will be a necessity this weekend. Tiger Woods has quoted the following this week showing even the best in the business struggle:
“It’s just that you can’t get out of the rough. That bottom six inches, in some places is almost unplayable,”
“I’ve never seen the rough this high or thick and dense.”
Since 1860 there has been many different winners of the UK Open including this weekends favourite Tiger Woods who has previously won this tournament 3 times. Great Britain also has some hopeful’s looking to bag this weekend’s most prolific championship. World number one Luke Donald is currently in good form with a good finish at last weeks Scottish Open. He will be hoping to impress this weekend.
Other players flying the Flag for Great Britain are Oakley sponsors Ian Poulter and Rory McIlroy who have both been shouting about the new and updated Oakley Fast Jackets. The new Fast Jackets have the Switchlock technology integrated into them which most golfers will love for its easy lens changeability. Oakley Fast Jackets also come with the G30 lens, this lens is specifically designed for golfers giving them increased contrast and making their eyes work less.
All of Oakley’s Sports Performance range comes with many different lens options to choose from to help maximise overall performance and visibility. Other Oakley favourites for the UK Open will include the best in the range Flak Jacket, the entry level Half Jacket 2.0 and the newly released Radarlock which will also feature hugely at this years London Olympics.
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Braun watches have received a total of 21 prestigious design awards and to be honest, it comes as no surprise. The sleek simplicity of Braun watches have propelled them into the public domain over the last few months and their efforts have finally been rewarded. Braun have received thirteen Red Dot awards, six iF awards and two highly coveted and sought after gold iF awards at the annual ceremony in Munich. The Red dot design award dates back to 1955 and is now one of the world’s largest and most distinguished design competitions. The Red dot award represents the best in design and business and is selected by competent expert juries in the areas of product design, communication design, and design concepts. Winning products are displayed in the Red dot Design Museum and this year, 1,800 companies and designers from 58 countries registered to the “Red dot award: product design”. Within the competition’s 19 different categories, a total of 4,515 registrations were submitted, but only the best were awarded.
The iF design award was established in 1953 and is one of the most highly coveted awards for excellence in design. Braun is known worldwide for it’s shape and style and it is Braun’s technical and design quality that makes every product so alluring. The Braun Sports Chronograph Watch is one model which has been recognised to be of high design excellency. The one piece strap flows perfectly into the simple white face and together with the stainless steel bezel creates a functional and yet aesthetically pleasing watch.
The Braun Classic Chronograph Watch received two Gold iF product design awards and two Red dot honourable mentions from the leading international design experts this year. This watch epitomises flawless, modern design, making it timelessly classic. You can see both of these watches below and buy them right here at Shade Station!
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Summer time accessories are all about bags, packing them and jetting off to somewhere in the sun! Whether it be a wallet or a big duffel bag, accessories really can either complete a look or provide a much needed practicality while travelling to your summer sun destination. You will be surprised how advanced accessories have now become, you will find an awful lot of technology in something like a backpack and Oakley are the pioneers of this technology. Oakley Accessories have released a whole new range of travel bags and backpacks to satisfy the the needs of even the fussiest traveller and with their carry on roller bags, you can be assured that you can get everything but the kitchen sink in. Now we all know what the Great British summer is really like and lets be honest, it isn’t always great. But luckily Oakley have predicted this too; which is why they have a cool range of beanies and gloves to keep the chill off no matter what the summer may bring.
All of Oakley’s accessories are dripping with spec which makes the user’s life much easier. Take their bags for example, you can pretty much fit everything but the kitchen sink in them, plus they have features such as padded laptop sleeves, pockets for your media player and safe holsters for your eyewear (please see the individual specifications on each product for a list of exact features for that model). Their range of laptop bags also ensures that your treasured laptop will be safe and sound and with the new Oakley Checkpoint Bag, which opens up and allows you to work on the laptop while it is still in the bag; perfect if you’re on the move and the Oakley Carver Bags are great for beach lounging. JanSport Accessories are also going to be big this summer with their massive range of outdoor accessories including backpacks, duffel bags and roller cases. The majority of the items are made from 600D Polyester, a strong and resilient material that is resistant to stress and will hold up against most things you can throw at it.
JanSport has been making bags for over 40 years and they design all of their items to be flexible and can be used for many different activities. The bag that you use to take your lunch to work is probably the same bag you use to go hiking on the weekend; so they incorporate this knowledge into all of their products and this creates incredibly pliant bags. JanSport is also dedicated to the code of conduct for the Fair Labour association, so you know that the products have been fairly too.
But accessories are also about looking good and Fossil have been busy creating a range of accessories such as handbags, purses, tote bags and wallets to add to any look for the summer. Fossil Accessories have always been popular and this summer their tote bags are due to skyrocket with people looking to travel out and about without having to take a big suitcase with them. Their tote bags have some fantastic designs and their handbags are just as nice, with funky and varied colours, they are certain to hang from the arms of hundreds of discerning women this summer! With other accessories available from Dragon, Eastpak and Nixon, you are sure to find that special something at Shade Station.
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Jewellery is all about statement this summer, with bright colours and original designs, we have everything you could want here at Shade Station. The summer months seem to bring out the more adventurous side of us all and our accessories should reflect this; whether it be a subtle bracelet or a distinguishing necklace, you can always tell someone’s personality from their jewellery! Couer De Lion Jewellery continues to be a stalwart brand, producing ever popular jewellery for the discerning lady. Their distinctive square styles are sure to make you stand out from the crowd and the varied use of colour in their jewellery makes them suitable for anyone of any age.
Each piece of Couer De Lion jewellery is handmade in Stuttgart and sold in over 30 countries around the world and featured in some of the most prestigious museums on the planet including London’s Royal Academy. It is a brand aimed at women who like to wear fashionable jewellery, but like to have the highest quality products. The vivid colour schemes have been integrated with the modest shapes to create products which sit nicely on anybody; whether you are style minded or just like that little bit of quality in your life. The same can be said for Skagen Jewellery, which boasts an incredibly high quality of production and finish at prices that can fit most budgets! Based on a small fishing town in Scandinavia renowned for it’s amazing scenery, you can actually see how much of this has influenced the manufacture of these fantastic pieces of jewellery. The use of circular shapes and original mesh straps make Skagen very different from what you may normally go for; however you will not be disappointed. Despite the fact that each piece of Skagen jewellery is a work of creative and technical art, they are made with fashion in mind, designed to make any lady look effortlessly beautiful.
Fossil is a brand that manages to fuse creativity and fashion with a contemporary twist. There are some seriously stunning pieces in the Fossil Jewellery range for this summer, including minimalist necklaces and rings which would compliment any style whatever the weather! Their distinctive leather cuffs cater towards men who like to wear something a little different from normal, yet have something which will blend seamlessly into your regular look. For men, it is quite hard to find accessories which they like that also fit; but Fossil’s adjustable cuffs and expandable rings ensure that no man will go without this summer. But it’s not just the men that have something to shout about, Fossil’s women’s jewellery is an eclectic mix of savvy designs, unusual shapes and vivid colours that create a range of jewellery perfect for those fashionistas out there! Fossil Jewellery is versatile, elegant and original; combining cubic zirconia charms and Swarovski pearls to make for a truly unique collection.
Nice men’s jewellery is hard to come by nowadays, with the vast majority of brands aiming their products primarily at women; however there is one company that makes something just for the guys, Diesel Jewellery. If you are looking to find a piece of jewellery which encompasses urban chic and the sheer essence of cool, then look no further. Their leather cuffs are in the same league as Fossil’s and have perfect necklaces to accompany them. From dog tags, to simple key style pendants, they are made for a man that will like more of a statement piece this summer.
You can rely on a couple of brands in particular to keep producing new, varied and stylish jewellery; Calvin Klein Jewellery and DKNY Jewellery. Calvin Klein’s new range takes them back to their roots with classic bangles emblazoned with the very recognasible CK logo and necklaces and earrings which compliment the wrist wear perfectly. Calvin Klein are renowned for their distinctive rings and you can see that this summer’s collection is no different, from their set of 3 astound rings and the slatted form ring, they are sticking with what they know, but why shouldn’t they? They are one of the biggest names in fashion and will be for a long time to come. DKNY jewellery is designed to be the embodiment of New York style itself with bold, chunky shapes juxtaposed with edgy, urban appeal. They have created a great balance between contemporary styles and feminine chic to complete an already very glamorous range of jewellery. Why not take a look at our full range of jewellery including Bibi, D&G, Dogeared, Guess, Pilgrim and Shimla!
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