It seems like the entire world is in waiting for the Olympics in London this year and Oakley have ensured that their sunglasses will appear on the faces of over 600 athletes throughout the games. With the release of new sports performance styles such as Oakley Radarlock, Oakley Racing Jacket, Oakley Team GB Flak Jacket and Oakley Team GB Radar Path they have exceeded their own already impeccable standards once again. The ‘Beyond Reason’ campaign for the Olymics is designed to pay tribute to all athletes, whether they are competing in the Olympics or not, who are tirelessly driven by the impulse and passion to go beyond reason. This enthusiasm to succeed in all aspects of sports performance is what has got Oakley to where they are today; and in this post, we aim to look at the new breed of sunglasses that are going to propel Oakley over the finish line in the competition to exceed expectations this summer.
Let’s start with the newest masterpiece to come from Oakley HQ in the Foothills Ranch, California. The Radarlock is dripping with new Oakley technology, designed to make life for the user quick, easy and comfortable. Oakley’s new Switchlock system allows the user to change their lenses quickly and easily to adapt to any light or weather condition at any time. The benefit of having the full array of Oakley’s performance lenses at your disposable is nearly an unfair advantage surely! Not to mention the 8-base lens curvature which wraps around the eyes and head providing you with full periferal coverage from any harmful UV rays and sunlight, meaning that they are a safe choice too. This is also prevolent in the impact testing that Oakley have for their sunglasses. They are made to withstand the impact tests designed for Industrial Strength Eyewear and stand head and shoulders over their closest competitors.
With the recent discontinuation of the Oakley Jawbone Sunglasses, Oakley had to replace them with an equally popular sports performance sunglass, which could meet the uncomprimising demands of world class athletes. The Racing Jacket was the answer. A sunglass that allows you to use your Jawbone lenses in the frame, a sunglass with split frame to allow for easy lens changes, a sunglass with a removable retaining head strap for added stability. The list could go on forever, but it is really the headstrap that draws attention to the Racing Jackets. Designed to keep the sunglasses on your face in high G forces, this will surely be a popular choice for cyclists the world over. Made from Oakley’s patented O Matter composite frame material, they are flexible, strong and yet extremely comfortable and lightweight; perfect for all day usage and durability.
Along with the standard Sports Performance range, Oakley have released a Team GB range, specifically made for the London Olympics this summer. The first of which is the Team GB Flak Jacket XLJ sunglasses which boasts a striking blue and white colourscheme and an advanced Grey Polarised XLJ lens. The HD Optics in the lens provide complete protection and clarity for the user and are fully UVA, UVB and UVC protective, which means that even if the lenses become scratched or chipped, your eyes will still be covered from the harmful sunlight. Also, the XYZ optic technology in the lenses mean that your eyesight will always be razor sharp, right up to the edge of your peripheral vision.
Finally, the Oakley Team GB Radar Path Sunglasses really show the innovation from Oakley. Athletes have won more championships and medals with Oakley sunglasses than with any other product on earth and this heritage continues into the Radar. A real groundbreaker in performance technology. The single blade lens gives you an over 180° field of vision without light getting in through the edges and the micro-fibre bag for storage ensures that the lens stays in tip top condition. You can also choose the nosepiece that gives you the best fit. Two nosepieces are included with the sunglasses; one smaller and one larger so that you can customise your Oakleys to fit your specific nose shape. All of these features show exactly why Oakley has gained so much popularity in the world of sport; although it is one particular feature that really sets this pair apart from other models. Oakley have included surge ports in the sunglasses for increased air flow to stop the sunglasses fogging up during exercise; an invaluable piece of technology which all athletes would back.
To conclude, it is easy to see why Oakley sunglasses will adorn the faces of hundreds of athletes this summer and provide unrivalled quality to those in the know.
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Valentino ‘The Doctor’ Rossi is first in the all time 500cc MotoGP race wins standings, with 79 victories, and second in the all time overall wins standings with 105 race wins and now he has joined forces with Oakley to create a range of sunglasses for this summer! He has inspired four styles for the new range; Frogskin, Deviation, Holbrook and Jupiter Squared. Each and any every one is injected with a little bit of Rossi’s unique style and flair.
The classic Frogskin style has had an appointment with The Doctor and come out the other side looking better than ever! The Polished Black frame is bold, yet aestetically pleasing and made of the patented Oakley OMatter plastic composite making them strong, yet incredibly flexible. Desgined to absorb impact, the frame itself should be able to withstand even the fastest motorbike crashes! With such a good frame, it would be a crime not to have an equally good lens and Oakley have not disappointed. Made to their usual dazzling standards, the Valentino Rossi Frogskins come with a Fire Iridium lens as standard, which boasts some of the best eyewear technology available today. Not only is it made to withstand the same impact as Industrial Protective Eyewear, the lens is self is completely UVA, UVB and UVC protective, meaning that even if they get scratched, your eyes will still be safe and sound.
No sunglasses collection would be really complete without an appearance from the classic Aviator style. This is portrayed with the Valentino Rossi Edition Oakley Deviation Sunglasses. The vintage look has been overhauled Rossi style with the teardrop shaped lenses curving inwards making a more rectangular lens shape. This is all on a 6-Base lens curvature (which is tech talk for the contour that angles back at the sides), this means that little or no light will be able to get in through the sides and bottom of the sunglasses and into your eyes! The Warm Grey lenses themselves are a category 3 lens; a dark lens which is perfect for driving and general usage.
The Oakley Holbrook’s are synonymous with a stone cold cool image and Rossi has continued this in his range whilst still adding a touch of his own outgoing personality. The yellow Oakley icons are accentuated perfectly by the simple black frame and Rossi’s signature VR46 symbol is emblazoned on the inside of the arms. The Polished Black frame is matched with Warm Grey lenses for increased visual contrast and improved depth perception in bright sun. Every pair of the Valentino Rossi Signature Holbrooks come with a Microfibre bag for storage and cleaning, decorated in the style of the sun and moon motif from Valentino’s helmet.
Finally, we come to the Valentino Rossi Signature Jupiter Squared sunglasses. The colourful Oakley icons and vibrant yellow strips on the earstems scream Rossi style and the Fire Iridium lens really sets them apart from the norm. With Oakley’s patented Three Point Fit, you can be sure that they will fit any head size or shape and the Unobtanium earsocks ensure that they will not fall off your head. This is because Unobtanium is the only rubber in the world which actually gets sticky when wet!
In summary, the new Valentino Rossi Signature range are a breath of fresh air in the world of classic sunglasses; the vibrant, unique styles combined with Oakley technology make them the must buy sunglasses of the summer!
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New season, new Oakley Sunglasses. With the arrival of the Spring/Summer months, Oakley have released a new selection of sunglasses certain to sky rocket into the limelight. The Oakley Crosshair Sunglasses is one such model. The classic teardrop lens shape is facelifted, Oakley style with ultra-lightweight titanium in an iconic style that takes you anywhere with comfort and simplicity, whether you’re going for a refined look or a laid back approach. As standard, Oakley sunglasses have HDO (High Definition Optics) lenses, which ensure that no light is refracted through the lenses. The Crosshairs also lend themselves well to an active lifestyle with Oakley’s special rubber compound, Unobtanium, for ear socks. This means that the more you sweat, the more they stick to your head.
Now, if you like your sunglasses a little more unique, it might be time to look over the new Oakley Crankcase Sunglasses. The original Oakley sculpture with cutaways give you a look you can call your own, this clean design of subtly squared lenses and wide arms carve a new category to go with any lifestyle. Made from Oakley’s patented OMatter frame material, the Crankcases are super light-weight making this unique statement a comfortable one too.
Over the years Oakley have been blending style with performance in such a way that has attracted people from across the world to use their sunglasses and this season is no different; especially in the ladie’s range. The full ladies range come with a Women’s Eyewear case as standard, so you won’t have to worry about them tumbling around in your bag! The brand new Oakley Daisy Chain Sunglasses have brought with them the classic Aviator style with the combined knowledge of over 600 patents and over 37 years experience. One of the main complaints with the Aviator style is that the peripheral vision is not wide enough, which is why Oakley have optimized their lenses with a ‘6 base lens curvature’, meaning that you do not get sunlight hitting your eyes! An invaluable asset whilst driving. However, probably the best thing about the Daisy Chain is the patented hydrophilic Unobtainium nosepads. Not only do they ensure a snug fit, they keep your glasses from grabbing your hair or clothing.
Another fantastic addition to the Oakley range this Summer is the very fashionable new Oakley Sweet Spot Sunglasses. Beautifully balanced design and a universally loved look make these Oakleys really hit the spot! The large, round lenses are very flattering and offer great protection from the sun. Feminine yet strong, Oakley Sweet Spot seems to tick all of the boxes. With sunglasses such as these, people tend to think that they just won’t fit, however this is something you don’t have to worry about with Oakley. The patented Three Point Fit technology means that they will only contact your head in three places; above your ears and on your nose. Meaning that they will fit pretty much any head size or shape!
All in all it seems pretty hard to think of a reason why you wouldn’t go for Oakleys this summer. Whether you are going to lie on a beach somewhere, hurtle down a ski slope, or stay right here in blighty, Oakley sunglasses seem to get everything just right.
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