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Sunglasses Style Update – Spring 2012

March 20, 2012
Posted by David

Spring can only mean one thing – it’s time to bring out the sunglasses! Here at Shade Station we’ve compiled an unparalleled collection of sunglasses covering the big three trends for Spring 2012 – Cat Eye, Gradient lenses and sporty sunglasses!

Oakley sunglasses, a consistent favourite with all sports-lovers, has re-worked some old classics for Spring 2012.

Frogskins, the brand’s very first dual-lens shades, have been re-introduced as a Limited Edition for the new season. Ideal for style hunters, the Black Light Frogskins combines a vintage feel with cutting-edge design. The durably lightweight synthetic frame is made of O Matter®, providing the ultimate comfort.

Oakley has also launched the Batwolf Country Flags Collection this Spring. The timeless classic design introduces a new feel of American cool. The Oakley Batwolf Collection is ideal for those of you who really want to get into the sporting spirit ahead of the  2012 London Olympics.

Also watch out for the new Oakley Radarlock sunglasses, sure to be seen on some of the 600 athletes Oakley sponsor at this year’s games. The Radarlock is the first shield sports performance frame to feature Oakley Switchlock technology. This system enables you to change the lenses to suit every light condition in seconds. Other notable new releases from Oakley sunglasses are the Deviation a Oakley spin on the classic aviator style, Crankcase an wrap style frame featuring twin open arms with a bold Square O Icon, and the new 2012 evolution of the Half Jacket, creatively named Half Jacket 2.0,  which follow the same theme as the Original.

Ray-Ban also continues the vintage cool theme with new colours in the Wayfarer and the new RB4175 which brings the classic Clubmaster style to 2012. The new RB4177 is a great new wrap style frame sure to be a winner for the guys on the beach this summer. Take a look at the Folding Wayfarer, RB4105, this adds a unique twist to the original Wayfarer. Not to be missed is the all time favourite RB3025, the classic aviator from Ray-Ban, always in style!

The new Chanel sunglasses collection continues the brand’s reputation for sophisticated and refined women’s eyewear. Arguably the most sought after ladies brand of sunglasses, the new releases for Spring 2012 include the Chanel CH5230Q, CH5229Q and the CH5 227H. The new Chanel range encompasses all the classic stylish elements you would expect from the brand, while also showcasing the on-trend gradient-lense effect.

Celebrity favourite Tom Ford sunglasses has once again come up trumps with his new collection this Spring. The Tom Ford John Sunglasses are bang on-trend for the new season with their warm, rose-gold frames and dark brown gradient lenses, don’t be surprised to see Brad Pitt sporting a pair of these in the coming months.

For those of you more interested in Angelina’s wardrobe then why not check out the new Tom Ford Colette. These sophisticated sunglasses are classic Tom Ford with all the design staples you would expect – including the crossed bridge synonymous with the brand.

The Carrera sunglasses range offers the perfect look for the warmer months. Coming in a variety of Spring-friendly colours the range cleverly combines the sporty look with a more cutting edge fashion feel. The Carrera Carrera 41 and Carrera Carrera 39 have already proved a massive hit with fashionsitas across the world.

These are just some of the brands we have on offer in our sunglasses section this Spring, others include Alexander McQueen, Boss Orange, Fendi, Gucci, Just Cavalli, Miu Miu, Persol, Prada and Marc by Marc Jacobs.



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Style Update – Spring 2012

March 12, 2012
Posted by David

Spring has to be our favourite season of the year, the flowers are blooming and the sun is starting to shine once again – but more importantly it’s the perfect excuse to refresh our wardrobes with all of the latest trends! Need some tips on the must-haves for Spring 2012? Well look no further….

From sunglasses to watches and jewellery to lifestyle accessories we’ve got it covered. The Shade Station team have spent the cold dark winter months making sure we have an unrivalled collection of top brands and product ranges to make sure you are the envy of your friends this Spring. Browse our pages and you will find the latest must have products from all of the major brands, including Chanel, Oakley, Ray-Ban, Dior, Gucci, Armani, BVLGARI, Juicy Couture, DKNY, Marc by Marc Jacobs and many more.

Arguably the most important accessory to any stylish spring outfit, is an on-trend pair of sunglasses. Not sure what the key eye-wear looks for Spring 2012 are? Well lucky for you we do…

The top spring styles can be easily split into three definitive key categories:

Cat Eye – it’s been big for a few seasons now but the classic cat eye frame will remain as hot as ever this season. Eye wear in this shape works in a host of different colours and will give your spring look a playful and austere feel.

Gradient Lenses – this is not a new trend but this season all the top designers are opting for the gradient look. The resurgence is being welcomed by a host of the biggest brands, with Chanel sunglasses leading the way.

Sporty Sunglasses – always popular among the more athletic type, this Spring will see the sporty look will be as fashionable off the track as it is on it – so for those of you who are non-sports fans and haven’t traditionally been a fan of the classic Oakley’s, it may be time for re- think.

Our new releases have all the big three trends covered. The new Chanel collection continues the brand’s reputation for sophisticated and refined women’s eyewear. Arguably the most sought after ladies brand of sunglasses, check out what Chanel have to offer this Spring in our ‘New Releases’ section. You will see a variety of frame shapes – from cat eye to the classic over-sized look, and you will also find clever use of the new gradient lense style.

Oakley, a consistent favourite with all sports-lovers, has re-worked some old classics for Spring 2012. The brand’s very first dual-lens shades, the Frogskins, have been re-introduced as a Limited Edition colour collections for the new season – turning vintage ideas into cutting-edge style. The other new products added by Oakley for this Spring include the Batwolf country flags collection, which injects a new bout of American cool with a timeless classic design that reflects the screen heroes from the 40’s, 50’s and 60’s, and is excellent to coincide with the 2012 London Olympics. Also watch out for the new Oakley Radarlock sure to be seen on some of the 600 atheletes Oakley sponsors at this years games. The Oakley Radarlock sunglass is the first shield sports performance frame to feature Oakley Switchlock technology which enables you to change the lenses to suit every light condition in seconds. Other notable new releases from Oakley sunglasses are the Deviation, Crankcase, and the new 2012 Half Jacket.

Ray-Ban also continues the vintage cool theme with new colours in the Wayfarer and the new RB4175 which brings the classic Clubmaster style to 2012. The new RB4177 is a great new wrap style frame sure to be a winner for the guys on the beach this summer.

These are just some of the brands we have on offer in our sunglasses section this Spring, others include Alexander McQueen, Boss Orange, Carrera, Fendi, Gucci, Prada sport, Miu Miu, Persol, Prada, Roberto Cavalli and Tom Ford sunglasses.

Watches will continue to be a statement piece to your overall look this spring. Combining functionality and fashion is never more important than when it comes to choosing the perfect watch. Our new collections for this Spring will ensure that you are bang on trend while never being late!

Men’s oversized watches will continue to be a key trend this Spring, and look no further than the new Black Dice range for inspiration. The Black Dice Baller, Black Dice King and Black Dice Vibe all encompass the key design elements that are vital for any oversized watch.

Round faces are also making a big comeback this Spring, and luckily for you we’ve got a great selection of new releases supporting this trend whatever your taste. The new Michael Kors watches range offers some flirty spring fun with a selection of colours, whereas the new Juicy Couture watches allow you to show a bit more bling alongside your trendy round face design.

If you’re more of a traditionalist when it comes to your watch choice then fear not we have something for everybody with products from all of the top designers including Adidas, Animal, Armani Exchange, Calvin Klein, D&G, Fossil, Diesel, Hugo Boss, Ice-Watch and Marc by Marc Jacobs…

No Spring look is complete without jewellery, whether you are dressing down for a day out or glamming it up for an evening event, your choice of jewellery says everything about your look.  This season it is all about being big and bold, whether it is with a bracelet, necklace or ring it is all about making a statement this Spring.

Here at Shade Station we will help you make sure that you are making a statement for all of the right reasons. Charm bracelets with exotic stones will remain one of the key looks for this season, make sure you check out the new Shimla range to be a trend-setter this Spring.

Ethnic beading is another key trend, and nobody does it better than Fossil! The new Fossil necklaces and bracelets are an ideal example of how to wear the new ethnic trend, and can work for all occasions.

The DKNY statement rings are also perfect for the ‘big and bold’ theme. Complete your outfit with one of these and you really will make sure you stand out from the crowd.

Men’s jewellery is all about statement leather cuffs, with Diesel leading the way with some striking new pieces, check out our jewellery section for further details.

We have a host of jewellery brands on hand to help you complete your Spring look, so there is no excuse for getting it wrong! Check out our jewellery section for pieces from Azuni, Bibi, Cavalli, D&G, Guess, Miss Sixty, Police, Venus Beads.

Hopefully this will give you the knowledge and tools to be a true style hunter this Spring, and be the envy of all of your friends. Keep updated with all our new products as well as fashion news and celebrity style by following our Shade Station Style Blog.

You can also follow us on Twitter @shadestation for daily updates, and we’d love it if you could ‘like’ our Facebook page, where we also post news, updates and information.



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Oakley Does it Again with the Incredible New Sunglasses for Spring

March 6, 2012
Posted by David

The Incredible Oakley Half Jacket Sunglasses

Oakley never fails to seriously impress us with its new sunglasses releases and now we have 5 more incredible designs to add to the list, all of which are due this spring.

All sunglasses for men, the new Oakley designs to look out for include the Radarlock sunglasses, Crankcase sunglasses, Half Jacket 2.0 sunglasses, Racing Jacket sunglasses and the Deviation sunglasses.

The Oakley Deviation sunglasses boast the cool vintage aviator look but with the modern attitude and aesthetic twists that Oakley has become renowned for. Made of the lightweight C-5 metal alloy, the Deviation sunglasses feature a 6 base lens curvature for maximum vision and comfort and to also accentuate the vintage look of the design. The iconic Oakley logo is displayed upon the Oakley Deviation Sunglassesbridge section.

Next up we have the Oakley Racing Jacket sunglasses, which definitely take the modern Oakley style to the next level! Oozing with adrenalin, this fierce design features Oakley’s patented XYZ Optics for the ultimate in peripheral vision, as well as ram-air surge ports to provide defogging ventilation.

The Oakley Half Jacket 2.0 sunglasses are a super sleek design with the frame sculpted using the lightweight yet strong and durable C-5 metal alloy. The sunglasses also feature High Definition Optics for the best visual quality possible, and the open-edge lenses provide an unobstructed downward view. The Three-Point fit structure, custom-engineered spring hinges and Unobtainium stem sleeves that increase grip with perspiration all also prove that the Half Jacket 2.0 sunglasses may look deceptively simple in aesthetic, but are brimming with the Oakley innovation!

Oakley Racing Jacket SunglassesThe last two Oakley styles to look out for are the ultra fierce and sporty Oakley Radarlock sunglasses and the bold and statement Oakley Crankcase sunglasses.

All the new designs also come with Polarised lens options for the maximum in visual quality and protection.

These amazing new Oakley sunglasses are due to hit the store in the next few weeks so we’ll be sure to let you know when they arrive!

See the Radarlock lens being removed here on YouTube.



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