The autumn is now here and lucky for you, we have your season sorted from a style and practical perspective! Whether it’s a fabulous pair of sunglasses, a show stopping watch or a statement piece of jewellery, we have all bases covered and all boxes ticked!

In addition, we also have a superb selection of lifestyle accessories, watches, sunglasses, jewellery and snow and MX goggles, meaning that every event is catered for! Each season, we update our collections with new brands and styles and have also added many brands to our extensive list with the overall sunglasses selection including Adidas sunglasses, Gucci sunglasses, Oakley sunglasses, Tom Ford sunglasses, Ray-Ban sunglasses, Prada sunglasses, Carrera sunglasses and Chanel sunglasses to name only a few. In terms of our watch brands, these include D&G watches, Marc by Marc Jacobs watches, Hugo Boss watches, Juicy Couture watches, Guess watches, Diesel watches and Timex watches. A truly striking piece of jewellery can be the perfect way to liven up your autumn style and we feature an amazingly diverse collection of jewellery brands include 8LA jewellery, Skagen jewellery, Moon jewellery, Pilgrim jewellery, Bibi jewellery CC Skye jewellery, DKNY jewellery and Diesel jewellery.

 Moving on from the summer, an incredible pair of sunglasses is still a prime accessory for autumn as can make a striking impact to your layered and warmer weather appropriate ensemble. Our wide brand collection includes every style possible ranging from the highly on trend cat-eye designs, the timelessly stylish oversized sunglasses and sleek aviators to wraparounds and retro inspired sports sunglasses.

Cat-eye sunglasses have been a core look this year and the trend is still as prominent than ever. Many a celebrity and style icon have been spotted rocking the cat-eye, winged or flicked frame, which takes inspiration from the 1950’s with glamour top of the agenda! If you’re looking to work this sultry sunglass style, check out the collection of Dior sunglasses, Tom Ford sunglasses, Ray-Ban sunglasses and Dolce and Gabbana sunglasses.

If you require your sunglasses for sporting purpose, look no further than Oakley, who have introduced some incredible new styles into the collection this season. Many of the styles flawlessly fuse high fashion aesthetics with cutting edge technologies including High Definition Optics, Switchlock Technology, Polarised lenses and O Matter frame materials. Other sports geared sunglasses brands include Dragon sunglasses, Arnette Sunglasses Prada Sport sunglasses and Revo sunglasses.

Merging bold and sporty, Von Zipper have incorporated some truly striking new styles into the collection including vibrantly toned oversized aviators and statement wraparounds. Transparent coloured frames and bright lenses are a key Von Zipper look this season with the designs definitely allowing the wearer to make a style expression! Other colour geared sporty sunglasses include the new styles by Carrera sunglasses.

The oversized style of sunglasses is refusing to budge from the style scene, and aside from concealing a multitude of tired-eye sins, oversized sunglasses in addition to oozing glamour, are an effective way of protecting the eyes and upper face from the sun’s UV rays. Royal style icon Kate Middleton was spotted working the oversized look earlier this season in her ornate BVLGARI sunglasses and other brands to check out for stunning oversized sunglasses include the collection of Chanel sunglasses, Prada sunglasses, Marc Jacobs sunglasses and Dolce & Gabbana sunglasses, all of which have an array of frames that feature ornate detailing, sumptuous colour and pattern amalgamations and luxurious finishes.

You can’t go wrong with a pair of Ray-Ban sunglasses and though the brand is one of the oldest and most iconic in the eyewear industry, it just keeps getting better with its fusion of new releases and revamped versions of the classic designs. The Ray-Ban sunglasses collection features an incredible selection of styles to choose from, many of which are available in striking colours and patterns and regardless of whether your style preference is modern, retro, eclectic or classic, Ray-Ban has something to appeal to every taste! Tom Ford sunglasses and Oliver Peoples sunglasses are also worth checking out if you favour frame shapes that make a style expression. These two brands are also a hot favourite with the fash pack and style icons!

These are only a selection of brands that we have to offer with others including Adidas sunglasses, Diesel sunglasses, Prada sunglasses, MDG Madonna for Dolce & Gabbana sunglasses, Just Cavalli sunglasses, Michael Kors sunglasses, Police sunglasses and Fendi sunglasses, Make sure you check out our dedicated Shade Station sunglasses page to view the entire brand listing.

Aside from serving functional purposes, the perfect watch will make a striking accessory and is one of those items that attention will always be drawn to. This autumn, the key watch trends for ladies focuses highly on oversized and androgynous inspired watches with diamante accents and embellishments for that added hint of femininity. Colour is also a prominent watch look that many of the brands are integrating with sports inspired aesthetics.

The collection of Adidas watches are a prime example of sporty chic, with many designs featuring vibrant tones combined with diamante embellished bezels and dials teamed with durable and chunky straps. Other colour inspired watches include Diesel watches, Superdry watches and Converse watches – a new brand just added to the Shade Station shelves this autumn!

If you favour quirky yet chic style, the range of Marc by Marc Jacobs watches is sure to appeal. The Marc by Marc Jacobs line is renowned for its unusual and original style and the same can be said for the range of watches, with many featuring kooky characters, cheeky graphics and vibrant straps and dials. There are an array of new designs this autumn with gold, rose gold, black and white consistent colour themes, keeping the aesthetics sleek and streamlined but still retaining the Marc by Marc Jacobs edge!

Perfect for every style princess, Juicy Couture watches are a prominent favourite on the style scene and among the fashion icons and the collection is certainly hard to resist with the watch designs boasting intricate detailing, bold aesthetics and beautiful colour fusions. The incorporation of diamante stones also adds a strong hint of glamour and bling to the collection and the watches are ultra chic but with a subtle hint of playfulness. Guess is a further brand that defines the essence of glitz and features a fantastic selection of watches for men and women this season in a wide variety of unique, chic and expressive designs.

For those of you who like an elegant and flawless finish to your look, then a Michael Kors watch will satisfy the most luxurious of appetites. Comprising of a stunning collection of highly on trend chunky rose gold watches, white watches and even edgy black toned watches, the Michael Kors collection captures all the key trend elements whilst also putting the unique Michael Kors stamp on each design. The new collection for autumn also includes a selection of sport style inspired watches with glamorous Michael Kors twists and boasting intricate detailing and expert craftsmanship.

Guys, if you love you sleek and chic designer style then you’ll definitely be drawn to the collection of Hugo Boss watches. It doesn’t get more sharp and clean-cut than Hugo Boss and the collection of watches certainly reflect this with many of the watch designs featuring textured leather straps and classic dials with the minimal but expressive Hugo Boss touch.

For elite watch fans, our Shade Station watch collection also includes a selection of rare and luxury watch brands including Meccaniche Veloci watches, Perrelet watches, Welder watches and TechnoMarine watches.

Our other watch brands include BCBG Max Azria watches, Bench watches, Police watches, Black Dice watches, Calvin Klein watches, Diesel watches, Nixon watches, Oakley watches, Guess watches and D&G watches to name just a few more. For a full list of all our brands, head over to the dedicated Shade Station watch page.

It is amazing how one piece of jewellery can instantly lift your look and adapt an outfit and we have an incredible selection of brands including Dogeared jewellery, Skagen jewellery, Coeur De Lion jewellery, D&G jewellery, Guess jewellery, Shimla jewellery and Fossil jewellery to name only a few. Ranging from classic and elegant to quirky and statement, you’ll definitely be spoilt for choice!

Dogeared jewellery is one of our new jewellery brand additions this autumn with the pieces demure and delicate and designed to convey meaning and message to the wearer. This brand is also a hot favourite among the style icons and features bracelets and necklaces with pendants representing wishbones, Om symbols and crosses.

If your personal jewellery style leans towards demure and feminine, then Pilgrim has some pieces that will definitely compliment your style preference. Ranging from beautiful and summer inspired coloured beaded necklaces, to crystal embellished pendants, Pilgrim jewellery has a timelessly stylish quality and is fashion forward whilst also being unique and dynamic. Moon jewellery also features an array of exquisitely elegant and ladylike pieces that would make the perfect gift.

Coeur De Lion has added an array of beautiful pieces to its collection this autumn. The range features avant-garde patterns, cube-shaped finishes and boasts an array of rich and striking colours and tones. The pieces are made of materials including tiger’s eye, Swarovski Elements, semi-precious stones, handcrafted glass and metal alloys and is incredibly unique and striking whilst also being fashion forward and relevant to current trends.

The ultra sleek, streamlined and chic Skagen jewellery brand has introduced a selection of stunning pieces to its collection, as has CC Skye jewellery, loved by style icons including Whiney Port and Nicole Ritchie.

Our other jewellery brands include the unique and versatile Calvin Klein jewellery collection, which creatively experiments with texture and shape, the collection of Bibi jewellery and the beautiful new Shimla jewellery with its range of stunning woven bracelets. For the men, we definitely recommend checking out Fossil jewellery, Diesel jewellery and the collection of Police jewellery, with all of these brands experimenting with bulk, texture and shape and key pieces including dog tag pendant necklaces and striking weaved bracelets that fuse leather and metal.

In addition to our sunglasses collection, watch range, and jewellery collection, we also have a superb selection of snow and MX goggles with the brands featured being the most cutting edge and technically superior in the sports industries. Our brands include Anon, Adidas, Arnette, Oakley, Oakley MX, Dragon, Dragon MX, Gucci and Von Zipper, all of whom never fail to impress with their vibrant and dynamic collection of goggles, which are perfect for your snow sport or racing adventures this season and beyond.

Finally, we also have an impressive selection of sports and lifestyle accessories that are ideal for all your travel adventures. Our accessories range includes Eastpak luggage, JanSport backpacks, Nixon headphones and chic Fossil purses and handbags. All of our accessories brands are renowned for their high quality, durable and robust products and equally match practicality with superb style.

So, that provides a summary of the brands, products and styles that we have available at Shade Station this autumn. However, there are many more so make sure you check out each dedicated section to view a list of all the brands. We make it a priority to not only provide you with the highest quality products but to also feature items that will appeal to a variety of style preferences. We always aim to provide our customers with as many renowned and established designer brands as possible, in addition to introducing you to the more unique, quirky and emerging brands, which are often great to browse when trying to seek out those ultra eclectic and original pieces and express your own personal style.

As we are continually updating our brands and collections throughout the season, the best way to keep up to date with our news is to check out our Shade Station Style Blog. This also provides snippets of what the celebs and style icons are wearing in addition to more detailed insights and information about our products.

You can also follow us on Twitter @shadestation for daily updates, and we’d love it if you could ‘like’ our Facebook page, where we also post news, updates and information.

We very much hope you enjoy browsing our autumn 2011 collections. From all of us here at Shade Station, we wish you a safe, happy and stylish autumn!