Watches
Sunglasses
Designer
Glasses
Goggles
Jewellery
Accessories
Sale
Kids
Shade Lifestyle
Ben Foden Sports a K31 1001 Welder Watch
Ben Foden Steps out with Una Healy Wearing a Welder Watch
We all know that Una Healy from girl band The Saturdays has a great sense of style, but it seems that her rugby player boyfriend Ben Foden isn’t doing too bad in the style stakes either!
A bit of background on Ben – he is the 15 times internationally capped England Rugby Full Back and was named the elite player in the England U21 squad for the 2010–11 season. Being a sporting pro and the boyfriend of a member of the UK’s most popular girlband means that of course you have to look sharp at all times!
Welder is a great brand choice for men who like masculine and aggressive in style watches, and so it’s no surprise that Ben is a fan of Welder watches and has been snapped wearing the the K31 1001 design.
This larger than life watch by Welder has a case width of an impressive 50mm and is water resistant up to 100 meters. Ben has opted for the black version with red accents and what also makes these Welder watches so unique and statement are the three-dimensional effect dials and the left-hand positioned crowns. The Welder watches within the K31 collecion also feature three-hand 
movement, chronograph and a date window and use highly reliable and accurate OS11 Miyota movement. The watches are made of high grade IP coated brushed stainless steel and the straps are made of soft rubber for a more casual and versatile finish.
Welder watches are increasingly becoming hot news on the style scene and are also highly popular among watch enthusiasts due to the brand’s sophisticated and innovative watch making techniques and the fact that the watches are real showpieces and add instant impact to your look.
There are an array of models within the Welder collection of varying sizes, colours and functions. You can check out the full collection here.
The perfect brand for men who want to make a masculine yet sleek style statement!
Tags:
Ben Foden, England Rugby Full Back, England U21 squad, high grade IP coated brushed stainless steel, K31 1001, OS11 Miyota movement, Una Healy, watches, Welder watches
The Rugby Players Rocking their Welder Watches
Ben Foden Wears his K31 Welder Watch
Welder watches are the perfect choice for men who like to opt for bold and aggressive in style watches that also boast an elite and sleek finish. Designed by iconic Italian watchmaker Italo Fontana, Welder watches incorporate some of the most innovative and sophisticated technical features in the watch industry.
The Welder brand has recently introduced some amazingly impressive styles to its watch collection and the celebrities can’t get enough of the Welder action – particularly the rugby players! The watch brand has always been favourite among men who like to assert their masculinity through their style and accessories and rugby player Ben Foden, who also dates Una Healy from The Saturdays, is one of the latest sportsmen to be seen rocking the Welder watch look with his red and black K31 model.
Rugby union player John Barclay has been frequently named Man of the Match whilst playing for Scotland and has also been spotted wearing the ultra statement K31 Welder watch. This model perfectly fuses aggressive styling with a sleek finish and has an impressive case width of 50mm.
Continuing on with the rugby theme Scottish rugby union player Max Evans is a fan of Welder watches as is Welsh international union rugby player Adam Rhys Jones who plays for the Ospreys. Adams was recently snapped showing off his Welder watch, a style from the recently launched K27 series.
So what is it that separates Welder watches from other watch brands? Firstly, all Welder watches feature a comfortable and easy to handle left-hand positioned crown and are much larger than most watches in the industry with sizes beginning with the 45mm K25 collection to the larger than life 53mm K29 Welder watch range. The dials also incorporate a distinctive three-dimensional effect finish with each Welder watch using ultra reliable and accurate Japanese movement.
Ultimately, Welder watches are an ideal investment for those who appreciate a superb quality and intricately detailed watch and are looking for one that makes an impactful style statement. The brand is a rising favourite among a number of celebrities and sporting professionals and we’re incredibly excited to soon be stocking the new Welder collections. We’ll let you know as soon as the latest Welder watch masterpieces hit the Shade Station shelves!
Tags:
Adam Rhys Jones, Ben Foden, Italo Fontana, Japanese movement, John Barclay, K27 series, K29 Welder watches, K31 model, Max Evans, the Ospreys, U-Boat watches, Una Healy, watches, Welder watches
British Designer Sunglasses at Wimbledon 2011
Wimbledon is upon us once again and as always the nation has it’s hopes pinned on Murray to lift the cup. The championships kick off on Monday 20th June and Andy Murray is entering the tournament as one of the favourites having beaten the No 19 seed Jo-Wilfried Tsonga to win Queens a few weeks ago. As a lawn tennis tournament, Queens is often thought to be a good barometer of who’s fit and able to reach the final rounds of Wimbledon, so we Brits have a lot to be hopeful about this year!
The end of last week saw the official draw and Murray has been placed in the same half as Rafael Nadel and starts his assault on the Championship against Seed no 56, Daniel Gimeno-Traver. The big news however is the random selection of John Isner against Nicolas Mahut in the first round again. Tennis fans will recall the duo playing in 2010’s record-breaking first round match, lasting 11 hours and 5 minutes!
The weather forecast is looking rather drab for the first week, however reports are for fine weather over the first weekend and into the second week. Hopefully the sun will linger for the tournament, for this is when Wimbledon really comes into it’s own. Nothing sums up true Britishness quite like a spot of lawn tennis, a jug of Pimms and a punnet of strawberries and cream. This is what Wimbledon is really about – being British.
In the celebration of all things British it seems fitting that this should extend to sunglasses too. Sunglasses are a must at the Championship, whether it’s for sun protection, to conceal a hangover or to avoid being caught staring at celebrities, every Wimbledon-goer must be armed with sunnies. And why not a British designer? Shade Station have wonderful sunglasses from some of the British greats, including the late Alexander McQueen and Burberry. Both Alexander McQueen sunglasses and Burberry sunglasses are fashionably oversized and perfect for surreptitious celeb gazing. The lenses are also fitted with the best in UV protection and offer brilliant clarity so you can avoid squinting whilst watching the tennis unfold. Fingers crossed for sunshine everyone!
Hopefully in a fortnight we’ll be celebrating Andy Murray winning the championship, which will be the icing on the cake of our great British celebration!
Tags:
Alexander McQueen Sunglasses, Andy Murray, Burberry sunglasses, Daniel Gimeno-Traver, John Isner, Nicolas Mahut, sunglasses, Tennis, Wimbledon
Our Top 10 Best Festival Sunglasses for Summer 2011
With Glastonbury, only a few days away, we thought we’d compile a list of the top 10 most fashionable festival sunglasses for Summer 2011. So, in no particular order here we go;
Ray Ban Wayfarers have clearly stamped their mark on the festival scene over the years. The late Noughties saw a massive surge in popularity for the classic Wayfarer and the style continues to be hugely popular today. Ray Ban Wayfarers are sturdy, with great UV protection and available in every color under the sun. Colourful frames have been on the rise for a few years and Ray Ban have a whole rainbow to choose from, in addition their Rare Prints collection lends itself perfectly to partying. A staple accessory for rock stars and cool kids, Ray Ban Wayfarer sunglasses are one of the ultimate festival accessories – just ask Kate Moss!
Another classic style from Ray Ban that is always popular at festivals. Ray Ban Aviators literally suit everyone and complement any outfit. There are too many celebrity fans to mention, however Kate Bosworth is one lady who is very loyal to her Ray Ban Aviator sunglasses and wore them consistently throughout this years Coachella Festival in California.
From classic to a fickle fashion favourite… this Ray Ban RB3447 style boasts small round lenses with a wire nose bridge that have been reworked for a more contemporary look. This design was popularised by John Lennon in the Seventies, then by Liam Gallagher in the Nineties and has now been adopted by the high fashion crowd. The Olsen sisters are known to be big fans of the style and these frames are a hot look for Summer 2011.
Drawing inspiration from the Lennon’s rounded lenses, Tom Ford has designed these very fashionable, bold sunglasses with round lenses and plastic frames. Popular with the likes of Fern Cotton, Radio 1s go-to-girl for festivals, these Tom Ford Carter sunglasses steal the style of the moment award.
Prada PR28NS Baroque Sunglasses
Anything goes at festivals and we love this new style from Prada. It’s a bit whacky and requires a confident wearer, but in the spirit of fun and frivolity these Prada PR28NS Baroque sunnies are perfect. There are 2 Baroque styles, one slightly more ‘arty’ than the other, but just like their hugely popular Butterfly style, we predict big things for these bold and beautiful Prada sunglasses!
Alexander McQueen AMQ4179 Sunglasses
These oversized aviator sunglasses with plastic frames scream seventies sporty retro and are great for festivals. With animal print so en vogue at the moment, it’s the perfect time to wear tortoiseshell and this retro style combined with the cool print, make these babies a winner!
Another designer, another sporty vintage style. In a similar vein to the Alexander McQueen sunglasses, the Carrera Champion shades boast oversized aviator style lenses and bold plastic frames. What makes these special though, is the colourful transparent frames – in fruity pink, red and orange – colour is king when it comes to partying at festivals….
These beautiful sunglasses are strictly for festival glamor pusses. The black oversized frames and gorgeous red and green jewelled hinges make this BVLGARI style perfect for soaking up the sun, dressed in a floaty sundress or flirty playsuit.
Another pair of chic sunglasses in a very fashionable style. These lovely Chanel sunglasses are slightly elongated at the corners to resemble an oversized feline shape. Available in red and brown, we like the black for maximum impact!
Dolce & Gabbana DD8083 Sunglasses
These beauties will guarantee a Fifties retro look. A feline shaped frame is hugely fashionable this summer – style with a vintage outfit a la Dita Von Teese to channel the movie stars of yesteryear.
Tags:
Alexander McQueen AMQ4179 Sunglasses, BVLGARI BV8069B Sunglasses, Carrera Champion sunglasses, Chanel CH5169 Sunglasses, Dolce & Gabbana DD8083 Sunglasses, Prada PR28NS Baroque Sunglasses, Ray Ban Aviator sunglasses, Ray Ban RB3447 Sunglasses, Ray Ban Wayfarer Sunglasses, sunglasses, Tom Ford Carter Sunglasses
Gucci Kids Sunglasses
Gucci Kids Sunglasses
If your little darlings are jealous of mummy’s designer sunglasses then worry not – they too can be kitted out with the very best in designer shades, courtesy of Gucci.
The Gucci sunglasses range include Gucci Kids sunglasses, which are the perfect blend of chic, cool and uv protection. We’re constantly warned against the dangers of the sun and it’s harmful uv rays and whilst we adults are still tempted to misbehave in the sun (read, fail to apply lotion and buy cheap sunglasses with naff lenses) it’s important to ensure adolescents are educated and protected from any sun damage at a young age.
As one may expect from the calibre of the stars behind the Gucci Kids advertising campaign, Jennifer Lopez and her 2 year old twins Max and Emme, the sunglasses range is fittingly, uber stylish. Following the season’s trend for sporty styles and circular lenses, the Gucci Kids sunglasses collection packs a punch when it comes to summer fashion. Durable is the name of the game here and every style is constructed from acetate material and comes with a one year guarantee. In addition the lenses are UV protected, ensuring your child’s eyes are fully safeguarded from the sun.
There are two designs to choose from. One is a slightly oversized modern take on the aviator, with frames in different colours and the option of graduated lenses, and the other style is a very hip, very fashionable pair of perfectly round frames in white or black. Gucci Kids sunglasses retail at a surprisingly good price and can be purchased even cheaper at Shade Station, where prices have been slashed this Spring. Whilst it may be tempting to spend less on kids accessories, the importance of sun protection cannot be over-stressed and if you can afford to buy them, Gucci Kids sunglasses offer unbeatable uv protection as well as super star style.
Tags:
childrens designer sunglasses, Gucci Kids sunglasses, Gucci sunglasses, Jennifer Lopes, kids designer sunglasses, sunglasses
Ray Ban Aviator Sunglasses – A Classic Sunglass
Ray-Ban Aviator Sunglasses
The brand Ray Ban was created by Bausch & Lomb to supply high quality sunglasses to US pilots in the 1930s. The initial Ray Ban Aviator design was based on a oblique teardrop shape, and over the past 75 years Aviator sunglasses have become a true design classic.
The early Ray Ban Aviator sunglasses offered wearers the first anti-glare lenses, filtering out infrared and ultraviolet rays. Combined with lightweight frames and an ergonomic fit for comfort, Ray Ban found they had an instant hit on their hands. The Aviator style became synonymous with pilots and then the military, when General Douglas McArthur was photographed wearing them during the Second World War and subsequently pictures were splashed across the world’s media. Whilst the Ray Ban Aviator sunglasses were clearly sharp and lent the wearer a distinct air of cool, they were also the finest quality sunglasses of the time and offered ultimate UV protection.
From their early link with the US military, Ray Ban’s Aviator sunglasses found another Service connection, on the silver screen in 1986, courtesy of a squadron of handsome navy chaps.
Maverick and Ice Man. Need anymore be said?
Tom Cruise and Val Kilmer immortalised Ray Ban Aviator sunglasses in everyone’s favourite Eighties classic, Top Gun. Whether he was racing his fighter jet, riding his motorcycle or bedding Kelly McGillis, Tom Cruise’s Ray Ban Aviators were ever present. So much so, that sales of Ray Ban’s Aviator sunglasses rose 40% that year!
Since Top Gun put Aviators on the movie map, dozens of other films followed suit. Memorable placements include Cobra, To Live and Die in LA and Michael Jackson’s This is It. Michael Jackson was a huge fan of Ray Ban Aviators, particularly their mirrored Aviator sunglasses, which he wore constantly in public and in many of his music videos.
Aside from movies Ray Ban Aviator sunglasses are popular with a host of celebrities and the general public. The style flatters every face shape, the lenses are so dazzlingly clear and the frames so neat and light that it’s very hard not to love the Aviator. Ray Ban Aviator sunglasses have earned their cult status and then some!
Tags:
Eighties classic, Kelly McGillis, Michael Jackson This is it, Mirrored Aviator sunglasses, Ray Ban, Ray Ban Aviator Sunglases, Ray Ban aviators, Ray Ban sunglasses, RB3025, sunglasses, Tom Cruise, Top Gun, Val Kilmer
Pippa Middleton Works her Gucci Sunglasses in Effortlessly Chic Style
Pippa Middleton Wearing GG3168 Gucci Sunglasses
If you’re looking to invest in a fabulous pair of sunglasses this season then you can never fail to go wrong with the ultra glamorous Gucci. Representing the ultimate in chic and elegant designer style, Gucci Sunglasses has added some fabulous sunglasses to its collection for summer 2011, all of which achieve the perfect balance of being trendy yet timeless.
The Gucci spring/summer 2011 catwalks were brimming with colour, which has also transcended through to the label’s accessories and sunglasses. The new GG3187 Gucci sunglasses for ladies are a perfect example of this and are available in a variety of fashion-forward and fresh colours that will add a summery finish to every look. The style is classically oversized with a square-shaped frame and each version features the iconic Gucci print upon the arm.
The label has also gone for a sporty vibe this season and the new GG1648 Gucci sunglasses are a design for men and ideal if you want a sporty style but with the smart and chic Gucci edge. This masculine style has a slightly wrapped finish, tapered arms and the overall design detailing is kept minimal making these sunglasses perfect for casual everyday wear.
The aviator is a style that we don’t think will ever go out of fashion. Aviator sunglasses are universally flattering and add a sleek finish to every look whilst boasting that laid-back cool edge. Gucci has introduced a new aviator into the collection in the form of the GG2887 sunglasses, specifically designed for ladies. The shape and style remains classic but the combination of the metal and leather frame detailing and the highly positioned bridge adds a modern, 
fresh and luxe twist.
The celebs are a huge fan of the Gucci brand and style icon Pippa Middleton was recently spotted wearing the super chic GG3168 sunglasses, teaming them with a casual outfit.
Gucci is an iconic label and a pair of the brand’s sunglasses will make a welcome addition to every style-lover’s accessory collection!
Tags:
GG1648 Gucci sunglasses, GG2887 sunglasses, GG3168 sunglasses, GG3187 Gucci sunglasses, Gucci sunglasses, Pippa Middleton, sunglasses
Cause a Sensation with Tom Ford Sunglasses!
Stand out from the Crowd with Tom Ford Sunglasses
Summer 2011 is all about statement style and if you’re looking to add a sense of the wow factor into your wardrobe, then we urge you to take a look at the latest new styles in the Tom Ford sunglasses collection.
Ladies, if you know your stuff about fashion, then you’ll already be all over the cat-eye trend that’s been a hot look for stars including Kelly Osbourne, Angelina Jolie and Hilary Duff. If you want to take the ultra feminine cat-eye look a step further, then the dramatic Daphne sunglasses are the perfect choice – and not for the faint hearted! These amazing sunglasses feature a super bold shape and definitely bring the cat-eye and winged look right into 2011!
Preppy or geek-chic sunglasses are also still a hot look to be working and once again, Tom Ford has infused his own distinctive stamp on the trend with the launch of the Carter sunglasses. This unisex design is ultra sleek and simple with perfectly rounded lenses and the signature Tom Ford T-bar detailing. Fashion icon Fearne Cotton has been spotted wearing the Carter sunglasses and this is definitely a style that adds personality and individuality to your look.
The Tom Ford Campbell sunglasses are a new style for ladies that are reminiscent of the Wayfarer but with a more square-shaped and unique finish. The thick frame features square angles, which creates an androgynous inspired edge to your look and also includes the iconic Tom Ford T-bar detailing along the arm and over the temple.
These are just 3 of the new styles just launched within the Tom Ford sunglasses collection, so make sure you take a look at the 
whole range, which also includes a great variety of demure and understated designs. For this season however, Ford has definitely focused on expression and character; taking inspiration from retro styles and adding creative twists to bring them right into the modern day, and also making each style distinctive as Tom Ford.
A huge number of celebrities and trendsetters are fans of Tom Ford sunglasses including the Olsen twins, Elijah Wood, Jennifer Aniston and Anne Hathaway to name only a few. Tom Ford is definitely a must-have label for any fashionista and a pair of Tom Ford sunglasses are the perfect way to express a unique sense of style and personality this season!
Tags:
Angelina Jolie, Anne Hathaway, Campbell sunglasses, Carter sunglasses, Daphne sunglasses, Elijah Wood, Fearne Cotton, Hilary Duff, Jennifer Aniston, Kelly Osbourne, sunglasses, the Olsen twins, Tom Ford sunglasses
Introducing the Fierce Oakley Fast Jacket and Wind Jacket Sunglasses
The Fierce and Statement Oakley Wind Jacket Sunglasses
Ready for getting out and about this summer, the iconic Oakley brand has introduced 2 new amazing styles to the Oakley sunglasses collection.
First up we have the Oakley Fast Jacket sunglasses, a follow up to the renowned Oakley Jawbone sunglasses and the next style to incorporate the brand’s unique Switchlock Technology, which enables the user to quickly and speedily change the lenses. The Fast Jacket sunglasses have been created for a wide range of sports and also boast a sleek and more understated aesthetic, meaning that the style looks equally as sharp on a non-sporting basis!
The Fast Jacket sunglasses are perfect for sports such as cycling and running due to the semi-rimless frame, which allows an 
unobstructed lower and over the shoulder field of view. The Oakley Fast Jacket sunglasses are available in a standard size for small to medium faces, and a larger XLJ size.
The next incredible style to be introduced to the Oakley sunglasses range are the Oakley Wind Jacket sunglasses. This statement and striking design for men has been created for specifically for motorcyclists and features snap-in gaskets for a protective seal in addition to a removable strap.
The Oakley Wind Jacket sunglasses are great when on the road as the gasket is designed to minimise airflow across the eyes at high speeds. The gaskets can then be removed for a regular sunglass look, meaning that the sunglasses are highly functional and versatile. The Wind Jacket shades also feature Oakley’s Switchlock Technology meaning that the wearer can quickly and easily change the lens.
The Oakley brand creates its products according to the need of pro athletes and is always thinking outside of the box in terms of how to make its designs stylish, functional and provide unbeatable performance abilities. If you are looking to invest in a pair of lifestyle and sports geared sunglasses this season, a pair of Oakley sunglasses are without doubt, a superb choice.
Tags:
HIgh Definition Optics (HDO), Oakley Fast Jacket sunglasses, Oakley sunglasses, Oakley Wind Jacket sunglasses, sunglasses, Switchlock Technology
Oakley Half Jacket Sunglasses – Style & Innovation at its Best!
Miley Cyrus Rocks the Oakley Half Jacket Sunglasses
It doesn’t get more innovative and sleek than Oakley and the brand is always at the forefront of new technologies, especially when it comes to the collection of sports-geared Oakley sunglasses.
One of the latest styles within the Oakley collection are the Half Jacket sunglasses – a favourite style among sports pros including Ian Poulter, Annika Sorenstam, Peter Reid and Sam Stosur, this design has also been spotted on the likes of Britney Spears and Miley Cyrus! All Oakley sunglasses are designed to meet the needs of professional athletes with the Half Jacket sunglasses a great example of the Oakley forward thinking.
The Half Jacket sunglasses are available in 2 styles – the Half Jacket Standard sunglasses and the Half Jacket 
XLJ sunglasses, the latter specifically designed for larger faces or for those wanting an extended field of view. Aside from looking super fierce from an aesthetic perspective, the Oakley Half Jacket sunglasses feature open edge lenses, allowing an unblocked downward view and making them ideal for sports such as golf, cycling and running.
What is also unique about the Half Jacket Oakley sunglasses is that the lenses are interchangeable, meaning that you can easily adapt according to your lighting condition, whilst also of course, experiencing the best visual quality possible – a high priority when taking part in competitive sports!
The various Half Jacket lenses available include Oakley’s innovative High Definition Optics (HDO), XYZ optics and iridium coating 
options, which reflect glare and emphasise light contrast. There are a huge selection of vibrantly coloured and neutral lens tints and some Half Jacket lenses are also Polarised, blocking out harmful rays and providing 100% protection against UV light and harmful blue light.
If you’re seeking a pair of sunglasses that provide the best of the best in terms of practicality, performance and of course, style, the ultra sharp and sleek Oakley Half Jacket sunglasses are definitely worth a look and are a superb investment due to the fact that they can easily be adapted to suit any environment.
Tags:
Annika Sorenstam, Half Jacket Standard sunglasses, Half Jacket XLJ sunglasses, HIgh Definition Optics (HDO), Ian Poulter, Iridium coating, Oakley Half Jacket sunglasses, Oakley sunglasses, Peter Reid, Polarised, Sam Stosur, sunglasses, XYZ Optics