Once again the stars flocked to the Coachella Festival in California this April, to see the likes of Kanye West, Mumford and Sons, Arcade Fire and The Kings of Leon perform. The temperature was soaring and the celebs, as always, kicked back in their best festival garb… Known for the great line up year after year, Coachella is also famed for it’s super stylish A-list party crowd, who set the bar high for fashionable festival goers throughout the ensuing festival season.
California’s finest kept it cool with loose flowing fabrics in soft muted colours like white, cream and peach, as well as teeny tiny denim shorts and quirky little dresses. All outfits were of course accessorised with the coolest designer sunglasses. With the mercury hitting highs of 40 degrees over the festival weekend, sunglasses were essential to keep celebrity peepers covered. Amongst the A-List, Ray-Ban sunglasses appeared to be the brand of choice. Actress Kate Bosworth is huge fan of Ray Ban sunglasses and was pictured wearing her Ray Ban Aviators all weekend. Known for her hip style Kate Bosworth is very loyal to the label and was spotted in the same Ray Ban aviator style shades at Coachella in 2010 too.
Another actress famed for her laid back, but cool, edgy style is Kirsten Dunst. Kirsten was spotted with her boyfriend Alexander Skarsgard from True Blood, rocking black Ray Ban Clubmaster sunglasses, whilst he was wearing a similar style of shades with red frames. Joshua Jackson, best known as Diane Kruger’s other half and for playing Pacey in Dawsons Creek is also a fan of Ray Bans. At Coachella he was seen relaxing in the sun sporting Ray Ban Wayfarer sunglasses.
Ray Ban sunglasses are always a popular choice at festivals…. whilst the Wayfarers come in a multitude of colours and patterns and look ultra modern, the Clubmasters have a retro style which is very hip right now and the aviator shape is an absolute classic. Ray Ban sunglasses combine superb technology with an effortlessly cool style, making them the ultimate brand for festival revelling!
Alexander Skarsgard, Coachella Festival Coachella 2011, Diane Kruger, Joshua Jackson, Kate Bosworth, kirsten dunst, Ray Ban aviators, Ray Ban Clubmasters, Ray Ban sunglasses, Ray Ban Wayfarers, Ray-Bans, sunglasses
Dragon sunglasses are one of those brands that is constantly launching cool and impressive products, representing the latest styles that are hot on the style scene teamed with the most cutting edge technologies.
Fresh for summer, Dragon sunglasses has launched a new model to its sunglasses collection, called the Shield, which is a perfect example of the flawless Dragon style fused with the best lens technologies available.
What also makes the Shield Dragon sunglasses unique is that the design is the signature style of Australian pro surfer Mick Fanning. Mick worked closely with Dragon to develop the Shield sunglasses, and wanted to create a style that was technically innovative and superior whilst also being comfortable and a design that anyone can wear. It also needed to be versatile and able to be rocked on the beach, whilst out and about, when shopping, on a surfing trip or anywhere you can think of where you’d need or want to wear your shades.
Not only do the Shield Dragon sunglasses ooze fierce style, they also mark the introduction of Dragon’s latest and cutting-edge polarized technology, Performance Polar. Dragon Performance Polar offer all the benefits of standard polarized lenses, but boast added features to provide higher levels of function and an enhanced viewing experience for the wearer.
Here comes the science bit-: The Performance Polar lenses are more abrasion-resistant than most lenses, meaning they are more equipped to endure everyday wear and tear. The lenses also come with hydrophobic and oleophobic coatings on both sides to protect the surface of the sunglasses, allowing them to repel dirt, water and oils and make them easy to clean.
The Performance Polar lenses are available in a wide selection of contrast tints, colours and coatings, including Dragon’s Ionized Polar, a mirrored coating that provides added glare protection, a distinctive appearance, and a rich, cool finish. You therefore have a huge choice of frame and lens colours and are easily able to find a Shield style that perfectly suits your style preference – with the added benefit of the superior Performance Polar technology!
As quoted by Mick himself, “The Shield is only pair of sunnies you will ever need!”
These are definitely one of the hottest styles to look out for this summer, so make sure you check out the wide variety of colour options available.
Dragon, Dragon Sunglasses, hydrophobic and oleophobic coatings, Ionized Polar, Mick Fanning, Performance Polar, Sheild, sunglasses
Following a recent jaunt around London’s luxury west end (window shopping naturally), it became obvious that fluorescent clothing and accessories are one of the key looks this season. As lurid as it may sound, half the designers on New and Old Bond Street have said it’s so… DKNY, Micheal Kors, Hermes, Miu Miu and Dolce & Gabbana have all embraced the trend with eye popping day glo window displays. It’s not often that sunglasses are required on an overcast Spring evening, but the windows of W1 were awash with acid colours so bright, dark lenses were entirely necessary!
We draw the line at luminous clothing (some things are best kept in the Eighties) however we can totally get on board with accents of fluorescent colour, if fashion demands it! So how best to wear the acid look? Accessories – including bags, sunglasses, watches, jewellery and shoes, are your best bet (see recent pics of Sienna Miller in her neon shoes or The Saturdays in their LTD Watches). A flash of luminous colour ensures you’re up to date and embracing the trend, but doesn’t scream fashion victim.
This look is great for the summer and particularly successful at festivals. Designer neon sunglasses are fairly hard to come by and you tend to have to buy cheap to wear day-glo shades, but concessions can be made with this fad and colourful sunnies will cut the mustard too… Brands like Carrera and Diesel are perfect for a slice of colour popping. The ‘Thor’ Carrera sunglasses are particularly bright with frames in clear bright pink, purple and blue and a further look through the collection reveals exciting designs with an array of colourful lenses and styles. For a slightly more feminine approach, both Marc Jacobs and Pucci sunglasses, incorporate plenty of colour and look fashionable to boot.
When it comes to watches, no colour is bright enough or too acidic! Like a little piece of sunshine on your wrist, neon watches are playful and hugely on trend this summer. Sporty brands like Adidas, Baby G and Casio, use bright colours often throughout their collections and LTD watches are colour saturated. But for pure fluorescent adulteration new brand Gio-Goi watches is the answer! In shades of neon – green, pink, yellow, orange and blue – these bold watches embrace this seasons flouro trend to a tee!
So the moral is; Accessorise your outfits this Spring / Summer with bursts of fluorescent colour, rather than an all-over neon tan, to avoid looking like an Eighties reject!
Carrera sunglasses, Diesel sunglasses, DKNY, Dolce & Gabbana, Gio-Goi watches, LTD watches, Marc Jacobs, Micheal Kors, Miu Miu, Pucci sunglasses, Sienna Miller, sunglasses, The Saturdays, Tho Carrera sunglasses
Sometimes, when you’re trying to find the perfect watch or piece of jewellery, you may be looking for something minimal in style, timelessly chic and a design that also boasts exceptional quality craftsmanship and materials. These are often the types of accessories that can be worn for a lifetime and we are very excited to soon be stocking the collection of Skagen watches and Skagen jewellery which fulfill all of the above desires.
The Skagen brand is named after a small fishing village of the same name in Scandinavia, and is the main inspiration behind the collection of Skagen watches and jewellery due to its breathtaking and romantic scenery. The Skagen collection aims to embody this beauty and fuse that with technical perfection.
The collection of Skagen watches are designed specifically for men and women and are divided into separate categories based on the style and material of the watch such as leather, sport, titanium and Swiss, allowing you to easily find the perfect Skagen watch to meet your needs. The range of Skagen watches for ladies are clean and minimally designed but also boast alluringly feminine and elegant finishes, with some featuring delicately coloured dials, mesh straps and subtle diamante embellishments for the added glamour factor!
The Skagen watch collection for men conveys that same simplistic and sleek style, including watches with smooth and clean curves and with minimal aesthetic detailing. Some are more modern and sports inspired and others can be described as traditional and classic but with the clean-cut Skagen finish.
All of the watches within the Skagen collection are incredibly versatile, and are also made using highly durable materials including titanium, stainless steel and mineral crystals. Water resistance is a further added bonus, meaning that you really are fusing practicality with flawless style.
The range of Skagen jewellery has been created specifically for ladies and includes stunningly unique pieces such as leather bracelets featuring exquisite charms, mesh style rings with open circular diamante embellished detailing and simple pendants with elegant pearl additions. What largely makes the Skagen jewellery collection stand out, is the way in which the pieces entwine unusual and alluring material and colour combinations including leather, pearl and metal. Every piece is ultimately designed to be an individual expression of style and can be worn with a huge variety of looks on a day-to-day and day-to-night basis.
Already a huge hit on the style scene, we are very excited to soon be stocking the Skagen watch and Skagen jewellery collections this spring/summer, so we’ll let you know as soon as they hit the shelves!
jewellery, Scandinavia, Skagen Jewellery, Skagen watches, watches
Woah check out our range of new Nike Vintage sunglasses! Taking inspiration from the fashion, design, flare and cool characters of the 1970s, these retro beauties have ‘cult fashion accessory’ written all over them! Combining Nike’s 21st Century technological expertise with a rad Seventies design is inspired thinking.
The Seventies are back in a big way this year, with catwalks awash with floaty, hippie, bright colours for women and now men can get in on the act with dedicated retro sunglasses. In a similar vein to Carrera sunglasses, Nike Vintage sunglasses have a very familiar design with oversized lenses and large acetate or carbon frames. There are several different designs within the collection, but all sport a similar retro, sporty vibe, with slight alterations between them.
The colours are Seventies fantastic too. Shades of red, yellow, blue and brown, along with a more formal black and white complete the range and for the more confident male, a smashing pair of tortoiseshell shades…
With the festival season fast approaching and the sunshine finally out to play, we predict Nike Vintage Sunglasses being very popular this summer. The cool retro style and the offbeat colours makes these shades the perfect festival accessory for men. And with a price tag of £70 – £90 they’re also extremely wallet friendly! We like, A LOT….
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The late Elizabeth Taylor was known for her extreme beauty, her many husbands, her two Oscars and her chic style. Born in 1932 Elizabeth Taylor lived through some of fashions most glamorous decades, which helped shape her killer style!
The 1920s and 1930s had seen the liberation of women’s fashion with shorter hemlines and loose fitting dresses, even trousers – and actresses of the 30s such as Greta Garbo and Marlene Dietrich would have influenced the young Elizabeth Taylor enormously. Coco Chanel would have been an early fashion favourite, as the designer pioneered comfortable yet incredibly stylish clothes for women.
In the late 40s fashion took on a more structured, sophisticated look following the war, with Christian Dior leading the way with his ‘New Look’. Worn by the likes of Veronica Lake and Rita Hayworth, the Dior label became an instant hit. By this time Taylor had become a star following her performance in the film National Velvet in 1944, and she signed a long-term contract with MGM, which brought her both fame and money.
She entered the 1950s as a young woman of wealth and could therefore afford the designer fashions of the era. Dior was a leading name in the 50s and labels such as Balenciaga, Balmain and Givenchy had emerged on the fashion scene. The style of the 50s was demure and ladylike with a bit of sex kitten thrown in for good measure. Nipped in waists were key, and big full skirts, kitten heels, little cardigans and dramatic sunglasses defined the era. Elizabeth Taylor’s slim curvacious figure suited the fashions perfectly and her beauty only served to highlight everything she wore. Taylor was also a big fan of designer sunglasses, and in particular she was fond of cats eye shaped sunglasses and oversized lenses. Of course these style of sunglasses were very popular in the 1950s and the 60s among women and are copied to this day. The recent fashion for vintage style sunglasses has seen Tom Ford, Prada and Dior all produce homages to the feline shaped lenses of the Fifties. Taylor’s film ‘Cat on a Hot Tin Roof’ is a great portrait of 50s fashion.
The 1960s was of course the decade of the mini skirt, as popularised by Mary Quant. Fashion became more colourful and fun, and the sophistication of previous era’s was laid to rest. Elizabeth Taylor’s most talked about movie ‘Cleopatra’ was released in 1963 and it was at this time that she met Richard Burton. The combination of the popularity of the film and the couple’s celebrity ‘power’ elevated Taylor’s status and as such she became a definitive symbol of the 1960s. Ray Ban Wayfarer sunglasses made their mark in the 60s and stars like Audrey Hepburn helped popularise their style.
During the following decades, Taylor’s acting roles began to dry up and she concentrated her efforts into raising awareness and money for HIV and Aids victims. To this day she is considered one of the worlds greatest humanitarians having raised in excess of $100 million for Aids related charities.
For all her charity work, acting and lovers, Elizabeth Taylor will always be remembered for her incandescent beauty and her incredible style.
Audrey Hepburn, Balenciage, Balmain, Christian Dior, Cleopatra, Coco Chanel, Elizabeth Taylor, Givenchy, Greta Garbo, Marlene Dietrich, National Velvet, Rita Hayworth, sunglasses, Veronica Lake
This week Spring has chosen to make an appearance and with it the sun! With the hottest day of the year so far, spirits have been lifted, winter coats abandoned and sunglasses unearthed! Rejoice!
One of the most popular sunglasses brands to tap into the current vintage zeitgeist and a huge favourite among celebs is Oliver Peoples. Founded in 1986, the company began selling original American vintage frames from the 1940s through to the 1960s. At the time Oliver Peoples stood out in the market place, as the late Eighties trend was for geometric shapes, plastic frames and futuristic styles. Creating a niche for themselves, the brand found that celebrity endorsement came easily. Stars like Michael J Fox, Brad Pitt, Sting, Bruce Willis and Sean Lennon were all early adopters of the Oliver Peoples vintage style sunglasses…
Oliver Peoples rely very heavily on the coverage it gets in the media through it’s A-List fans sporting their sunglasses. The company does little advertising, yet is a phenomenon due to it’s popularity with the cream of Hollywood. Jennifer Aniston, Angelina Jolie, Reese Witherspoon, Robert Downey Jr, Li Lo and Robert Pattinson are just a few of the stars who wear Oliver Peoples sunglasses.
Their sunnies are very popular with men and women and come in 3 different categories;
- Glamour (Female)
- Bold, Defined Acetate (Unisex)
- Double Bridge Metals (Unisex)
The Glamour shades and the Double Bridge Metal sunglasses will always be popular, as they encompass stylish oversized frames and the classic aviator styles. However the Oliver Peoples ‘Bold, Defined Acetate’ sunglasses are very of the moment. This collection harks back to the unusual shapes of yesteryear and offers some really strong looks. With the UK’s current insatiable thirst for vintage and retro accessories Oliver Peoples sunglasses really are the most amazing find!
Angeline Jolie, Brad Pitt, Jannifer Aniston, Li Lo, Michael J Fox, Oliver Peoples Sunglasses, Robert Downey Jr., Robert Pattinson, Sean Lennon, sunglasses
When you are seeking a watch that offers something extra than just great style and function, you are probably looking for a model that moves beyond the regular expectations in terms of value, design and overall quality. Therefore our Shade Station Elite watch section comprises of a well researched and handpicked selection of luxury watch brands including Meccaniche Veloci watches, Versace watches, Perrelet watches, TechnoMarine watches UBOAT watches and Welder watches; all of which are incredibly respected and sought-after in the watch industry. Offering exceptional technical, functional and aesthetic specifications, our Elite watch brands provide you with an extensive choice of the highest quality watches in the industry, all of which make for the perfect investment lifetime accessory.
For all motor racing enthusiasts and for those who are fascinated by the concept of speed and engines, the collection of Meccaniche Veloci watches will definitely appeal. To provide some brand background details; Meccaniche Veloci is the watch brand that transcends the core elements of motor racing to your wrist. These unique watches embody the skill, research and innovation associated with motor racing and the mathematical precision involved to achieve ultimate speed. Fusing functionality, unique design techniques and materials, the construction of the watch exactly mimics that of the world of motors. Materials including ergal, titanium, carbon and carbon ceramic are incorporated within the watches and the Quattro Valvole model is the first watch to feature a case incorporating a 4-stroke engine, exactly mimicking that of the piston. Combining the technical sophistication and precision of Italian design, Meccaniche Veloci watches all use exceptionally high quality Swiss movements. Meccaniche Veloci watches are true objects of technical and aesthetic desire and are what could easily be described as an essential luxury for every motor racing enthusiast.
Some styles to look out for include SuperQuadro Meccaniche Veloci watch which features a satin-finished titanium case complete with black PVD treatment, a smooth black leather strap with vibrant blue stitching detailing and a white and black coloured dial with three hand movement, sub dial chronograph and a date window. The SuperQuadro watch uses ETA 7753 (Valjoux) mechanical automatic chronograph movement and is a fantastic new edition to the collection. Make sure you also take a look the range of other new Meccaniche Veloce watches including the Corsa Corta, the Due Valvole and the Quattro Valvole Carbon watch. There is a beautiful design for ladies in the form of the Quattro Valvole Luxery watch featuring 388 diamonds embellished upon the main dial and the four separate dials presented in striking blue, yellow, pink and black tones. The ultimate luxury accessory in terms of both style and function.
Perrelet watches are a further exquisite brand that we are proud to have as part of our Elite watch collection. With a significant history in the world of watch making, Abraham-Louis Perrelet was the founder of the Perrerlet watch brand in 1777. He was responsible for inventing the world’s first rewinding watches, which ultimately developed into the revolutionary automated winding system, marking an iconic point in the watch industry.
In 1995, the Perrelet watch brand was re-launched with a contemporary twist and the iconic Perrelet Double Motor was developed which became a highly prominent model in the watch industry. All materials used to create Perrelet watches are of an exceptionally high quality; Perrelet watch cases are made with metals including platinum and palladium, and 18k gold with subtle hints of pink tones for added colour definition in addition to smooth yet extremely resistant stainless steel and light and durable titanium. All Perrelet watches featuring leather or rubber straps also include folding clasps with double push buttons for added comfort, security and safety. Perrelet watches are crafted using a complex and intelligent fusion of the most advanced and cutting edge industrial production methods combined with age-old watch crafting expertise.
The Moonphase Perrelet watch is a limited edition unisex addition watch and boasts a brushed stainless steel case complete with 30 diamonds embellished upon the upper section of the bezel and a cream alligator leather strap with blue stitching detailing. The white dial also displays the lunar phase and this watch is extremely special and unique; taking the user on a journey of escape and can be described as a true visual masterpiece that represents superior function and the essence of luxury.
Next on our Elite watch list we have the dynamic and striking TechnoMarine watches. Founded by Franck Dubarry in 1997, TechnoMarine is a watch brand that is representative of a new class of high-end Swiss watches, inspired by the sea and geared towards the diving industry but all boasting sophisticated and elegant aesthetics. The TechnoMarine brand designs watches which combine highly advanced watch-making techniques with an exquisite use of fine and unusual materials. Renowned for their gel straps and vibrantly coloured designs which also feature jewel stones and surprising material combinations including stainless steel, titanium, aluminium, blue aluminium and black PVD the finished results are a range of technically advanced watches with a fusion of unlikely colours, shapes and feature combinations. Designed for use on the high seas and more specifically, as elite diving watches, many TechnoMarine models also feature unidirectional bezels and permit deep diving up to 200 meters. The TechnoMarine collections ultimately represent a distinctive combination of modern, luxury and high-end watches.
The TechnoMarine Cruise Diamond collection is an incredibly striking range with the watches featuring highly polished stainless steel cases complete with diamond encrusted bezels and Citizen OS60 movement. The TechnoMarine Cruise Mini watches are also worth a mention and perfect if you are looking for the full TechnoMarine functionality and vibrancy but with a smaller aesthetic. In a range of attractive colours including pink, blue and white and with features such as transparent gel straps and Mother of Pearl finished dials, TechnoMarine watches boast the ultimate elite style factor with the added element of glamour and superior technical innovation.
Celebrity fans of TechnoMarine watches include Marcia Cross who was spotted wearing the Cruise Gold Bezel model, Dannii Minogue who opted for the Cruise Magnum design and Jo Whiley who adds a pop of luxurious colour with the turquoise toned Cruise Chrono TechnoMarine watch.
Our next Elite brand comes in the form of Versace watches. The Versace watch collection comprises of a selection of luxury watches for men and women and perfectly captures the element of high-end fashion alongside exceptional quality. The entire Versace watch collection is divided into categories each boasting an array of different aesthetic and technical qualities depending on the type of watch you are seeking, for example Versace Ladies, Versace Character and Versace Destiny are stunning and striking ladies watches including features such as slim and sleek leather straps and exquisitely bold round dials incorporating intricate engraved detailing upon the case. The Versace Gents range includes a selection of Versace watches for men with a slightly more sporty appeal and featuring elements such as ceramic bracelet straps, sapphire crystal glass, automatic analogue movement and push button deployment clasps. Versace watches are designed to meet a highly varied range of style desires and thus the models capture and represent every element from understated chic to charismatic and boldly luxurious. Antique Grecian symbols and Medusa emblems are positioned upon the crown of each Versace watch to convey the unity of past and future fashion trends and are also symbols that the late Gianni Versace was personally highly inspired by.
Each model within the Versace watch collection incorporates refined Swiss movement ensuring perfect function, precision and reliability. Versace watches are ultimately designed for charismatic and confident individuals who instantly recognise timeless, exquisite style and flawless quality.
Last but definitely by no means least we have the collection of Welder watches – a brand that is designed specifically for men. Founded by Italo Fontana, Welder watches immediately grab your attention due to their distinctive layered three-dimensional dials that gives extreme depth to each watch. With an overall bold, strong and statement aesthetic form, Welder watches feature the crown on the left-hand side of the case. This distinctive and purposeful aesthetic choice is to increase comfort and enables the oversized crown to be easily accessed and functioned. Some Welder watches come equipped with interchangeable lenses of 4 colours adding versatility and Welder watches also uniquely incorporate incredibly precise Japanese movement as opposed to Swiss movement. Representing the exquisite, refined and skilled elements of Italian design, Welder watches are contemporary models that perfectly unite precision, innovative style and distinctive character.
A selection of new Welder styles that have just launched at Shade Station include the K25 4205 Welder watch which boasts an impressive 46mm diameter, a high grade brushed stainless steel case that displays the Welder logo on the side, and a black dial with the unique Welder aggressive and statement styling, three hand movement, chronograph and date window. This watch is available with either red or white accents and uses OS10 Miyota movement. The K24 3308 Welder watch is a further incredibly sleek new design and is less aggressive in style; featuring a round cream and black dial, a brushed stainless steel IP coated case and a wide black rubber strap for a contemporary finish.
Our Elite brands are chosen extremely carefully and a significant amount of time is invested researching the best brands that will offer you the ultimate in style, quality, function and technical innovation. We also of course consider which brands are currently prominent on the style and technical scene and aim to provide you with as extensive a choice of elite and luxury watches as possible. The purpose of the Elite watch section is also to offer you an array of more selective, unique and niche brands so make sure you take a look at our Shade Station Elite Watch page where you can find more in-depth information and technical specifications about the various brands and designs.
For daily updates and style and brand news, head over to our Shade Station Style Blog and you can also follow us on Twitter @shadestation.
From all of us here at Shade Station, we wish you a very happy and stylish spring!
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