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A Behind-the-Scenes Look at the Shade Station Summer Photoshoot!

March 30, 2011
Posted by David
Shade Station Photoshoot

Here at Shade Station, we’re already preparing for the summer season and recently held an exciting photoshoot showcasing an array of some of the hottest sunglasses and watches that are either available to buy now or will be in stock over the next month. The photos will be up on the site soon, but we thought we’d show you a sneak peek at some of the images and the designs to look forward to this summer!

We had two models who did a superb job of making our sunglasses and watches look effortlessly stylish! First we had Marcus, who aside from being a model is also in the band The Council, and Erica who beautifully modelled a wide selection of looks ranging from Hollywood glamour inspired to boho chic.

Shade Station PhotoshootThe brands appearing in the shoot included Ray-Ban, Tom Ford, Prada, Gucci, Adidas, Diesel, DKNY and Chanel to name only a few and the creative themes we selected were perfect to represent a cool and laid-back summer vibe!

The key sunglass styles to look out for this season definitely include oversized designs (for both men and women) as seen within the Tom Ford, BVLGARI, Dior and Oliver Peoples collections, sporty, as demonstrated in the Carrera, Dragon and Oakley ranges and colourful and retro – including Ray-Ban, Jee Vice, Pucci and Marc by Marc Jacobs. For watches, you still can’t go wrong with glitzy and glamorous using Guess watches and Juicy Couture watches as the perfect Shade Station Photoshootexamples, and also for the ladies, androgynous watches are a hot look, as seen in the collection of Fossil watches.

You’ll definitely be able to get a feel for the looks and trends when the pictures go live on our site but meanwhile, we hope you enjoy this exclusive behind-the-scenes peek at what’s to come this summer!



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Prada Gets Playful with New Minimal Baroque Sunglasses

March 24, 2011
Posted by David
Prada Minimal Baroque Illustration

Prada Gets Playful with New Minimal Baroque Sunglasses

If you’re looking for a pair of sunglasses to really jazz up your spring/summer look, there are two new incredibly exciting styles that we are due to add to our Prada sunglasses collection that you’re sure to love! Ready to hit the Shade Station shelves in April, the 2 new Limited Edition Prada Minimal Baroque sunglasses for ladies have been designed as a continuation to the prominent Baroque theme we saw on the Spring/Summer 2011 Prada catwalk.

Prada commissioned 3 artists to create a series of illustrations for the new sunglasses in a distinctively quirky style. The pictures include images of dogs and birds wearing the sunglasses and definitely help to emphasise the playful tone of the collection! In typical Prada fashion, the Minimal Baroque sunglasses boast beautifully ornate aesthetics with strong detailing. However, these two styles are specifically centred around the lavish and ornate Baroque trend and feature intricately sculptured frames, bold curves and elaborate colour and pattern fusions.

Prada Minimal Baroque Sunglasses 27NSThere are 2 styles available within the Baroque collection; the 27NS Prada sunglasses and the 28NS design. The 27NS style features a perfectly rounded and oversized frame where the focal feature is the arms; incorporating a beautifully designed swirling finish that really make these sunglasses a show stopping accessory. The 27NS Prada sunglasses are available in a stunning array of colours, all of which are representative of the Baroque theme.

The 28NS style is also oversized with prominent and thicker outer frame edges, creating a cat-eye inspired effect to the design. This section of the frame is further accentuated with patterned and/or coloured detailing and comes in an irresistible selection of Baroque inspired tones that are perfect for spring/summer style.

Prada Minimal Baroque Sunglasses 28NSHaving been featured in the likes of the June 2011 issue of Vogue and the May 2011 issue of Elle, the Prada Minimal Baroque sunglasses are definitely one of the hottest styles we will see this season. Spring/summer 2011 is all about infusing bold and striking twists to your style and even with the most neutral and understated of outfits, the Minimal Baroque Prada sunglasses will instantly add a high-fashion, playful and glamorous finish.

The two new Prada sunglasses styles are due in May so we’ll let you know as soon as you can get your hands on a pair!



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Adidas – The Offical Sponsor for The Virgin London Marathon 2011

March 21, 2011
Posted by David

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Adidas is one of the official sponsors of this year’s Virgin London Marathon – taking place on the 17th April. The London Marathon will see thousands of participants pound the streets of the city all in aid of great causes. Having trained for the best part of a year it’s important that everything goes well on the day and runners need to take extra care that they’ve selected all the right equipment and sports gear for the race.

As an official sponsor Adidas are best placed to advise on what to wear and what accessories are key. As such they’ve posted some useful guides to equipment and preparing for the race on The Virgin London Marathon website. In addition to the right clothing it’s important to wear eye protection and also have some method of telling the time on you! All runners will have a time in mind that they aim to cross the finishing line in and it’s important to be able to keep pace and be able to monitor their speed. Adidas watches have all sorts of functionality and importantly combine comfort, style and accurate time-telling. They enable the runner to run their own race whilst being confident that they can keep an eye on their pace and adjust if necessary. Adidas watches offer a massive range of styles and colours, and they all look sporty and cool, whilst being durable and very practical.

Adidas-Sunglasses-Adizero-L-170-6060fw700fh700It’s not often the sun shines in London in April, but on the rare occasion it’s important to be prepared! The marathon on average takes runners between 4 and 5 hours to complete and in bright conditions sunglasses are vital. With the glare reflecting off the road and the sun’s damaging UV rays directly in the eyes, it’s not only uncomfortable, but extremely harmful too. Adidas sunglasses are designed specifically for sports and are therefore packed full of technology and detailed finesse. Constructed with lightweight material, all Adidas sunglasses boast a sleek design with auto fit technology, a double-snap nose bridge, and an inbuilt ventilation system. The Adizero Adidas sunglasses style is designed specifically for runners and as such the lenses protect the eyes from not only UV light but insects, dust and wind too. They are also produced to enhance the runners vision on uneven surfaces!

For marathon runners it is critical they are equipped with the very best equipment to minimise damage to their bodies and with Adidas they can be confident they’ve come prepared with the very best.



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Exclusive at Shade Station: Welder K24 3306 Watch

March 18, 2011
Posted by David
New and Exclusive Welder K24 3306 Watch now at Shade Station

New and Exclusive Welder K24 3306 Watch now at Shade Station

We always do our best to make sure that we get our hands on the latest and greatest watches that are hot news in the industry, and we are very excited to have exclusive access to a watch which is guaranteed to appeal to men who like their watches to make a statement – in addition to being incredibly technically sought after!

The exclusive watch that we now stock within our watches collection is the new Welder K24 3306 watch. Welder watches are the ultimate in rugged yet flawless style and are all powered OS10 Miyota movement, ensuring precise and extremely reliable time keeping. The Welder K24 3306 is the latest design added to the popular K24 Welder collection and features a high grade black IP coated bushed stainless steel case, ensuring maximum impact resistance and durability.

A typical feature of Welder watches are the left-hand positioned crowns, which on the K24 3306 watch is located at 9pm time marker and is protected by an extra large crown guard. Welder watches are renowned for their stealth-like appearances due to their New and Exclusive Welder K24 3306 Watch now at Shade Stationlarge and aggressively styled bodies and this model boasts an impressive 50mm diameter dial, yet due to its expertly crafted design, sits comfortably on the wrist for all-day wear. The sleek black dial with grey accents has a layered finish, creating a unique 3D effect and also has three hand movement, chronograph and a date window.

To add to the versatility factor, the K24 3306 watch features a wide rubber strap that displays the iconic Welder logo and is also interchangeable.

Welder watches are one of the most respected brands in the watch industry and due to their industrial, heavy-duty looks, are the ultimate in masculinity whilst also remaining sleek and wearable. The collection is prominently based on technical innovation as well as incredibly dynamic design and the exclusive to Shade Station K24 3306 Welder watch is therefore perfect if you’re seeking an investment watch that will continue to impress for years to come!



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Super Fly, Super Dry Watches!

March 17, 2011
Posted by David
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Superdry Watches

Superdry is a homegrown label thats sphere of influence stretches across the world. Within 8 years it has developed from a company selling just four T-shirts to a global lifestyle brand endorsed by superstar celebrities. The design ethos of the brand draws influences from both American and Japanese fashion and the two styles are combined with a vintage edge.

Owner, James Holder stands by his unorthodox formula for success, “if someone tells us something is a trend, we go completely the opposite way…”. This courageous attitude has paid dividends, as the Superdry clothing and Superdry watches ranges have attracted many a celebrity patron, from the trend-forging Beckhams to the young starlets of the British pop scene, including The Saturdays and Pixie Lott. The cast of smash hit tv show Glee are also fans of the designs of this retro street-wear label.

Superdry clothes are functional and modern, but benefit from a clever ‘lived-in’ look. This lucrative and popular style has been infused into their watch collection and Superdry watches retain a ’street’ element. With chunky designs, vintage logos and a durable quality, Superdry watches have a very practical appeal.

Shade Station stock a great range of Superdry wristwatches for both men and women at extremely affordable prices.



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Work the Sports Chic Look with Prada Sport Sunglasses

March 16, 2011
Posted by David
Work the Sports Chic Look with Prada Sport Sunglasses

Work the Sports Chic Look with a Pair of Prada Sport Sunglasses

If you’re looking to fuse superb designer style with full function, then the collection of Prada Sport sunglasses could be just what you’re looking for.

Prada Sport sunglasses were launched in 1992 and were designed as part of Prada’s lifestyle and sports orientated line. All the sunglasses within the Prada Sport collection boast the iconic sleek red line, typically on the arm, which refers to the name, Prada Linea Rosa – an alternative name for the Prada Sport brand.

Prada Sport sunglasses comprise of some incredibly striking yet practical designs, all of which boast style and technical innovation and are made using lightweight and durable materials and incorporate dynamic lens technologies and the most superior and current frame constructions.

The collection features a selection of chic and timelessly stylish aviators such as the PS52M Prada Sport sunglasses for men, whereby the wide arms provide the sporty and contemporary edge, and also a superb array of visor designs including the fierce in Prada Sport PS03M Sunglasses - Blackstyle PS03M Prada Sport sunglasses for men. With its goggle inspired visor lens and ultra sleek contours, this design definitely enables the wearer to make an impactful style statement!

There are also a number of Prada Sport styles for women or unisex designs that look equally great on both men and women. These styles remain heavily sports inspired and are perfect for girls who are looking for something a little less high-fashion led. However, fashion and trends are definitely incorporated into the collection, as displayed in the PS06LS Prada Sport style, which is an oversized design with a thick frame and a strong hint of retro influence – currently a key look on the style scene.

The sports luxe trend is huge for spring/summer 2011 and the collection of Prada Sport sunglasses perfectly capture this, whilst also being practical and versatile enough to remain a timeless classic season after season.



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New Brand Alert! Nike Vintage Sunglasses

March 15, 2011
Posted by David
Nike Vintage Sunglasses

Cool and Chic Nike Vintage Sunglasses

Just in time for spring, we have a fabulous new brand addition about to hit the Shade Station shelves. If you’re looking to channel the retro sports vibe into your look this season, then this brand will definitely appeal! Yes, we are incredibly excited to soon be stocking the ultra cool collection of Nike Vintage sunglasses. With their retro frames, bold colours and superior Nike technologies, these sunglasses are sure to be a huge hit on the style scene this summer.

The Nike brand is renowned for its striking and bright styles and always combines this with the ultimate in performance and durability. Nike Vintage sunglasses are one of the latest Nike product additions and stylishly combine Nike’s technical innovation teamed with fun yet chic retro inspired aesthetics.

Nike Vintage SunglassesThe Nike Vintage range is highly influenced by cultural and sports icons of the 1970’s such as Steve McQueen and Paul Newman. The collection includes eight core designs that look fantastic on men and women and features cool oversized aviators, classic 1970’s frames and big and bold visor designs. Many of the Nike Vintage sunglasses are made with plastic frames to further emphasise the retro vibe.

A vibrant pop of colour is a huge feature within the Nike Vintage collection, with models boasting tones such as tortoiseshell, red, white and green and many in 70’s-esque matte finishes. A number of the designs also feature multi-toned frames, whereby Nike Vintage Sunglassesthe exterior is a different colour to that of the interior. If you want to work the colour-blocking trend, then Nike Vintage sunglasses are a great way to do so!

Never compromising on performance, the trendy vintage aesthetics of Nike Vintage sunglasses are met with the superior Nike technical innovation. Many styles include Nike’s Max optics for precise vision from every angle in addition to highly durable scratch and impact resistant lenses that provide 100% protection from harmful UVA and UVB light. So not only will these serve you well in the style department, they are also robust and provide maximum eye protection.

Nike Vintage sunglasses are definitely a super hot brand to watch out for this spring/summer so we’ll let you know as soon as they arrive!



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Everyone’s Wearing…Prada Butterfly Sunglasses

March 14, 2011
Posted by David
Pop Diva Rihanna Rocks Her Prada Butterfly Sunglasses

Pop Diva Rihanna Rocks her Prada Butterfly Sunglasses

The ‘Butterfly’ style of sunglasses is a currently a huge look on the style scene, and if you are searching for the perfect pair of shades to channel this look, the PR18IS Prada sunglasses, are the ideal match!

The Prada Butterfly PR18IS sunglasses are definitely not for the stylishly faint-hearted, and are designed to exude drama, glamour and really enable the wearer to stand out from the crowd! The frame is dramatically oversized and cinches in at the centre, creating a butterfly wing inspired finish. The arms of the PR18IS Prada sunglasses are elegantly straight and tapered, displaying the sleek Prada logo beside the hinge. Other aesthetic detailing remains minimal to accentuate the bold butterfly shape, and in addition to classic black, the style is available in colour inspired frame options including crystal purple and brown and bronze tortoiseshell.

Prada Sunglasses: Butterfly PR18IS/Crystal PurpleThere are a number of style icons rocking the unique and distinctive Butterfly style of sunglasses this season, specifically the Prada PR18IS style, including iconic fashion blogger Chiara Ferragni, Rihanna, Kim Kardashian, Tori Spelling and Maria Sharapova. Though the style is incredibly statement, is also flatters an array of face shapes and creates impact whilst remaining timelessly chic and feminine.

Of course, this striking Prada design may not be to everyone’s taste and in true Prada fashion, there is a huge selection of other styles to choose from including the sports luxe and exquisitely finished visor PR57LS Prada sunglasses, to the super high fashion inspired PR19MS Prada sunglasses – a fierce cat-eye style that will never fail to add spark to your look!

The Prada collection also comprises of classic styles for both men and women, so you really can go as bold or understated and demure as you like. Prada remains one of the most sought-after and respected designer labels in the world and whichever design you opt for, you can be assured that it will see you top of the style ranks!



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Goggles Style Update – Spring 2011

March 11, 2011
Posted by David

When choosing your equipment for your ski/snow adventure, selecting the correct pair of goggles is paramount. There are many factors to consider: the type of activity you require your goggles for, the size and shape of your face, what performance qualities you need and which pair can provide the best eye and face protection. Style also comes into the equation of course! Here at Shade Station, we have selected a hand-picked variety of renowned goggle brands including Oakley goggles, Dragon goggles, Adidas goggles, and Von Zipper goggles, all of which are highly prominent in the extreme and snow sports industries and can provide the ultimate pair of goggles for every requirement.

First up in the collection, we have the sporty and sleek Adidas goggles. Featuring two stylish goggles to choose from – the Burna goggles and the ID2 Pure goggles, aside from looking extremely dynamic and visual with their unique and striking colour tones, these goggles also feature Light Stabilising Technology for enhanced visual clarity and superior all-round performance. The famous three-stripe Adidas logo is also boldly displayed on the side strap. Adidas is highly renowned as a trusted lifestyle brand and the selection of goggles are perfect examples of further innovative products that Adidas has added to its extensive sports collections.

Dragon goggles are an extremely cutting edge brand and here at Shade Station we have a great range of their cool and funky goggles, which are sure to get you noticed on the slopes! Dragon has an incredible range of goggles which have either been designed or inspired by iconic figures in the extreme sports, music and art fields. The Mace Dragon goggles are a hot collection to look out for, an example including the Simon Signature Mace goggles, designed by snowboarder Simon Chamberlain. Simon opted for the Dragon Mace frame due to his love of the oversize fit and the striking creative theme behind this style is inspired by Simon’s passion for urban street art. All Dragon Mace goggles feature triple layered fleece foam, 100% UV protection, a super anti-fog lens and adjustable hinges.

The collection of Dragon MX goggles are a core part of the Dragon collection and are designed for supercross, motocross and off-road racing sports. Many Dragon MX goggles are designed or inspired by icons in the motocross industry including Josh Hill and Nate Adams and in true Dragon style, boast vibrant patterns, striking graphics and bold colour schemes. The range of Dragon MX goggles include designs for men and women and are made using the most durable and resistant materials possible in addition to incorporating only the latest and most cutting edge lens technology. This includes Dragon’s unidirectional Flotech air flow system to prevent fogging, with the lenses also eliminating 100% of all harmful UV and blue light.  Dragon MX goggles are the choice of many pro riders and are therefore designed to suit the needs of those who require the ultimate function, protection and performance.

The Skull Candy Dragon goggles are also worth a mention and are a great example of the innovation behind the Dragon brand. These unique goggles incorporate removable Skull Candy headphones meaning that you can listen to your favourite tunes whilst on the go! The Skull Candy range comprises of iconic Dragon designs such as the Rogue goggles and the Mace goggles but with the added feature of Skull Candy headphones. Now you can get crystal clear vision fused with incredible sound to provide you with a soundtrack to your snow adventure!

Oakley is one of the most respected, advanced and innovative of all the sports brands, and the collection of Oakley goggles tick all the right boxes in terms of safety, functionality and show stopping style. Oakley goggles incorporate the unique performance of Oakley’s High Definition Optics (HDO), meaning that your peripheral view is maximised to full potential. With many of the goggles featuring a triple-layer polar fleece you are protected from potential sweat and Oakley goggles also feature Oakley’s F3 anti-fog technology whilst blocking 100% of all UV light.

The Oakley Crowbar Kazu goggles are an exciting new addition to the Oakley collection and have been specially designed by legendary snowboarder Kazuhiro Kokubo. The pink and green colour scheme takes inspiration from Kazu’s lucky plaid scarf and the goggles are made of Oakley’s durable and lightweight O Matter material, enabling enhanced comfort and a perfect fit upon the face. For the ultimate in performance, the Crowbar goggles also boast High Definition Optics and anti-fog treatment. The wide view allows you to experience optimised vision at every angle, and the expertly formed contours maximise peripheral vision.

Other hot new Oakley goggles style to look out for are the iconic O Frame goggles, available in a wide array of vibrant colours and patterns. The Stockholm Breast Cancer Awareness Edition goggles for ladies are a further new key style whereby a percentage of the money raised from the sales of these goggles will go towards the breast cancer non-profit organisation Young Survival Coalition. The pink and white graphics are simply stunning and the goggles have been designed to perfectly fit the female face and made of a lightweight urethane frame material. Featuring Oakley’s High Definition Optics, 100% UV protection and F3 anti-fog lens technology, the Stockholm Breast Cancer Awareness Edition goggles are the perfect pair of goggles for every style-loving lady, who is also keen to help out a good cause.

Oakley MX goggles are specifically designed for motocross racing and dirt biking and are worn by pro riders including Ricky Carmichael (who was a particular fan of the Oakley O Frame MX goggles), James Stewart, and Ryan Villopoto, meaning that they are created according to the needs of the pros in the motocross industry. Oakley MX goggles are designed to provide the best vision possible whilst on the tracks and are made from Oakley’s impact resistant and lightweight O Matter frame. The Oakley Crowbar MX goggles for example include new wide-angle frame designs and an increased lens, making for enhanced and wider peripheral vision. The lenses of all Oakley MX goggles also provide 100% protection from UV, UVA, UVB, UVC and harmful blue light in addition to reducing glare. In typical Oakley style, the designs and patterns of the MX goggles are super sleek, statement and flawlessly fuse intense style with full function.

We also have a superb collection of Von Zipper goggles in the Shade Station goggles collection. With fun and vibrant designs for every face size, these goggles feature high tech functions – one of the most exciting and innovative being the Von Zipper Skullcandy Replicator goggles which incorporate removable headphones. The Von Zipper goggles include a dual layer anti-fog coated cylindrical lens, which is perfect for all manner of weather conditions and ensures maximum visibility. The goggles also feature lens venting for maximum air circulation and a fleece lined, triple density face foam for a lightweight finish. These goggles provide 100% UV light protection and are helmet compatible.

A further Von Zipper design to look out for are the Dojo goggles which in typical Von Zipper style, boast a fierce and vibrant aesthetic and incorporate superior functions including a thermo-Polyurethane frame that remains flexible in all conditions and integrated forward lens venting for maximum air circulation. All Von Zipper goggles are immediately distinctive to the brand; featuring either the VZ initials logo or the full Von Zipper logo upon the side strap.

We understand exactly what is required from a great pair of goggles and many pro-athletes, riders and snow sport icons consistently wear and praise the goggles by all the above brands, which is testament to just how effective they are in terms of safety, performance, durability and style. Due to the wide variety of options available, you can definitely tailor the look of your goggles to match that of your personality and really make a statement up on the slopes! Each brand boasts a highly distinctive look – some favouring more vibrant and colourful patterned goggles whilst others are more understated and demure, so you can be sure to find a pair of ski or snowboard goggles which suit your style, and of course, provide the ultimate protection.

Make sure you keep up to date with our Shade Station Style Blog, which provides updates on new goggles brands in stock and the current key styles to look out for. You can also follow us on Twitter @shadestation for daily style and stock updates.

From all of us here at Shade Station, we wish you a happy, safe and stylish spring season!



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Jewellery Style Update – Spring 2011

March 10, 2011
Posted by David

The spring season is upon us and what better way to brighten up our style than with a fabulous piece of jewellery! Here at Shade Station, we have a selection of beautiful and striking jewellery pieces by a variety of key designer brands. Ranging from the ultra trendy and boho chic inspired 8.L.A jewellery, to the exquisite pieces by Danon, other key jewellery brands to look out for include Azuni jewellery, Bibi jewellery, DKNY jewellery, Diesel jewellery, Moon jewellery, Pilgrim jewellery and Guess jewellery to name only a few.

It’s amazing how a statement necklace, a demure pair of earrings or a fierce bracelet can completely adapt the look and tone of an outfit. With the wide array of brand and style choices on offer, you are sure to find that perfect piece of jewellery to really help define and lift your spring style.

8.L.A is a new addition to the Shade Station jewellery collection and features a superb range of layered necklaces, bracelets, earrings and rings for ladies. This stunning collection comprises of easy to wear and eclectic pieces that fuse delicate designs with a distinctive but refined rock chic edge. Skulls and pearls are contrasted in some pieces and the use of exquisite colours, semi-precious stones and silk threads are also prominent design features. The collection aims to compliment all skin tones and can easily be worked into a variety of looks. The boho-chic trend is very strong on the fashion scene this season and the combination of luxe colours, textures and materials within the 8.L.A collection perfectly represent the boho trend whilst also remaining unique.

A further new brand that we’ve recently introduced is Azuni jewellery. A firm favourite on the French and London fashion scenes, the ultra alluring Azuni jewellery collection for ladies comprises of incredibly unique vintage inspired locket necklaces, stacked gypsy beaded bracelets, charm bangles and pretty yet gritty styled earrings. The jewellery is made using precious metals and semi precious stones that are expertly and carefully sourced from all around the world. What makes Azuni jewellery so unique is the way in which it is manufactured with various hand techniques such as beading, hand polishing and wire work. The colours and textures featured within the pieces will make them a perfect addition to your accessories collection, and also ideal for the spring season! The Love Azuni necklaces are definitely a hot style to look out for as are fun and flirty whilst also demure and elegant.

Our next new brand is Bibi jewellery. The collection features a variety of chic and statement ladies bracelets, rings, earrings and necklaces. Bibi jewellery has a highly distinctive theme and the various pieces are all inspired by small and personal items such as a lost charm or an antique necklace. The brand prides itself on allowing the pieces to feel like they have been crafted specifically for the wearer and the collection incorporates stacked bracelets, layered necklaces and feminine yet bold charms, chunky chains and creative colour and material amalgamations. Many of the pieces boast a chunky aesthetic, meaning that they will definitely add a dramatic, stylish and edgy finishing touch to your overall look!

Jewellery can be incredibly personal to the wearer and if you like to opt for pieces that are inspired by meaning and message then the Danon jewellery collection for ladies is a great choice. The range features bracelets, necklaces, rings, earrings, brooches and charms and the overall style is statement yet still demure and delicate. Precious stones and special symbols appear as charms on many of the pieces and each one has a specific meaning; pomegranates represent fertility and good deeds for example, whilst doves, as seen in the B3053 charm bracelet, represent peace and tranquility. The Danon brand is one that aims to convey personal meaning in each piece. The attention to fine detailing is simply stunning and the pieces also feature an amalgamation of exquisite colours, textures and layers. In perfect keeping with the trend scene, Danon jewellery can easily be worn layered up using multiple pieces, whilst also creating the desired statement effect when worn individually.

Bold and chunky jewellery is a key trend this season and who better to put its unique stamp on the look than DKNY! Featuring wide rings, petite yet chunky hoop earrings and striking bangles, many of the pieces also incorporate diamante embellishments for the renowned DKNY glam factor. The brand lettering logo is also emblazoned across many of the jewellery pieces for that statement finishing touch as seen on the NJ1585 cuff bracelet for example. Pretty charm bracelets and double layered bracelets are a key DKNY look and the brand has also introduced some incredibly elegant and classic pieces, opting to stick to gold and silver tones and therefore further infusing its timelessly stylish theme.

Guess has some wonderfully striking and vibrantly colourful additions to its spring jewellery collection. Hearts are a common theme and are placed as pendants on delicate and elegant necklaces, as well as charms on colourful and more casual bracelets. Featuring stunning seasonal hues including purple, yellow, pink, blue and green, the Guess jewellery collection is perfect for brightening up your look. We particularly love the new Guess necklaces with cute pendants such as diamante embellished fairies and bears – fun, flirty and youthful but still chic!

We are also incredibly excited to have introduced Moon jewellery to the Shade Station collection. The inspiration behind the name Moon evolved from the creator’s fascination with the moon’s relationship with the sky and the earth and the collection for ladies wonderfully transcends this picturesque image of the darkness being lit with a strong glimmer of sparkle. Featuring striking rings, earrings, bracelets, necklaces and pendants, each piece of Moon jewellery is expertly made from the highest quality sterling silver and meticulously sourced semi-precious stones. Featuring necklaces with demure silver chains and single stone pendants, striking rings with stone-set embellishments, such as the R119G Moon ring for example, and elegant bracelets that incorporate exquisitely coloured semi-precious sparkling gems, a piece of Moon jewellery will definitely make every lady feel dazzling, glamorous and special.

Pilgrim jewellery is also a new addition to our collection and is definitely fashion forward whilst being unique and dynamic. The Danish brand designs its jewellery for ladies and includes a striking selection of rings, necklaces, bracelets, charms, brooches and earrings. The designs are highly varied and the collection features multi-strand necklaces adorned with striking Swarovski charms, and silver plated rings boasting intricately detailed and expertly crafted fox head designs. Wildlife and nature are prominent inspirations within the designs and the pieces are exceptionally relevant to current trends, featuring skulls, flowers and leaf designs for example. The aim of the Pilgrim brand is to create products specifically for the individual. Materials including enamel, Austrian Swarovski crystal, acrylic stones and freshwater pearls are used to create the jewellery and this is a great collection to look over if you are seeking something that combines style and the trend factor with a completely fresh and original edge.

Other jewellery brands include the super sleek and timelessly stylish Calvin Klein jewellery collection, and the urban street inspired Black Dice jewellery with some highly statement and chunky silver stainless steel rings and dog tag style necklaces. We also have a selection of feminine, elegant, colourful and boho inspired pieces of jewellery by CC Skye, Venus Beads and Miss Sixty. For the men, we definitely recommend checking out the Fossil jewellery range, which includes a variety of edgy and stylish bracelets and necklaces, keeping the look masculine and rugged whilst also smart and sophisticated.

Diesel and Police also have a superb range of statement pieces for men with both of these brands experimenting with texture and shape and key pieces including dog tag pendant necklaces and striking weaved leather bracelets that fuse leather and metal.

D&G jewellery is a further collection to look out for, with many of the pieces expertly fusing gold and silver and achieving the perfect balance of statement with sleek and versatile.

As you can see, there is a fantastically diverse selection of jewellery brands and styles to choose from in our collection. Whilst there are definitely jewellery trends consistently emerging on the style scene, ultimately jewellery is something that can be re-worn and re-worked season after season and can really make a difference to the finish of your outfit in just one hit. Colour and texture is a great look for spring 2011 and a vibrant bracelet or a fierce cocktail ring worn with a casual outfit can really scream great style with minimum effort! All of our brands are renowned for their high quality products, using the best materials possible and many of the pieces are handmade to perfection so you can be assured that you are investing in a great quality piece of jewellery.

Make sure you keep up to date with our Shade Station style blog which provides updates on new jewellery brands in stock and key styles to look out for, as seen on the celebs and your favourite style icons! You can also follow us on Twitter @shadestation for daily style and stock updates.

 From all of us here at Shade Station, we wish you a happy and stylish spring season!



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